Advances in Qual Research & Behavioral Science – Understanding the why behind the what.
March 9-10, 2021
Qualitative research and behavioral science are quickly evolving to fill knowledge gaps in a world changing as quickly as the next news cycle.
Through IA’s new Y Conference you’ll discover the power of Why – why consumers make the decisions they do and why researchers and brands don’t fully understand these motivations.
How an innovative combination of on- and off-line qual methods helped Coca-Cola reveal long-hidden insights into the attitudes, expectations, and challenges of youth in Quebec.
How to perform naturalistic analysis of materials from focus groups, IDIs, and asynchronous methods.
Optimal procedure for systematic, computer-assisted qualitative analysis of MR and sociological investigations to translate findings into practical insights, guidance and solutions for your clients.
A true understanding of people with disabilities and practical tips to make your research accessible to all.
How Peter Drucker’s “Oscillation Principle” – tapping into the best attributes of virtual and F2F – inspired enhanced collaboration and innovation – with Delta Faucet.
Unexpected benefits of virtual “in-store” research and the ways iterative learning loops speed final design, format, and packaging – with with DRY Soda.
Plus, we’ll take a candid look at:
Ensuring a diverse & representative sample
Addressing and mitigating bias
The latest innovations in the areas of in-person and online qual
Data Privacy issues – important guidance you can’t afford to miss
We’ll sit down with Fred Dust, author of the groundbreaking new book, Making Conversation: Seven Essential Elements of Meaningful Communication.
Shannon Danzy is Principal of danzy consults., an independent brand strategy and qualitative research consultancy. Shannon began consulting in 2011 after a decade as an account planner and researcher at ad agencies, nonprofits, and leading the US custom research discipline at the global media agency, MediaCom.
Shannon is an authority on online qualitative research, having moderated her first study in 2007. She is known for her high energy, creative yet agile, hybrid methods that marry traditional research methods with unique approaches inspired from anthropology to pop culture and having the magic touch in getting people to open up even about the most sensitive of topics. Shannon also specializes in commumications testing and developing strategy for brands' integrated marketing campaigns.
An active member of QRCA, a global association for qualitative researchers, Shannon co-chairs their NY Metro Chapter as well as founded both the Young Professionals Committee and Diversity, Equity & Inclusion Task Force, launching several programs such as Ycast, a webinar series that is designed by and for young professionals, and #BlackMRX Chat, a monthly virtual networking event plus LinkedIn Group. Additionally, she serves on the Insights Association's diversity council and sits on the board of Insights In Color, an industry community for researchers of color. All are efforts that seek to strengthen and diversify the research industry's future, a personal passion point of Shannon's.
Fred is the founder of Making Conversation, LLC and works at the intersection of business, society and creativity. As a designer, author, educator, consultant, trustee, and advisor to social and business leaders, he is one of the world’s most original thinkers, applying the craft and optimism of human-centered design to the intractable challenges we face today.
Using the methodology in his book Making Conversation, he has been working as the Senior Dialogue Designer with The Rockefeller Foundation to explore the future of pressing global needs; and with The Einhorn Collaborative and other foundations to host constructive dialogue with leaders ranging from David Brooks, Reverend Jenn Bailey, and Vivek Murthy to rebuild human connection in a climate of widespread polarization, cynicism and disruption. He is also proud to be faculty at the Esalen Institute.
As a former Global Managing Partner at the acclaimed international design firm IDEO, Fred works with leaders and change agents to unlock the creative potential of business, government, education, and philanthropic organizations.
Melina Palmer – Brainy Business
Melina Palmer, host of The Brainy Business Podcast, has dedicated her career to seeking answers to questions like, "Why do people buy?" and "What influences consumer behavior?" for herself and her clients. Melina earned her Master’s in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges. She loves to bring innovative practices to organizations and help bring BE concepts from academia into application. At The Brainy Business, Melina works with global corporations and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and making marketing messages “brain friendly” to increase engagement and ROI.