Information

Using Synthetic Data for Market Research 
Can't attend live? Recordings will be provided.

March 4 | Level Setting: How Synthetic Data Is Generated; Opportunities & Limitations 
1-2 p.m. ET

We'll lay the groundwork for understanding synthetic data by introducing key concepts, definitions, and considerations. 

What we'll cover:

• Definition and purpose of synthetic data
• Explanation of how synthetic data is generated
• Use cases, opportunities, and why it’s gaining popularity
• Limitations and pitfalls to consider
  
  This session is part of a four-part series that explores the growing role of synthetic data in market research, covering foundational concepts, organizational strategies, practical applications, and future insights. Each session is designed to guide participants through the journey of understanding, implementing, and maximizing synthetic data responsibly. 
  
  *This offering is not wholly owned by Insights Association and therefore does not qualify for the Corporate Dept. Professional Development Package discount.