TCRG Brown Bag Series
Topic: Customer Journey Mapping ~ Best-in-Class Framework & Case Study
Did you know a recent Customer Experience Professionals Association survey found that nearly 2/3 of Customer Journey Mapping projects are not successful? Success relies on more than an impressive map and report. It involves following a proven framework that engages the right team to focus on the right customer and journey. This joint Insights Association Upper Midwest Chapter and TCRG event will detail a best-in-class Customer Journey Mapping Framework and wrap-up with a Healthcare Case Study example.
Jean Fasching, Lead Consultant at Heart of the Customer
Jim Tincher, Mapper-in-Chief at Heart of the Customer
Wednesday, February 14, 2018
12:00 to 1:00pm
We will finish the hour with a discussion and a Q+A
On the MetroTransit Green Line: Lexington Station
This event is FREE - no cost to Insights Association Members and Non-Members.
To Register, please click here
Questions? Please contact Jean Fasching, Director at Large for Upper Midwest Chapter, for more information.