Pivoting from Traditional to Online Methods
Join us for the next round of our popular Talking Tuesdays event for informative presentations on recent research studies that pivoted from traditional to online methodologies. We’ll share learnings, uncover the pros and the cons, and have a lively discussion on where we go from here.
This event is hosted in partnership with the Pacific Northwest Chapter of the QRCA.
--- Please note: This session will not be recorded; it can only be experienced live. Save the date for our next Talking Tuesday event.----
Schedule of Events*
4:45PM Virtual Doors Open
5-6PM October 6 Talking Tuesday featuring representatives from these industries:
- Technology – Bernard Brenner, Microsoft and Tom Clark, PSB
- Transportation – Dr. Susan Mason, a transportation innovation consultant for Sound Transit, the Greater Seattle Area’s regional transit agency
- Restaurant – Christina Broat, Palma Companies
6-6:30PM Quarantini Happy Half Hour – informal discussion and networking
*All Times Pacific
Bernard Brenner, Microsoft. Bernard Brenner leads the Modern Work, Security, Compliance, and Identity marketing research team in Microsoft’s Central Market Research organization. This role focuses on leading a team of talented people researchers to help with audience identification, value prop development, positioning, and messaging for Microsoft’s suite of productivity applications, including M365, Teams, OneDrive, and the portfolio of services that provide security for information workers and IT professionals. Additionally, Bernard manages a group that is responsible for harnessing insight from the terabytes of data posted on social networks, designed to ensure that the team gathers the organic voice of the customer. Bernard has spent over 20 years in the technology research space, starting his career at Nokia, both in managing the Americas marketing research and then relocating to Helsinki to lead the global practice.
Tom Clark, PSB. Tom Clark is a well versed B2B and B2C insights and strategy consultant with a career split between both client and supplier sides. Tom has been designing and deploying high-profile and complex quantitative, qualitative, and mixed-mode research for some of the most recognizable brands for nearly fifteen years. He currently oversees Device, Apps, and Experience research at PSB and partners with many international tech companies. Prior to joining PSB in 2018, he was with Hall & Partners, a global branding and communications research boutique, where he managed commercial tracking engagements with leading global technology clients. Before Hall & Partners, Tom worked at multiple boutique agencies servicing the hospitality, travel, casino, media, and finance industries and worked at Princess Cruises as a Marketing Analyst.
Christina Broat, Palma Companies
QRCA Pacific Northwest Chapter President
With over 15 years in the consumer insights industry, Christina brings knowledge and perspective to every project. Her expertise and skills have been attained by moderating and supporting hundreds of focus groups, in-depth interviews, ideation sessions, on-site experiential, and ethnographic studies. Christina’s natural warmth and kind-hearted humor often paves the way for respondents to share their opinions in a comfortable, supportive environment, resulting in sensitive truth-telling which leads to actionable insights.
Becky Yalch, Comengage CEO
& Insights Association Northwest Chapter President
Susan Clark, PhD, Consultant for Sound Transit
Susan (Mason) Clark, PhD is Principal of her own data and research consulting firm. She currently has a contract where she overseeing research and performance measurement work for Sound Transit’s (Greater Seattle Area’s regional transit agency) Innovation and Performance Program. She is also Professor, Emerita at Boise State University where her research focused on regional governance and economics, community development, and sustainability and she taught research design and methods, statistics, GIS, economic development and urban planning courses.
Her co-edited book with Drs. Sara Hughes and Eric Chu, Climate Change in Cities: Innovations in Multilevel Governance was published by Springer (2018). Her research has also been published in several peer-reviewed journals including, Socio-Economic Planning Sciences, Economic Development Quarterly, PS: Political Science and Politics, Applied Geography, Cities: The International Journal of Urban Policy and Planning, Public Works Management & Policy, International Journal of Sustainable Transportation, and the International Journal of Environmental Science and Technology.
Talking Tuesday HOST
Meegan Thye, FocusVision
Insights Northwest Chapter President-Elect
Questions? Please contact us at TalkingTuesdays@nwisinsightsassoc.org