Toys R Us, Blockbuster, Kodak, Sears: all companies that failed because they were oblivious to the changing winds. In each of these companies a marketing research department existed, though their business leaders were likely overly focused on decisions for “today.”
Help your business leaders build innovative strategies for the future by incorporating scenario planning into your toolkit. This session takes you through a process for combining multiple sources of data into short- and long-range scenarios for strategic planning.
- A framework for leading a scenario planning session with your team
- How existing sources of information can be synthesized to fuel the scenario planning session
- How to apply the techniques for short- and long-term strategies via two case studies
Earn 1 Professional Researcher Certification (PRC) Credit after viewing the webinar