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Explore the dynamic world of local large language models with Llama, Mistral, and DeepSeek. This session showcases how these tools bring new depth to market research—covering everything from multilingual support, advanced classification and tagging, and techniques for combining quantitative and qualitative data, to the ins and outs of fine-tuning and embeddings. Experience a live local installation demo that illustrates the practical benefits of owning your LLM process end-to-end.

 • Learn how to run and customize models locally without needing a lot of tech skills.

 • What are the strengths and weaknesses of each, as well as how they constrast with OpenAI, Gemini, and Claude, and how to choose the right one among the three for your use cases.

 • Learn how to use fine-tuning and embeddings to extract richer findings from both quantitative and qualitative research.

- Presented by Joe Galarneau, Co-Founder/CEO, Utilityze
 

Series Moderated By: Kathryn Korostoff, President, Research Rockstar Training & Staffing & Jeff McKenna, Data Scientist, Leger