This panel will include an in-depth discussion with participants from different aspects from the multicultural research, brands and advertising agencies. Viewers will be giving a direct understanding of the importance of multicultural research, what brands can do to align with multicultural markets and what is the future of research. Q&A and interactive breakout discussions will follow the session.
Alphonso Marquez: Insights & Strategy Director, Captura Group
Candace Hokett: Owner & Lead Consultant, CHH Consulting LLC
Grace Chiu: Founder, GC Global Research
Tyler Monroe: Associate Insights Manager, Molson Coors Beverage Company
Adriana Waterston: Senior Vice President of Insights and Strategy, Horowitz Research.