Understanding Cultural Nuances with Conducting Hispanic Research
The Florida Chapter of the Insights Association is hosting an Educational and Networking event in the Ft. Lauderdale area. We invite members and non-members to attend.
A drawing for $25 Amazon gift card will be held at event. Bring your business cards to share and enter to win.
When: Thursday, Aug 16 6:30 PM - 8:30 PM
Where: WAC of Ft. Lauderdale
1475 West Cypress Creek Road
Ft. Lauderdale, FL 33309
PRC Credit: 1 PRC credit hour will be earned for attending this event
Guest Speaker: Victoria Diaz de Villegas, Consumer Insights Consultant, Vidi Insights
Topic: Understanding Cultural Nuances with Conducting Hispanic Research
Now more than ever companies are paying more attention to multicultural consumers, particularly the ever growing Hispanic population. The evening's discussion will highlight that while some people might think all Hispanics are the same, there are actually many cultural nuances within this sub group. Our Guest Speaker, Victoria, will explain the importance of understanding acculturation levels, and key differences between Mexican, Caribbean and South American Hispanics when conducting research among Hispanics in the U.S.
Check in at 6:30 PM
Presentation to begin promptly at 7:00 PM
Mingle with attendees 7:45 PM - 8:30 PM
Insights Association members are invited to attend for a $25 charge.
NON-Insights Association members are invited to attend for a $35 charge.
Students are invited to attend for a $10 charge.
Heavy appetizers and drinks will be provided per registered attendee.
Please register in advance to attend this event. Those not on the attendee list will not be granted access to this event.
The Insights Association Florida Chapter Board looks forward to seeing you there!
If you have any additional questions please contact Bonnie Reenstra, Past President at firstname.lastname@example.org