Conference

Information

The Insights Association’s Annual Conference offers a rare opportunity to meet and learn from the most impactful thought leaders in our industry.

Is our industry in the midst of an evolution or a revolution? Economic uncertainty, disruptive technology, and societal shifts are creating dynamic changes.

We will discuss the role of insights in helping to bring clarity and illuminate opportunities for brands in this complex and fluid environment. With fresh approaches, new technologies, and expert guidance, we will help you develop strategies to solidify your standing and spark growth.

The agenda will feature objective, non-promotional content that will educate, spark discussion, and help attendees:

- Manage internal & external pressures
- Identify and optimize opportunities for collaboration
- Evolve research practices while maintaining integrity and high data quality
- Accept change without undue compromise
- Celebrate and learn from high-ROI impactful projects
- Consider likely future scenarios and identify paths forward for our industry & profession
- Gain clarity and take control of needed change
- Identify & understand the big problems, changes, and opportunities

Specifically, we will explore:

Research Methods & Tactics

- AI: usage & standards
- The need for real-time data
- Understanding synthetic data – its benefits, shortcomings & risks
- New DIY
- Multi-source data
- Future Trends: New methods & modes, analytics, emerging tech

Broader Research Challenges

- Accessible and inclusive research practices
- Future of consumers
- Data quality & policy
- B2B

Business Operations & Leadership

- Future of work & Insights teams (talent, skills, leadership, societal changes)
- Power Skills
- DEI in the workplace

Join us for inspiring keynote sessions, brand-led panel discussions and case studies, and hands-on workshops.