Information

Using Synthetic Data for Market Research 
March 4, 6, 11 & 13
 All Sessions begin at 1 p.m. ET and end at 2 p.m. ET
Can't attend live? Recordings will be provided.

This four-part series explores the growing role of synthetic data in market research, covering foundational concepts, organizational strategies, practical applications, and future insights. Each session is designed to guide participants through the journey of understanding, implementing, and maximizing synthetic data responsibly. 

SERIES SCHEDULE:

March 4 | Level Setting: How Synthetic Data Is Generated; Opportunities & Limitations 
We'll lay the groundwork for understanding synthetic data by introducing key concepts, definitions, and considerations. 

What we'll cover:

• Definition and purpose of synthetic data
• Explanation of how synthetic data is generated
• Use cases, opportunities, and why it’s gaining popularity
• Limitations and pitfalls to consider
   

March 6 | Organizational Preparedness 

Learn how to integrate synthetic data effectively into market research strategies, ensuring organizational readiness through proper planning and practices.

What we'll cover:

• Best practices for synthetic data management
• Team training and preparation strategies
• Methods for validation and quality assurance
• Approaches for balancing synthetic and real data responsibly

Continuous improvement with emerging technologies


March 11 | Putting it into Practice 

Learn the technology principles and negotiation points you need to apply to get there while minimizing your risk, maximizing optionality, and maximizing your returns. 
 

What we'll cover:

• General requirements per Synthetic Data use cases
• Build vs. Buy vs. Partner principles
• Prepare to Build in your own stacks
• Understand the levels of Buy and Partner strategies
• How to ensure your Synthetic Data integration gets done on time and on budget

March 13 | Bonus Session (Open to registrants of any session) 

A live, interactive panel to address audience questions, share case studies, and discuss the future of synthetic data in market research.

What we'll cover:

• Best use cases and success stories
• Key challenges and cautions
• Legal & policy issues
• Insights into future trends and how to prepare for them
  
  
  *This offering is not wholly owned by Insights Association and therefore does not qualify for the Corporate Dept. Professional Development Package discount.