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Great Lakes Chapter Webinar: What’s the ‘Big Idea’? And How Do I Get One?

Date: June 9th, 2020

Time: 2:00pm EDT

Presenter: Rob Volpe, CEO, Ignite 360

What You'll Learn: Data presented without a larger framework or narrative comes across as just… data.  Landing on the Big Idea is what can really make reports and presentations ‘sing’.  That’s often easier said than done.  Rob Volpe, CEO of Ignite 360, an insights and strategy firm highly regarded for their storytelling abilities, will share how he and some of his colleagues will come up with a Big Idea.  From connecting dots to meta-analysis to thinking in the shower, Rob will lift the curtain and share: How to Find the Big Idea; How to Know When It’s the Right Big Idea; How to Frame Up Your Big Idea to Make It Stick.

Click here to register

Questions about this webinar or GLC programming? Please contact greatlakeschapter@insightsassociation.org

Jun
09
2:00 EDT

Presenters

  • Rob Volpe

Related Chapter

  • Great Lakes Chapter

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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