Conference

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Join us for a day filled with expert-led presentations and case studies, candid panel discussions, and networking with peers who share your desire to optimize the latest GenAI tools. You'll also receive guidance to inform your AI implementation plans and policies – ensuring your company remains in compliance with evolving data privacy rules and regulations.  

Featured Sessions Include:

From Research to Revenue:
How Fenty Is Using AI to Activate Segments and Drive Growth
Explore how Fenty Beauty tackled low purchase conversion among young consumers using a novel approach to segmentation. With generative AI and stakeholder insights, they created dynamic personas and a roadmap to cross-functional activation – from product development to marketing execution.

Will Voice Data Capture Better Reach Underserved Audiences?
Dive into a real-world study on using various AI-driven voice capture platforms to engage multicultural youth. Learn how these tools improved access, increased data richness, and reduced turnaround time – without sacrificing quality or ethics.

Synthetic Data and the Future of Market Research
See real-world applications of synthetic data in large-scale research from Zendesk.

Learn how the researchers addressed challenges like data scarcity and bias.

 

Who Should Attend?
This event is geared toward market researchers and data analysts from both agencies and brand-side departments. Content has been curated by peer researchers to be of value to those in the early stages of their AI journey as well as those who are regularly using AI.