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Unlock proven strategies to grow your sales pipeline, convert more prospects, and maximize value from current clients. This four-part virtual series is tailored for sales and business development professionals working in market research, consumer insights, data analytics, and ResTech. 

What You’ll Gain
- Clear, actionable sales tactics tailored to the MR and ResTech industries 
- Tools for identifying high-quality prospects and managing key accounts 
- Guidance on leveraging automation and AI to scale outreach 
- Insight from seasoned experts and a closing buyer panel who will answer your specific questions 

Session Lineup 

July 8: Integrating & Communicating a Winning Value Proposition 
Stand out in a crowded market by defining and communicating a clear, differentiated value proposition. Learn to avoid common pitfalls and embed your message across all sales touchpoints. 
- Craft a concise, impactful value prop 
- Avoid generic messaging & stand out 
- Align messaging with buyer needs across email, calls, and pitches 

July 10: Smarter Prospecting That Drives Results 
Discover proven prospecting techniques to build your funnel with better-qualified leads. Get practical advice on leveraging referrals, LinkedIn, and events—and stop wasting time on poor-fit RFPs. 
- Qualify leads quickly with the right questions 
- Know when to say “no” and focus on ideal opportunities 
- Time management tips to prioritize selling 

July 15: Optimizing Active Leads & Current Clients 
Turn warm leads into closed deals and satisfied clients into repeat business. This session will help you boost client lifetime value, overcome stalled opportunities, and manage key accounts strategically. 
- Upselling & cross-selling best practices 
- Follow-up techniques to revive deals 
- Managing strategic relationships with high-potential clients 

July 17: Supercharging Sales with Automation & AI 
Explore the best tools and workflows for automating outreach, scaling engagement, and integrating AI without losing the human touch. 
- Build a scalable, AI-ready sales engine 
- Compare top platforms (Apollo, Seamless.AI, HubSpot, more) 
- Automate outreach while keeping it personal 

July 18: Bonus Session: Buyer Panel & Q&A 
Hear directly from your audience. A moderated panel of client-side decision-makers will share what works—and what doesn’t—when vendors reach out, pitch, and build relationships. 

Presenters: 
Tom Batchelder, Sales Consultant; Author, Selling 180° 
Keith Bossey, Bossey Research Partners 
Makena Kramli, Bossey Research Partners 

Hosted & Moderated By: Steve Henke, Harpeth Marketing