In partnership event with the SF chapter of the American Marketing Association (AMASF)
Insights Association Members receive the AMA member rate (25% off)
discount code: INSIGHTS25
AMA SF DOUBLE FEATURE
Video Streaming Trends & Using Big Data to Predict Profitability
Linda Sharp/Becke Broadbent, CRV Tech
Jessica Wong, CBSi
From Desktop to OTT: Trends in Video Streaming
How are people consuming content in 2018? Hear from CBSi’s Jessica Wong as she covers "Trends in Video Streaming" to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We'll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points.
Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI)
Linda Sharp and Becke Broadbent will bring to their thoughts on "Taming the BIG Data Chaos to Predict Profitability" using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal, retention rates and sales forecasts by paying attention to what people DO, as well as what they SAY.