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Conference

Information

2022 Corporate Researchers Conference

October 26, 2022 - October 28, 2022


Dates

Wednesday, October 26, 2022 - Friday, October 28, 2022

Time

8:00 AM - 9:00 AM EDT

Early Bird Discount Deadline

Wednesday, October 26, 2022

Registration Deadline

Wednesday, October 26, 2022


Location

New York Hilton Midtown
1335 6th Ave.
New York, NY 10019

2022 Corporate Researchers Conference Event Image

CRC (Corporate Researchers Conference) is IA’s largest event, with corporate researchers making up about half of its anticipated 600+ attendees. The program features case studies from leading and emerging brands and discussions on how insights leaders are building stronger connections with their customers, exposing unmet needs, and dramatically increasing ROI on tight budgets. Access to an exhibit hall with dozens of exhibitors and multiple networking functions.
Who Attends – Curious corporate insights leaders who seek to learn from their peers about fresh approaches to identifying and communicating insights that render true business impact. Research agency executives intent on learning first-hand about the challenges their clients face and to see successful applications of the latest techniques and strategies.

View Full Details here!


Registration Fees

Hotel/Meal Package

Agenda

  Morning Walk in Central Park - Meet in Hotel Lobby Sold Out! 0 Slots Left
Start your day on the right foot…or the left… Get to know fellow attendees as you take in some of Central Park's most iconic vistas, many seen in such films as Home Alone 2, Ghostbusters, Avengers, When Harry Met Sally, and scores more. - Gapstow Bridge and The Pond - Park Carousel - Sheep Meadow - Strawberry Fields – John Lennon Memorial - Bethesda Terrace We’ll meet in the Hotel Lobby to walk a few blocks to the park. No trip to the Big Apple is complete without a stroll through Central Park. Check this one off your bucket list!

Speakers

NameOrganizationSpeaking At
Alexandrine de Montera
Full Circle Research Co.  Quality “Family” Feud: Play the Game. Win More Work!
Alison Poston
McKee Foods Corporation  A New Look, Message and Consumer Target
Andrew Cannon
GRBN  Trust in Market Research and What It Means for You
Anna Tavis
New York University  The Art & Practice of Creating the Hybrid Workplace
Anulet Jones
Valvoline  Valvoline: Illuminating Unified Brand Values among Distinct Consumer Cohorts
April Anslinger
Self Esteem Brands  CMO Conversation: April Anslinger, Self Esteem Brands
Arianne Larimer
PureSpectrum  Is Your Online Data Quality Strategy Sustainable?
Brad Franz
Burke, Inc.  Is Your Online Data Quality Strategy Sustainable?
Brett Townsend
Quester  Quality “Family” Feud: Play the Game. Win More Work!
CI: The Next Generation
Welcome To CRC!
Brett Steiger
Quadrant Strategies  Return on Insights: How to translate research into revenue throughout the marketing journey
Bridget Allerton
84.51  Unlocking your best research - the value of reaching the right consumer
Bridget Hanrahan
Subaru of America  Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Cait Wilson
OURA  The Future of Health Tech
Carrie Dalos
Optum  Getting to the “Why” in Your Insights: Blending NPS and Qualitative Research
Chandler Mercer
Spotify  Cutting the Data Right for Tasty Insights
Charles Snellings
Church & Dwight, Co., Inc.  -
Cherie Leonard
Colgate-Palmolive  We Better Behave! Insights to Accelerate a More Sustainable Future
Chris Grabarkiewicz-Davis
Abbott Nutrition  Trust in Market Research and What It Means for You
Craig Worden
Pollara Strategic Insights  Recruiting from Social Media and Non-traditional Sample Sources
Dan Heath
  Leading a Switch: A 3-Part Framework to Help You Change Things in Tough Times - Sponsored by Ipsos
Leading The Switch - A Special Workshop; (By Invitation Only) with Dan Heath
Daniel Jenski
Reckitt  A Formula for Reimagining Your Consumer Path to Purchase
Darius Kemp
Research Narrative, Inc.  Building A House on the Solid Foundation of Diversity & Inclusion
David Rothstein
RTi Research  Trust in Market Research and What It Means for You
David Evans
Collage Group  Authentically Engage Multicultural America Now
Dyna Boen
Escalent  Quality “Family” Feud: Play the Game. Win More Work!
Ed Staples
Prodege  Cutting the Data Right for Tasty Insights
Ed Wang
Lionsgate  When Social Media KPIs Aren’t What You Think
Eric Wagatha
GfK  Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Greg Mishkin
Escalent  A Formula for Reimagining Your Consumer Path to Purchase
Heather Vossler
Hormel Foods Corporation  Unlocking your best research - the value of reaching the right consumer
Ivey Crespo
Vital Findings  Great Insights + Co-Creation = Brand Magic
Jack Mackinnon
Collage Group  Authentically Engage Multicultural America Now
Jared Feldman
CANVS  Managing an Iconic Brand Using Text Analytics
Jason Thomas
Decision Analyst, Inc.  Is Your Online Data Quality Strategy Sustainable?
Jennifer Maxwell
Unilever  Unilever & Walmart
Jennifer Klein
Grammarly  Leverages Deep Recruitment and Data Science to Learn About Purchasing Habits
Jessica Bates
National Geographic Media  Managing an Iconic Brand Using Text Analytics
Jonathan Stringfield
Activision Blizzard  Get in the Game: How to Level Up Your Business with Gaming, Esports, and the Future of Technology
Joyce Yan
Pernod Ricard  How AI and machine learning is fueling Pernod Ricard's PR portfolio strategy
Julia Locklear
The Locklear Group  Bringing Your Whole Self to Work in Market Research
Juliana Wood
Insights Association  Quality “Family” Feud: Play the Game. Win More Work!
Kathy Maurella
Waterloo Sparkling Water  Leveraging Databases to Get Insights that Transcend a Single Study
Katie Hanson
Best Egg  Ensuring Customer Centricity by Expanding the Research Toolkit
Kerry Sette
Voya Financial  Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Kiyoung Ye
Ipsos  CI: The Next Generation
Kjersti Hanneman
Edelman Financial Engines  Tracking Investor Intent in Turbulent Times
Kristi Brown
Chick-fil-A, Inc.  Made to Order: How Chick-fil-A Serves Insights for Impact
Leslie Lewis
Walmart Data Ventures  Unilever & Walmart
Linda Shea
Big Village  From Tech Start-Up to Publicly Traded: Teaching a company to use insights to make wise decisions
Lindsay Stecklein
Comcast  CI: The Next Generation
Lisa Wilding-Brown
Innovate MR, LLC  Trust in Market Research and What It Means for You
Liz Huszarik
Warner Bros. Entertainment  Disruption of Entertainment Markets, Business Models & 4 Generations
Lori Kaplan
National Public Radio  Building A House on the Solid Foundation of Diversity & Inclusion
Lori Vellucci
Chadwick Martin Bailey, Inc.  Help Your Organization Understand and Leverage Generational Insights
Lumeng Jin
Mars Wrigley Confectionery  We Better Behave! Insights to Accelerate a More Sustainable Future
Lynette Callender-Easby
Streetbees  How AI and machine learning is fueling Pernod Ricard's PR portfolio strategy
Maryam Mohit
Nextdoor  Making the Unseen Visible and Actionable for Meaningful CX Change
Matt Valle
MarketVision Research  Bringing Your Whole Self to Work in Market Research
Melanie Courtright
Insights Association  Welcome To CRC!
Michael Papish
Markforged  From Tech Start-Up to Publicly Traded: Teaching a company to use insights to make wise decisions
Michael Nestrud
Curion  Leveraging Databases to Get Insights that Transcend a Single Study
Michelle Auguste
NBA  Building A House on the Solid Foundation of Diversity & Inclusion
Michelle Mere
Salesforce  How Salesforce Delivers Pitch-perfect Messaging with B2B Research
Monica Voss
PureSpectrum  Leverages Deep Recruitment and Data Science to Learn About Purchasing Habits
Nick Davis
Winnebago Industries  Driving Next Generation RV Design
Niels Neudecker
Kantar  The Operationalized Brand
Pamela Harrison
Beiersdorf, Inc.  We Better Behave! Insights to Accelerate a More Sustainable Future
Patty Yanes
Applied Marketing Science, Inc.  Driving Next Generation RV Design
Paul Zak
Immersion Neuroscience  Immersion: The Science of the Extraordinary and Source of Happiness - Sponsored by OvationMR
Rachael Settipani
Applied Marketing Science, Inc.  Driving Next Generation RV Design
Rakia Reynolds
Blue Skai Media  The Future of Creative Strategy - Sponsored by Aspen Finn
Renato Verdugo
YouTube  That Day Which Never Comes: The future as a tool to understand the present
Roddy Knowles
DISQO  Ensuring Customer Centricity by Expanding the Research Toolkit
Ryan Stuart
Kapiche, Inc.  Making the Unseen Visible and Actionable for Meaningful CX Change
Sam Pisani
The Logit Group Inc.  Recruiting from Social Media and Non-traditional Sample Sources
Sheila Dreyer Van Buskirk
Synchrony Financial  Help Your Organization Understand and Leverage Generational Insights
Tamara Charm
McKinsey & Company  The Changing Consumer: How they transform organizations & open the door for insights to lead
Thania Farrar
Burke, Inc.  Is Your Online Data Quality Strategy Sustainable?
Thomas Fandrich
Quantilope  Tracking Investor Intent in Turbulent Times
Tim Hoskins
Quester  Welcome To CRC!
Tim Twichell
Deckers Brands  Great Insights + Co-Creation = Brand Magic
Tracy Saathoff
Optum  Getting to the “Why” in Your Insights: Blending NPS and Qualitative Research
Tron Smith
Suzy  Bringing Your Whole Self to Work in Market Research
Will Bordelon III
Kantar  The Operationalized Brand
Zen Ahmed
Netbase Quid  Understanding Gen Z: Demography, Attitudes & Data

Continuing Education

Hotel

New York Hilton Midtown

1335 Avenue of the Americas
New York, NY 10019

Stay in the heart of the city that never sleeps at our hotel opposite the Museum of Modern Art, five blocks from Central Park and two blocks from Radio City Music Hall. We have a concept restaurant focusing on seasonal ingredients, while our Executive Lounge offers an escape from the rush of the city.

The Insights Association has arranged for a special conference rate of $359.00 plus tax per night for the nights of April October 25 - October 27. Discounted Conference Rate Ends: September 26

Attendees may reserve their room online here.

Packages

120317