The new normal for innovation requires marketers to manage the balance between speed and rigor and work across functions more than ever before. Companies are looking for new ways to drive timely and successful innovation results. We all know the pace of change is increasing and how you activate and keep up with all of these changes are critical to your future success.
Issues you will learn or may face – is innovation . . .
- Dynamic - Able to move fast enough when required? Is your innovation cycle time less than 12 months ago?
- Driven by different areas - internal areas such as sensory, R&D, an innovation team, marketing or external areas such as consumer needs?
- Addressing the right kind of risk - Fear of being wrong or being late?
- Truly driving growth - Do brands have too many SKU's of which some are not growing core customer base or solving any market tensions?
What are your innovation goals?
- Having a flexible innovation process tailored to your organization's situation and cycle time requirements that Identifies and prioritizes incremental ideas.
- Knowing where to place bets depending on the reality of resources, budget, and time; successful innovation is not just breakthrough ideas.
- Utilizing the newest information sources and techniques; such as social media, mobile, communities.
- Understanding trends, especially among millennials, to understand the impact on your product category.
- Leveraging a framework to prioritize ideas that will connect and leverage technology developments, sensory knowledge, and creative marketing ideas.
Join Steve Landis of TNS as he shares this framework and some new agile tools that can help you develop the best innovation pipeline based on your place within the framework.
About the Speaker:
|Steve Landis is the Global Head of Innovation & Product Development at TNS. He has led numerous domestic and international projects for Fortune 500 clients in diverse industries such as food and beverage, household products, publishing, technology, Rx and OTC healthcare, and consumer services. Steve has over 35 years' experience in innovation research and analytical process development. During his global leadership position, TNS has become known as one of the companies defining the future direction for innovation research. Mr. Landis is a frequent speaker at industry and client events, he is the Co-author of the 1990 book, The New Gold Rush - Brand Equity & Product Positioning Strategies for the '90s and Beyond.|
|$20 per attendee (lunch included)
$0 NEW!!! – per attendee (NO lunch – I'm brownbagging it! – Please email or call firstname.lastname@example.org 612.209.4532 with name & company planning to brownbag)
$15 for students** enrolled in a higher education program and not currently working for a research company (lunch included)
|11:30 AM – 12:00 PM||Registration & Networking|
|12:00 PM – 1:00 PM||Presentation|
|1:00 PM – 1:30 PM||Q & A, Networking|