Generative Artificial Intelligence Course Out of Stock

Generative Artificial Intelligence

This on-demand course comprehensively explores Generative Artificial Intelligence (GenAI) in the context of Market Research. It's designed to equip learners with a fundamental understanding of AI concepts, delve into the specifics of GenAI, and how to apply these insights to market research and customer experience (CX). The course combines theoretical knowledge with numerous practical demonstrations, offering a well-rounded and hands-on perspective on the potential and challenges of integrating GenAI into market research and CX practices.

This GenAI course will enable you to:

• Understand AI concepts and terminology as a foundation for Generative AI (GenAI)
• Learn how GenAI works and how to use it in market research
• Combine theoretical knowledge with practical skills for GenAI applications in market research and CX
• Grasp computational linguistics and distributional semantics in AI language processing
• Explore AI history from traditional GOFAI models to state-of-the-art GenAI systems
• Develop an intuitive understanding of AI applications
• Experience GenAI tools like ChatGPT for text generation and market research applications
• Utilise GenAI in market research and customer experience to gather reliable insights
• Implement AI-driven strategies to enhance customer experiences
• Learn from over a dozen demos spanning survey design and segmentation analysis to generating code for running key driver analysis

*This offering is not wholly owned by Insights Association and therefore does not qualify for the Corporate Dept. Professional Development Package discount.