2023 Insights & Analytics Market Report Out of Stock
Published by the Insights Association in partnership with Michigan State University, Outsell, Inc.,
Each year, the Insights Association surveys its members on their annual U.S. revenue and the industries they serve as part of the yearly Top 50 company review. Analyses and data are provided by IA in collaboration with Michael Brereton from the Master of Science in Marketing Research Program at Michigan State University, IA’s annual member survey, and estimates from ESOMAR and Outsell, Inc. Expert analysis and summaries are provided by Michael Brereton and Simon Chadwick, founder of Cambiar.
Each year, the Insights Association surveys its members on their annual U.S. revenue and the industries they serve as part of the yearly Top 50 company review. This year’s Insights & Analytics Market and Top 50 Report showed that members of the Insights Association who compete in the Established Market Research sector saw revenue growth that far outpaced the segment overall (+15.0% growth for IA companies versus 6.5% growth for the segment overall). “This clearly shows that our mission to protect, connect, inform and promote the Insights and Analytics industry benefits not only our profession but specifically our members,” said Courtright. This year’s report also includes a member’s only “Top 30 Insights and Analytics IA Member Companies” ranking, based on this year’s annual survey results and ESOMAR/Outsell estimates.
THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING