2026 Insights & Analytics Market Report Out of Stock
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Published by the Insights Association in partnership with Michigan State University, Outsell, Inc.,
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The State of U.S. Insights & Analytics Report
Leading U.S. Insights & Analytics Companies Revealed
$89.3B Total 2025 Industry Revenue | 7.8% YoY Growth — 2x the U.S. Economy | 37% Share Held by Digital Data Analytics |
The U.S. insights and analytics industry grew 7.8% in 2025, reaching $89.3 billion — more than twice the pace of the broader U.S. economy. But beyond the strong topline growth, the newly released 2026 State of U.S. Insights & Analytics Report reveals an industry undergoing significant transformation as AI, automation, and technology-powered analytics reshape how organizations generate and use insights.
The report highlights the continued rise of ResTech, which now represents nearly half of all industry revenue, while Digital Data Analytics has become the industry's largest segment, accounting for 37% of total revenue. It also includes the annual Top 50 U.S. Insights & Analytics Companies and Top 25 Insights Association Member Companies, along with expert analysis of the trends shaping the profession. This year marks the 52nd anniversary of the Top 50 list, continuing a tradition of recognizing the companies driving innovation and growth across the industry.
"The U.S. insights and analytics industry is in a position of strength, but the bigger story is transformation. As AI reshapes how organizations generate and use intelligence, our industry's greatest opportunity is to ensure every decision is grounded in trusted, verified, human understanding."
— Anita Watkins, CEO, Insights Association
Published by the Insights Association in partnership with ESOMAR, Outsell, and Michigan State University's MSMRA program, the report also features thought leadership from Michael Brereton, Simon Chadwick, Lisa Gudding, Michael Hess, Dan Entrup, and Jordi Ferrer.