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Conference

Information

2022 Corporate Researchers Conference

October 26, 2022 - October 28, 2022


Dates

Wednesday, October 26, 2022 - Friday, October 28, 2022

Time

8:00 AM - 9:00 AM EDT

Early Bird Discount Deadline

Wednesday, October 26, 2022

Registration Deadline

Wednesday, October 26, 2022

Location

2022 Corporate Researchers Conference Event Image

CRC (Corporate Researchers Conference) is IA’s largest event, with corporate researchers making up about half of its anticipated 600+ attendees. The program features case studies from leading and emerging brands and discussions on how insights leaders are building stronger connections with their customers, exposing unmet needs, and dramatically increasing ROI on tight budgets. Access to an exhibit hall with dozens of exhibitors and multiple networking functions.
Who Attends – Curious corporate insights leaders who seek to learn from their peers about fresh approaches to identifying and communicating insights that render true business impact. Research agency executives intent on learning first-hand about the challenges their clients face and to see successful applications of the latest techniques and strategies.

View Full Details here!


Registration Fees

Hotel/Meal Package

Agenda

  Morning Walk in Central Park - Meet in Hotel Lobby Sold Out! 0 Slots Left
Start your day on the right foot…or the left… Get to know fellow attendees as you take in some of Central Park's most iconic vistas, many seen in such films as Home Alone 2, Ghostbusters, Avengers, When Harry Met Sally, and scores more. - Gapstow Bridge and The Pond - Park Carousel - Sheep Meadow - Strawberry Fields – John Lennon Memorial - Bethesda Terrace We’ll meet in the Hotel Lobby to walk a few blocks to the park. No trip to the Big Apple is complete without a stroll through Central Park. Check this one off your bucket list!
Location: Central Park - Meet in Hotel Lobby

Speakers

NameOrganizationSpeaking At
Alexandrine de Montera
Full Circle Research Co.  Quality “Family” Feud: Play the Game. Win More Work!
Alison Poston
McKee Foods Corporation  A New Look, Message and Consumer Target
Andrew Cannon
The Art and Science of Joy  Trust in Market Research and What It Means for You
Anna Tavis
<h4>Dr. Anna Tavis is Clinical Professor and Academic Director of Human Capital Management Department at NYU School of Professional Studies, Senior Fellow with the Conference Board, and the Academic in Residence with Executive Networks. Her Harvard Business Review articles with Peter Cappelli HR Goes Agile and The Performance Management Revolution were reprinted in HBR's Must Reads, Definitive Management Ideas of the Year, and in Agile: The Insights You Need from Harvard Business Review. Her book: Humans at Work. The Art and Practice of Creating a Remote Workplace was published in March 2022. Prior to joining NYU, Dr. Tavis was on the faculty at Williams College, Fairfield University and Columbia University. In business, Dr. Tavis was the Head of Motorola’s EMEA OD function, Nokia’s Global Head of Talent Management, Chief Learning Officer with United Technologies Corp. and Global Head of Talent and Organizational Development with AIG Investments.</h4>
New York University  The Art & Practice of Creating the Hybrid Workplace
Anulet Jones
Valvoline  Valvoline: Illuminating Unified Brand Values among Distinct Consumer Cohorts
April Anslinger
Self Esteem Brands  CMO Conversation: April Anslinger, Self Esteem Brands
Arianne Larimer
PureSpectrum  Is Your Online Data Quality Strategy Sustainable?
Brad Franz
Burke, Inc.  Is Your Online Data Quality Strategy Sustainable?
Brett Townsend
<p>Brett was formerly Head of North America Insights for Electrolux where he provided&nbsp;deep, transformative consumer insight, consumer opportunities, and marketplace understanding to drive business decisions related to strategic planning, new product innovation, brand and communication, and in-store sales and merchandising programs.</p><p>Previously, Brett served as the PepsiCo Insights lead for the YUM! Foods partnership. In this role, Brett led all PepsiCo food and beverage insights work for innovation and consumer activation. Throughout his eight years with PepsiCo, Brett demonstrated his passion for insights-driven activation and increased sales through his work on the Walmart and Dollar General teams, shopper insights in the PepsiCo global sectors, and with Frito Lay innovation, where he helped launch Doritos Jacked, Ruffles Deep Ridge, and Cracker Jack&rsquo;D. He&rsquo;s also been an active mentor within the insights and marketing community to help cultivate success and advancement of actionable insights understanding.</p><p>Brett earned his MBA from the University of Texas, Arlington and Bachelor&rsquo;s Degree in Broadcast Journalism from Brigham Young University.</p>
Quester  Quality “Family” Feud: Play the Game. Win More Work!
CI: The Next Generation
Welcome To CRC!
Brett Steiger
Quadrant Strategies  Return on Insights: How to translate research into revenue throughout the marketing journey
Bridget Allerton
84.51  Unlocking your best research - the value of reaching the right consumer
Bridget Hanrahan
Subaru of America  Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Cait Wilson
OURA  The Future of Health Tech
Carrie Dalos
Optum  Getting to the “Why” in Your Insights: Blending NPS and Qualitative Research
Chandler Mercer
Spotify  Cutting the Data Right for Tasty Insights
Charles Snellings
Church & Dwight, Co., Inc.  -
Cherie Leonard
Colgate-Palmolive  We Better Behave! Insights to Accelerate a More Sustainable Future
Chris Grabarkiewicz-Davis
  Trust in Market Research and What It Means for You
Craig Worden
Pollara Strategic Insights  Recruiting from Social Media and Non-traditional Sample Sources
Dan Heath
<p>Dan Heath is the co-author, along with his brother Chip, of four long-running bestsellers: <em>Made to Stick, Switch, Decisive, and The Power of Moments</em>. The Heath Brothers’ books have sold over three million copies worldwide and been translated into 33 languages. Dan’s new book <em>Upstream: The Quest to Solve Problems Before They Happen</em> was an instant Wall Street Journal bestseller, and it was included on “best books” lists from Apple, Amazon, the Financial Times, and others.</p> <p>Dan is a Senior Fellow at Duke University’s CASE center, which supports entrepreneurs who fight for social good. He is an entrepreneur himself, having founded Thinkwell, an innovative education company that next year will celebrate its 25th anniversary. Dan was named in 2013 to the Thinkers 50, a ranking of the world’s 50 most influential management thinkers, and also to <em>Fast Company</em> magazine’s list of the Most Creative People in Business. He has spoken to teachers, police chiefs, U.S. senators, interior designers, Navy admirals, health care leaders, marketers, ministers, and countless executive teams, across 26 countries on 6 continents. (He’s still waiting for that invitation from Antarctica.)</p> <p>Dan has an MBA from Harvard Business School and a BA from the Plan II Honors Program at the University of Texas at Austin. One proud geeky moment for Dan was his victory in the New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. He lives in Durham, NC.</p>
  Leading a Switch: A 3-Part Framework to Help You Change Things in Tough Times - Sponsored by Ipsos
Leading The Switch - A Special Workshop; (By Invitation Only) with Dan Heath
Daniel Jenski
Reckitt  A Formula for Reimagining Your Consumer Path to Purchase
Darius Kemp
  Building A House on the Solid Foundation of Diversity & Inclusion
David Rothstein
RTi Research  Trust in Market Research and What It Means for You
David Evans
Collage Group  Authentically Engage Multicultural America Now
Dyna Boen
Escalent  Quality “Family” Feud: Play the Game. Win More Work!
Ed Wang
Lionsgate  When Social Media KPIs Aren’t What You Think
Edward Staples
Prodege  Cutting the Data Right for Tasty Insights
Eric Wagatha
GfK  Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Greg Mishkin
Escalent  A Formula for Reimagining Your Consumer Path to Purchase
Heather Vossler
Hormel Foods Corporation  Unlocking your best research - the value of reaching the right consumer
Ivey Crespo
Vital Findings  Great Insights + Co-Creation = Brand Magic
Jack Mackinnon
Collage Group  Authentically Engage Multicultural America Now
Jared Feldman
<p>Jared Feldman is the founder and CEO of <a href="https://canvs.ai" style="color:blue; text-decoration:underline" target="_blank">Canvs AI</a>, the fastest and easiest insights platform for analyzing open-ended text. Canvs is used by some of the world’s most admired brands, research agencies, and media & entertainment companies to accelerate time-to-insights, reduce cost, and deepen understanding of consumers.</p> <p>Outside of Canvs, Jared’s passions include supporting the global entrepreneur community as an angel investor and startup advisor, music production and travel. Jared was previously named to the Forbes 30 Under 30 List and was awarded the Advertising Research Foundation’s Great Minds Award. Jared holds two patents in innovative measurement techniques and holds a BFA from New York University. </p>
Canvs AI  Managing an Iconic Brand Using Text Analytics
Jason Thomas
Symmetric  Is Your Online Data Quality Strategy Sustainable?
Jennifer Maxwell
Unilever  Unilever & Walmart
Jennifer Klein
Grammarly  Leverages Deep Recruitment and Data Science to Learn About Purchasing Habits
Jessica Bates
<p>Jessica is an insights leader with 14 years of experience in consumer insights, market, and user research. With experience delivering actionable insights to stakeholders across industries – from consumer electronics to retail to banking, food, and more – her work champions the voice of the customer in all aspects. For the past five years, she’s led research at National Geographic media, focusing on ways to bring greater value to their subscribers.</p>
National Geographic Media  Managing an Iconic Brand Using Text Analytics
Jonathan Stringfield
<p>Jonathan has spent almost 20 years at companies such as Facebook (Meta), Twitter, and Activision Blizzard. He is a regularly published contributor/speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology with by-lines in TechCrunch, AdWeek, Campaign, and The Drum among others, in addition to interviews featured in The Economist, Business Insider, and other top business publications. Jonathan holds a PhD in Sociology, where his work concentrated on how users of new technology think about concepts such as personal identity, and has been published in academic journals on a diverse range of topics including new media, population displacement, and residential housing discrimination.</p>
Activision Blizzard  Get in the Game: How to Level Up Your Business with Gaming, Esports, and the Future of Technology
Joyce Yan
Pernod Ricard  How AI and machine learning is fueling Pernod Ricard's PR portfolio strategy
Julia Locklear
The Locklear Group  Bringing Your Whole Self to Work in Market Research
Juliana Wood
Insights Association  Quality “Family” Feud: Play the Game. Win More Work!
Kathy Maurella
Waterloo Sparkling Water  Leveraging Databases to Get Insights that Transcend a Single Study
Katie Hanson
Best Egg  Ensuring Customer Centricity by Expanding the Research Toolkit
Kerry Sette
Voya Financial  Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Kiyoung Ye
Ipsos  CI: The Next Generation
Kjersti Hanneman
Edelman Financial Engines  Tracking Investor Intent in Turbulent Times
Kristi Brown
Chick-fil-A, Inc.  Made to Order: How Chick-fil-A Serves Insights for Impact
Leslie Lewis
Walmart  Unilever & Walmart
Linda Shea
Big Village  From Tech Start-Up to Publicly Traded: Teaching a company to use insights to make wise decisions
Lindsay Stecklein
Comcast  CI: The Next Generation
Lisa Wilding-Brown
InnovateMR, LLC  Trust in Market Research and What It Means for You
Liz Huszarik
Warner Bros. Entertainment  Disruption of Entertainment Markets, Business Models & 4 Generations
Lori Kaplan
National Public Radio  Building A House on the Solid Foundation of Diversity & Inclusion
Lori Vellucci
CMB  Help Your Organization Understand and Leverage Generational Insights
Lumeng Jin
Mars Wrigley Confectionery  We Better Behave! Insights to Accelerate a More Sustainable Future
Lynette Callender-Easby
Streetbees  How AI and machine learning is fueling Pernod Ricard's PR portfolio strategy
Maryam Mohit
Nextdoor  Making the Unseen Visible and Actionable for Meaningful CX Change
Matt Valle
MarketVision Research  Bringing Your Whole Self to Work in Market Research
Melanie Courtright
<p>Melanie began serving as CEO of the Insights Association on January 1, 2020.</p> <p>Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.</p> <p>A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR.</p> <p>Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social.</p> <p>Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.</p>
Insights Association  Welcome To CRC!
Michael Papish
Markforged  From Tech Start-Up to Publicly Traded: Teaching a company to use insights to make wise decisions
Michael Nestrud
Curion  Leveraging Databases to Get Insights that Transcend a Single Study
Michelle Auguste
NBA  Building A House on the Solid Foundation of Diversity & Inclusion
Michelle Mere
Salesforce  How Salesforce Delivers Pitch-perfect Messaging with B2B Research
Monica Voss
PureSpectrum  Leverages Deep Recruitment and Data Science to Learn About Purchasing Habits
Nick Davis
Winnebago Industries  Driving Next Generation RV Design
Niels Neudecker
Walmart Data Ventures  The Operationalized Brand
Pamela Harrison
Beiersdorf, Inc.  We Better Behave! Insights to Accelerate a More Sustainable Future
Patty Yanes
Applied Marketing Science, Inc.  Driving Next Generation RV Design
Paul Zak
Immersion Neuroscience  Immersion: The Science of the Extraordinary and Source of Happiness - Sponsored by OvationMR
Rachael Settipani
Applied Marketing Science, Inc.  Driving Next Generation RV Design
Rakia Reynolds
Blue Skai Media  The Future of Creative Strategy - Sponsored by Aspen Finn
Renato Verdugo
<h4>Renato Verdugo is a New York–based User Experience Researcher at YouTube where he focuses on understanding and documenting the everyday lives of YouTube Creators. His background in both computer science, and aesthetics & art history merge in the visual ethnography practice he has pioneered at YouTube. In his research, documentary photography and storytelling become tools and vehicles for UX insights. More recently, he founded & leads YouTube's Culture Lab, a research group focused on Diversity, Equity and Inclusion topics.</h4>
YouTube  That Day Which Never Comes: The future as a tool to understand the present
Roddy Knowles
Innovative Research Technologies  Ensuring Customer Centricity by Expanding the Research Toolkit
Ryan Stuart
Kapiche, Inc.  Making the Unseen Visible and Actionable for Meaningful CX Change
Sam Pisani
The Logit Group Inc.  Recruiting from Social Media and Non-traditional Sample Sources
Sheila Dreyer Van Buskirk
Synchrony Financial  Help Your Organization Understand and Leverage Generational Insights
Tamara Charm
<h4>As a leader of McKinsey's agile insights capabilities and consumer insights hub, Tamara works with consumer-facing companies to drive brand transformation, growth, and innovation by deeply understanding consumers’ needs, beliefs, behaviors, and preferences. Her experience spans branding, marketing, and strategy decisions that can be shaped and reshaped by the changing consumer. She brings this expertise and passion into her work and partners with organizations that are growing or innovating, as well as with private-equity companies evaluating or nurturing brands with strong consumer pull that will spur substantial growth.</h4>
McKinsey & Company  The Changing Consumer: How they transform organizations & open the door for insights to lead
Thania Farrar
Burke, Inc.  Is Your Online Data Quality Strategy Sustainable?
Thomas Fandrich
Quantilope  Tracking Investor Intent in Turbulent Times
Tim Hoskins
Quester  Welcome To CRC!
Tim Twichell
Deckers Brands  Great Insights + Co-Creation = Brand Magic
Tracy Saathoff
Optum  Getting to the “Why” in Your Insights: Blending NPS and Qualitative Research
Tron Smith
<p>Tron Smith is currently an Enterprise Account Executive at Suzy and Director of Inclusion and Diversity for the South Central chapter of the Insights Association. She previously held sales and advisory roles at AirBnB, Yelp, T-Mobile and Career Builder. She is a volunteer coordinator at the American Liver Foundation and maintains a side business as a stager for AirBnB properties.</p>
Suzy  Bringing Your Whole Self to Work in Market Research
Will Bordelon III
Kantar  The Operationalized Brand
Zen Ahmed
  Understanding Gen Z: Demography, Attitudes & Data

Continuing Education

Hotel

New York Hilton Midtown

1335 Avenue of the Americas
New York, NY 10019

Stay in the heart of the city that never sleeps at our hotel opposite the Museum of Modern Art, five blocks from Central Park and two blocks from Radio City Music Hall. We have a concept restaurant focusing on seasonal ingredients, while our Executive Lounge offers an escape from the rush of the city.

The Insights Association has arranged for a special conference rate of $359.00 plus tax per night for the nights of April October 25 - October 27. Discounted Conference Rate Ends: September 26

Attendees may reserve their room online here.

Packages

150628