The amount of information floating around organizations from a plethora of sources – marketing research, big data, social listening, business intelligence – can be overwhelming. And decision makers may not have access to the same set of data sources or interpret them in the same way – meaning that they may hold very different perceptions of a category, key trends, and consumer target. This does not foster strategic business planning nor decision making!
Learn two approaches from teams who have successfully overcome this challenge:
- Arizona State University’s approach to synthesizing disparate data streams into a cohesive data set that can then be tapped by various departments and bring everyone onto the same page
- Clif Bar’s approach to creating succinct and powerful stories that create organizational focus, common language and a consistent view of their consumer and category
- Discover how to align with important business outcomes
- Learn to identify and create data linkages
- Understand how to synthesize multiple sources of information into succinct insights that bring organizational harmony