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At least 20 million adults in the U.S. identify as LGBT, according to the Human Rights Campaign Foundation (HRC). A large percentage of Gen Zs identify as queer. And an even larger percentage of Americans know and care about someone in their life who identifies as LGBT.

Don't risk frustrating or offending your research participants by not sensitively and inclusively reflecting the diverse, lived experience of LGBT+ persons in your studies.

2:00 - 3:00p ET - Presentation of the results from the Insights Association’s IDEA (Inclusion, Diversity, Equity & Access) Council’s research-on-research
3:00 - 3:30p ET - Open discussion

Register now to learn:
- Why it is important to include and carefully consider such demographic questions
- How to phrase demographic questions that respect LGBTQ+ persons
- The most inclusive and appropriate wording of answer options
- When it’s appropriate to ask someone to disclose, provide opt-out answers or allow a question to be optional

“How & When to Ask Gender Identity & Sexual Orientation” is a continuation of the IDEA Council’s industry best practice series.

Presenters & Panelists:
Lilah Raynor, Logica Research / IDEA Council member
Carlos Garcia, Garcia Research / IDEA Council member
David Paisley, Community Marketing & Insights
Nina Kossoff, Soze