Conference

Information

Join us for a day filled with expert-led presentations and case studies, candid panel discussions, and networking with peers who share your desire to optimize the latest GenAI tools. You'll also receive guidance to inform your AI implementation plans and policies – ensuring your company remains in compliance with evolving data privacy rules and regulations.  

Seating Is Limited. 

Agenda Highlights:

Here’s just a sampling of what will be on the agenda…

How Brands Are Utilizing AI – Where are they leaning in? Shying away? What needs to be done in-house? What can be outsourced? What legal and data privacy issues are they forced to navigate? We’ll hear firsthand from researchers at Udemy, Clorox, Discover Financial Services, AARP, and elsewhere.

How to Mitigate Bias – Learn from an eye-opening case study with Mastercard.

The Great Synthetic Data Debate – Is synthetic data inherently flawed and prone to bias or will it become widely accepted and the new normal? Join us for a lively Oxford-style debate that will crystalize key issues as it enflames passion on both sides. We’ll cap the session with objective, hard-earned advice and best practices so that if you choose to use synthetic data, you may do so wisely and optimally.

Your AI Playbook for Qualitative Research – Supported by case studies and objective reviews of a wide array actual tool tests, you’ll receive guidance on how to optimize AI integration through key steps of the qualitative process.

Mastering the Art of the Ask – Learn to formulate powerful prompts and guide LLMs to unlock the potential of AI, boost your efficiency, and gain a competitive edge.

Brand-Led Case Studies – How projects were performed more quickly and efficiently with Intuify, PSB, Shapiro + Raj, Cloud Research, and other innovative agencies.

Fast-Paced & Informative Tech Demos – From leading solution providers, including Glimpse, CanvsAI & Suzy.

Whether you are looking to vet and deploy off-the-shelf solutions or need to bring capabilities in house, we’ve got you covered.

For a portion of the day, you can choose to attend sessions in one of two tracks: “Build It” & “Use It”.

In addition to discussion of the latest AI-powered tools and platforms, we’ll address critical big picture issues, challenges, and opportunities of leading an insights organization in a future of AI.

Enjoy breathtaking views of New York City!
Arrive early or stay late to meet with clients and prospects or soak in the excitement of the Big Apple.

Special Pre-Conference Webinar:
Registrants will gain access to a pre-conference webinar that will provide foundational knowledge for beginners, and address common terminology, uses, and key challenges/issues that will be discussed at the conference.