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Conference

Information

2022 Annual Conference

April 04, 2022 - April 06, 2022


Dates

Monday, April 04, 2022 - Wednesday, April 06, 2022

Time

8:00 AM - 9:00 AM EST

Early Bird Discount Deadline

Monday, April 04, 2022

Registration Deadline

Monday, April 04, 2022

Location

2022 Annual Conference Event Image

We celebrate exemplary work by both brands and agencies proving the indisputable role of insights in driving business impact.

Join fellow brand and agency leaders to work beyond mere messaging to lead action and incite essential change in our research, our organizations, and the world around us.

Sustainability, Diversity, Equity – brands are being challenged as never before by values-driven consumers. We’ve got the data and front-line experts to guide brands through today’s critical issues and show insights agencies how they can deliver the (equitable!) insights needed to (authentically!) connect with consumers.

Lean into each session to better understand…

  • How best to answer the demands of values-driven consumers seeking to make a difference on such critical issues as sustainability, diversity, and equity.
  • Why demonstrating the business impact of insights has become an imperative and how we can all successfully communicate the value we deliver to the bottom line
  • How to ask demographic questions on race and ethnicity in a more inclusive & sensitive way – via exclusive, new IDEA Council research!
  • Why some insights sectors are soaring and others are scrambling
  • The latest LGBTQ+ terminology
  • How you can empower more joy-filled lives

Vetted by experts and scoring high for originality and practicality – you’ll be the first to hear research-on-research that's sure to aid your processes and boost data quality.

Enjoy case studies you can relate to, including a look inside Lego, Meta, Walmart, Novartis, Southeastern Grocers, and more.
Plus, a can't-miss conversation with Campbell's CMO Linda Lee.

Numerous meals and breaks, including dinner and live entertainment, are included.


Registration Fees

Board Member Registration
$0.00
Corporate Researcher Departments
$700.00
Corporate Researcher Non-Member
$800.00
CR - Professional Package
$0.00
CR Individual Member
$700.00
Educator, Student, Seeking Employment & Retired
$750.00
Research Provider Member
$1250.00
Research Provider Non-Member
$1600.00
Staff registrations
$0.00
Student Costs
$195.00
Hotel/Meal Package

Agenda

Speakers

NameOrganizationSpeaking At
Andrew Cannon
The Art and Science of Joy  -
Basil Hatto
<p><span style="font-size:14px;">Basil is an accomplished media executive with 15 years experience in social media marketing, analytics and data science. At PostMedia, he leads a team responsible for Data Science and Audience Development, understanding how to grow subscribers in the fiercely competitive media landscape. Before joining PostMedia, Basil was the Senior Vice President of Product and Strategy at iProspect, the world’s leading digital performance marketing agency focused on performance media (Search, Social, Display & Video), Experience (SEO, CRO, DCO) and Technology (Advanced Analytics, Tag Management). </span></p>
Postmedia  -
Bianca Pryor
<p>Bianca started out in research at Chicago Focus back in 2007 followed by a run at Kantar TNS in Brand and Communications.</b></p> <p>It was at System 1 (formerly know as BrainJuicer), however, where she stepped into executive leadership - growing books of business, developing and maintaining relationships and coaching teams in both Chicago, NYC, and LA.</b></p> <p>She is currently at BET Networks, a ViacomCBS company, as the Vice President of Consumer Insights for Content Optimization.</b></p> <p>When she's not testing TV pilots and promos, then she's running a foundation focused on fighting against medical brutality of Black Mothers, soaking up all there is to learn about artificial intelligence and machine learning, and exploring the Bronx with her son.</b></p>
BET Networks  -
Brooke Reavey
Dominican University  -
Bryan Miller
Collage Group  -
Camille Nicita
Human8  -
Carol Fitzgerald
BuzzBack  -
Cory Cunningham
<p>Cory Cunningham is the insights business partner for the Americas region at The LEGO Group, based out of Enfield, CT. In his role, he is responsible for managing the overall insights agenda for The LEGO Group’s largest geography, coordinating all insights initiatives across the consumer and shopper value chain for the US, Canada, Mexico, and Latin American emerging markets. His current favorite LEGO set is the Super Mario 64™ Question Block, which is proudly displayed on a shelf in his living room.</p>
LEGO  -
Debby Schlesinger-Hellman
Elevare US  -
Dyna Boen
Escalent  -
Erin Kelly
  -
George Carey
<p>George is President and CEO of The Family Room, a market intelligence company that turns consumer emotion into concrete data.</p>
The Family Room  -
Gina Pingitore
Meta Platforms  -
Jackie Chan
Meta  -
Jamin Brazil
<p>As the previous CEO of FocusVision, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100, and more than 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, founding Decipher, a top survey platform in 2000.</p>
Voxpopme  -
Julia Eisenberg
SAGO  -
Julie Kurd
<p>My superpower is that I am the connective tissue that links deep thinking scientists and their product/services to the market (b2b relationship sales and revenue).</p> <p>My experience includes ~17 years leading B2B sales and revenue at traditional primary research consultancy CMB, 2 years running a sales book at SaaS /res-tech Affinnova (0-$2M). Prior to that my roles were client side, including a couple of years as a management consultant, so I have broad based sales, marketing, finance and people skills.</p> <p>I&#39;m honored by my peers to be a Laureate and I serve the Industry as a member of the Events Committee, as a co-lead of MRXPros (2 years), as a mentor with WIRe, and as a debate judge for the NSDA and for the Boston Debate League. Google me if you want to hear any of the podcasts or public facing events, or read my book reviews which were featured in QRCA Magazine. I love the industry and bring all of my passion to the school to work pipeline, to amplifying the many voices of our community and to being the change we want to see in the future! Reach out juliekurd@gmail.com</p>
Intuify, Inc.  -
Julie Coulter
Novantas  -
Kai Fuentes
Ebony Marketing Systems Inc.  -
Katie Gross
Suzy  -
Lauren Demar
Ipsos  -
Lilah Raynor
Logica Research (formerly Koski Research)  -
Linda Lee
<p>Linda is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. The 155-year-old diversified food company generates about $8.7 billion in sales from its famous soup to such beloved brands as Prego pasta sauce, Pepperidge Farm cookies and Cape Cod potato chips.</p>
Campbell Soup Company  -
Lisa Courtade
Organon, LLC  -
Lisa La Brooy
Shapiro+Raj  -
Maartje van Diepen
<p>Maartje has 16 years’ of global marketing insights and research experience in consumer and healthcare. She joined Southeastern Grocers in 2018, after working with Kantar in Amsterdam and Shanghai. Maartje is passionate about understanding consumer behavior and delivering actionable insights that grow business. Her core areas of expertise are Brand & Communication, Strategic</p> <p>Customer Insights and Innovation & Product Development. She has a wide range of knowledge of research techniques and analysis tools and a proven track record of commercial success, global project leadership, and people development. She is a passionate self-starter, and brings an extraordinarily high energy level.</p>
Southeastern Grocers  -
Melanie Courtright
<p>Melanie began serving as CEO of the Insights Association on January 1, 2020.</p> <p>Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.</p> <p>A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR.</p> <p>Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social.</p> <p>Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.</p>
Insights Association  -
Merrill Dubrow
<p>With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its sixth decade. He and his team form actionable research strategies and solutions by combining an intimate understanding of clients' business objectives with the design strength and marketing expertise required to drive business growth.</p>
M/A/R/C Research  -
Paige Leidig
  -
Rob Love
<p>Rob is an insights consultant with 30+ years’ experience designing and executing qualitative and quantitative research studies worldwide.</p> <p>A versatile, creative, and disciplined practitioner, Rob leverages cutting-edge technologies and data analysis tools to empower his clients to better understand the needs, desires and motivations of their customers, members and stakeholders. Rob has directed projects for a wide variety of organizations, from the Fortune 500 to professional associations and NFPs. </p> <p>Rob attended the University of Chicago (MBA) and University of Colorado (Engineering). Rob is an avid runner and former Peace Corps volunteer in Honduras. Rob lives in Highland Park, IL.</p>
<p>Rob is an insights consultant with 30+ years’ experience designing and executing qualitative and quantitative research studies worldwide.</p> <p>A versatile, creative, and disciplined practitioner, Rob leverages cutting-edge technologies and data analysis tools to empower his clients to better understand the needs, desires and motivations of their customers, members and stakeholders. Rob has directed projects for a wide variety of organizations, from the Fortune 500 to professional associations and NFPs. </p> <p>Rob attended the University of Chicago (MBA) and University of Colorado (Engineering). Rob is an avid runner and former Peace Corps volunteer in Honduras. Rob lives in Highland Park, IL.</p>
  -
Sam Herzing
Human8  -
Sara Yang
InsightsNow, Inc  -
Sheri Lambert
Temple University  -
Steve Schlesinger
Sago  -
Thor Olof Philogène
Stravito  -
Vidyotham Reddi
Mars, Inc.  -

Sponsors

Continuing Education

Hotel

Loews Philadelphia Hotel


Loews Philadelphia Hotel
1200 Market Street
Philadelphia, PA 19107

Located in the nation’s first skyscraper, Loews Philadelphia Hotel combines living history with warm sophistication—just like the city itself.
At the Loews you are in the heart of Center City, steps to many of the nation's most visited historic attractions.

The Insights Association has arranged for a special conference rate of $239 - $269 (depending on room type selected) plus tax per night for the nights of April 3,4 & 5. Discounted Conference Rate Ends: March 14.

Attendees may reserve their room online here.

You may contact the hotel directly at (215) 627-1200. Be sure to mention the Insights Association to receive this discounted rate.

Proof of COVID-19 Vaccination: Starting January 3, 2022 Philadelphia establishments that sell food or drink for consumption onsite (including the Loews Philadelphia Hotel) will require that everyone who enters provide proof of their COVID vaccinations (two doses of either the Pfize r or Moderna vaccine or a single dose of the Johnson & Johnson vaccine). A negative COVID-19 test will NOT override this requirement.

Packages

102857