2026 The State of Brand-Side Insights Report Out of Stock
$295.00
$195.00
Product Details
The Insights Association’s State of Brand-side Insights Report turns the lens from the supply side of the insights industry to the client side: the corporate insights and market research (CI/MR) functions inside brands that commission, conduct and activate research. It draws on IA’s inaugural Brand-side Benchmarking Survey of 93 brand-side researchers, fielded May–June 2026, together with perspectives from insights leaders at Kimberly-Clark, Nestlé Purina PetCare and Johnsonville. It complements IA’s State of U.S. Insights & Analytics Report, which sizes the supplier industry.
Reports are complimentary for Corporate Researcher (CR) members. Discounted rates are available for CR nonmembers and Company members. To request discount access, please contact inquiries@insightsassociation.org.
Insights Association’s State of Brand-side Insights Report turns the lens from the supply side of the insights industry to the client side: the corporate insights and market research functions inside brands that commission, conduct and activate research.