Presentation Tittle: A Rising Data Tide Lifts All Research Boats"
Have you ever mulled over the following questions?
- I am not a "big data" expert. How do I protect my career from infringement by new experts?
- This new (CX/UX/biometrics/data analytics/other hot topic of interest) stuff looks fascinating; is it realistic to nudge my current career path in that direction?
- If demand for professional survey research or focus groups declines precipitously, what are my most future-proof options?
These are hard, but important questions.
We live and work in a world that has many sources of data, big and small; there is no one-size-fits-all data source or data analysis method. Indeed, we live in an increasingly data-fluent, data-agnostic world.
In this talk, I will present two strategic career paths that leverage the data-agnostic reality, and share a (downloadable!) framework for adopting a data-agnostic approach to matching customer research questions to data options.
I invite you to join me for a presentation and lively conversation: "A Rising Data Tide Lifts All Research Boats." It's time to think about your career plan in the context of current market research and insights profession changes.