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Wednesday, April 13, 2016 | Center City Philadelphia
For Hotel information & rooms – CLICK HERE: ROOM RATE $219 (single or double occupancy) DoubleTree by Hilton Philadelphia
Center City 237 S. Broad Street, Philadelphia, PA 19107
Group Code: MRA Philadelphia.DoubleTree.com or 800-222-8733
Michael Georgianna – Registration Chair email@example.com 267-956-5032
Join us for a jam-packed educational day! The schedule:
Tuesday, April 12
7:00 pm - 9:00 pm Happy Hour Meet and Greet in the hotel
Wednesday, April 13
8:30 am - 10:00 am Registration & Breakfast
10:00 am - 10:15 am Opening Remarks
10:15 am - 11:15 am Speaker Presentation
11:15 am - 12:15 pm Speaker Presentation
12:15 pm - 1:30 pm Lunch
1:30 pm - 2:30 pm Keynote Speaker Presentation
2:30 pm - 3:30 pm Speaker Presentation
3:30 pm - 3:45 pm Break
3:45 pm - 4:45 pm Speaker Presentation
4:45 pm - 5:15 pm Raffle & Closing Remarks
6:00 pm - 9:00 pm Cocktail Party - Howl at the Moon
Keynote Speaker: David Dutwin, PhD, EVP and Chief Methodologist, SSRS
Future of Traditional Survey Research, insider data on the future of telephone surveys and opt-in panels
Survey research has undergone tremendous change over the past five years. This presentation will provide insider data both on the future of telephone surveys in terms of cost and data quality, as well as the future of opt-in panels with regard to data quality.
Nina Hoe, PhD, Study Director, Temple University Institute for Survey Research
Building a City-Wide Survey Panel: Opportunities and Innovations in City-Based Surveying
This is a unique type of survey panel that has used “benefiting the local community” as a reason to join. Panelists give a preferred contact method (online, phone, text) when joining. Nina’s presentation would highlight the success they have had with the recruit and sampling in this manner.
Steve Levine, VP, Zeldis Research
Disruptive Innovation: How traditional businesses are competing with disruptive innovation i.e., Uber, Hulu
Steve represents the MR/Agency side and he would bring in a client side perspective. Thoughts are to discuss how traditional businesses are competing with disruptive innovation. Case study topics could include: Uber, Hulu, Wearables.
Dr. Michelle Murphy Niedziela, Scientific Director, HCD
Sensory Marketing: Innovating & Communicating in 5 Dimensions
Products are experienced via sensory systems like sight, smell, taste, touch and sound – 5 dimensionally. By helping our clients understand the consumer experience through the senses, we help them uncover new opportunities for product innovation.
John Hartman, Ph.D., Head of Predictive Analytics, Phoenix Marketing International
John Schiela, President, Phoenix Marketing International, Converged Technology & Media
Locating Unmet Needs in Wearable Technology Health Trackers
The wearable technology health tracker market is projected to grow from $2 billion to over $50 billion dollars by 2019. With new brands and established brands fighting for this lucrative market, brands have to meet an underlying market need. PMI’s “Problem Detection Program” (PDP) identifies problems or needs customers have which products can resolve. We will present how this technique will help brands win marketshare in this lucrative arena.