Personal Influence and Impact Out of Stock

Personal Influence and Impact

Research is a ‘people’ business: it is built upon relationships and influence. Clients, whether internal or external, will listen to, and be influenced by, those who sell the benefits to them of doing so, who deliver their definition of ‘value’ and whom they trust and respect. The astute researcher recognises the importance of the ‘emotional’ elements of business (communication, relationships, influence and impact), and knows how to leverage these for both personal and organisational impact. This on-demand course provides the key influencing tools, skills and tactics for greater personal impact at work. 

Impact becomes even more crucial, and challenging, when you are trying to influence remotely. Discover the key skills of effective influencers and how to apply these to your own stakeholder relationships, particularly when those have to be maintained and indeed strengthened in a virtual environment.  This online course will give all participants the opportunity to learn the theories and how to apply them in practice in the research environment, identifying tangible areas for development.

Some of the topics covered include the fundamentals of effective influencing as well as the importance of emotional intelligence. The course looks at the different types of power including influencing tactics – ‘pull’ vs ‘push’ – as well as how to deliver ‘value’ rather than just selling benefits. You’ll learn the fundamentals of effective communication including different communication styles and methods, and how to balance listening with asserting. This course will help you overcome anxiety and impasses as well as how to manage the complexities of virtual influencing.

This on-demand course will enable you to:

• Understand the fundamental tools and skills of effective influencers and communicators
• Appreciate the importance of influencing where it matters
• Recognise the range of influencing tactics and types of power at your disposal
• Analyse the different stakeholders you want to influence
• Appreciate the need to clarify their definition of ‘value’ so as to deliver it
• Recognise the importance of developing and strengthening trust
• Appreciate the need to balance listening with asserting
• Understand the importance of selling the benefits of being influenced by you
• Be able to influence through both face-to-face and virtual channels
• Increase your influencing skills for greater personal impact at work 

Who will benefit?

Anyone wanting to develop successful business relationships through effective influencing, or to have greater impact, confidence and assertiveness in those working relationships, whether face-to-face or when operating in a virtual environment.

Trainer – Danny Wain 

Danny Wain specialises in learning and development, training and coaching in a range of business and relationship skills. Prior to founding Daniel Wain Consulting Limited in 2007, he was a researcher for nearly 20 years. After working for IMR (now part of the WPP Group), he joined Research International (RI) in 1992. Danny spent his first decade with RI as a researcher then business developer, focusing upon customer relationship research, service measurement and mystery shopping. His clients included Royal Mail, Audi, Boots, Virgin, Chanel, Next and BT. His last role at RI was as Worldwide Director of Learning & Development responsible for developing and driving RI’s L&D strategy across its global network

*This offering is not wholly owned by Insights Association and therefore does not qualify for the Corporate Dept. Professional Development Package discount.