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Maximize Your GTM Potential in 3 Steps: Size, Prioritize, Optimize
May 12, 13 & 14 | 1-2 p.m. ET

About the Series
Launching a product or service into the market is one of the highest-stakes decisions a team can make. And too often, go-to-market strategy is shaped by opinions, urgency, and incomplete information. This three-part series introduces a structured, quant-forward framework to help teams build GTM strategies that are grounded in evidence, not guesswork.

Each session builds on the last, walking through a repeatable decision system:
SIZE > PRIORITIZE > OPTIMIZE

These sessions aim to answer the 3 questions every GTM team faces:

• How big is the opportunity — and where should we focus?
• What matters most to customers when they decide?
• How do we optimize pricing and packaging for maximum impact?

Throughout the series, we’ll bring this framework to life using a real-world case study: Mill, a modern food-recycling company, and the research system used to guide their product strategy, messaging focus, and pricing decisions.

Who Should Attend
For Product, Marketing, and Insights Leaders

If you work on products, services, or growth strategy — as a product planner, product marketer, insights leader, or innovation manager — this series will give you:
 

• A repeatable GTM decision system you can trust
• A clear approach to sizing opportunity with segmentation baked in
• Tools to prioritize what truly drives customer choice
• Tools to optimize offers, pricing, and packaging before launch

Whether you’re supporting a new product launch or refining an existing portfolio, you’ll leave with a structured roadmap for maximizing GTM success.

For Agencies, Consultancies, and Insights Partners

If you advise clients on product strategy, innovation, or commercialization, this series will help you:
 

• Develop a modern GTM quant narrative to bring back to your clients
• Package research engagements into a clear 3-step strategic arc
• Strengthen your consultative positioning beyond “running studies”
• Learn how leading teams connect sizing, prioritization, and optimization into one system

Session 1: SIZE | May 12
Market Sizing & Segmentation for Strategic Focus Market sizing is the foundation for choosing the right market, the right customer, and the right entry point.

Participants will learn how to:
 

• Build credible market size estimates that drive decisions
• Identify high-potential segments and growth pockets
• Avoid common sizing traps that mislead GTM strategy early

Case Study Example - We’ll explore how Mill’s team moved from a broad sustainability market to a segmented understanding of who would adopt composting first and where the true opportunity lived.

Session 2: PRIORITIZE | May 13
What Drives Choice and Differentiation
Once you understand the size of the opportunity, the next step is prioritizing what to actually work on.

Participants will learn how to:
 

• Identify the features that will drive consideration
• Apply MaxDiff-style prioritization thinking
• Build a value hierarchy that supports positioning and roadmap alignment 

Case Study Example - We’ll explore how Mill’s team prioritized the product benefits' emotional drivers most likely to unlock adoption.

Session 3: OPTIMIZE | May 14
Pricing & Packaging That Maximizes Adoption and Revenue 
Great GTM strategy succeeds when the offer is designed to match the market.

In this final session, participants will learn how to:
 

• Test pricing and packaging scenarios before launch
• Quantify tradeoffs between revenue and adoption
• Simulate offer performance using conjoint-style optimization

Case Study Example - We’ll show how Mill evaluated pricing and packaging tradeoffs to optimize adoption while building a scalable monetization model.

As a bonus, attendees will receive a stakeholder-ready guide on: “How to Build Internal Buy-In for Quant GTM Research” This draws on proven best practices for framing research as a decision system and building internal buy-in.

Why Attend
This framework has been deployed with Fortune 500 and Global 1000 organizations, as well as some of today’s most innovative startups. This series is designed to make those same decision systems accessible, repeatable, and actionable for your team.

About the Instructor
Megan Peitz | Founder & CEO at Numerious
Megan is the Founder and CEO of Numerious Inc., a strategic quantitative consulting firm dedicated to answering complex business questions with advanced analytics. Numerious has earned industry recognition, with contributions published in the Journal of Choice Modeling and three Best Paper Awards at the Sawtooth Research Conference (2019, 2024, 2025). Megan is known for simplifying advanced analytics, empowering teams to confidently translate data into impactful business strategies. Notable clients of Numerious include Google, Meta, JP Morgan, Robinhood, Playstation, Lululemon, Docusign, Notion, and more. Numerious also supports several marketing research firms and panel companies in executing advanced analytics research. Through The Numerious Way, Megan has built a growing community of insights professionals committed to modern, strategic quantitative decision-making.