Product Details

Evolution of Demographic Questions:

As part of its research-on-research efforts, the Insights Association’s IDEA Council has published “The Evolution of Demographic Questions”, a position paper on how to ask demographic questions on Gender, Sexual Orientation, and Race and Ethnicity. Acknowledging that terminology is evolving, and more research is required, the publication provides extensive review of current practices and how they are applied; initial recommendations on how to ask demographic questions today; and suggests questions and elements that need to be tested. Research is needed to ensure that as an industry we are asking demographic questions the right way—to be inclusive, to not alienate our respondents, and to not create any biases.