How Can Innovation Solve the Respondent Engagement Crisis?
Find out at the CASRO Tech & Innovation Event, June 6-7, in New York City.
MRA members receive $100 off – Use the Promo Code MRA when registering.
For years market researchers have struggled to reverse plummeting survey participation rates. At this year’s CASRO Tech & Innovation Event, we’ll discover alternate paths to engage the empowered consumer.
Presentations and discussion will focus on how researchers can…
- Establish two-way conversations with consumers
- Utilize alternative methods such as modeling and predictive analytics to obtain insights
- Leverage big data instead of competing with it
- Understand the future of insights gathering via social media, IoT, etc.
We’ll hear about novel approaches that are succeeding in improving response rates and innovative non-survey-based techniques that garner representative, meaningful insights into consumer behaviors and preferences. Hear from avant-garde client-side researchers about their changing approach and get a grasp on what lies ahead from leaders in adjacent industries. Technology and innovation will pave the path to better days – Join us to understand how.