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Diversity, Equity & Inclusion Study:

The Insights Association’s IDEA Council is excited to present its first report on Diversity, Equity, and Inclusion in the market research/consumer insights industry. Two recent IDEA Councils surveys, the Diversity, Equity, and Inclusion survey and the Culture survey, were combined to provide a comprehensive first overview of DEI in our industry. We hope this work will serve to not only inform the industry on where it is today on key DEI measures, but also highlight opportunities to improve the diversity, inclusiveness, and equity of organizations for the future.