Product Details

Building Business Impact - Full Course

Insights value goes beyond numbers, it’s about the customer. More and more companies across the globe are becoming increasingly customer-centric. This is shining a light on the need for customer insights in all parts of the business.

This is a huge opportunity for insights to grab the torch and shine the light brightly on the insights that matter, the truths that move the dial.

What you will learn.

As more and more companies adopt customer-centric strategies, there is a growing demand for data and insights on customers and consumers. No longer is it only marketing that needs the outputs the Insights team produces, although marketing does of course, remain an important customer, but rather, almost all parts of an organization, including the C-suite, are using data and insights on customers to support, and even drive, their decision-making.

The objective of this course is to introduce you to the Framework that will help you produce your own Business Impact of Insights Report. We wrap up this course by giving you examples of measuring the Business Impact of insights in different business decision areas.

*This offering is not wholly owned by Insights Association and therefore does not qualify for the Corporate Dept. Professional Development Package discount.

This course provides the answers for insights professionals on how the insights function is expected to prove business value.