IA Trends Report


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IA Trends Report 2022:

Consumer insights departments must ensure the customer’s POV is represented at the point of decision and agencies are navigating new terrain to help their clients achieve this at unprecedented speed. IA's Trends Report helps leaders gain clarity on the current market and provides fuel for our foresight. The Report spotlights key trends to guide planning and investment; describes current barriers to successfully conducting and using market research; identifies possible market gaps and corresponding solutions.

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