Lots of money and work sweat is invested in developing advertising campaigns. Clients and their advertising, digital, public relations, and their social partners create and kill loads of briefs and creative ideas prior to landing on the final few creative ideas. But before giving the final green light to make a campaign live, it should always go through a round of qualitative creative optimization. Always.
In this session, former agency brand strategist gone full-time qualitative research consultant, Margaret Mariani, will share her tips and tricks on how to run effective creative optimization research sessions. She’ll provide examples of what’s worked for her and what she’s learned works best for making better and more relevant creative through consumer co-collaboration creative evaluation work sessions.
Check in at 5:30 PM
Presentation to begin promptly at 6:30 PM
Mingle with attendees 7:15 PM - 8:00 PM
Insights Association members are invited to attend for a $25 charge.
NON-Insights Association members are invited to attend for a $35 charge.
Students are invited to attend for a $10 charge.
Heavy appetizers and 1 drink ticket will be provided per registered attendee.
Please register in advance to attend this event. Those not on the attendee list will not be granted access to this event.
The Insights Association Florida Chapter Board looks forward to seeing you there!
If you have any additional questions please contact Bonnie Reenstra, Past President at firstname.lastname@example.org