This event is still being planned. We are currently doing our call for presenters:
The Many Facets of Qualitative Research
A joint event of the Philadelphia Chapters of the Insights Association & the Qualitative Research Consultants Association
According to the International Gem Society, facets all play specific roles in a gem’s optical performance. When expertly cut, facets not only create beautiful patterns on the gem, they also help it shine.
Various techniques and disciplines within qualitative research serve as its facets. All have their roles and help qualitative research shine in uncovering the perceptions and opinions of target audiences. We want to explore these facets and understand how they can be optimally used to help key stakeholders hear and heed the voice of the customer.
We are looking for submissions on the latest tools, techniques, best practices and applications of various qualitative methods. Not only do we want to explore the methods, but also assess how key stakeholders can use them to make informed, strategic decisions about their organizations and brands.
Let’s explore these various facets that make up the brilliance of qualitative market research with the Philly Chapters of the Insights Association and Qualitative Research Consultants Association. The event will consist of seven 30-minute presentations for a robust day of content.
Preference will be given to submissions that include a buyer or end user of research.
To submit your proposal, please visit: www.surveymonkey.com/r/IAQRCA Deadline: February 28, 2019