Our footprints, digital and actual, take many paths. We’ll take a look at the latest technologies and techniques being used to track, combine, and analyze online and offline data across disparate channels. How are market trends impacting the quantity, quality and source of data? How are data privacy concerns being addressed? This session will provide market researchers with a current view of the landscape, provide guidance to better analyze and integrate this data, and address common questions/confusion/misconceptions of the process. We’ll also ponder how things may change following Google’s planned third-party cookie ban.
Presented by: David Kapar, Senior Vice President, Behavioral Data, Ipsos; Daniella Harkins, GM, Agency Partnerships, LiveRamp