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Conference
Information2022 Corporate Researchers Conference
October 26, 2022 - October 28, 2022
Dates
Wednesday, October 26, 2022 - Friday, October 28, 2022Time
8:00 AM - 9:00 AM EDTEarly Bird Discount Deadline
Wednesday, October 26, 2022Registration Deadline
Wednesday, October 26, 2022Location
Click here for directionsCRC (Corporate Researchers Conference) is IA’s largest event, with corporate researchers making up about half of its anticipated 600+ attendees. The program features case studies from leading and emerging brands and discussions on how insights leaders are building stronger connections with their customers, exposing unmet needs, and dramatically increasing ROI on tight budgets. Access to an exhibit hall with dozens of exhibitors and multiple networking functions.
Who Attends – Curious corporate insights leaders who seek to learn from their peers about fresh approaches to identifying and communicating insights that render true business impact. Research agency executives intent on learning first-hand about the challenges their clients face and to see successful applications of the latest techniques and strategies.
Agenda
Morning Walk in Central Park - Meet in Hotel Lobby
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Start your day on the right foot…or the left… Get to know fellow attendees as you take in some of Central Park's most iconic vistas, many seen in such films as Home Alone 2, Ghostbusters, Avengers, When Harry Met Sally, and scores more. - Gapstow Bridge and The Pond - Park Carousel - Sheep Meadow - Strawberry Fields – John Lennon Memorial - Bethesda Terrace We’ll meet in the Hotel Lobby to walk a few blocks to the park. No trip to the Big Apple is complete without a stroll through Central Park. Check this one off your bucket list! Location: Central Park - Meet in Hotel Lobby |
Speakers
Name | Organization | Speaking At |
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Alexandrine de Montera | Full Circle Research | Quality “Family” Feud: Play the Game. Win More Work! |
Alison Poston | McKee Foods Corporation | A New Look, Message and Consumer Target |
Andrew Cannon | The Art and Science of Joy | Trust in Market Research and What It Means for You |
Anna Tavis
<h4>Dr. Anna Tavis is Clinical Professor and Academic Director of Human Capital Management Department at NYU School of Professional Studies, Senior Fellow with the Conference Board, and the Academic in Residence with Executive Networks. Her Harvard Business Review articles with Peter Cappelli HR Goes Agile and The Performance Management Revolution were reprinted in HBR's Must Reads, Definitive Management Ideas of the Year, and in Agile: The Insights You Need from Harvard Business Review. Her book: Humans at Work. The Art and Practice of Creating a Remote Workplace was published in March 2022. Prior to joining NYU, Dr. Tavis was on the faculty at Williams College, Fairfield University and Columbia University. In business, Dr. Tavis was the Head of Motorola’s EMEA OD function, Nokia’s Global Head of Talent Management, Chief Learning Officer with United Technologies Corp. and Global Head of Talent and Organizational Development with AIG Investments.</h4>
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New York University | The Art & Practice of Creating the Hybrid Workplace |
Anulet Jones | Valvoline | Valvoline: Illuminating Unified Brand Values among Distinct Consumer Cohorts |
April Anslinger | Self Esteem Brands | CMO Conversation: April Anslinger, Self Esteem Brands |
Arianne Larimer | PureSpectrum | Is Your Online Data Quality Strategy Sustainable? |
Brad Franz | Burke, Inc. | Is Your Online Data Quality Strategy Sustainable? |
Brett Townsend
<p>Brett was formerly Head of North America Insights for Electrolux where he provided deep, transformative consumer insight, consumer opportunities, and marketplace understanding to drive business decisions related to strategic planning, new product innovation, brand and communication, and in-store sales and merchandising programs.</p><p>Previously, Brett served as the PepsiCo Insights lead for the YUM! Foods partnership. In this role, Brett led all PepsiCo food and beverage insights work for innovation and consumer activation. Throughout his eight years with PepsiCo, Brett demonstrated his passion for insights-driven activation and increased sales through his work on the Walmart and Dollar General teams, shopper insights in the PepsiCo global sectors, and with Frito Lay innovation, where he helped launch Doritos Jacked, Ruffles Deep Ridge, and Cracker Jack’D. He’s also been an active mentor within the insights and marketing community to help cultivate success and advancement of actionable insights understanding.</p><p>Brett earned his MBA from the University of Texas, Arlington and Bachelor’s Degree in Broadcast Journalism from Brigham Young University.</p>
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Quester |
Quality “Family” Feud: Play the Game. Win More Work! CI: The Next Generation Welcome To CRC! |
Brett Steiger | Quadrant Strategies | Return on Insights: How to translate research into revenue throughout the marketing journey |
Bridget Allerton | 84.51 | Unlocking your best research - the value of reaching the right consumer |
Bridget Hanrahan | Subaru of America | Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability |
Cait Wilson | OURA | The Future of Health Tech |
Carrie Dalos | Optum | Getting to the “Why” in Your Insights: Blending NPS and Qualitative Research |
Chandler Mercer | Spotify | Cutting the Data Right for Tasty Insights |
Charles Snellings | Church & Dwight, Co., Inc. | - |
Cherie Leonard | Colgate-Palmolive | We Better Behave! Insights to Accelerate a More Sustainable Future |
Chris Grabarkiewicz-Davis | Trust in Market Research and What It Means for You | |
Craig Worden | Pollara Strategic Insights | Recruiting from Social Media and Non-traditional Sample Sources |
Dan Heath
<p>Dan Heath is the co-author, along with his brother Chip, of four long-running bestsellers: <em>Made to Stick, Switch, Decisive, and The Power of Moments</em>. The Heath Brothers’ books have sold over three million copies worldwide and been translated into 33 languages. Dan’s new book <em>Upstream: The Quest to Solve Problems Before They Happen</em> was an instant Wall Street Journal bestseller, and it was included on “best books” lists from Apple, Amazon, the Financial Times, and others.</p>
<p>Dan is a Senior Fellow at Duke University’s CASE center, which supports entrepreneurs who fight for social good. He is an entrepreneur himself, having founded Thinkwell, an innovative education company that next year will celebrate its 25th anniversary. Dan was named in 2013 to the Thinkers 50, a ranking of the world’s 50 most influential management thinkers, and also to <em>Fast Company</em> magazine’s list of the Most Creative People in Business. He has spoken to teachers, police chiefs, U.S. senators, interior designers, Navy admirals, health care leaders, marketers, ministers, and countless executive teams, across 26 countries on 6 continents. (He’s still waiting for that invitation from Antarctica.)</p>
<p>Dan has an MBA from Harvard Business School and a BA from the Plan II Honors Program at the University of Texas at Austin. One proud geeky moment for Dan was his victory in the New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. He lives in Durham, NC.</p>
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Leading a Switch: A 3-Part Framework to Help You Change Things in Tough Times - Sponsored by Ipsos Leading The Switch - A Special Workshop; (By Invitation Only) with Dan Heath |
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Daniel Jenski | Reckitt | A Formula for Reimagining Your Consumer Path to Purchase |
Darius Kemp | Building A House on the Solid Foundation of Diversity & Inclusion | |
David Rothstein | RTi Research | Trust in Market Research and What It Means for You |
David Evans | Authentically Engage Multicultural America Now | |
Dyna Boen | Escalent | Quality “Family” Feud: Play the Game. Win More Work! |
Ed Wang | Lionsgate | When Social Media KPIs Aren’t What You Think |
Edward Staples | Prodege | Cutting the Data Right for Tasty Insights |
Eric Wagatha | NielsenIQ | Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability |
Greg Mishkin | Escalent | A Formula for Reimagining Your Consumer Path to Purchase |
Heather Vossler | Hormel Foods Corporation | Unlocking your best research - the value of reaching the right consumer |
Ivey Crespo | Vital Findings | Great Insights + Co-Creation = Brand Magic |
Jack Mackinnon | Collage Group | Authentically Engage Multicultural America Now |
Jared Feldman
<p>Jared Feldman is the founder and CEO of <a href="https://canvs.ai" style="color:blue; text-decoration:underline" target="_blank">Canvs AI</a>, the fastest and easiest insights platform for analyzing open-ended text. Canvs is used by some of the world’s most admired brands, research agencies, and media & entertainment companies to accelerate time-to-insights, reduce cost, and deepen understanding of consumers.</p>
<p>Outside of Canvs, Jared’s passions include supporting the global entrepreneur community as an angel investor and startup advisor, music production and travel. Jared was previously named to the Forbes 30 Under 30 List and was awarded the Advertising Research Foundation’s Great Minds Award. Jared holds two patents in innovative measurement techniques and holds a BFA from New York University. </p>
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Canvs AI | Managing an Iconic Brand Using Text Analytics |
Jason Thomas | Symmetric | Is Your Online Data Quality Strategy Sustainable? |
Jennifer Maxwell | Unilever | Unilever & Walmart |
Jennifer Klein | Grammarly | Leverages Deep Recruitment and Data Science to Learn About Purchasing Habits |
Jessica Bates
<p>Jessica is an insights leader with 14 years of experience in consumer insights, market, and user research. With experience delivering actionable insights to stakeholders across industries – from consumer electronics to retail to banking, food, and more – her work champions the voice of the customer in all aspects. For the past five years, she’s led research at National Geographic media, focusing on ways to bring greater value to their subscribers.</p>
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National Geographic Media | Managing an Iconic Brand Using Text Analytics |
Jonathan Stringfield
<p>Jonathan has spent almost 20 years at companies such as Facebook (Meta), Twitter, and Activision Blizzard. He is a regularly published contributor/speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology with by-lines in TechCrunch, AdWeek, Campaign, and The Drum among others, in addition to interviews featured in The Economist, Business Insider, and other top business publications. Jonathan holds a PhD in Sociology, where his work concentrated on how users of new technology think about concepts such as personal identity, and has been published in academic journals on a diverse range of topics including new media, population displacement, and residential housing discrimination.</p>
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Activision Blizzard | Get in the Game: How to Level Up Your Business with Gaming, Esports, and the Future of Technology |
Joyce Yan | Pernod Ricard | How AI and machine learning is fueling Pernod Ricard's PR portfolio strategy |
Julia Locklear | The Locklear Group | Bringing Your Whole Self to Work in Market Research |
Juliana Wood | Insights Association | Quality “Family” Feud: Play the Game. Win More Work! |
Kathy Maurella | Waterloo Sparkling Water | Leveraging Databases to Get Insights that Transcend a Single Study |
Katie Hanson | Best Egg | Ensuring Customer Centricity by Expanding the Research Toolkit |
Kerry Sette | Voya Financial | Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability |
Kiyoung Ye | Ipsos | CI: The Next Generation |
Kjersti Hanneman | Edelman Financial Engines | Tracking Investor Intent in Turbulent Times |
Kristi Brown | Chick-fil-A | Made to Order: How Chick-fil-A Serves Insights for Impact |
Leslie Lewis | Walmart | Unilever & Walmart |
Linda Shea | Big Village | From Tech Start-Up to Publicly Traded: Teaching a company to use insights to make wise decisions |
Lindsay Stecklein | Comcast | CI: The Next Generation |
Lisa Wilding-Brown | InnovateMR, LLC | Trust in Market Research and What It Means for You |
Liz Huszarik | Warner Bros. Entertainment | Disruption of Entertainment Markets, Business Models & 4 Generations |
Lori Kaplan | National Public Radio | Building A House on the Solid Foundation of Diversity & Inclusion |
Lori Vellucci | CMB | Help Your Organization Understand and Leverage Generational Insights |
Lumeng Jin | Mars Wrigley Confectionery | We Better Behave! Insights to Accelerate a More Sustainable Future |
Lynette Callender-Easby | Streetbees | How AI and machine learning is fueling Pernod Ricard's PR portfolio strategy |
Maryam Mohit | Nextdoor | Making the Unseen Visible and Actionable for Meaningful CX Change |
Matt Valle | MarketVision Research | Bringing Your Whole Self to Work in Market Research |
Melanie Courtright
<p>Melanie began serving as CEO of the Insights Association on January 1, 2020.</p>
<p>Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.</p>
<p>A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR.</p>
<p>Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social.</p>
<p>Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.</p>
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Insights Association | Welcome To CRC! |
Michael Papish | Markforged | From Tech Start-Up to Publicly Traded: Teaching a company to use insights to make wise decisions |
Michael Nestrud | Curion | Leveraging Databases to Get Insights that Transcend a Single Study |
Michelle Auguste | NBA | Building A House on the Solid Foundation of Diversity & Inclusion |
Michelle Mere | Salesforce | How Salesforce Delivers Pitch-perfect Messaging with B2B Research |
Monica Voss | PureSpectrum | Leverages Deep Recruitment and Data Science to Learn About Purchasing Habits |
Nick Davis | Winnebago Industries | Driving Next Generation RV Design |
Niels Neudecker | Human8 | The Operationalized Brand |
Pamela Harrison | Beiersdorf, Inc. | We Better Behave! Insights to Accelerate a More Sustainable Future |
Patty Yanes | Applied Marketing Science, Inc. | Driving Next Generation RV Design |
Paul Zak | Immersion Neuroscience | Immersion: The Science of the Extraordinary and Source of Happiness - Sponsored by OvationMR |
Rachael Settipani | Applied Marketing Science, Inc. | Driving Next Generation RV Design |
Rakia Reynolds | Blue Skai Media | The Future of Creative Strategy - Sponsored by Aspen Finn |
Renato Verdugo
<h4>Renato Verdugo is a New York–based User Experience Researcher at YouTube where he focuses on understanding and documenting the everyday lives of YouTube Creators. His background in both computer science, and aesthetics & art history merge in the visual ethnography practice he has pioneered at YouTube. In his research, documentary photography and storytelling become tools and vehicles for UX insights. More recently, he founded & leads YouTube's Culture Lab, a research group focused on Diversity, Equity and Inclusion topics.</h4>
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YouTube | That Day Which Never Comes: The future as a tool to understand the present |
Roddy Knowles | Innovative Research Technologies | Ensuring Customer Centricity by Expanding the Research Toolkit |
Ryan Stuart | Kapiche, Inc. | Making the Unseen Visible and Actionable for Meaningful CX Change |
Sam Pisani | The Logit Group Inc. | Recruiting from Social Media and Non-traditional Sample Sources |
Sheila Dreyer Van Buskirk | Synchrony Financial | Help Your Organization Understand and Leverage Generational Insights |
Tamara Charm
<h4>As a leader of McKinsey's agile insights capabilities and consumer insights hub, Tamara works with consumer-facing companies to drive brand transformation, growth, and innovation by deeply understanding consumers’ needs, beliefs, behaviors, and preferences. Her experience spans branding, marketing, and strategy decisions that can be shaped and reshaped by the changing consumer. She brings this expertise and passion into her work and partners with organizations that are growing or innovating, as well as with private-equity companies evaluating or nurturing brands with strong consumer pull that will spur substantial growth.</h4>
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McKinsey & Company | The Changing Consumer: How they transform organizations & open the door for insights to lead |
Thania Farrar | Burke, Inc. | Is Your Online Data Quality Strategy Sustainable? |
Thomas Fandrich | Quantilope | Tracking Investor Intent in Turbulent Times |
Tim Hoskins | Quester | Welcome To CRC! |
Tim Twichell | Deckers Brands | Great Insights + Co-Creation = Brand Magic |
Tracy Saathoff | Optum | Getting to the “Why” in Your Insights: Blending NPS and Qualitative Research |
Tron Smith
<p>Tron Smith is currently an Enterprise Account Executive at Suzy and Director of Inclusion and Diversity for the South Central chapter of the Insights Association. She previously held sales and advisory roles at AirBnB, Yelp, T-Mobile and Career Builder. She is a volunteer coordinator at the American Liver Foundation and maintains a side business as a stager for AirBnB properties.</p>
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Zamplia | Bringing Your Whole Self to Work in Market Research |
Will Bordelon III | Kantar | The Operationalized Brand |
Zen Ahmed | Understanding Gen Z: Demography, Attitudes & Data |
Continuing Education
Hotel
New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019
Stay in the heart of the city that never sleeps at our hotel opposite the Museum of Modern Art, five blocks from Central Park and two blocks from Radio City Music Hall. We have a concept restaurant focusing on seasonal ingredients, while our Executive Lounge offers an escape from the rush of the city.
The Insights Association has arranged for a special conference rate of $359.00 plus tax per night for the nights of April October 25 - October 27. Discounted Conference Rate Ends: September 26
Attendees may reserve their room online here.