NEXT 2021

Keynote Speakers

All Speakers

  • Cecily

    Singer

    DC-based vocalist and songwriter Cecily is known for her agile soprano and honest lyrics.

    Her current album, "Songs of Love and Freedom" was named “Best New Soul on Bandcamp” by the Bandcamp editorial team, who described the project as “stirringly timeless and modern.” 

    • Live Performance by Cecily

      Wed. May 19, 2021
      5:00 PM to 5:45 PM
      EDT

      Kick back with fellow attendees in our virtual club for music trivia and the agile soprano and honest lyrics of rising young star, Cecily.  

  • Shari Aaron – Radius

    Senior Vice President, Growth & Innovation, Radius

    Shari brings 20+ years of experience in consumer insights with deep skills in global market research and business intelligence. She leads a client service and research innovation team at Radius Illumination. 

    • Setting You Up for Success in Voice Commerce

      Tue. May 18, 2021
      3:45 PM to 4:05 PM
      EDT

      Voice Assistants/Smart Devices are leading-edge technology becoming more prevalent in people’s everyday lives for information, utility, entertainment, and commerce. 

      There is a tremendous opportunity for manufacturers, marketers, and retailers to embrace Voice Commerce & Voice Technology when they are creating their omnichannel strategies.  
      However, given Voice Commerce is still in a nascent stage, research methodologies to learn and measure this new technology have not been fully established, so creativity and collaboration are critical between Insights teams and research suppliers.

      Getting ahead in Voice requires smart, creative research practices that reveal insights aligned with the opportunities and challenges that Voice brings. 

      Mars Wrigley, on the forefront of Voice, along with their research partner, Radius Illumination, offer guidance on how they collaborated to build effective research that easily translated into compelling insights, “aha’s”, and clear direction for future Voice Commerce strategies.

      Key takeaways/learnings:

      • Where and how Voice is being used today
      • How Voice Commerce & Voice Technology may be used to enhance a person’s shopping journey
      • What market research tools and best practices can be used to ensure accurate and insightful learning on the complexities of Voice
  • Don Abraham – Kantar

    Foresight & Innovation Strategist, Kantar

    Don leads Kantar’s Foresight, Brand and Innovation consulting work, where he oversees the overall direction and growth of the practice, as well as leads select client engagements. Don is the lead architect of the Kantar COVID Scenarios.

    • The Next Marketplace: Where are we headed, and who will win?

      Wed. May 19, 2021
      2:30 PM to 2:50 PM
      EDT

      As the business model disruption of the pandemic passes the 1-year mark, companies and consumers continue to debate when we will return to normal. We believe this is the wrong way to frame this question, as the idea of “normal” will be forever different. Too much has changed, and consumers have changed too much. Not to mention that things always continue to advance, innovate, and change even without a pandemic. The question should be – what will normal look like next?

      In our upcoming roundtable, Kantar will share a fresh take on how the marketplace will change over the next 5-7 years, hoping to spark a debate about the future. These forecasts will touch on generational challenges, urban planning and development, sustainability, and a few other critical topics to explore together.
       

  • Leigh Admirand – Reach3 Insights

    Senior Vice President & Founding Partner, Reach3 Insights

    With over 20 years of experience, Leigh is a senior marketing research and division insights leader and an established business builder. Her strong background in technology/telecom products and services includes a specialized focus with B2B audiences on tech/communications services decision-making, technology, IoT/Edge, Cloud Usages with business execs, engineers, developers and partners.

    • Beyond Lara Croft: How Lenovo uses next-gen insight methods to stay at the forefront of a women’s gaming revolution

      Tue. May 18, 2021
      2:05 PM to 2:30 PM
      EDT

      In the $140-billion gaming industry, 41% of gamers are women. And yet the industry today still feels very male dominated. From hiding their true selves while playing online to dealing with offensive stereotypes in the gaming community, women gamers still struggle to be taken seriously.

      Lenovo, a leading provider of gaming hardware, wants to change the narrative. To meet its commitment of making gaming a safe space for women, Lenovo works with Reach3 Insights to engage women and get a more nuanced and complete understanding of the issues they’re facing and learn potential solutions. Using conversational, mobile messaging-based methods, the company captures candid feedback from women gamers to explore topics that are both important and sensitive.

      The result: genuine and actionable insight Lenovo can use to help create a more inclusive culture for the gaming industry.

      Conversations with women gamers help highlight and evolve ongoing thought leadership from Lenovo in the gaming industry, specifically through their Legion PC gaming brand. More crucially, this work supports the company’s bigger strategic mission of providing “smarter technology for all.” While Lenovo is constantly engaging consumers to drive smart business decisions, utilizing mobile messaging technologies such as those used here helps better reveal the emotions and contextual dynamics driving behaviors.

      Join this fast and focused session to learn how Lenovo:

      • Engages thousands of gamers from US, Canada and Germany at scale in conversational exercises that let the company keep its pulse on the gaming community and build long-term thought leadership
      • Uses innovative techniques to get people out of “test taking” mode, uncovering richer, more candid feedback in the process
      • Captures real-time inputs (including selfie videos) by rethinking email-based methods and leveraging mobile-first research techniques
  • Corey Beilstein – Seed Strategy

    SVP, Behavior and Research Design, Seed Strategy

    For over 11 years, Corey built and led the consumer understanding and insights program at Seed Strategy, Inc. He’s a tinkerer. An experimenter. A lover of clever approaches to getting deeper insights. Now with Burke, Inc. and Seed together, he continues to innovate research and to explore his passion for inventing, discovering and applying methodologies, new and old. Whether it’s innovating for upstream insight or blending methods for downstream optimization and validation, Corey unites Burke & Seed in exciting new ways.

     

     

     

     

     

     

    • Inspiring and Facilitating Groups for Innovation

      Tue. May 18, 2021
      1:35 PM to 2:00 PM
      EDT

      Innovating alone can be difficult... but innovating with a group isn't always easier!
      Facilitating groups to create and ideate requires different thinking... and a skill set that is growing in importance for marketing and brand teams as well as for insights experts and market researchers.
      During this workshop our presenters will share several of their favorite tools and techniques for maximizing the creative output of innovation work sessions. 

      Whether you are new to facilitating or a pro, you'll find something here to help build upon your skills when the challenge is to create! 

  • Jim Berling – Burke Institute

    Managing Director, The Burke Institute

    Jim is the Managing Director of the Burke Institute and a member of the senior management team at Burke, Inc. 

    He has been conducting research and consulting with clients on qualitative and quantitative research projects for 20+ years. His primary area of expertise is in moderating, ideation and brainstorming, effective communication, turning insights into action through storytelling,  and online qualitative research for companies in the financial services, healthcare, industrial equipment, and consumer packaged goods industries.

    • Inspiring and Facilitating Groups for Innovation

      Tue. May 18, 2021
      1:35 PM to 2:00 PM
      EDT

      Innovating alone can be difficult... but innovating with a group isn't always easier!
      Facilitating groups to create and ideate requires different thinking... and a skill set that is growing in importance for marketing and brand teams as well as for insights experts and market researchers.
      During this workshop our presenters will share several of their favorite tools and techniques for maximizing the creative output of innovation work sessions. 

      Whether you are new to facilitating or a pro, you'll find something here to help build upon your skills when the challenge is to create! 

  • Hilary Borndahl – Miix Analytics Inc.

    CEO, Miix Analytics Inc.

    Hilary is the CEO of Miix Analytics, a fresh new Marketing Research agency launched in January. Prior to Miix, Hilary held Analytics leadership roles at Kantar and Nielsen, after beginning her career at firms Hotspex & Maritz. Hilary is an experienced public speaker, who offers an authentic and joyful storytelling style. Her event bio includes YouTube Pulse 2017, CMAmedia 2019, Insights Association Paradigm Shift 2019, and most recently, the event introduction and panel moderating at the NEW Toronto’s International Women’s Day 2021 event, #ChooseToChallenge.

    • More Waffles for Breakfast: How Google Data Studio Served Up the Right DIY Recipe

      Wed. May 19, 2021
      3:35 PM to 3:55 PM
      EDT

      Discover the benefits of fast data connectivity through Google’s ‘Waffle’ (aka Google Workspace Marketplace)

      This presentation will detail how data analytics helped boost donations for Food4Kids Halton, a Toronto-area charity that feeds over 830 children each weekend.

      Determined to help non-profits providing essential services during the pandemic, Miix Analytic, a startup MR boutique, took a fresh approach to finding ways to drive growth in donations across their multiple revenue streams.

      The research included four-phases, enabled by the great integration and ease of use offered by Google:

      1. Customer/Donor Analytics via Google Sheets and Data Studio

      2. Marketing Mix ROI Analytics via Google Sheets and Google Analytics

      3. New Product Innovation Research via Involve.me Survey Analytics

      4. Ongoing Monitoring via Google Sheets and Data Studio

      You will learn: 

      - Don’t be afraid of your data. Explore your data. Experiment with your data.

      - Customer Analytics is simpler than you think. There are numerous platforms that enable easy visualizations. You don’t need to be an expert.

      - Tech will not replace the need for Human Insights. Tech should offer much faster views of your data, enabling you to extract deeper views and timely insights to action.

      - The benefits from data connectivity are huge for any business - clients and agencies alike. Make your data connection simple so that it can be updated continuously and all stakeholders can use it.

      Real time ROI should mean Real-Time ROI, as in, “What is my return on investment right now?”.

  • Jackie Bosco – Reebok

    Senior Manager, Global Consumer Insights, Reebok

    Jackie is a Senior Manager within the Global Consumer Insights team at Reebok. In this role, she works closely with multiple functions across the brand leading both quantitative and qualitative primary research. She acts as the “voice of the consumer”, transforming data into actionable recommendations that can be integrated into strategic business decisions.

    • The Power of Foresight: How Corporate Insights Teams are Driving Business Action

      Tue. May 18, 2021
      11:15 AM to 12:00 PM
      EDT

      In 2020 amidst well-known pandemic challenges, Joanna Lepore joined a group of curious thinkers to transform how Mars turned foresight into action.

      To help the company see beyond 2020, the team made it less academic and complicated with this formula: 1) looking at the crossroads of history x (ever-constant) human motivations x signals of change, and 2) harnessing curiosity.

      The result: They drove business action and, most importantly, reinstated the potential power of foresight.

      Following her presentation, Joanna will moderate a discussion with fellow insights leaders from Reebok and Kohler to explore how their insights teams are defining company vision and planning.

  • Bonnie Breslauer – DISQO

    Chief Customer Officer, DISQO

    Bonnie is Chief Customer Officer for DISQO (formerly Active Measure), an LA-based company that provides opinion and behavior data to deliver the most complete view of the consumer.  Bonnie is a pioneer and seasoned veteran of online research and has 25+ years of experience in the market research industry.  In her current role, Bonnie is building on DISQO’s customer-driven growth by sharing its profound message throughout the research and insights community. As a member of its Executive Team, she helps guide DISQO’s strategic vision and positioning.

    • Combatting Fraudulent Response & The Future of Data Quality

      Thu. May 20, 2021
      4:35 PM to 5:15 PM
      EDT

      How to Fight the Rising Tide of Fraud in Market Research
      A recent spike of fraud has brought heightened attention to the serious risks for the efficacy of the market research practice. As fraudsters become more sophisticated, the threat should be on every researcher’s mind.

      DISQO’s Bonnie Breslauer will discuss the shapes and sizes of fraud, dive into the consequences of fraudulent projects and share practical anti-fraud measures to face it directly.

      Innovating, Standardizing, and Automating the Data Cleansing Process
      Researchers have long been aware of the threat posed by disengaged or fraudulent responses to the integrity of online panel surveys. Yet, most businesses still rely on its efficacy without scrutinizing its accuracy.

      Data scrubbing - the process of manually fixing or removing incorrect, corrupted, incorrectly formatted, fraudulent, or incomplete data - is crucial as the wrong data can drive a business to wrong decisions, conclusions, and poor analysis. Yet the lack of a standardized, automated process means that companies are making impactful business decisions without knowing whether data is truly ‘clean.’

      Hear of the advancements in machine learning, NLP, and neural networks that are helping curb fraudulent online activities, verify data accuracy, and automate review processes with Tim McCarthy of Imperium

      How to spot a bot? Four easy ways to cull bad respondents
      Learn of the scale of bots in MR and how to spot and stonewall bad respondents; where and when QA measures make the biggest impact; what can be done by research buyers, MR firms and panels with Josh Rosenblum, Synqrinus Inc.

  • Scott Brill – Behaviorally

    Chief Commercial Officer, Behaviorally (formerly PRS)

    Scott leads the Market Development Team at Behaviorally as Chief Commercial Officer, focused on driving growth through new and innovative shopper research solutions. He has nearly 20 years of experience in market research, including his previous role as Chief Commercial Officer with PRS IN VIVO. He is a graduate of Muhlenberg College with degrees in Business Administration and Global Economics.

    • The Future of AI / ML in Insights

      Tue. May 18, 2021
      2:35 PM to 3:15 PM
      EDT

      This session will feature fast takes on groundbreaking AI / ML work followed by a discussion about likely future applications of these technologies across consumer insights.

      Many believe AI / ML may determine the future of insights - if that's the case, you don't want to miss this session.  

      Using AI Analytics to Benchmark Pack Elements that Drive Brand Growth
      At different stages of a CPG product’s lifecycle, the overarching brand strategy may shift. The brand team needs evidence to confirm that the elements of the pack are laddering up to the equity of the brand, compared with the old brand promise or even to the competition. See how you can harness the power of image analytics to access the behavioral drivers of brand equity at the pack level and measure against reliable performance norms. 
      - Scott Brill, Behaviorally

      Assessing Competitive New Product Entries; an AI/ML approach
      Streamline assessment of the potential impact of competitive new product entry with an ML approach that is “one and done”; once created is easily applied to any new product entry in the respective market. Competitive new products can pose a significant threat to business objectives. They are typically under-researched because of the time and financial investment required. This approach leveraged readily available observed data, both factual and inferred (via semiotics), and generalizations derived from the brand switching literature, to create algorithms that can be adapted and easily applied to many markets.
      - Jeffrey Hunter, Market Framework, Inc.

      Business Critical Issues: Leveraging AI and Data Visualizations for Issues Mapping and Thought Leadership
      With traditional research methods, creating a framework that allows you to quickly assess a brand’s strengths and opportunities can prove challenging, especially with the speed at which information travels and how quickly media narratives can change.
      Dive into the key principles that will allow you to move at the speed of information, while ensuring that the data you’ve derived from your insights are concise, and actionable.
      To illustrate the output of these principles, we’ll use examples from case studies that touch on the environment, COVID’s impact on the media, AI and the future of work, job reviews, and others.
      - Antonio Ortolani, Brunswick Group

  • Sean Campbell – Reach3 Insights

    Vice President, Tech & Gaming Research, Reach3 Insights

    Sean came to the research world firmly believing that product strategy should be a two-way conversation between brands and consumers. An expert in both quantitative and qualitative research methods, he adds a layer of technology where possible to bring those techniques into the modern age. Over a decade later, his commitment to helping brands build that relationship with consumers has made him a sought-after advisor to some of the world’s most influential hardware and gaming companies.

    • Beyond Lara Croft: How Lenovo uses next-gen insight methods to stay at the forefront of a women’s gaming revolution

      Tue. May 18, 2021
      2:05 PM to 2:30 PM
      EDT

      In the $140-billion gaming industry, 41% of gamers are women. And yet the industry today still feels very male dominated. From hiding their true selves while playing online to dealing with offensive stereotypes in the gaming community, women gamers still struggle to be taken seriously.

      Lenovo, a leading provider of gaming hardware, wants to change the narrative. To meet its commitment of making gaming a safe space for women, Lenovo works with Reach3 Insights to engage women and get a more nuanced and complete understanding of the issues they’re facing and learn potential solutions. Using conversational, mobile messaging-based methods, the company captures candid feedback from women gamers to explore topics that are both important and sensitive.

      The result: genuine and actionable insight Lenovo can use to help create a more inclusive culture for the gaming industry.

      Conversations with women gamers help highlight and evolve ongoing thought leadership from Lenovo in the gaming industry, specifically through their Legion PC gaming brand. More crucially, this work supports the company’s bigger strategic mission of providing “smarter technology for all.” While Lenovo is constantly engaging consumers to drive smart business decisions, utilizing mobile messaging technologies such as those used here helps better reveal the emotions and contextual dynamics driving behaviors.

      Join this fast and focused session to learn how Lenovo:

      • Engages thousands of gamers from US, Canada and Germany at scale in conversational exercises that let the company keep its pulse on the gaming community and build long-term thought leadership
      • Uses innovative techniques to get people out of “test taking” mode, uncovering richer, more candid feedback in the process
      • Captures real-time inputs (including selfie videos) by rethinking email-based methods and leveraging mobile-first research techniques
  • Valerie Cansler – Curion

    VP of Client Services, Curion
    • Kickin’ up Jimmy John’s Menu, Leveraging their Consumer’s Voice

      Tue. May 18, 2021
      4:10 PM to 4:30 PM
      EDT

      Jimmy John’s, recently acquired by Inspire Brands, did not traditionally deviate from their core menu. Following the acquisition, a new opportunity for an LTO was presented. Guided by consumer feedback a promising new concept, Smokin’ Kickin’ Chicken, was chosen. Knowing the first introduction of a chicken product was critical to future LTO success they sought Curion’s support to understand the optimal combination of ingredients among other key attributes and communications. Armed with careful product research, Jimmy Johns’ new LTO proved to be a widespread market success and highly lucrative introduction into chicken-based menu items.

      Key Take-Aways

      • Incorporating the consumer voice early effectively guides future research plans.
      • Testing LTOs can have a powerful impact on the broader business.
      • The importance of weaving in key brand aspects into an LTO.
  • Sadia Corey – Savanta

    VP, Client Development, Savanta

    Sadia brings 15+ years of expertise in the global market research industry. Starting her career with Research Now (now Dynata) she has evolved alongside the online data collection industry. Using her data-collection expertise, Sadia is accustomed to catering to large global brands and boutique businesses with finesse. A British expat in Atlanta, Sadia is a London native who specializes in managing resources to deliver key insights objectives.

    • Black Lives Matter: Is it time for brands to be vocal?

      Thu. May 20, 2021
      2:30 PM to 2:50 PM
      EDT

      The death of George Floyd in late May 2020 became a catalyst for the Black Lives Matter (BLM) movement that allowed it to reach new levels it had not seen before.

      This issue has since extended publicly past the lens of our nation’s justice system—it is an issue that is prevalent in all parts of our society.

      The team at Savanta explored this key cultural issue by surveying people of color to gauge the impact of the movement on the US workplace and brand perception.

      This session will focus primarily on the findings as it pertains to perceptions and expectations of Black, Indigenous and people of color (BIPOC) of brands based on their support for the Black Lives Matter (BLM) movement and commitment to the cause of equity.

      The presenter will offer an evolutionary roadmap to brands on effectively communicating with BIPOC audiences and embracing diverse cultures.

       

       

       

  • Lisa Courtade – Organon

    Executive Director, Commercial Assessment, Insights & Analytics , Organon

    In February, 2021, Lisa was named Executive Director, Commercial Assessment, Insights & Analytics at Organon, a spin-off from Merck focused on women’s health and biosimilars businesses.

    Previously, Lisa led the Global Customer Insights team at Merck & Co, Inc., USA, responsible for leveraging insights, analytics, and design to create innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of healthcare.

    • Let’s Make the Future Ours

      Wed. May 19, 2021
      11:40 AM to 12:05 PM
      EDT

      Tomorrow is almost here, are you prepared for it? Our role as insights and analytics practitioners has long been focused on understanding the past (hindsight) or describe the present (insight). The global pandemic, this past year has led many business leaders to demand a better view of what’s coming (foresight). In this session you will learn the critical role of strategic foresight in anticipating the future and how to prepare your business and your skill set. You will learn the key principles of futures thinking and through real world examples, how to create success for you and your team through engaging at a strategic level within your organization to redefine your role as an insights practitioner and a futures strategist. In the words of John C. Maxwell, “If you don’t try to create the future you want, you must endure the future you get.” Join us to be inspired to shape the future of Us. 

      Learning objectives

      - How to understand and prepare your business and your team for the future
      - Create exciting new pathways for your career and professional status
      - How to redefine the future of insights to make it directly relevant to C-suite concerns

  • Andy Davidson – Engine

    Senior Vice President, Data & Strategy, Engine

    Andy leads innovation, data strategy, and analytics globally for ENGINE. In his role, he is responsible for developing and executing data solutions and strategies that enable ENGINE’s clients to address their business challenges. Prior to ENGINE, Andy headed up Financial Services and Technology at GfK after leading insights and analytics in variety of capacities at Bank of America. He holds a Ph.D. from the University of Rochester.

    • The Power of Alternative Data Sources

      Tue. May 18, 2021
      12:05 PM to 12:25 PM
      EDT

      For generations, survey data has been the predominant tool for addressing most business questions related to marketing, branding, and customer experience, despite fact that it doesn’t always provide the best answers. In the past several years, though, alternative data sources (and the technology to harness them) have emerged as alternatives to more traditional survey methods. In this session, ENGINE’s Head of Data Strategy and Analytics, Andy Davidson, shares best practices for how to achieve the powerful benefits offered by these sources.

  • Erica Dhawan – Cotential

    Founder & CEO, Cotential

    Erica is the world's leading authority on 21st century Collaboration -- how to lead with Connectional Intelligence and Digital Body Language. She challenges audiences and organizations to unlock the collective power of teams, business partners, customers and other stakeholders. Erica Dhawan is the Founder & CEO of Cotential, a global organization that helps companies, leaders, and managers leverage 21st century collaboration skills and behaviors to improve game-changing performance.

    • Digital Body Language: How to Build Trust and Connection, No Matter the Distance

      Thu. May 20, 2021
      10:40 AM to 11:10 AM
      EDT

      Email replies that show up a week later. Video chats full of “oops... sorry no you go” and “can you hear me?!” Ambiguous text-messages. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?

      Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible - or are they? In her interactive session, Erica combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language. In person, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.

      Employee satisfaction has hit all time lows this year. While we assumed much of this data was due to the pandemic, research shows that poor workplace digital communications were actually the key contributor to job dissatisfaction. In this session, Erica Dhawan will introduce you to 21st century digital body language skills to ensure we all thrive, lead and communicate in our hybrid marketplace -- which we all know is here to stay

                  Learning Outcomes:

      ●      Understand your collaboration style and the digital body language signals you may be broadcasting (even if you don't intend to!)
      ●      Create cultures of maniacal clarity across email, phone, IM, text, video and even live meetings
      ●      Develop a collaboration and employee engagement strategy that fosters valuable relationships, both in-person and online
      ●      End cultures of useless meetings, missed deadlines, and digital misunderstandings

  • Mark Earls – HERD

    HERDMeister, HERD

    Mark is a pioneering and award-winning writer and consultant on marketing, communications and behaviour change.

    He has written a number of highly influential books and articles like HERD and I’ll Have What She’s Having which apply insights from contemporary behavioural science to modern business and behaviour change challenges.

    • Let’s Make the Future Ours

      Wed. May 19, 2021
      11:40 AM to 12:05 PM
      EDT

      Tomorrow is almost here, are you prepared for it? Our role as insights and analytics practitioners has long been focused on understanding the past (hindsight) or describe the present (insight). The global pandemic, this past year has led many business leaders to demand a better view of what’s coming (foresight). In this session you will learn the critical role of strategic foresight in anticipating the future and how to prepare your business and your skill set. You will learn the key principles of futures thinking and through real world examples, how to create success for you and your team through engaging at a strategic level within your organization to redefine your role as an insights practitioner and a futures strategist. In the words of John C. Maxwell, “If you don’t try to create the future you want, you must endure the future you get.” Join us to be inspired to shape the future of Us. 

      Learning objectives

      - How to understand and prepare your business and your team for the future
      - Create exciting new pathways for your career and professional status
      - How to redefine the future of insights to make it directly relevant to C-suite concerns

  • Brooke Finck – Radius

    Vice President, Radius

    Brooke leverages more than 10 years experience in both Brand Management and Business Analytics on the client side combined with 9 years in consumer insights on the supplier side.
    Brooke is an exceptionally skilled facilitator and qualitative research moderator with a passion for uncovering deep insights, creating new ideas and packaging them in a way that propels teams forward. 
    Her natural leadership combined with her extensive experience in front and behind the mirror, enable her to deliver analysis with clear and actionable business building recommendations.

    • Setting You Up for Success in Voice Commerce

      Tue. May 18, 2021
      3:45 PM to 4:05 PM
      EDT

      Voice Assistants/Smart Devices are leading-edge technology becoming more prevalent in people’s everyday lives for information, utility, entertainment, and commerce. 

      There is a tremendous opportunity for manufacturers, marketers, and retailers to embrace Voice Commerce & Voice Technology when they are creating their omnichannel strategies.  
      However, given Voice Commerce is still in a nascent stage, research methodologies to learn and measure this new technology have not been fully established, so creativity and collaboration are critical between Insights teams and research suppliers.

      Getting ahead in Voice requires smart, creative research practices that reveal insights aligned with the opportunities and challenges that Voice brings. 

      Mars Wrigley, on the forefront of Voice, along with their research partner, Radius Illumination, offer guidance on how they collaborated to build effective research that easily translated into compelling insights, “aha’s”, and clear direction for future Voice Commerce strategies.

      Key takeaways/learnings:

      • Where and how Voice is being used today
      • How Voice Commerce & Voice Technology may be used to enhance a person’s shopping journey
      • What market research tools and best practices can be used to ensure accurate and insightful learning on the complexities of Voice
  • Betsy Fitzgibbons – Mars Wrigley

    Customer & Shopper Insights Lead, D-Commerce & New Transactions, Mars Wrigley

    Betsy brings 20 years of experience in shopper and consumer insights at CPG companies, in the US, Europe, and globally, to identify critical insights that lead to strategic new opportunities that deliver against the needs of the shopper/consumer, manufacturer, and retailer. 
    She is at her best when she puts the shopper/consumer first, brings critical insights to the forefront, and collaborates with different functions to influence category, channel, and customer future strategies.

    • Setting You Up for Success in Voice Commerce

      Tue. May 18, 2021
      3:45 PM to 4:05 PM
      EDT

      Voice Assistants/Smart Devices are leading-edge technology becoming more prevalent in people’s everyday lives for information, utility, entertainment, and commerce. 

      There is a tremendous opportunity for manufacturers, marketers, and retailers to embrace Voice Commerce & Voice Technology when they are creating their omnichannel strategies.  
      However, given Voice Commerce is still in a nascent stage, research methodologies to learn and measure this new technology have not been fully established, so creativity and collaboration are critical between Insights teams and research suppliers.

      Getting ahead in Voice requires smart, creative research practices that reveal insights aligned with the opportunities and challenges that Voice brings. 

      Mars Wrigley, on the forefront of Voice, along with their research partner, Radius Illumination, offer guidance on how they collaborated to build effective research that easily translated into compelling insights, “aha’s”, and clear direction for future Voice Commerce strategies.

      Key takeaways/learnings:

      • Where and how Voice is being used today
      • How Voice Commerce & Voice Technology may be used to enhance a person’s shopping journey
      • What market research tools and best practices can be used to ensure accurate and insightful learning on the complexities of Voice
  • Eva Gott – Savanta

    SVP Head of Research, Americas, Savanta

    With over 20 years of experience in research and strategic brand planning, it is Eva’s responsibility to ensure that we ground ourselves in research processes that end in actionable results for a brand. Eva has led significant consumer and B2B insight and strategic positioning projects for clients such as Eli Lilly Oncology and Diabetes franchises, Rockwell Automation, Sherwin Williams, Moen, Meineke Car Care, Chevron/Texaco, Marathon Oil, Purell, Wyndham, Samsung and GE Lighting.

    • Black Lives Matter: Is it time for brands to be vocal?

      Thu. May 20, 2021
      2:30 PM to 2:50 PM
      EDT

      The death of George Floyd in late May 2020 became a catalyst for the Black Lives Matter (BLM) movement that allowed it to reach new levels it had not seen before.

      This issue has since extended publicly past the lens of our nation’s justice system—it is an issue that is prevalent in all parts of our society.

      The team at Savanta explored this key cultural issue by surveying people of color to gauge the impact of the movement on the US workplace and brand perception.

      This session will focus primarily on the findings as it pertains to perceptions and expectations of Black, Indigenous and people of color (BIPOC) of brands based on their support for the Black Lives Matter (BLM) movement and commitment to the cause of equity.

      The presenter will offer an evolutionary roadmap to brands on effectively communicating with BIPOC audiences and embracing diverse cultures.

       

       

       

  • Brian Hackett – Streetbees

    Global Strategy Director, Streetbees

    Brian is a dynamic brand strategist with over 10 years’ experience in FMCG. He started out as a Brand Manager at General Mills followed by Britvic, and has since leaped to agency side, rising to Strategy Director in brand and design agencies. A highly valued member of Streetbees senior management: Brian leads his team with a big dose of charisma and integrity, and places consumer insight right at the heart of his thinking.

    • From Insight to Foresight: How to drive growth using behavioural predictions

      Wed. May 19, 2021
      2:05 PM to 2:25 PM
      EDT

      Human behaviour is driven by emotion, motivation and context. So being able to track that is a key factor in predicting how they will act in the future.

      Vast amounts of unstructured data will pick up on these behavioural insights, but how do you utilise that to plan your future strategy?

      Join leading thought experts on consumer behaviour to find out how to:

      • Shift your working mindset from consumer insights to human foresights.
      • Gain real time insight into behavioural drivers and how to influence them in the future.
      • Use foresights to identify previously hidden demand spaces and expose niche markets.

       

  • Amber Hall – Kohler

    Senior Product Manager, Kohler

    Amber is a Senior Product Manager at Kohler Co., leading the category strategy and financial performance for bathroom faucets and accessories. As a seasoned engineer & product innovation strategist who garnered 15 patents under 30 with Ford Motor Company, she continues to leverage her multi-industry experience to solve consumer needs grounded in trend & foresight.

    • The Power of Foresight: How Corporate Insights Teams are Driving Business Action

      Tue. May 18, 2021
      11:15 AM to 12:00 PM
      EDT

      In 2020 amidst well-known pandemic challenges, Joanna Lepore joined a group of curious thinkers to transform how Mars turned foresight into action.

      To help the company see beyond 2020, the team made it less academic and complicated with this formula: 1) looking at the crossroads of history x (ever-constant) human motivations x signals of change, and 2) harnessing curiosity.

      The result: They drove business action and, most importantly, reinstated the potential power of foresight.

      Following her presentation, Joanna will moderate a discussion with fellow insights leaders from Reebok and Kohler to explore how their insights teams are defining company vision and planning.

  • Steve Hansen – Phase 5

    Partner, Phase 5

    Steve is the chair of Phase 5’s Data Analytics practice, a senior member of the Innovation practice, and the head of the firm's Minneapolis office. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem. His professional background includes: Director of Market Research at Thomson Reuters, Lecturer in Innovation in the Peking University Guanghua MBA program, and various technology product management roles.

    • Co-Creation in a B2B environment – A New Approach to Customer-Centric Innovation

      Thu. May 20, 2021
      12:05 PM to 12:25 PM
      EDT
  • Lori Herman – Mondelēz International

    Senior Marketing Research Manager, Mondelēz International

    Lori is the Senior Manager, White Space Insights and part of the NA Ventures team at Mondelēz International, developing growth strategies for venture brands across the Mondelez portfolio. She's been in insights for over 20 years and is curious, agile, and efficient in identifying the right partners and tools to keep her capabilities sharp.

    • Agile Product Testing: Ensuring Data-Driven Innovation

      Thu. May 20, 2021
      12:30 PM to 12:50 PM
      EDT

      While innovation across digital insights tools has made both quant and qual research much more agile and sophisticated, much of physical product research has remained stuck in the past - manual processes of getting products in consumers' hands can make product testing inefficient and sometimes, not even feasible.

      There’s opportunity for product manufacturers and developers to test their products earlier and faster, as a critical part of R&D processes. Leveraging the right tools, at the right times, to strategically collect actionable product data is key.

      Mondelez, a trailblazer in taking an innovation-forward, agile approach to insights, along with research partner Highlight, a new agile product testing platform, will share their tips for injecting agility into the product research process.

      Key takeaways/learnings:

      • How COVID has heightened the need for in-home product research, and how the role of the in-home usage test (IHUT) has evolved
      • When and how in-home product research can be used most efficiently today
      • Best practices to ensure efficient execution of IHUTs
  • Emily Hoppes – Lenovo

    Senior Customer Insights Manager, Lenovo

    With more than 18 years of experience in Customer Insights, Emily has centered her career on understanding what drives the behaviors and decision-making of customers across consumer and commercial business. Guided by Lenovo’s vision of enabling smarter technology for all, Emily leads a global team in continually exploring better ways of engaging with customers to truly understand their wants and needs — inspiring future innovations that transform the way we live, work, connect and play.

    • Beyond Lara Croft: How Lenovo uses next-gen insight methods to stay at the forefront of a women’s gaming revolution

      Tue. May 18, 2021
      2:05 PM to 2:30 PM
      EDT

      In the $140-billion gaming industry, 41% of gamers are women. And yet the industry today still feels very male dominated. From hiding their true selves while playing online to dealing with offensive stereotypes in the gaming community, women gamers still struggle to be taken seriously.

      Lenovo, a leading provider of gaming hardware, wants to change the narrative. To meet its commitment of making gaming a safe space for women, Lenovo works with Reach3 Insights to engage women and get a more nuanced and complete understanding of the issues they’re facing and learn potential solutions. Using conversational, mobile messaging-based methods, the company captures candid feedback from women gamers to explore topics that are both important and sensitive.

      The result: genuine and actionable insight Lenovo can use to help create a more inclusive culture for the gaming industry.

      Conversations with women gamers help highlight and evolve ongoing thought leadership from Lenovo in the gaming industry, specifically through their Legion PC gaming brand. More crucially, this work supports the company’s bigger strategic mission of providing “smarter technology for all.” While Lenovo is constantly engaging consumers to drive smart business decisions, utilizing mobile messaging technologies such as those used here helps better reveal the emotions and contextual dynamics driving behaviors.

      Join this fast and focused session to learn how Lenovo:

      • Engages thousands of gamers from US, Canada and Germany at scale in conversational exercises that let the company keep its pulse on the gaming community and build long-term thought leadership
      • Uses innovative techniques to get people out of “test taking” mode, uncovering richer, more candid feedback in the process
      • Captures real-time inputs (including selfie videos) by rethinking email-based methods and leveraging mobile-first research techniques
  • Alison Horstmeyer – Intrinsic Curiosity

    Founder, Intrinsic Curiosity

    Dr. Alison Horstmeyer is a talent development consultant, executive coach, and humanistic researcher. Her research focuses on curiosity and associated mental, emotional, and motivational attributes. Alison is considered one of the pioneering scholar-practitioners on workplace curiosity. Her work is published in various peer-reviewed journals and business publications including Forbes, Chief Learning Officer, and CEOWORLD Magazine. Alison regularly works with clients focused on multi-faceted and agile leadership, healthy team dynamics, and continuous innovation.

    • Why Being “The Expert” Limits Your Creativity & Ability to Innovate

      Wed. May 19, 2021
      1:35 PM to 2:00 PM
      EDT

      We are conditioned to be experts in our respective roles, but the drive to know it all often results in overconfidence, stagnation, perpetuation of the status quo and a stifling of creativity and innovation.
      On the other hand, research has shown just a one-unit increase in curiosity (on a 7-point Likert Scale) has been associated with 34% greater creativity.

      Get out of the expert rut with the help of a recovering know-it-all in this short tutorial where you’ll learn about a practical framework to enliven curiosity–the must have meta-skill for creativity, collaboration, and clarity in today’s ever-changing digital world.

  • Jeffrey Hunter – Market Framework

    Founder, Market Framework

    Jeffrey Hunter is a retired Senior Director, Consumer Insights at General Mills, and is an occasional consultant in retirement (Market Framework Inc.).

    At General Mills, Jeffrey worked on both business unit and corporate assignments, and led consumer analytics initiatives. In his part-time consulting he focuses on growth strategies for portfolio, brand, new products and M&A.

    Jeffrey holds undergraduate degrees in east asian history and languages, and advanced degrees in marketing research and quantitative methods.

    • The Future of AI / ML in Insights

      Tue. May 18, 2021
      2:35 PM to 3:15 PM
      EDT

      This session will feature fast takes on groundbreaking AI / ML work followed by a discussion about likely future applications of these technologies across consumer insights.

      Many believe AI / ML may determine the future of insights - if that's the case, you don't want to miss this session.  

      Using AI Analytics to Benchmark Pack Elements that Drive Brand Growth
      At different stages of a CPG product’s lifecycle, the overarching brand strategy may shift. The brand team needs evidence to confirm that the elements of the pack are laddering up to the equity of the brand, compared with the old brand promise or even to the competition. See how you can harness the power of image analytics to access the behavioral drivers of brand equity at the pack level and measure against reliable performance norms. 
      - Scott Brill, Behaviorally

      Assessing Competitive New Product Entries; an AI/ML approach
      Streamline assessment of the potential impact of competitive new product entry with an ML approach that is “one and done”; once created is easily applied to any new product entry in the respective market. Competitive new products can pose a significant threat to business objectives. They are typically under-researched because of the time and financial investment required. This approach leveraged readily available observed data, both factual and inferred (via semiotics), and generalizations derived from the brand switching literature, to create algorithms that can be adapted and easily applied to many markets.
      - Jeffrey Hunter, Market Framework, Inc.

      Business Critical Issues: Leveraging AI and Data Visualizations for Issues Mapping and Thought Leadership
      With traditional research methods, creating a framework that allows you to quickly assess a brand’s strengths and opportunities can prove challenging, especially with the speed at which information travels and how quickly media narratives can change.
      Dive into the key principles that will allow you to move at the speed of information, while ensuring that the data you’ve derived from your insights are concise, and actionable.
      To illustrate the output of these principles, we’ll use examples from case studies that touch on the environment, COVID’s impact on the media, AI and the future of work, job reviews, and others.
      - Antonio Ortolani, Brunswick Group

  • David Intrator – RTi Research, Inc..

    Chief Meaning Officer, RTi Research, Inc.

    David brings a wealth of real-world storytelling experience to the research industry. Harvard educated and Madison Avenue trained, he’s worked on both the creative and strategic sides of the communications business in the US and abroad. David works with RTi’s research teams to synthesize research findings into stories that can be easily communicated and, more importantly, acted upon effectively. David offers a unique perspective on storytelling that will help you thrive in a word where success is increasingly dependent on the story you tell.

     

    • Beyond Innovation: The Timeless Truths Of Storytelling

      Wed. May 19, 2021
      4:00 PM to 4:20 PM
      EDT

      The tools and techniques used by storytellers have been continually evolving since ancient times, and it’s no different today: research storytellers have a whole slew of new technologies to help present their narratives. 

      What hasn’t changed are the eternal storytelling forms that researchers need to be aware of. 

      This fascinating talk will trace the history of storytelling and expose attendees to the timeless storytelling structures embedded in the human psyche.

       

  • Andrew Jeavons – Signoi

    Co-Founder, Signoi

    Before co-founding Signoi Ltd., Andrew was the CEO of Survey Analytics, a leading survey software company. Andrew has studied psychology at the undergraduate and post-graduate levels and his first job was as a data analyst at a medical research institute in London. As one of the founders of Signoi, he is responsible for software development, advanced text analytics, artificial intelligence and machine learning initiatives. Andrew is a well-known and award-winning speaker, thinker and blogger.

    • Get the Picture: Image Analysis, Quantitative Semiotics and Social Media

      Thu. May 20, 2021
      11:40 AM to 12:00 PM
      EDT

      Images are now dominating social media: 90% of US marketers name Instagram as the most important social platform for influencer marketing. 500 million people visit Instagram daily, while over 75 billion pins have been upload to Pinterest. It’s estimated that 1.16 billion people can be reached through adverts on Instagram.While the analysis of comments posted with images is fairly accessible to researchers, albeit less so at scale, the analysis of images themselves is a far more complicated problem. How do brands ‘know’ what they are really transmitting through the visual language they are using? How do they know how well that shapes up against the competition, in a consistently measurable way?The talk highlights the issues around image analysis at scale, and describes the application of automated quantitative semiotic analysis to imagery using some well accepted frameworks. The use of Jungian and Schwartz (Theory of Basic Values) archetype analysis applied to images is discussed, along with image emotionality metrics, and direct properties of the images themselves, such as composition and colour.Finally the talk discusses how this type of analysis can be used to generate new brand and category insight, and even predictive metrics of engagement.

  • Alex Johnston – Jigsaw Research

    Research Director, Jigsaw Research USA

    Alex worked at Research International before moving to Jigsaw Research in 2002. He researches technology, media and telecoms markets as well as social media, payment mechanisms, online media consumption, VoIP, VOD and NVOD and mobile media consumption. Alex managed the first email based survey carried out by Research International and studied the impact of the Internet, back in 1995, on a project for British Telecom. 

    • Confessional Depth or Trite Soundbites – Using WhatsApp for Business Audiences

      Thu. May 20, 2021
      11:15 AM to 11:35 AM
      EDT

      WhatsApp has proven to be an effective way for respondents to express themselves via a familiar platform.

      Does it work for B2B audiences as well? 

      Find out as new research is revealed.    

       

  • Gayle Kabbash – Food4Kids

    Executive Director, Food4Kids

    Gayle has been working in the NFP sector for 23 years. With an anything-is-possible mindset, Gayle is continuously building new community and corporate relationships to help feed hungry kids in Halton. Gayle first began her career in Food & Bev at Hilton Hotels. Gayle is a Paul Harris Fellow recipient in recognition for her charity work feeding children. Food4Kids feeds more than 830 children each and every weekend. They also run a summer food program feeding families every week with bins of healthy foods. Gayle believes everyone should have access to healthy foods.

    • More Waffles for Breakfast: How Google Data Studio Served Up the Right DIY Recipe

      Wed. May 19, 2021
      3:35 PM to 3:55 PM
      EDT

      Discover the benefits of fast data connectivity through Google’s ‘Waffle’ (aka Google Workspace Marketplace)

      This presentation will detail how data analytics helped boost donations for Food4Kids Halton, a Toronto-area charity that feeds over 830 children each weekend.

      Determined to help non-profits providing essential services during the pandemic, Miix Analytic, a startup MR boutique, took a fresh approach to finding ways to drive growth in donations across their multiple revenue streams.

      The research included four-phases, enabled by the great integration and ease of use offered by Google:

      1. Customer/Donor Analytics via Google Sheets and Data Studio

      2. Marketing Mix ROI Analytics via Google Sheets and Google Analytics

      3. New Product Innovation Research via Involve.me Survey Analytics

      4. Ongoing Monitoring via Google Sheets and Data Studio

      You will learn: 

      - Don’t be afraid of your data. Explore your data. Experiment with your data.

      - Customer Analytics is simpler than you think. There are numerous platforms that enable easy visualizations. You don’t need to be an expert.

      - Tech will not replace the need for Human Insights. Tech should offer much faster views of your data, enabling you to extract deeper views and timely insights to action.

      - The benefits from data connectivity are huge for any business - clients and agencies alike. Make your data connection simple so that it can be updated continuously and all stakeholders can use it.

      Real time ROI should mean Real-Time ROI, as in, “What is my return on investment right now?”.

  • Kassie Kelly – Reach3 Insights

    Research Consultant, Reach3 Insights

    With a master’s degree in cognitive science, Kassie is passionate about understanding why people do what they do. She started her career in insights working in the health care industry, where she worked for more than four years. In 2020, Kassie joined Reach3’s technology division—a role where she's able to use her long-term passion for gaming to help brands keep their pulse on the evolving attitudes and needs of today's gamers. In addition to her master’s degree, Kassie also holds a bachelor’s degree in Cognitive Neuroscience from Brown University.

    • Beyond Lara Croft: How Lenovo uses next-gen insight methods to stay at the forefront of a women’s gaming revolution

      Tue. May 18, 2021
      2:05 PM to 2:30 PM
      EDT

      In the $140-billion gaming industry, 41% of gamers are women. And yet the industry today still feels very male dominated. From hiding their true selves while playing online to dealing with offensive stereotypes in the gaming community, women gamers still struggle to be taken seriously.

      Lenovo, a leading provider of gaming hardware, wants to change the narrative. To meet its commitment of making gaming a safe space for women, Lenovo works with Reach3 Insights to engage women and get a more nuanced and complete understanding of the issues they’re facing and learn potential solutions. Using conversational, mobile messaging-based methods, the company captures candid feedback from women gamers to explore topics that are both important and sensitive.

      The result: genuine and actionable insight Lenovo can use to help create a more inclusive culture for the gaming industry.

      Conversations with women gamers help highlight and evolve ongoing thought leadership from Lenovo in the gaming industry, specifically through their Legion PC gaming brand. More crucially, this work supports the company’s bigger strategic mission of providing “smarter technology for all.” While Lenovo is constantly engaging consumers to drive smart business decisions, utilizing mobile messaging technologies such as those used here helps better reveal the emotions and contextual dynamics driving behaviors.

      Join this fast and focused session to learn how Lenovo:

      • Engages thousands of gamers from US, Canada and Germany at scale in conversational exercises that let the company keep its pulse on the gaming community and build long-term thought leadership
      • Uses innovative techniques to get people out of “test taking” mode, uncovering richer, more candid feedback in the process
      • Captures real-time inputs (including selfie videos) by rethinking email-based methods and leveraging mobile-first research techniques
  • Dana Kim – Highlight

    CEO & Founder, Highlight

    Dana is the CEO & Founder of Highlight, an agile in-home product insights testing, with a focus on CPG innovation. Highlight sends curated discovery boxes to its engaged community, in exchange for feedback via their research-optimized app. Their platform boasts 90% survey completion rates, can get data in <1 week. 

    • Agile Product Testing: Ensuring Data-Driven Innovation

      Thu. May 20, 2021
      12:30 PM to 12:50 PM
      EDT

      While innovation across digital insights tools has made both quant and qual research much more agile and sophisticated, much of physical product research has remained stuck in the past - manual processes of getting products in consumers' hands can make product testing inefficient and sometimes, not even feasible.

      There’s opportunity for product manufacturers and developers to test their products earlier and faster, as a critical part of R&D processes. Leveraging the right tools, at the right times, to strategically collect actionable product data is key.

      Mondelez, a trailblazer in taking an innovation-forward, agile approach to insights, along with research partner Highlight, a new agile product testing platform, will share their tips for injecting agility into the product research process.

      Key takeaways/learnings:

      • How COVID has heightened the need for in-home product research, and how the role of the in-home usage test (IHUT) has evolved
      • When and how in-home product research can be used most efficiently today
      • Best practices to ensure efficient execution of IHUTs
  • Scott Kirsner – Innovation Leader

    CEO & Co-Founder, Innovation Leader

    Scott is the CEO and Co-Founder of Innovation Leader. He also has written a weekly column for the Boston Globe since 2000, and before that helped the Globe launch its digital publishing division with Scott Cohen and Frank Hertz, his co-founders at Innovation Leader.

    • Innovation in Big Companies: Why You Need Stories and Metrics to Make It Happen

      Wed. May 19, 2021
      4:25 PM to 4:55 PM
      EDT

      Making new things happen inside any big company is challenging, whatever your title and level of seniority. So how do you overcome the challenges? 

      Scott Kirsner, founder and CEO of Innovation Leader, will share data points and case studies from their 2020 and 2021 research that highlight the need for the right mix of innovation metrics — along with vision and storytelling skills.

  • Dave Knox - The Brandery

    Co-Founder, The Brandery

    As a brand marketer, venture investor, and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. The intersection of these two worlds is the subject of his book, Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award. Dave is the former Chief Marketing Officer for Rockfish, a widely recognized digital innovation agency that was acquired by WPP, where he also served as the Managing Director for WPP Ventures.

    • Predicting The Turn When The Game Changes

      Wed. May 19, 2021
      10:40 AM to 11:10 AM
      EDT

      For the last decade, the Fortune 500 has been responding to a wave of innovative, disruptive startups rethinking the rules of business. 

      Now, companies big and small are faced with an entirely new and unexpected disruptor where consumer behavior is dramatically changing and the stakes have never been greater.

      In this new environment, Predicting The Turn takes on a new meaning. Today’s environment is one where we must be aware of the danger but recognize the opportunity. 

      No one knows exactly what the future will hold and this talk isn’t about bold – but baseless – predictions. 

      Instead, Predicting The Turn is about a framework on how we can approach the changes playing out in society, consider the Second Order Consequences for our companies, and recognize the opportunities that may come out of these difficult times.

  • Ellen R. Kolsto – IBM

    Design Principal, Emerging Technology, Quantum Computing + AI, IBM

    Ellen has been conducting user and consumer research for more than 18 years. She started her journey in advertising as a Strategic Planner for agencies such as GSD&M, Mullen, and Young & Rubicam. In 2012, she moved to market and product research, leading qualitative research in North America for System 1 Group (formerly BrainJuicer). Ellen joined IBM in 2016 where she has focused on developing cross-platform AI solutions and AI-driven conversational systems, including chatbots and virtual assistants.

    • The Future of AI / ML in Insights

      Tue. May 18, 2021
      2:35 PM to 3:15 PM
      EDT

      This session will feature fast takes on groundbreaking AI / ML work followed by a discussion about likely future applications of these technologies across consumer insights.

      Many believe AI / ML may determine the future of insights - if that's the case, you don't want to miss this session.  

      Using AI Analytics to Benchmark Pack Elements that Drive Brand Growth
      At different stages of a CPG product’s lifecycle, the overarching brand strategy may shift. The brand team needs evidence to confirm that the elements of the pack are laddering up to the equity of the brand, compared with the old brand promise or even to the competition. See how you can harness the power of image analytics to access the behavioral drivers of brand equity at the pack level and measure against reliable performance norms. 
      - Scott Brill, Behaviorally

      Assessing Competitive New Product Entries; an AI/ML approach
      Streamline assessment of the potential impact of competitive new product entry with an ML approach that is “one and done”; once created is easily applied to any new product entry in the respective market. Competitive new products can pose a significant threat to business objectives. They are typically under-researched because of the time and financial investment required. This approach leveraged readily available observed data, both factual and inferred (via semiotics), and generalizations derived from the brand switching literature, to create algorithms that can be adapted and easily applied to many markets.
      - Jeffrey Hunter, Market Framework, Inc.

      Business Critical Issues: Leveraging AI and Data Visualizations for Issues Mapping and Thought Leadership
      With traditional research methods, creating a framework that allows you to quickly assess a brand’s strengths and opportunities can prove challenging, especially with the speed at which information travels and how quickly media narratives can change.
      Dive into the key principles that will allow you to move at the speed of information, while ensuring that the data you’ve derived from your insights are concise, and actionable.
      To illustrate the output of these principles, we’ll use examples from case studies that touch on the environment, COVID’s impact on the media, AI and the future of work, job reviews, and others.
      - Antonio Ortolani, Brunswick Group

  • Mike Kuehne – Raytheon Technologies

    Sr. Manager UX Design and Research, Raytheon Technologies

    Mike is a leader of product innovations and actionable insights driven by mixed method research and applied data science with proven success delivering increased revenue, discovering new business opportunities, and streamlining operations. He is a Systems thinker who tackles hard business challenges with high professionalism and collaboration. A pragmatic problem solver with a bias for action, Mike is at home with building data models and contextualizing multi-dimensional data spaces.

    • How To Invent The Future

      Tue. May 18, 2021
      1:05 PM to 1:30 PM
      EDT

      At Raytheon Technologies, the Enterprise Services User Experience team works each day to invent the future of employee experiences.
      This is not an aspirational statement, it’s our remit. Using a variety of design frameworks and experience measurement tools we empower employee collaboration and innovation globally. 

      The way we work and engage has changed. Faint, unfocused signals that used to pass as communication and research findings in traditional organizations don’t translate anymore. We meet these changes head on by rethinking the role of knowledge in experience design. Using frameworks from a variety of disciplines, we look to systematically create, measure, and socialize knowledge to future proof the collaboration and innovation experience for 200,000 employees. Through creative engineering we engage with knowledge workers who have historically been difficult to reach and measure. Through strategic, data-driven communication, we socialize and pilot new innovative experience concepts faster than previously thought possible. 

      Key Takeaways:

      - Learn a fresh approach for tapping into knowledge workers
      - Obtain a framework for leveraging data for sense-making
      - Learn to leverage "building to think" as an effective socialization tool

  • Joanna Lepore – Mars Wrigley

    Global Foresight Lead, Mars Wrigley

    Joanna is a strategy, marketing and insights leader with experience across multiple industries, including personal care, dairy, food and confectionery. A seasoned marketer, Joanna has led new brand creation, innovation transformation and award winning creative communications. But it’s innovative thinking that she’s most passionate about, specifically helping businesses identify opportunities for expansive, transformational growth and to move with purpose on them. Joanna leads Foresight within the global team at Mars Wrigley, heading up future thinking for the North American market.  

    • The Power of Foresight: How Corporate Insights Teams are Driving Business Action

      Tue. May 18, 2021
      11:15 AM to 12:00 PM
      EDT

      In 2020 amidst well-known pandemic challenges, Joanna Lepore joined a group of curious thinkers to transform how Mars turned foresight into action.

      To help the company see beyond 2020, the team made it less academic and complicated with this formula: 1) looking at the crossroads of history x (ever-constant) human motivations x signals of change, and 2) harnessing curiosity.

      The result: They drove business action and, most importantly, reinstated the potential power of foresight.

      Following her presentation, Joanna will moderate a discussion with fellow insights leaders from Reebok and Kohler to explore how their insights teams are defining company vision and planning.

  • Steve Mast – Delvinia

    President and Chief Innovation Officer, Delvinia
    As the President and Chief Innovation Officer of one of the fastest growing companies in research tech and data collection, Steve excels at challenging the status quo. He has transformed Delvinia from a digital strategy and design consultancy to an incubator to transform the consumer insight and market research industry.
    • Is Open Data the Way Forward?

      Thu. May 20, 2021
      2:55 PM to 3:15 PM
      EDT

      Here’s a scenario for you: You conduct tons of research projects. Use a few findings from them. Toss them in the corner to collect dust and forget about them.

      If that is feeling just a little bit too familiar, this is the presentation for you. Consider what would happen if we opened up all of that data, instead of being scared to share it outside of their own walls (sometimes, even beyond the confines of specific teams). We could improve efficiency, collaboration, and even the bottom line. In this session Delvinia President and Chief Innovation Officer will dive into how Open Data can achieve all of those things.  He will also discuss where the challenges lie, and how we might solve for them. You’ll also get to see some real world examples, because we know you want to see that proof. Come join us and learn why Open Data might just be the way forward.

  • Tia Maurer – Procter & Gamble

    Group Scientist - Products Research Testing Group, Procter & Gamble

    Tia is a group scientist for the Products Research Testing Group at the Procter & Gamble Company. With over 20 years of experience in consumer centric research and product development, Tia has extensive consumer research and product development experience across two global business units.

    • Combatting Fraudulent Response & The Future of Data Quality

      Thu. May 20, 2021
      4:35 PM to 5:15 PM
      EDT

      How to Fight the Rising Tide of Fraud in Market Research
      A recent spike of fraud has brought heightened attention to the serious risks for the efficacy of the market research practice. As fraudsters become more sophisticated, the threat should be on every researcher’s mind.

      DISQO’s Bonnie Breslauer will discuss the shapes and sizes of fraud, dive into the consequences of fraudulent projects and share practical anti-fraud measures to face it directly.

      Innovating, Standardizing, and Automating the Data Cleansing Process
      Researchers have long been aware of the threat posed by disengaged or fraudulent responses to the integrity of online panel surveys. Yet, most businesses still rely on its efficacy without scrutinizing its accuracy.

      Data scrubbing - the process of manually fixing or removing incorrect, corrupted, incorrectly formatted, fraudulent, or incomplete data - is crucial as the wrong data can drive a business to wrong decisions, conclusions, and poor analysis. Yet the lack of a standardized, automated process means that companies are making impactful business decisions without knowing whether data is truly ‘clean.’

      Hear of the advancements in machine learning, NLP, and neural networks that are helping curb fraudulent online activities, verify data accuracy, and automate review processes with Tim McCarthy of Imperium

      How to spot a bot? Four easy ways to cull bad respondents
      Learn of the scale of bots in MR and how to spot and stonewall bad respondents; where and when QA measures make the biggest impact; what can be done by research buyers, MR firms and panels with Josh Rosenblum, Synqrinus Inc.

  • Tim McCarthy – Imperium

    General Manager, Imperium

    Tim is the general manager of Imperium - a leading provider of data quality and anti-fraud solutions to the marketing research industry and beyond. Tim’s decades of experience in data services and research make him a leading expert in data quality validation. Prior to joining Imperium, Tim has held influential positions at Dynata, WorldOne, and All Global.

     

    • Combatting Fraudulent Response & The Future of Data Quality

      Thu. May 20, 2021
      4:35 PM to 5:15 PM
      EDT

      How to Fight the Rising Tide of Fraud in Market Research
      A recent spike of fraud has brought heightened attention to the serious risks for the efficacy of the market research practice. As fraudsters become more sophisticated, the threat should be on every researcher’s mind.

      DISQO’s Bonnie Breslauer will discuss the shapes and sizes of fraud, dive into the consequences of fraudulent projects and share practical anti-fraud measures to face it directly.

      Innovating, Standardizing, and Automating the Data Cleansing Process
      Researchers have long been aware of the threat posed by disengaged or fraudulent responses to the integrity of online panel surveys. Yet, most businesses still rely on its efficacy without scrutinizing its accuracy.

      Data scrubbing - the process of manually fixing or removing incorrect, corrupted, incorrectly formatted, fraudulent, or incomplete data - is crucial as the wrong data can drive a business to wrong decisions, conclusions, and poor analysis. Yet the lack of a standardized, automated process means that companies are making impactful business decisions without knowing whether data is truly ‘clean.’

      Hear of the advancements in machine learning, NLP, and neural networks that are helping curb fraudulent online activities, verify data accuracy, and automate review processes with Tim McCarthy of Imperium

      How to spot a bot? Four easy ways to cull bad respondents
      Learn of the scale of bots in MR and how to spot and stonewall bad respondents; where and when QA measures make the biggest impact; what can be done by research buyers, MR firms and panels with Josh Rosenblum, Synqrinus Inc.

  • Conan McMurtrie – Streetbees

    Head of Machine Learning, Streetbees

    As Head of Machine Learning, Conan helps Streetbees uncover why people make decisions and take action using AI and natural language processing. Before joining us he has been a thought leader in his field, being Head of AI at DigitalGenius and Principal Data Scientist at SparkBeyond. In addition to this, Conan is also a published academic writer and has two MScs from Imperial College and UCL in Science Linguistics and Machine Learning. 

    • From Insight to Foresight: How to drive growth using behavioural predictions

      Wed. May 19, 2021
      2:05 PM to 2:25 PM
      EDT

      Human behaviour is driven by emotion, motivation and context. So being able to track that is a key factor in predicting how they will act in the future.

      Vast amounts of unstructured data will pick up on these behavioural insights, but how do you utilise that to plan your future strategy?

      Join leading thought experts on consumer behaviour to find out how to:

      • Shift your working mindset from consumer insights to human foresights.
      • Gain real time insight into behavioural drivers and how to influence them in the future.
      • Use foresights to identify previously hidden demand spaces and expose niche markets.

       

  • Jeremiah Messer – Sentient Decision Science

    Subtext Storyteller, Sentient Decision Science

    A member of the Sentient Decision Science team for over ten years, Jeremiah was instrumental in the development of Sentient’s Prime technology.
    Now Jeremiah draws on his life-long love of stories and literature—and 16 years of quantitative research experience—to analyze ad success through the frame of narrative and emotion. 

    • RAPID Subtext: Discover Your Ad 's Implicit Emotional Influence on Your Brand

      Wed. May 19, 2021
      12:10 PM to 12:30 PM
      EDT

      Learn how to automate behavioral science to provide a deeper understanding of the emotional engagement and influence of advertising. Join expert, Jeremiah Messer as he analyzes ad performance using the advanced behavioral science tool, RAPID Subtext®.   

      RAPID Subtext® can quickly provide true implicit insights into the real impact on emotions before, during, and after exposure to an advertisement. This automated platform combines facial action coding and implicit association testing, along with other measures, to pinpoint the emotional moments of an ad that are related to change in attitudes toward brands.   

      These measures are commonly used to uncover the real impact on brand appeal and gain insight into how to optimize an ad to maximize impact on demand for the brand."

  • Alisa Miller – Pluralytics

    CEO, Pluralytics

    Alisa was named by Fast Company as a Most Influential Woman in Technology, Alisa Miller is co-founder and CEO of Pluralytics, the ground-breaking machine learning-powered language analytics platform. Before starting Pluralytics, Alisa was CEO of Public Radio International (PRI) from 2006-2018 and was the first woman and youngest CEO to head a major public radio network. In 2018, she led PRI’s merger with PRX, creating a company that reaches 28.5MM users and has 100MM podcast downloads monthly.

    • A Sharper Lens: Why a values layer is a must-have for your insights and analytics

      Thu. May 20, 2021
      3:35 PM to 3:55 PM
      EDT

      Even with what seems to be unprecedented, shared adversity, the year 2020 brings into sharp focus that wholesale societal change isn’t bringing us closer together but is instead fueling polarization. Evidence shows that polarization has made its way into almost all aspects of American life in places where we apply our core values to our everyday decision making. Insights teams should pay close attention to this aspect of the polarization phenomenon because it has had profound impact on how consumers act.

      In 2018, an Accenture Strategy Research Report showed that “62% of consumers want companies to take a stand on issues close to their heart.” According to research from The Edelman Trust Barometer, 53% of consumers agree that every brand has a responsibility to get involved in at least one social issue.But how do research, analytics and insights teams factor values into personas and what are the implications for brand positioning and messaging guidance?

      From this presentation, you will walk away with recommendations for how to integrate a values layer into your insights and analytics, including a topline overview of values-driven audience segments in the US, insight into how to define and articulate your brand’s unique values profile, how values can influence survey design, and the role of language choice in creating messaging that connects with values-based consumers.

  • Erica Orange

    COO, The Future Hunters

    Erica is Executive Vice President & Chief Operating Officer of The Future Hunters, one of the world’s leading futurist consulting firms. She analyzes emerging sociocultural, technological, economic, geopolitical and environmental trends – and identifies the strategic implications (the “So what?”) of those trends for several of the most influential Fortune 500 companies, trade associations and public sector clients. Erica’s ability to spot patterns, think critically, and translate that into actionable strategies is what has made her an asset to clients for over 15 years.

    • Escape Velocity: The Acceleration of Time, Trust + Truth – Sponsored by Empower Translate

      Tue. May 18, 2021
      10:40 AM to 11:10 AM
      EDT

      Talk of an eventual “return” to the way things were is unrealistic. Nothing will be the same after this. Instead of preserving our tried-and-true ways of doing things, we must adapt and innovate quickly, and in real time to what will be an entirely new world. A core part of this, for any company today, is rethinking how to leverage three critical consumer-facing luxuries: Time, Trust + Truth. Not only is there a growing vacuum of all three, but new strategies to address these will become critical to survival in the future.

      This session is sponsored by:

       

  • Antonio Ortolani – Brunswick Group

    Global Head of Analytics, Brunswick Group

    Antonio is a global media analytics and measurement consultant with over 15 years’ experience evaluating media effectiveness (traditional and digital), online influence, competitive intelligence, messaging, global analysis, and dashboard design.Antonio previously worked for Edelman and Weber Shandwick, as well as the research divisions of Millward Brown and Cision. He has designed research on behalf of GM, Procter & Gamble, PwC, Citigroup, Pfizer, GSK, UPS, Symantec, MetLife, the United Nations, the U.S. Army and NASA.

    • The Future of AI / ML in Insights

      Tue. May 18, 2021
      2:35 PM to 3:15 PM
      EDT

      This session will feature fast takes on groundbreaking AI / ML work followed by a discussion about likely future applications of these technologies across consumer insights.

      Many believe AI / ML may determine the future of insights - if that's the case, you don't want to miss this session.  

      Using AI Analytics to Benchmark Pack Elements that Drive Brand Growth
      At different stages of a CPG product’s lifecycle, the overarching brand strategy may shift. The brand team needs evidence to confirm that the elements of the pack are laddering up to the equity of the brand, compared with the old brand promise or even to the competition. See how you can harness the power of image analytics to access the behavioral drivers of brand equity at the pack level and measure against reliable performance norms. 
      - Scott Brill, Behaviorally

      Assessing Competitive New Product Entries; an AI/ML approach
      Streamline assessment of the potential impact of competitive new product entry with an ML approach that is “one and done”; once created is easily applied to any new product entry in the respective market. Competitive new products can pose a significant threat to business objectives. They are typically under-researched because of the time and financial investment required. This approach leveraged readily available observed data, both factual and inferred (via semiotics), and generalizations derived from the brand switching literature, to create algorithms that can be adapted and easily applied to many markets.
      - Jeffrey Hunter, Market Framework, Inc.

      Business Critical Issues: Leveraging AI and Data Visualizations for Issues Mapping and Thought Leadership
      With traditional research methods, creating a framework that allows you to quickly assess a brand’s strengths and opportunities can prove challenging, especially with the speed at which information travels and how quickly media narratives can change.
      Dive into the key principles that will allow you to move at the speed of information, while ensuring that the data you’ve derived from your insights are concise, and actionable.
      To illustrate the output of these principles, we’ll use examples from case studies that touch on the environment, COVID’s impact on the media, AI and the future of work, job reviews, and others.
      - Antonio Ortolani, Brunswick Group

  • Chris Robson – Deckchair Data

    Principal, Deckchair Data

    Chris is founder and Principal at Deckchair, a Data Science consultancy focused on Data Strategy and Team Development. Prior to that he was Chief Innovation Officer and Head of Research Science for ORC International. Before that he was Co-Founder of Parametric Marketing, an analytics and methodology consultancy. In his career he has held various senior technical and marketing positions at small and huge companies. He confesses to being a total nerd and is never happier than when he is elbows deep in code.

     

     

    • Why Language Transformer Models Will Transform the Insights Industry

      Wed. May 19, 2021
      2:55 PM to 3:15 PM
      EDT

      Over the last couple of years, the AI and ML communities have been buzzing about a new technology - Language Transformers.
      Technology companies have been rushing to compete and produce the biggest and baddest systems – and the results have been staggering.
      But don’t take my word for it, let’s ask one of the state-of-the-art systems – GPT-3:

      Language Transformer models have the potential to transform the insights industry. The insights industry is about moving from data to insights, and more specifically, from data to insights that are scalable, accessible, and deliverable. In the past, this has been achieved by a combination of three approaches. The first is the use of statistical models, the second is the use of expert knowledge, and the third is the use of domain knowledge…

      Yes, the above was written by GPT-3, an AI system. But transformer models go way beyond just producing believable copy, they have the potential to literally transform industries.

      In this non-technical introduction, we will explore what the effect might be on our own industry. Are transformer models really gamechangers or are they just hype?
      Are they, as some have said, too dangerous to allow or are they just toys? After this presentation you will be able to make up your own mind.

      The presentation will include many real examples of the use of these technologies and how they can be specifically applied within the Insights Industry.
      I can promise that if you have never seen what the state-of-the-art looks like you will be blown away!

  • Isaac Rogers – Schlesinger Group

    Chief Innovation Officer, Schlesinger Group

    As CIO at Schlesinger Group, Isaac Rogers plays a critical role in driving change and new growth and cultivating innovation capabilities within the company. Isaac joined Schlesinger Group in 2020, when 20|20 Research, where he was CEO, was acquired by the company. His key focus of innovation is in technology and business model transformation, identifying innovative potentialities and bringing them to fruition to support Schlesinger Group’s Vision.

    • How to Innovate Your Research by Thinking INSIDE the Box

      Wed. May 19, 2021
      12:35 PM to 12:55 PM
      EDT

      We often hear the phrase “think outside the box” when we are challenged to find new ways to solve old problems. 
      However, in some cases, the best thing to do is to consider your constraints and use an “inside the box” framework for innovation.

      In this session you'll discover how constraint-driven research designs can actually help develop new approaches and uncover fresh new insights.
      The presentation will include an overview of the “inside the box” mental model and how it can help you navigate by turning your constraints inside out. 

      You will see practical examples of three different ways in which researchers have leveraged this approach to design innovative digital research projects.

  • Josh Rosenblum – Synqrinus

    VP, North America Client Solutions, Synqrinus Inc.

    On LinkedIn, Josh gets compliments on the title “Consumer Sociologist” boasting his academic glory days on the Dean’s List at the University of Toronto, and then Master of Arts from McGill. Before joining Synqrinus, Josh trained for 7 years at Kantar firms in successive client service roles. As Synqrinus’ employee #4, he grew a dynamic talented team of client-facing researchers, and currently consults on his/others’ client needs.

    • Combatting Fraudulent Response & The Future of Data Quality

      Thu. May 20, 2021
      4:35 PM to 5:15 PM
      EDT

      How to Fight the Rising Tide of Fraud in Market Research
      A recent spike of fraud has brought heightened attention to the serious risks for the efficacy of the market research practice. As fraudsters become more sophisticated, the threat should be on every researcher’s mind.

      DISQO’s Bonnie Breslauer will discuss the shapes and sizes of fraud, dive into the consequences of fraudulent projects and share practical anti-fraud measures to face it directly.

      Innovating, Standardizing, and Automating the Data Cleansing Process
      Researchers have long been aware of the threat posed by disengaged or fraudulent responses to the integrity of online panel surveys. Yet, most businesses still rely on its efficacy without scrutinizing its accuracy.

      Data scrubbing - the process of manually fixing or removing incorrect, corrupted, incorrectly formatted, fraudulent, or incomplete data - is crucial as the wrong data can drive a business to wrong decisions, conclusions, and poor analysis. Yet the lack of a standardized, automated process means that companies are making impactful business decisions without knowing whether data is truly ‘clean.’

      Hear of the advancements in machine learning, NLP, and neural networks that are helping curb fraudulent online activities, verify data accuracy, and automate review processes with Tim McCarthy of Imperium

      How to spot a bot? Four easy ways to cull bad respondents
      Learn of the scale of bots in MR and how to spot and stonewall bad respondents; where and when QA measures make the biggest impact; what can be done by research buyers, MR firms and panels with Josh Rosenblum, Synqrinus Inc.

  • Amit Sahni – Savanta

    Associate Director, Savanta

    In a career spanning 19 years, Amit has specialized in customized research with a special focus on B2B, Telecom, ICT, CPG, Public Affairs, and Financial services.  Amit is a true internationalist and has worked in North America, Middle East, Africa, and APAC markets.

    Amit has experience on working on diverse methodologies including quantitative, qualitative, and behavioural research. He has worked on a gamut of research studies including brand equity, innovation, pricing, usage and attitude, segmentation, shopper research, customer experience, and market entry strategy.

    • Black Lives Matter: Is it time for brands to be vocal?

      Thu. May 20, 2021
      2:30 PM to 2:50 PM
      EDT

      The death of George Floyd in late May 2020 became a catalyst for the Black Lives Matter (BLM) movement that allowed it to reach new levels it had not seen before.

      This issue has since extended publicly past the lens of our nation’s justice system—it is an issue that is prevalent in all parts of our society.

      The team at Savanta explored this key cultural issue by surveying people of color to gauge the impact of the movement on the US workplace and brand perception.

      This session will focus primarily on the findings as it pertains to perceptions and expectations of Black, Indigenous and people of color (BIPOC) of brands based on their support for the Black Lives Matter (BLM) movement and commitment to the cause of equity.

      The presenter will offer an evolutionary roadmap to brands on effectively communicating with BIPOC audiences and embracing diverse cultures.

       

       

       

  • Peter Simpson – Research America

    Vice President of Business & Product Development, Research America, Inc.

    Fifty-one years of business experience has taken Peter all over the globe. He has lived and worked in the US, UK and Belgium.
    His experiences have included the General Manager of major global businesses, CFO of several companies, Strategic Planning Executive for businesses up to $2.5BN of revenue, as well as acquisitions and divestments, all within the precursor units of AstraZeneca.

    • Utilizing Cultural Psychology, Anthropology & Language Studies to Develop Global Positioning & Messaging

      Wed. May 19, 2021
      1:10 PM to 1:30 PM
      EDT

      North American companies tend to employ Americo-Centric thinking and language to develop positioning and then “test” it as widely as they can afford.

      Often this testing is constructed on the basis of selecting a preferred message.

      In this session we argue for an approach which builds local positioning and messaging within a global concept which will optimally connect with each cultural market.

      In this session we will describe how to use psychology, anthropology and linguistics in the design, execution and analysis of international research.

  • Jill Stover Heinze – WillowTree

    Senior Product Researcher, WillowTree

    Jill leads user research projects for an award-winning digital product agency, WillowTree, where she works with leading national brands to create outstanding digital experiences. Prior to WillowTree, she was Director of User Experience (UX) for the University of Virginia Library. Over more than 15 years, with a background in UX, library science, and marketing, Jill has worked in higher education and the private sector supporting and conducting research.

    • Strategy Not Speed: Reframe Agile to Make Your Research Insights Matter

      Thu. May 20, 2021
      1:10 PM to 1:30 PM
      EDT

      For researchers working with agile teams, it often feels there are two choices: deliver insights fast or not at all. But this feeling is unfounded. There’s nothing within the Agile Manifesto or agile’s many frameworks that says teams should prioritize speed above all else. Instead, researchers are better served by thinking of agile as a strategic approach for arriving at the best outcomes for end users, rather than a race to get something out-the-door. By engaging with agile from a different mindset, researchers can elevate their approach from simply dealing with agile to leveraging agile strategically to apply their insights for better project outcomes.

      This talk will share learnings from a product researcher who works on a cross-functional agile team as part of a top-tier digital agency.

      Specifically, attendees will:

      • Get a refresher on basic agile concepts that highlights where tensions between researchers and agile arise in practice, as well as how some of those basic concepts can be used to help advocate for greater research involvement
      • Learn examples from a mobile app redesign project that illustrate how researchers worked with product owners, program managers, designers, and content strategists to deliver on an ambitious research agenda while meeting timelines
      • Hear reflections and ideas learned from the mobile app project and other investigations that include a proposed mindset shift for thinking about agile less in terms of condensing and speeding up research, and more about how to strategically anticipate needs and break up work in order to deliver the right information at the right time
  • Nicole Strong – IPEX

    Manager of Customer Insight and Ideation, IPEX

    Nicole is a consumer anthropologist who works in innovation at IPEX, a leading manufacturer of thermoplastic pipes and fittings in North America. She owns the new product ideas pipeline and brings customer insight into the product development process. Nicole’s team of three conducts qualitative and quantitative research, facilitates ideation sessions, and utilizes third party suppliers, such as Phase 5, to extend their team. Prior to IPEX, Nicole was a founding member of a CX/UX insight consulting practice.

    • Co-Creation in a B2B environment – A New Approach to Customer-Centric Innovation

      Thu. May 20, 2021
      12:05 PM to 12:25 PM
      EDT
  • Katie Taddei – Inspire Brands

    Manager, Consumer Insights, Inspire Brands
    • Kickin’ up Jimmy John’s Menu, Leveraging their Consumer’s Voice

      Tue. May 18, 2021
      4:10 PM to 4:30 PM
      EDT

      Jimmy John’s, recently acquired by Inspire Brands, did not traditionally deviate from their core menu. Following the acquisition, a new opportunity for an LTO was presented. Guided by consumer feedback a promising new concept, Smokin’ Kickin’ Chicken, was chosen. Knowing the first introduction of a chicken product was critical to future LTO success they sought Curion’s support to understand the optimal combination of ingredients among other key attributes and communications. Armed with careful product research, Jimmy Johns’ new LTO proved to be a widespread market success and highly lucrative introduction into chicken-based menu items.

      Key Take-Aways

      • Incorporating the consumer voice early effectively guides future research plans.
      • Testing LTOs can have a powerful impact on the broader business.
      • The importance of weaving in key brand aspects into an LTO.
  • Ember Todd – Reebok

    Senior Design Concept + Trend , Reebok

    As a futurist and foresight professional with 18 years of experience, Ember researches and identifies influences and direction of the consumer mindset. More than simply identifying short-term style cues, she pinpoints cultural shifts that drive consumer actions in the long-term. This forward-looking vision allows her to observe changes in the needs and desires of the consumer and guide innovation of products to meet those future needs.

    • The Power of Foresight: How Corporate Insights Teams are Driving Business Action

      Tue. May 18, 2021
      11:15 AM to 12:00 PM
      EDT

      In 2020 amidst well-known pandemic challenges, Joanna Lepore joined a group of curious thinkers to transform how Mars turned foresight into action.

      To help the company see beyond 2020, the team made it less academic and complicated with this formula: 1) looking at the crossroads of history x (ever-constant) human motivations x signals of change, and 2) harnessing curiosity.

      The result: They drove business action and, most importantly, reinstated the potential power of foresight.

      Following her presentation, Joanna will moderate a discussion with fellow insights leaders from Reebok and Kohler to explore how their insights teams are defining company vision and planning.

  • Hitesh Wadhwani – Google Canada

    Product Strategy Lead, MMMs, Google Canada

    As Product Strategy Lead, Hitesh works in: Advance Measurement - Bringing together data, best practices, thought leadership, and partnerships across MMMs and helps advertisers across Canada understand the effectiveness of their advertising and how to improve it. He has been with Google for seven years.

     

    • More Waffles for Breakfast: How Google Data Studio Served Up the Right DIY Recipe

      Wed. May 19, 2021
      3:35 PM to 3:55 PM
      EDT

      Discover the benefits of fast data connectivity through Google’s ‘Waffle’ (aka Google Workspace Marketplace)

      This presentation will detail how data analytics helped boost donations for Food4Kids Halton, a Toronto-area charity that feeds over 830 children each weekend.

      Determined to help non-profits providing essential services during the pandemic, Miix Analytic, a startup MR boutique, took a fresh approach to finding ways to drive growth in donations across their multiple revenue streams.

      The research included four-phases, enabled by the great integration and ease of use offered by Google:

      1. Customer/Donor Analytics via Google Sheets and Data Studio

      2. Marketing Mix ROI Analytics via Google Sheets and Google Analytics

      3. New Product Innovation Research via Involve.me Survey Analytics

      4. Ongoing Monitoring via Google Sheets and Data Studio

      You will learn: 

      - Don’t be afraid of your data. Explore your data. Experiment with your data.

      - Customer Analytics is simpler than you think. There are numerous platforms that enable easy visualizations. You don’t need to be an expert.

      - Tech will not replace the need for Human Insights. Tech should offer much faster views of your data, enabling you to extract deeper views and timely insights to action.

      - The benefits from data connectivity are huge for any business - clients and agencies alike. Make your data connection simple so that it can be updated continuously and all stakeholders can use it.

      Real time ROI should mean Real-Time ROI, as in, “What is my return on investment right now?”.

  • Amy Wills – GfK

    VP, Marketing Effectiveness, GfK

    Amy has over 20 years of brand and communications research experience. She has worked extensively with domestic, as well as large international research efforts with a keen focus on providing quick turnaround deliverables with actionable insights and visually appealing reports. She has done considerable research developing programs for measuring, tracking and developing strategies for building brand equity and improving brand health.

    • The Heart-Shaped Brand: Social Responsibility, Activism, and Brand Loyalty in 2021

      Tue. May 18, 2021
      12:30 PM to 12:50 PM
      EDT

      The turmoil and confusion of the past year have left many brands adrift — wondering how to stay relevant for consumers whose moods and needs seem to change almost daily. By embracing social causes, have they created more problems than they have solved? What do consumers really want and expect for 2021 — and beyond? In this new presentation, GfK’s Amy Wills will draw on two recent surveys to explore how 2020 has changed expectations of brands, what really matters to consumers today, and how the rules of loyalty have shifted — possibly for good.