After a crushing loss in a student council race in the 6th grade, Lee learned the importance of getting the story right from the beginning. In the 7th grade, when she ran again, she ran on a story that was driven by some middle school polling techniques she employed among her classmates. And, she won. Ever since she has had a passion for language. For the message. For the story. And she brings this passion to her role as partner at m+p, a research-driven language strategy firm that specializes in finding the right language and messages based on one simple idea: it’s not what you say that matters, it’s what they hear.
A member of the executive leadership team, Lee oversees a diverse range of language strategy work for Fortune 500 companies and non-profits in the U.S. and abroad. To do this, Lee has conducted, overseen, and analyzed countless instant response sessions, traditional focus groups, brainstorming and strategy sessions. and surveys in more than 15 countries. She has worked with clients in a wide range of industries including financial services, energy, automotive, sustainability, hospitality services, food and beverage, technology, and consumer products. And, she has worked extensively in public affairs, public policy, and issue advocacy.
Before joining maslansky + partners, Lee spent more than ten years in marketing and strategic communications. And, like many of her colleagues at m+p got her start in politics advocating for teaching hospitals, graduate medical education, the use of bicycle helmets, and healthcare for those who couldn’t afford it.
Lee serves as a member of the National Head Start Association advisory board focusing on messaging, is a fellow of the National Committee on US-China Relations Young Leadership Forum, and an occasional contributor to Fox News and MSNBC. A graduate of Furman University (1995), Lee majored in History and Sociology. She also studied theater and architecture at the University of London. She lives in New York City.