IA NEXT 2019

Keynote Speakers

All Speakers

  • Charlie Allieri – Imperium

    CEO, Imperium

    As CEO, Charlie utilizes his entrepreneurial expertise in building customer-centric, data-driven businesses to create and lead Imperium’s strategic vision. Charlie has an impressive career dedicated to developing innovative solutions and go-to-market models for B2B businesses, successfully launching four data-driven SaaS/DaaS products. Success in these ventures was derived from detailed assessments of solution assets and market opportunity analyses, combined with operational excellence and executional focus.

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 1)

      Fri. June 14, 2019
      1:15 PM to 1:45 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

       

       

       

       

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 2)

      Fri. June 14, 2019
      1:50 PM to 2:20 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

  • David W. Almy – The Insights Association

    CEO, The Insights Association

    David has served as the CEO of the Insights Association since its formation in January of 2017, representing the interests of more than 450 companies and thousands of individuals developing insights to successfully create and promote products, services and ideas. 

    • Welcome & Industry Outlook

      Thu. June 13, 2019
      8:15 AM to 8:30 AM
      CDT

      What a fantastic time to be center stage in one of the most dynamic and exciting professions in the world! 

      The methodologies and tools have never been better. The demand has never been greater. The uses have never been more innovative and, if implemented well, impactful.

      And even with every bit of technology at your disposal, you drive it all. I'll present a quick overview to kick us off on how best to create competitive advantage.

  • Jamie Baker-Prewitt

    SVP/Director of Decision Sciences, Burke, Inc.

    Jamie leads Decision Sciences at Burke. She is a member of Burke’s senior management team, and she serves on Burke’s Board of Directors. Jamie speaks at industry conferences, including those sponsored by the Insights Association, AMA, SPSS, KNect365, and ASQ. She has published papers in Quirk’s Marketing Research Review and the CASRO Journal. Jamie led Burke through the process of obtaining ISO 20252 certification in 2012, and she is responsible maintaining Burke’s Quality Management System.

    • How To Make Dashboards Work For You: A Practical Guide Part I...

      Fri. June 14, 2019
      10:30 AM to 11:00 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

       

    • How To Make Dashboards Work For You: A Practical Guide, Part II

      Fri. June 14, 2019
      11:05 AM to 11:35 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

      This is a continuation of How To Make Dashboards Work For You, Part I.

       

  • David Barnes — Hall & Partners

    Group Strategy Director, Hall & Partners

    David has been researching some of the world’s best brands for over 12 years, specializing Brand, Customer, and Communication Effectiveness.  Experience ranges across a variety of categories, including FMCPG, Durables/White Goods, and Services (Financial/ Insurance).

    • Unveiling Deeper Human Truths to Drive Smarter Business Decisions

      Fri. June 14, 2019
      12:15 PM to 12:30 PM
      CDT

      Whether you’re PepsiCo or Ebay, video provides an authentic view into your customers’ lives, helping to answer what really influences decisions and behaviours. It is memorable, genuine and hard to ignore: it’s the inescapable truth that can’t be rationalized away like scores or charts. Traditionally this wealth of data came with an analysis headache and heavy time commitment, but technology allows you to efficiently manage multimedia content at scale.

      Through LivingLens, Hall & Partners have unlocked the power of video to understand what people see, feel, think and do in real-time and in real context. This session shares some real-life examples, how by easily extracting meaning from multimedia content using AI and machine learning, Hall & Partners was able to turn rich video content into insights to help brands understand their customers to drive decision making and growth - across industry sectors and methodologies.

      From novices to veterans of video research, this session has something for everyone. Learn new approaches, enhanced methodologies and best practices for navigating video insights in today’s world.

  • John Barnes – Infutor

    CTO, Infutor

    As Chief Technology Officer (CTO), John is responsible for developing Infutor’s technology assets to support and drive innovation as well as overseeing corporate information operations, systems development, data management, and information security. Harnessing more than 20 years of executive-level product and technology experience, John specializes in cloud and mobile computing and has a successful track record of providing technology vision and leadership, with a focus on reliability, scalability, and performance.

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 1)

      Fri. June 14, 2019
      1:15 PM to 1:45 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

       

       

       

       

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 2)

      Fri. June 14, 2019
      1:50 PM to 2:20 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

  • Anne Beall – Beall Research

    CEO, Beall Research

    Anne is the founder and CEO of Beall Research.

    Previously, she was at The Boston Consulting Group (BCG) conducting large-scale, complex strategic studies for Fortune 500 companies.  In any project, her ability to identify the key strategic issues in play is complemented by a capacity for illuminating those strategic issues with data and presenting clear, actionable recommendations.

    She has written and published several books: Strategic Market Research: A Guide to Conducting Research that Drives Businesses; Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace; Community Cats: A Journey Into The World Of Feral Cats, Heartfelt Connections: How Animals and People Help One Another, and Cinderella Didn’t Live Happily Ever After: The Hidden Messages in Fairy Tales.

    Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University. 

    • Engaging The Heart: A Data-based Model Explains Which Emotions Drive Purchasing & Create Brand Loyalty

      Thu. June 13, 2019
      1:35 PM to 2:05 PM
      CDT

      Emotions are an integral part of purchasing behavior. But which emotions? And why?

      When companies shift from focusing on product to instead eliciting an emotional response from consumers, powerful results occur.

      Come to learn about an emotion-based model that explains which feelings matter and how those feelings lead not only to purchasing, but also to brand loyalty.

      This model has been successfully applied to brand tracking and successful ad campaigns.

      Attendees will learn:

      • The major emotions that drive trial
      • The major emotions that drive repeat purchasing and recommendation of brands
      • How to use this information to drive purchasing, loyalty, and advocacy for your brands

       

       

  • Vivek Bedi – Northwestern Mutual

    Head of Consumer Experience - Digital Products, Northwestern Mutual

    Vivek is Head of Consumer Experience – Digital Products at Northwestern Mutual where he works to achieve expansion and global adoption. Vivek has driven digital transformational and organizational evolution in many environments, from startups to large companies, and has delivered numerous global products that redefined user experience, created new business opportunities, and enhanced workforce productivity. Prior to joining Northwestern Mutual, Vivek led product management teams at LearnVest, Goldman Sachs, and Sterling Talent Solutions.

    • Digital Makeover: How Experimentation & Democratized Decision-making Transformed An Institution

      Fri. June 14, 2019
      11:05 AM to 11:35 AM
      CDT

      We always hear the term ‘innovation’ spoken in glowing terms. Innovation, we’re assured, is the Holy Grail of business.

      But anyone who’s actually experienced innovation knows that it’s messy, risky, and difficult — especially for companies who have built their success on tradition over uncertainty.

      After acquiring New York-based startup LearnVest in 2015, Northwestern Mutual sought ways to embrace nimbler workflows. And insights would be at the center.

      Through experimentation and democratized decision making, Northwestern Mutual reinvented its business model.

      Placing decisions into the hands of those closest to the problems uncovered solutions with less risk and more reward.

      Our presenters share how teams injected experimentation into workflows and upended tradition for a better future.

       

  • Rebecca Brooks – Alter Agents

    Co-Founder / Partner, Alter Agents

    Rebecca is fascinated with how the digital world is transforming the way we approach marketing, branding and research. By creating an environment at Alter Agents that fosters passion, creativity and commitment, she and her team have consistently uncovered intelligent insights for clients such as Buzzfeed, eBay, Google, Hyundai, Yahoo, Viking River Cruises, and many more. She shares her knowledge and original research on consumer behavior, the promiscuous shopper and brand alignment by speaking at national conferences and authoring feature articles for global publications. 

    • From Automatic to Enriched: Navigating the New Purchase Funnels

      Thu. June 13, 2019
      3:25 PM to 3:55 PM
      CDT

      Once upon a time, there were fewer purchase journeys than there are today. Without question, the traditional ‘purchase funnel’ assumed that all purchase experiences were the same. But today, we know that that couldn’t be further from the truth.

      Consumers today swing between extremes — from automated, barrier-free purchases in a ‘subscribe and save’ model to involved, highly customized purchase experiences. Purchase behavior varies drastically from one category to the next.

      As technology continues to change the way we shop, we are going to find more unique paths to purchase decisions.

      Researchers need to first understand which journey their client’s customers are on, and then create strategies to best to uncover insights that will affect growth and improve business.

       

  • Andrew Cannon – GRBN

    Executive Director, Global Research Business Network

    Andrew is passionate about the role that research businesses have to play in enabling decision makers to both make better decisions and to be more customer- and citizen-centric. Andrew is also passionate about the role that national associations have to play in promoting and protecting the research industry.

    • Exploring Blockchain Solutions in Market Research

      Thu. June 13, 2019
      4:00 PM to 4:30 PM
      CDT

      There has been much buzz of late about Blockchain and how it may be able to solve ongoing quality issues in the market research ecosystem.

      Proposed solutions pledge greater transparency and cost advantage throughout the sample process and are pitched as a way to ensure the safety of research participant personal data.

      Considering the low level of trust people report to have in market research companies currently, could a Blockchain-based system boost trust, industry image and participant engagement?

      Join this discussion and learn about some initial findings on this topic.

  • Dave Carruthers – Voxpopme

    Founder & CEO, Voxpopme

    Dave is an entrepreneur who specializes in high-growth tech businesses and also a video insight evangelist with global ambitions for growth and adventure. As CEO at Voxpopme, he has redefined the possibilities of video for market research and customer feedback. Voxpopme provides an end-to-end software solution for video research, enabling researchers to capture video feedback at speed, analyze it at scale, and share it with ease. With Voxpopme, video is now truly agile.

    • Getting Closer to the Consumer in the Age of Big Data & AI

      Thu. June 13, 2019
      3:25 PM to 3:55 PM
      CDT

      AI and automation allow us to quickly and cheaply learn more about consumers without the need for extensive traditional studies, right? Technology can get us closer to our consumers, yes?

      Well, wait a minute — automation and big data are great but could it be that they get us closer to consumer data but further from the consumers themselves?

      Let’s explore technology and approaches that actually help us understand consumer behavior and sentiment. We need a fuller, 360 degree view of our target audience and can only get their with the right combination of agile qualitative and other data sources.

      Recently, Mars launched a five-country video study to better understand Gen-Zers — their habits, their behaviors, and their purchase decisions.

      This study brings together social listening, agile qualitative, primary quantitative research, and third-party syndicated data through video insights. The results answer big questions about how to better understand customers and how to truly get closer.

       

  • Ramita Chawla – Katapult Growth

    Managing Director , Katapult Growth

    Ramita is the Managing Director of Katapult Growth, a boutique consulting firm specializing in innovation and strategic growth. She has worked with executives at some of the largest organizations to ensure their programs are successful. Ramita is also the VP of Strategy for the VRAR Association in Chicago. She holds an MBA in strategy and marketing from the University of Michigan and a BS in Mechanical Engineering from UIUC.

    • VR / AR: An Objective Assessment of its Role in Insights

      Fri. June 14, 2019
      10:30 AM to 11:00 AM
      CDT

      AR. VR. MR. XR

      Explore the terminology and the technology behind it. See how it’s being used today and how it will be employed tomorrow.

      We’ll also consider limitations and when it does not make sense to deploy.

       

  • Paul Cornwell – Voice Metrics

    CTO & Co-founder, Voice Metrics

    Paul's software career has been focused on building engaging, interactive products in fields such as Audience Response, Sales AI/Automation and Machine Learning.  Paul co-founded Voice Metrics, which provides a platform for businesses to connect data to Voice Assistants, supporting Siri, Alexa, and Google Assistant. Voice Metrics’ most recent product is SurveyLine – Surveys By Voice which allows any company to create surveys to be taken by voice.   

    • How to Integrate Voice into Your Customer Experience, Part I...

      Thu. June 13, 2019
      1:00 PM to 1:30 PM
      CDT

      The emergence of smart speakers and virtual assistants have brands scrambling to secure their place in the new world of voice shopping.

      For providers of insights, voice will be a new way to engage in meaningful and natural two-way conversations on the consumers’ terms.

      But how?

      Get guidance on both ‘Voice UX’ and survey design from leading experts in the field.

      See live demonstrations of voice-powered surveys and learn details on pilot projects launched on Alexa and Google Assistant.

       

    • How to Integrate Voice into Your Customer Experience, Part II

      Thu. June 13, 2019
      1:35 PM to 2:05 PM
      CDT

      The emergence of smart speakers and virtual assistants have brands scrambling to secure their place in the new world of voice shopping.

      For providers of insights, voice will be a new way to engage in meaningful and natural two-way conversations on the consumers’ terms.

      But how?

      Get guidance on both ‘Voice UX’ and survey design from leading experts in the field.

      See live demonstrations of voice-powered surveys and learn details on pilot projects launched on Alexa and Google Assistant.

      This is the second of a two-part presentation.

       

  • Kristyn Corrigan – Applied Marketing Science

    Principal, Applied Marketing Science

    Kristyn is a principal at Applied Marketing Science where she leads the Insights for Innovation practice. In her more than 13 years of consulting experience, she has helped dozens of companies worldwide to use customer insights to create more successful products, services, and customer experiences. In addition to her consulting work, Kristyn trains and coaches companies to create and implement their own in-house Insights and Voice of the Customer programs. Her published work has been featured in Fast Company and Marketing News.

     

    • Machine Learning: When Primary Research Becomes Secondary

      Thu. June 13, 2019
      11:40 AM to 12:10 PM
      CDT

      What’s better than uncovering insights faster and cheaper? Using existing data to do it.

      Developed in collaboration with MIT, this machine learning approach can also discover insight ‘pearls’ that traditional research might miss.

      By compiling exhaustive lists of customer needs from existing data generated by the customers themselves, we can discover insights at half the cost — and with half the effort — of traditional techniques.

      With case study examples of data derived from customer reviews, user forums, and discussion boards, this session will bring to life not only a faster and cheaper way of doing things, but a better way.

       

  • Lucy Davison – Keen As Mustard Marketing

    Founder & Managing Director, Keen As Mustard Marketing

    With a background in design, marketing, journalism, and public relations, Lucy is an acknowledged expert in B2B branding and communications and is an accomplished author and speaker. Prior to founding Keen as Mustard Marketing as the only marketing agency focused on clients in data, research, and insight, she was global marketing director at Research International for seven years. Before that, she worked as a consultant with several leading branding and creative agencies.

    • Murder at Marketing Manor: Who Killed Advertising Effectiveness?

      Thu. June 13, 2019
      4:35 PM to 5:15 PM
      CDT

      Who done it?

      Come help us solve the riddle of declining advertising effectiveness.

      Was it the digital guru in the social war room with the martech stack? Or perhaps the Millennial in the cereal cafe with the selfie stick?

      Join your host and detective to unravel this mystery in a fun session with deadly serious ramifications.

       

  • Mike DeGagne – quantilope

    Head of Sales, quantilope Inc.

    Based in New York City, Mike serves as Head of Sales at quantilope. He brings nearly 15 years of Data, Analytics and Consumer Insight experience from companies like Forrester Research, Experian and Moat. Mike most recently worked at Oracle Data Cloud as an Enterprise Senior Partner working with the largest global FMCG/CPG brands. Mike has an MBA from Bentley University and has traveled to over 60 countries for work and fun. He is also involved in bicycle and public transportation advocacy in NYC.

    • Where Speed Meets Substance – Understanding Agile Approaches for Uncovering Implicit & Explicit Consumer Insights

      Thu. June 13, 2019
      2:05 PM to 2:20 PM
      CDT

      Experience the highly innovative ways that insight leaders at large brands like Dannon and SodaStream and their partners are tapping into the consumer subconscious. They are doing so by combining automated implicit methods and time-tested explicit approaches, all delivered on the world’s first truly agile insights platform. Learn some best practices for harnessing consumer emotions to make more data-driven business decisions and how to leverage proven advanced techniques like Key Driver, MaxDiff and other leading quantitative techniques alongside these cutting edge new approaches.

       

  • Zoë Dowling – FocusVision

    Senior Vice President, Research, FocusVision

    Zoë is lead research strategist at FocusVision where she uses her expertise to help clients best apply FocusVision’s technological solutions. An early Internet adopter, she has been involved in online research since the late 1990s. She specializes in respondent engagement in online surveys and digital qualitative approaches. Zoë holds a research Ph.D. in Sociology from the University of Surrey, England.

    • Mobilize Me!! – Mobile Survey Design Enhancements

      Thu. June 13, 2019
      11:40 AM to 12:10 PM
      CDT

      How do we best present surveys to mobile users? This question may not be new, but we continue to learn more all the time.

      The even more intriguing question now — are we really taking full advantage of mobile? Are we benefiting from the features that users have readily available on their mobile device that are lacking on their computers?

      We all know that mobilar participation continues to grow with estimates that survey takers are using mobile devices ranging from 30 to 60 percent. And, although many survey tools now optimize the display for mobile, we still face many questions.

      To better understand real-life mobile use, Dynata, FocusVision, and MaritzCX have teamed up to explore these questions and more.

      Enhance your mobile surveys with best practices learned from the latest research.

       

  • Thor Ernstsson – Alpha

    CEO & Co-founder, Alpha

    Thor Ernstsson is CEO & Co-founder of Alpha, an on-demand user insights platform that helps leading organizations validate business decisions and accelerate innovation. Before co-founding Alpha, Thor served as CTO at Audax Health (which ultimately sold to United Healthcare). Previously, he was Lead Architect at Zynga where he created the company’s first remote studio. He also released Frontierville, Zynga’s most successful product launch at the time.

    • Digital Makeover: How Experimentation & Democratized Decision-making Transformed An Institution

      Fri. June 14, 2019
      11:05 AM to 11:35 AM
      CDT

      We always hear the term ‘innovation’ spoken in glowing terms. Innovation, we’re assured, is the Holy Grail of business.

      But anyone who’s actually experienced innovation knows that it’s messy, risky, and difficult — especially for companies who have built their success on tradition over uncertainty.

      After acquiring New York-based startup LearnVest in 2015, Northwestern Mutual sought ways to embrace nimbler workflows. And insights would be at the center.

      Through experimentation and democratized decision making, Northwestern Mutual reinvented its business model.

      Placing decisions into the hands of those closest to the problems uncovered solutions with less risk and more reward.

      Our presenters share how teams injected experimentation into workflows and upended tradition for a better future.

       

  • Thomas Fandrich – quantilope

    Managing Director US and Co-Founder, quantilope Inc.

    Thomas is the co-founder and managing director in the US of quantilope. He previously worked as a marketing research associate studying quantitative methods in the fields of consumer behavior and marketing-mix efficiency, during which he conducted research at institutes such as the universities in Kiel and Istanbul. His work has been published in prestigious international specialist magazines, including the Journal of Marketing and the Journal of Product Innovation Management. He earned a doctorate degree from the University of Kiel.

     

    • Where Speed Meets Substance – Understanding Agile Approaches for Uncovering Implicit & Explicit Consumer Insights

      Thu. June 13, 2019
      2:05 PM to 2:20 PM
      CDT

      Experience the highly innovative ways that insight leaders at large brands like Dannon and SodaStream and their partners are tapping into the consumer subconscious. They are doing so by combining automated implicit methods and time-tested explicit approaches, all delivered on the world’s first truly agile insights platform. Learn some best practices for harnessing consumer emotions to make more data-driven business decisions and how to leverage proven advanced techniques like Key Driver, MaxDiff and other leading quantitative techniques alongside these cutting edge new approaches.

       

  • Jean Fasching – Heart of the Customer

    Lead Consultant, Heart of the Customer

    Jean is a Lead Consultant at Heart of the Customer. She has focused her entire career on deeply understanding customers and their experiences. She has led customer value teams at manufacturing, telecommunications, and client research companies. She is an industry expert in qualitative and quantitative market research. She is a skilled group facilitator and in-depth interviewer and uses her acute active listening skills to create and maintain an atmosphere of trust and respect.

    • Using Journey Maps to Drive Customer-Focused Change

      Fri. June 14, 2019
      2:25 PM to 2:55 PM
      CDT

      Journey maps are terrific tools but only if they actually drive change. A recent survey of CX and MR professionals who have conducted journey mapping indicated that 65 percent of journey maps fail in bringing about any significant change.

      This session aims to change that.

      Best practices lead to five journey mapping questions:

      • What is the business problem or opportunity?
      • What is the right journey to map?
      • Who is the right customer to map?
      • What is the right approach to gain the VOC?
      • Who are the right people to be on the team?

      Participants will examine what goes into answering each question and will leave with an actionable plan on how to map their own journey. You’ll also get the perspective of the Board of Certified Emergency Nurses (BCEN), which mapped their members’ experience in certifying and re-certifying, resulting in significant changes to engaging customers.

       

  • Dan Ferguson – Groove Jones

    Founder, Groove Jones

    Dan is a founding Partner at Groove Jones, an award-winning studio specializing in the creation of next generation AR, VR and MR experiences for world-class brands. He is a Shorty Award winner as well as a Clio, One Show and Cannes Lion finalist. Brandweek Magazine named Dan “Marketer of the Next Generation" for his work with brand engagement.

    • A New Age of Storytelling & Customer Engagement: How XR (AR/VR/MR) Technologies Can Help Marketers Connect with Their Audience

      Fri. June 14, 2019
      11:40 AM to 12:10 PM
      CDT

      With all the buzz and attention about AR (Augmented Reality), VR (Virtual Reality) and MR (Mixed Reality) how does it fit in the Digital Marketing space?  We are at the beginning of a new era of connecting with consumers. Through an increasingly immersive and self-directed world of new media experiences, XR is enabling a new way for marketers to communicate with their customers. For marketers to fully realize the opportunity digital reality presents, they must understand this new storytelling language and how their audience is engaging. In this presentation, we will explore how XR technologies play into brand storytelling and engagement and review case studies from brands that are delivering real-world results.

       

  • Carlos Fonseca – MetLife

    Former SVP Marketing Sciences, Strategy & Operations , MetLife

    Carlos has a deep expertise in Marketing Strategy, Consumer Insights and Data Analytics applied to the Financial Services and FMCG sectors. Having worked and lived in more than 15 countries, he is a true global citizen passionate about building businesses, brands and high-performance teams leveraging data and agile approaches. 

    • How To Make Dashboards Work For You: A Practical Guide Part I...

      Fri. June 14, 2019
      10:30 AM to 11:00 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

       

    • How To Make Dashboards Work For You: A Practical Guide, Part II

      Fri. June 14, 2019
      11:05 AM to 11:35 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

      This is a continuation of How To Make Dashboards Work For You, Part I.

       

  • Erin Frates – Anheuser-Busch InBev

    Manager, Insights, Anheuser-Busch InBev

    Erin is a passionate brand researcher & marketer working in Insights at Anheuser-Busch

    Focused on shopper insights across Anheuser-Busch’s portfolio, Erin powers marketing and sales with understanding of the alcohol shopper through the lens of brands, channels, retailers, and even the nuances of these across regions and states. Her professional passion is digging for insights that can help Anheuser-Busch brands win the minds and hearts of shoppers all over the United States.

    • Grab a Bud & Get on the Bus for Shopper Insights!

      Thu. June 13, 2019
      1:00 PM to 1:30 PM
      CDT

      Understanding issues as big as category shopping behavior can require a lot of data — scanner data, awareness trial & usage reports, customer segmentation schemes, etc. All provide a great foundation but understanding the why often goes missing from the pages of research reports.

      What are customers’ real needs? What are their true intentions?

      Get on the bus with your customers for a ‘retail safari.’ Gain deeper and more unique insights not typically found in traditional approaches. Observing customers while they visit retailers and hearing their thoughts in-depth immediately afterward shines new light on their decision-making process at the point of sale.

      Take a ride with Anheuser-Busch and M/A/R/C Research to discover how they integrated retail safaris with innovative quantitative and qualitative insights to get a better look at beer buyers.

      By combining three complementary methods, Anheuser-Busch:

      • Discovered how and why customers pick the retail channel where they shop
      • Gained a deeper understanding of why people choose one beverage over another
      • Illuminated blind spots in their understanding of customers

       

  • Jessica Gaedeke – Designalytics

    Chief Revenue Officer, Designalytics

    After more than 15 years consulting across all aspects of CPG marketing strategy, Jess gained a deep appreciation for the role of package design as a critical — yet underserved — marketing asset. Focused on bringing the industry’s first objective, consistent metrics for visual brand asset management, she leads business development at Designalytics. Prior to Designalytics, Jess served in senior commercial roles at Nielsen and Affinnova, most recently as Group Vice President and head of the beverage alcohol vertical.

    • The Elephant in the Brand: STOP Ignoring What Makes a Brand a Brand and START Growing Again

      Thu. June 13, 2019
      3:25 PM to 3:55 PM
      CDT

      Visuals are fundamental. Visual assets are what turn mere products into brands.

      Just as ankle biters are making huge gains through fresh, design-led approaches, established brands fail to manage design effectively. It’s time for brands to treat design management as a core discipline.

      The first step? Measurement, of course. And not just measurement through subjective opinions or project-based research, but measurement as an ongoing stream of tracking and design performance metrics.

      Learn how one company is making this possible with new technology, a new business model, and countless innovations including all-new methods for objectively assessing mental availability, memory structures, and distinctive assets.

       

  • Michelle Gansle – Mars

    Director, Consumer Insights , Mars

    Michelle is a Director in Consumer Insights at Mars. Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. Michelle has 20 years of experience in marketing, market research, and business development, mostly focused in consumer packaged goods industry.

    • Getting Closer to the Consumer in the Age of Big Data & AI

      Thu. June 13, 2019
      3:25 PM to 3:55 PM
      CDT

      AI and automation allow us to quickly and cheaply learn more about consumers without the need for extensive traditional studies, right? Technology can get us closer to our consumers, yes?

      Well, wait a minute — automation and big data are great but could it be that they get us closer to consumer data but further from the consumers themselves?

      Let’s explore technology and approaches that actually help us understand consumer behavior and sentiment. We need a fuller, 360 degree view of our target audience and can only get their with the right combination of agile qualitative and other data sources.

      Recently, Mars launched a five-country video study to better understand Gen-Zers — their habits, their behaviors, and their purchase decisions.

      This study brings together social listening, agile qualitative, primary quantitative research, and third-party syndicated data through video insights. The results answer big questions about how to better understand customers and how to truly get closer.

       

  • Emily Grogan – Big Sofa Technologies

    Managing Director, Big Sofa Technologies

    Emily is a recovering researcher, now Managing Director, at insight-led Big Sofa Technologies. Emily spent her career immersed in the power of empathy and insight development and how these two things combined power the best ideas.

    With Big Sofa, Emily leads the U.S. team and enables researchers across the globe with a video insights system set to unlock connection, uncover truth, and dictate the future of market research.

    • Life's Messy. Don't Clean it Up: Using Video Tech to Get Closer to the Complexity of Consumer Behavior

      Thu. June 13, 2019
      2:50 PM to 3:20 PM
      CDT

      Behaviors evolve in ways both big and small. In our industry, we regularly monitor and measure the big changes. But what about the small?

      We know that there’s more truth hiding in the small, every day gestures and workarounds. We know that there’s more truth than can easily be remembered and articulated.

      True innovation comes from capturing and probing these small behaviors that can only be seen and heard in context.

      Video is no longer the overwhelming beast it once was when it can be structured in a Visual Insight System where both the data points and the story matter. Empathy and insight development can work hand in hand to break through and let the best ideas emerge.

      Hear from PepsiCo & Big Sofa Technologies how they tamed the complexity of observational video to deliver next level insights.

       

  • Dave Gryga – Ipsos

    Senior Vice President , Ipsos

    Dave is Senior Vice President at Ipsos, specializing in brand strategy, market and consumer dynamics, and uncovering brand growth opportunities.

    He has more than 15 years of market research experience with a strong focus on designing actionable research with business goals in mind. He has a passion for integrating disparate data sets to take a holistic view of a brand’s current landscape and potential growth.

    • Integrating Research Tech to Capture Real Behavior

      Thu. June 13, 2019
      10:30 AM to 11:00 AM
      CDT

      To understand how consumers really behave, we need to connect with them where that behavior takes place, in the moment.

      System 1 thinking — fast, automatic, and unconscious — plays a critical role in the decision making process. Now, with recent advances in behavioral science in mind, we can seize the vast opportunities to better connect with consumers by examining System 1 thinking. In the process, we might just re-invent brand research, too.

      In this session, we will look at:

      • Using technology to capture consumers’ real life behaviors in real-time.
      • Using video capture to reveal not only behaviors, but also underlying emotions.
      • Applying metaphor elicitation to capture motivations in a more intuitive, System 1 way

       

  • Joelle Gwinner – Burke

    SVP, Director of Research Innovation, Burke, Inc.

    Joelle is a 20-year veteran in the research community with a passion for connecting ideas, people, and processes to inspire what’s next. Throughout her career, Joelle has seen trends come and go, technologies change the game, and insights transform organizations.

    Throughout all the change, however, one thing remains the same: a thoughtful, disciplined approach to exploring the 3 T’s — trends, technologies, and techniques — helps us ride the wave of innovation with confidence.

    • AI: Separating Hype from Insights Reality Part I...

      Thu. June 13, 2019
      10:30 AM to 11:00 AM
      CDT

      AI this. AI that. Everywhere we turn, we hear AI, AI, AI.

      Oh, boy. It’s reminiscent of the early days of social media when brands were just figuring out how to create a social media presence, not just as a novelty but as a real benefit to customers.

      Feeling the need to cut through the hype?

      The interest in AI is not misplaced. The technology holds enormous promise, but we are still lacking in our understanding of why and when to use. How do we actually deploy it? And do we really need it for the tasks we have to tackle right now, today and tomorrow?

      Get your bearings. AI experts Ellen R. Kolsto and Joelle Gwinner provide an objective view of the ‘AI in MR’ landscape.

       

    • AI: Separating Hype from Insights Reality Part II

      Thu. June 13, 2019
      11:05 AM to 11:35 AM
      CDT

      Everywhere we turn, we hear AI, AI, AI.

      But how do we actually deploy it? And do we really need it for the tasks we have to tackle right now?

      AI experts Ellen R. Kolsto and Joelle Gwinner provide an objective view of the ‘AI in MR’ landscape.

       

  • Carol Haney – Qualtrics

    Head Researcher & Data Scientist, Qualtrics

    Carol Haney has been in market and government research for over 20 years and is a senior leader of CX at Qualtrics. Her principal research areas are focused on healthcare and tech industries, specifically with online quantitative research design and analysis. Carol is a co-author of multiple chapters in Social Media, Sociality, and Survey Research, published by Wiley in 2013, with a second printing in 2016. Carol currently leads all the formative research for the CDC’s anti-smoking ads (the hard-hitting ones you see on TV).

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 1)

      Fri. June 14, 2019
      1:15 PM to 1:45 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

       

       

       

       

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 2)

      Fri. June 14, 2019
      1:50 PM to 2:20 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

  • Daniella Harkins – LiveRamp

    GM, Agency Partnerships, LiveRamp

    Daniella works with agency executives to evangelize the importance of identity and data connectivity across the ecosystem to drive client and agency growth. Prior to joining LiveRamp, Daniella was the Head of Strategic Solutions at Verve where she built programmatic and data partnerships to power location mobile solutions for Verve’s clients. Daniella also held multiple executive roles at Acxiom, always focused on the intersection of data, technology, and creative. Her curiosity and passion for improving marketing efficiency while enhancing the consumer experience has been the core driver in her career. Daniella holds a BA in French from Temple University and an MBA from St. John’s University Rome.

    • ID Resolution & Data Onboarding: Learning to Love the LiveRamp

      Thu. June 13, 2019
      4:00 PM to 4:30 PM
      CDT

      Yes, we said “the LiveRamp.” As we began our relationship, we wondered — as we all do — is it really real? Or just a giant mythical creature we made up along the way to greater insights?

      We know it’s the world’s largest identity resolution and data onboarding service and that we need to work with them to succeed. But who and what are they?

      Join Engine Group and “the LiveRamp” as we unveil our honest journey of figuring out the perfect partnership. There were laughs, there were tears, and a few dead ends along the way. But, with outlined common goals and partnership for the long term as the priority, we prevailed at the end.

      During this session, we’ll walk through mutually held assumptions and how we worked to understand each other’s roles and businesses. We’ll also dive into the details — considerations for process, security, and use cases. It’s a must attend session for anyone tasked (and perhaps struggling) with building bridges across research, analytics, and ad tech.

  • Doug Healy – PepsiCo

    Senior Director, Consumer Insights , PepsiCo

    Doug is a highly experienced market research professional with strong technical and leadership abilities. A natural big-picture thinker with the discipline to maintain focus on the day-to-day, Doug is able to take the numbers and translate them into simple, actionable messages. Doug has been working over 10 years within research and business teams completing high-profile research projects which have helped shape the strategy of many CPG businesses.

    • Leveraging Behavioral Economics-Based Research to Grow the Modern Brand

      Fri. June 14, 2019
      1:15 PM to 1:45 PM
      CDT

      So much of the discussion around System 1 insights involves collecting and analyzing non-conscious data points. Many, researchers, however, pay too little attention to applying those insights to shape brands and products.

      How can we convince stakeholders that layering in new approaches is truly worthwile? And how can we transform our work flow to harness the power of the unique human truths that we discover?

      Join us to receive valuable best practices around behavioral, economics-based System 1 research.

      Understand how to transform raw data into insights that can be easily digested by stakeholders and quickly applied to real business problems.

      The ability to leverage System 1 research empowers researchers to champion their insights across their organization. Without such knowledge, valuable research may end up in the file drawer or disregarded by those departments who could use it the most.

       

  • Lisa Herceg – National Association of REALTORS

    Director, Business Insights, National Association of REALTORS

    Lisa has 18 years of experience in marketing research and public policy research. She has conducted primary research with NAR members for 14 years, personally handling up to 87 surveys and 25 qualitative projects per year. She is experienced with multiple research methodologies, including focus groups, web and telephone surveys, web usability testing, and one-on-one qualitative interviews. She is a RIVA-trained focus group moderator, a skilled presenter, and proficient with SPSS.

    • Insights for Non-Profits: Unique Challenges, Novel Solutions

      Thu. June 13, 2019
      1:35 PM to 2:05 PM
      CDT

      Those charged with uncovering and communicating insights and leading insights-driven action within non-profit organizations often face challenges not encountered by their peers in the corporate world. Join us in this interactive forum to discuss issues specifically relevant to non-profit and association researchers. It’s sure to prove illuminating for non-profit and for-profit researchers alike.

      Topics to be discussed include:

      • Leading trends, challenges, and benefits in Associations & Non-profit insights
      • Differences and similarities of Association and Non-profit MR to For-profit MR
      • Differences from For-profit in KPIs - how they are selected, tracked, and justified/driven
      • How attention to volunteers and volunteering creates unique challenges and opportunities for non-profit and association MR teams
      • Responsibilities surrounding advocacy (including regulatory issues)  
      • Similarities and differences in approaching financial- and growth-related KPIs  

      Time has been allotted for audience participation – have your questions and opinions ready!

  • Emily Higgins – Ameritest

    VP Client Services, Ameritest

    Emily leads Ameritest’s Chicago office overseeing client relationships. Emily joined Ameritest in May 2017 with 20 years of research industry experience, focusing on brand positioning, communications research, and new product innovation. Most recently, she led a client service team at Ipsos Marketing, focusing on ad testing and brand tracking.

     

    • Marketing: The Memory-Making Business

      Thu. June 13, 2019
      1:00 PM to 1:30 PM
      CDT

      Memory plays its most powerful role in determining our futures . . . and that includes brand decision making.

      Hear findings from new primary research that show how semantic, episodic, and procedural memory systems translate into head, heart, and hand when it comes to branded communications.

      You can maximize messaging when you understand exactly how they all work together.

       

  • Neira Hodzic — Medallia LivingLens

    Sales Director, Medallia LivingLens

    Neira is passionate about understanding human behaviour and turning insights into customer-centric business strategies. As Sales Director at Medallia LivingLens, she enables brands to get closer to their customers through rich, compelling and powerful storytelling via video. With a focus on partnerships and mutual success, she loves to help clients make the most of their insights program – whether it’s their first foray into video insights or they are scaling for grand ambitions.

    • Unveiling Deeper Human Truths to Drive Smarter Business Decisions

      Fri. June 14, 2019
      12:15 PM to 12:30 PM
      CDT

      Whether you’re PepsiCo or Ebay, video provides an authentic view into your customers’ lives, helping to answer what really influences decisions and behaviours. It is memorable, genuine and hard to ignore: it’s the inescapable truth that can’t be rationalized away like scores or charts. Traditionally this wealth of data came with an analysis headache and heavy time commitment, but technology allows you to efficiently manage multimedia content at scale.

      Through LivingLens, Hall & Partners have unlocked the power of video to understand what people see, feel, think and do in real-time and in real context. This session shares some real-life examples, how by easily extracting meaning from multimedia content using AI and machine learning, Hall & Partners was able to turn rich video content into insights to help brands understand their customers to drive decision making and growth - across industry sectors and methodologies.

      From novices to veterans of video research, this session has something for everyone. Learn new approaches, enhanced methodologies and best practices for navigating video insights in today’s world.

  • Abby Hollister – Ameritest

    President, Ameritest

    As Ameritest’s president, Abby consults with brands to solve their communication challenges while overseeing a team passionate about client services. Occasionally, she also adds to her office toy collection. With nearly 14 years at Ameritest, Abby has built many research solutions used by the company today. She’s driven by research innovation in the advertising and communications space and has a specialty in custom analyses that fuel powerful brand strategies.

    • Marketing: The Memory-Making Business

      Thu. June 13, 2019
      1:00 PM to 1:30 PM
      CDT

      Memory plays its most powerful role in determining our futures . . . and that includes brand decision making.

      Hear findings from new primary research that show how semantic, episodic, and procedural memory systems translate into head, heart, and hand when it comes to branded communications.

      You can maximize messaging when you understand exactly how they all work together.

       

  • Alison Horstmeyer – Intrinsic Curiosity

    Founder, Intrinsic Curiosity

    Dr. Alison Horstmeyer is a talent development consultant, executive coach, and humanistic researcher. Her research focuses on curiosity and associated mental, emotional, and motivational attributes. Alison is considered one of the pioneering scholar-practitioners on workplace curiosity. Her work is published in various peer-reviewed journals and business publications including Forbes, Chief Learning Officer, and CEOWORLD Magazine. Alison regularly works with clients focused on multi-faceted and agile leadership, healthy team dynamics, and continuous innovation.

    • Unpacking Curiosity: What It Is & How You Can Mobilize It For Greater Insight, Part I

      Fri. June 14, 2019
      1:15 PM to 1:45 PM
      CDT

      Research has shown that curious individuals tend to demonstrate higher levels of creativity and sophisticated problem solving, higher tolerance for experimentation and greater agility in changing environments. Yet, findings from a recent global study indicated that companies are at risk of stagnation:

      • While nearly two thirds of employees said that curiosity was essential to discovering ideas,
      • The same number of respondents said that their workplace puts up barriers to curiosity.
      • Plus, fewer than 25 percent described themselves as being curious consistently in their jobs

      In Part 1 of this session: We’ll unpack the dimensions of curiosity (hint: it’s more than asking questions!) and why it is becoming increasingly important in the age of digitization and automation. We’ll close the session with a practical framework you can apply to encourage this essential ingredient needed to navigate complexity and to ignite ideas, insight, creativity and collaboration.

      In Part 2 of this session: You will have the opportunity to play –  exploring interactive exercises –  to enliven your curious mindset to awaken new ways of thinking. This is your chance to round out and finish your NEXT-level experience in an unconventional and fun way! 

       

    • Unpacking Curiosity: What It Is & How You Can Mobilize It For Greater Insight, Part II

      Fri. June 14, 2019
      1:50 PM to 2:20 PM
      CDT

      In Part 2 of this session: You will have the opportunity to play –  exploring interactive exercises –  to enliven your curious mindset to awaken new ways of thinking. This is your chance to round out and finish your NEXT-level experience in an unconventional and fun way! 

  • Stephanie Janus — ZappiStore

    Account Executive Midwest, ZappiStore
    • The Zappi Platform - how our technology allows users to get more out of their data

      Thu. June 13, 2019
      2:05 PM to 2:20 PM
      CDT
  • Xander Jefferson — Dapresy

    Director of Business Development, NA, Dapresy

    Xander has been working with the Dapresy platform for over three years. He has seen and configured dozens of CX programs for large B2C and B2B organizations. Working directly with top Market Research organizations globally, he has visualized and configured UI’s for thousands of end users, enabling business owners to raise the level of service provided to customers.

    • Do You Really Know What Your Customers Experience?

      Thu. June 13, 2019
      2:05 PM to 2:20 PM
      CDT

      Today’s enterprise clients are consistently demanding online reporting solutions that provide individual user access rights and data level security to allow users to see their own data. These clients are also requiring the co-mingling of other marketing data to provide needed context to the survey information. This session will address effective and proven ways to solve these issues.

      Real case studies will be used to show how to eliminate the integration gaps between data collection and the reporting process, eliminating the many steps needed to make reports available to different stakeholders.

      Clients are demanding many capabilities in their reporting:

      • Individual access rights and data level security to allow Users to see their own data
      • The co-mingling of other marketing data to provide needed context to the survey information
      • ‘Real time’ access to data collected via surveys for immediate analysis, data profiling and data quality check
      • Dynamic, online reports and dashboards with high levels of user interactivity through filters, and ability for users to save their own individual views of the information
      • Highly engaging & intuitive data visualization and reporting, easily configured user access, seamless data availability, seamless data import and integration capabilities, all standard market research analytics capabilities, plus a high level of scalability and performance requirements in an online reporting platform.

      This session will address effective and proven ways to solve these issues.

  • Janak Kalaria – ICF

    Senior Director, ICF

    Janak is a senior director with ICF and leads the company’s Analytics and Emerging Technologies practice. He is passionate about building high-performing customer-facing teams focused on business and data analytics as well as emerging technologies such as Internet of Things Robotic Process Automation (RPA), Distributed Ledger Technology (DLT), and Graphics Processing Units for deep learning to deliver sustainable results. He has acted as architect to develop numerous data-driven analytical platforms for a number of American and European agencies as well as Fortune 500 companies.

    • Insights for Less: Power Past Legacy Data Analytics Systems With GPU

      Thu. June 13, 2019
      4:35 PM to 5:15 PM
      CDT

      Analytics, faster and cheaper. Sound too good to be true?

      With the volume, variety, and velocity of data increasing at a tremendous rate, legacy data analytics applications can no longer meet the needs of leading organizations.

      GPU-powered tools have massive parallel processing capabilities. Using these technologies will completely disrupt our current landscape and provide high performance computing for less money, less labor, and less infrastructure.

      In this session, you will see the power and potential of GPU-powered databases — from collection to processing and analytics through to visualization and storytelling.

      You will see examples of this technology in action, including a system implemented for U.S. federal agencies to identify and predict fraud and waste which saves billions of taxpayer dollars.

       

  • Frank Kelly – Ipsos

    Global Head of Products, Ipsos Operations

    Within his role as Global Head of Products, Frank is responsible for directing the global marketing portfolio through strategic planning and branding initiatives. He oversees marketing, communications, advertising, client materials, and online media platforms.

    Previously, Frank served as Senior Vice President, Global Panels at Lightspeed where he oversaw client and panel operations throughout the Americas region. He was instrumental in the integration of the TNS 6th dimension and the Lightspeed online panel businesses, which began with a merger announced in mid-2009.

    • How to Integrate Voice into Your Customer Experience, Part I...

      Thu. June 13, 2019
      1:00 PM to 1:30 PM
      CDT

      The emergence of smart speakers and virtual assistants have brands scrambling to secure their place in the new world of voice shopping.

      For providers of insights, voice will be a new way to engage in meaningful and natural two-way conversations on the consumers’ terms.

      But how?

      Get guidance on both ‘Voice UX’ and survey design from leading experts in the field.

      See live demonstrations of voice-powered surveys and learn details on pilot projects launched on Alexa and Google Assistant.

       

    • How to Integrate Voice into Your Customer Experience, Part II

      Thu. June 13, 2019
      1:35 PM to 2:05 PM
      CDT

      The emergence of smart speakers and virtual assistants have brands scrambling to secure their place in the new world of voice shopping.

      For providers of insights, voice will be a new way to engage in meaningful and natural two-way conversations on the consumers’ terms.

      But how?

      Get guidance on both ‘Voice UX’ and survey design from leading experts in the field.

      See live demonstrations of voice-powered surveys and learn details on pilot projects launched on Alexa and Google Assistant.

      This is the second of a two-part presentation.

       

  • Roddy Knowles – Feedback Loop

    VP, Research, Feedback Loop

    Roddy is VP of Research at Feedback Loop (formerly Alpha). Previously he served as Director, Product & Innovation Research at Dynata (formerly Research Now – SSI), where he focused on mobile research design, analysis, and methodology. For more than 10 years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus to mobile. In 2014, he was named one of "20 Researchers You Need to Know" by Survey Magazine.

    • How To Make Dashboards Work For You: A Practical Guide Part I...

      Fri. June 14, 2019
      10:30 AM to 11:00 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

       

    • How To Make Dashboards Work For You: A Practical Guide, Part II

      Fri. June 14, 2019
      11:05 AM to 11:35 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

      This is a continuation of How To Make Dashboards Work For You, Part I.

       

    • Mobilize Me!! – Mobile Survey Design Enhancements

      Thu. June 13, 2019
      11:40 AM to 12:10 PM
      CDT

      How do we best present surveys to mobile users? This question may not be new, but we continue to learn more all the time.

      The even more intriguing question now — are we really taking full advantage of mobile? Are we benefiting from the features that users have readily available on their mobile device that are lacking on their computers?

      We all know that mobilar participation continues to grow with estimates that survey takers are using mobile devices ranging from 30 to 60 percent. And, although many survey tools now optimize the display for mobile, we still face many questions.

      To better understand real-life mobile use, Dynata, FocusVision, and MaritzCX have teamed up to explore these questions and more.

      Enhance your mobile surveys with best practices learned from the latest research.

       

  • Ellen R. Kolsto – IBM

    Design Principal, Emerging Technology, Quantum Computing + AI, IBM

    Ellen has been conducting user and consumer research for more than 18 years. She started her journey in advertising as a Strategic Planner for agencies such as GSD&M, Mullen, and Young & Rubicam. In 2012, she moved to market and product research, leading qualitative research in North America for System 1 Group (formerly BrainJuicer). Ellen joined IBM in 2016 where she has focused on developing cross-platform AI solutions and AI-driven conversational systems, including chatbots and virtual assistants.

    • AI: Separating Hype from Insights Reality Part I...

      Thu. June 13, 2019
      10:30 AM to 11:00 AM
      CDT

      AI this. AI that. Everywhere we turn, we hear AI, AI, AI.

      Oh, boy. It’s reminiscent of the early days of social media when brands were just figuring out how to create a social media presence, not just as a novelty but as a real benefit to customers.

      Feeling the need to cut through the hype?

      The interest in AI is not misplaced. The technology holds enormous promise, but we are still lacking in our understanding of why and when to use. How do we actually deploy it? And do we really need it for the tasks we have to tackle right now, today and tomorrow?

      Get your bearings. AI experts Ellen R. Kolsto and Joelle Gwinner provide an objective view of the ‘AI in MR’ landscape.

       

    • AI: Separating Hype from Insights Reality Part II

      Thu. June 13, 2019
      11:05 AM to 11:35 AM
      CDT

      Everywhere we turn, we hear AI, AI, AI.

      But how do we actually deploy it? And do we really need it for the tasks we have to tackle right now?

      AI experts Ellen R. Kolsto and Joelle Gwinner provide an objective view of the ‘AI in MR’ landscape.

       

  • Ksenia Konkina – Engine

    Head of Data Strategy , Engine

    Ksenia heads up the Data Strategy Practice at Engine Insights, the research arm of the full-spectrum marketing firm Engine Group. She identifies, onboards, and manages an ecosystem of data partners and is responsible for the sales and delivery of any data-enriched engagement. Previously, Ksenia applied her passion for quality, efficiency, and process improvement to a number of operations roles in the research and political spheres. Ksenia holds a BA in Environmental Studies and an MA in Social Sciences, both from the University of Chicago.

    • ID Resolution & Data Onboarding: Learning to Love the LiveRamp

      Thu. June 13, 2019
      4:00 PM to 4:30 PM
      CDT

      Yes, we said “the LiveRamp.” As we began our relationship, we wondered — as we all do — is it really real? Or just a giant mythical creature we made up along the way to greater insights?

      We know it’s the world’s largest identity resolution and data onboarding service and that we need to work with them to succeed. But who and what are they?

      Join Engine Group and “the LiveRamp” as we unveil our honest journey of figuring out the perfect partnership. There were laughs, there were tears, and a few dead ends along the way. But, with outlined common goals and partnership for the long term as the priority, we prevailed at the end.

      During this session, we’ll walk through mutually held assumptions and how we worked to understand each other’s roles and businesses. We’ll also dive into the details — considerations for process, security, and use cases. It’s a must attend session for anyone tasked (and perhaps struggling) with building bridges across research, analytics, and ad tech.

  • Adam Kornuth – Virtex

    Director, Virtex

    Adam leads Virtex at Atlanta-based You Are Here, an uncommonly human experience agency and one of the Southeast's most prominent XR labs. He is also VP of Strategy for the Virtual Reality/Augmented Reality Association’s Atlanta Chapter. Adam enjoys all things outdoors with a particular passion for fly tying and catch-and-release fly fishing.

    • VR / AR - Experience the Latest from Leading Brands

      Fri. June 14, 2019
      11:05 AM to 11:35 AM
      CDT

      Remarkable advances in Virtual and Augmented Reality technology are enabling marketers to experience the world through the eyes of the consumer as never before.

      See firsthand how tech pioneers Groove Jones, QuiverVision and Virtex are helping leading brands get inside the heads of consumers as we dive into real use cases in CPG, retail, and hospitality to see where virtual reality and augmented reality have been most effective.

       

  • John Laprise – Radiological Society of North America

    Market Research Manager, Radiological Society of North America (RSNA)

    John is the market research manager at RSNA where he uses mixed methods research to help RSNA serve its 50,000 members and the global radiological community better. His career includes stints in competitive intelligence, market research, sector analysis, and institutional research for governmental and Fortune 100 clients. John’s also an expat and a former professor at Northwestern. He holds a Ph.D. from Northwestern University and a MA from King’s College, London.

    Twitter: @JohnLaprise

    • Insights for Non-Profits: Unique Challenges, Novel Solutions

      Thu. June 13, 2019
      1:35 PM to 2:05 PM
      CDT

      Those charged with uncovering and communicating insights and leading insights-driven action within non-profit organizations often face challenges not encountered by their peers in the corporate world. Join us in this interactive forum to discuss issues specifically relevant to non-profit and association researchers. It’s sure to prove illuminating for non-profit and for-profit researchers alike.

      Topics to be discussed include:

      • Leading trends, challenges, and benefits in Associations & Non-profit insights
      • Differences and similarities of Association and Non-profit MR to For-profit MR
      • Differences from For-profit in KPIs - how they are selected, tracked, and justified/driven
      • How attention to volunteers and volunteering creates unique challenges and opportunities for non-profit and association MR teams
      • Responsibilities surrounding advocacy (including regulatory issues)  
      • Similarities and differences in approaching financial- and growth-related KPIs  

      Time has been allotted for audience participation – have your questions and opinions ready!

  • Tim Lauber – RBC

    Director, Client Experience Design and Insights, RBC

    With more than 20 years of experience building and transforming insights departments, Tim is responsible for providing Canada’s largest bank and its business units with the actionable insights needed to support their decision making. Prior to joining RBC, Tim held executive management roles in market research, CPG and loyalty marketing industries.

    • Winning With Research Technology Starts With Culture

      Thu. June 13, 2019
      2:50 PM to 3:20 PM
      CDT

      Driven by organizations hungry for fresh data, the fastest growing area of marketing technology is research automation. But it takes more than a simple plug-and-play approach to realize its full potential.

      RBC, one of Canada’s largest financial institutions, recognized how research automation could help transform its marketing process and launched a proof of concept with Methodify.

      Today, the company is fully committed to research technology and is creating a culture where marketing teams and researchers come together to pursue a more agile marketing process.

      Join us for valuable lessons learned thus far on a journey with research automation.

       

  • Amber Lewis – Pfizer Consumer Healthcare

    Global Centrum Insights Director, Pfizer Consumer Healthcare

    Amber is currently the Global Centrum Insights Director at Pfizer Consumer Healthcare. She leads voice of the consumer initiatives that inform and enhance brand strategies, including pricing, packaging, advertising, and developing global targets. Amber leverages best-in-class practices in both traditional and novel ways to understand consumers holistically, seeking perspective on channels, brand equity, and the competitive landscape. Prior to Pfizer, Amber worked on iconic, familiar brands at Kraft, Colgate-Palmolive, and Johnson & Johnson.

    • Behavioral & Scalable: The Case for Quantitative Videometrics

      Thu. June 13, 2019
      4:00 PM to 4:30 PM
      CDT

      Videometrics is disrupting the CPG industry by providing an entirely new way for marketers to both see and hear shopper as they are making purchase decisions.

      In this client case study, we will discuss:

      • The significant differences between survey recall versus in-the-moment shopping
      • The shopper’s decision making in a real-world innovation case
      • The challenges of brand confusion and irrational decision making and how Videometrics can help

      Research quality suffers when shoppers state more Reasons for Purchase in surveys compared to their actual, in-aisle behavior. Brand confusion presents itself when consumer mistake brand awareness for purchase in surveys. Videometrics can eliminate such inaccuracies and thus improve the quality of our research.

       

  • Raj Manocha – Methodify

    Executive Vice President, Methodify / Delvinia

    As President, Raj has played a pivotal role in developing Methodify, Delvinia’s research automation platform and has led the international expansion of the company’s data collection services. He is also responsible for the sales and commercialization efforts across Delvinia’s business units, all of which are focused on innovative data collection.

    Raj is chair to the board of the international chapter of the Insights Association. He is also on the advisory board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University where he aims to use his leadership and knowledge to develop the next generation of business and marketing leaders.

    • Winning With Research Technology Starts With Culture

      Thu. June 13, 2019
      2:50 PM to 3:20 PM
      CDT

      Driven by organizations hungry for fresh data, the fastest growing area of marketing technology is research automation. But it takes more than a simple plug-and-play approach to realize its full potential.

      RBC, one of Canada’s largest financial institutions, recognized how research automation could help transform its marketing process and launched a proof of concept with Methodify.

      Today, the company is fully committed to research technology and is creating a culture where marketing teams and researchers come together to pursue a more agile marketing process.

      Join us for valuable lessons learned thus far on a journey with research automation.

       

  • Amanda Maracle – Hotspex

    Senior Behavioral Scientist & Director of Research, Hotspex

    Amanda leverages her background in behavioral neuroscience and cognitive psychology to provide clear and actionable insights for some of the world’s leading brands. As part of the behavioral science team at Hotspex, she specializes in using conscious and non-conscious drivers of human behavior to promote brand growth.

    • How To Unlock Growth & Drive ROI Via New Methodologies

      Fri. June 14, 2019
      11:40 AM to 12:10 PM
      CDT

      Business questions are growing tougher. Stakeholders want clearer direction. How do we give them what they want?

      New approaches are needed. But how do we evaluate potential approaches, including implicit and behavioral methods? And, even if we find them, how do we sell such ideas internally and challenge the status quo?

      We'll hear in-market examples of how to both adopt and adapt to new ways of doing things. Discover how the team at Mondelez has successfully driven growth and boosted return on marketing investment for Cadbury. We'll also discuss how to partner with suppliers to experiment with or co-create new techniques such as Brand Activation measurement, Implicit Psychometric Non-Conscious measurement, and Distinctive Brand Assets and Memory Cue Recognition. Plus, hear findings from interviews of more than 20 CMOs and senior marketing leaders.

       

  • Peter Milla

    Principal, Peter Milla Consulting

    Peter Milla is consultant and Cint’s Data Protection Officer and also works with Cint, providing services in a number of areas including, information security, compliance and contract support and research quality.

    He has expertise in a range of information technology, insights, market/survey research, data protection and information security subjects, applying expertise in information technology and research methods. He has extensive experience with the application of information technology to research.

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 1)

      Fri. June 14, 2019
      1:15 PM to 1:45 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

       

       

       

       

    • Fraud in Online Samples: Identifying Problem Areas & Limiting Incidence (Part 2)

      Fri. June 14, 2019
      1:50 PM to 2:20 PM
      CDT

      Quality of online research samples continues to be a concern for the insights industry. The problem ranges from inattentive participants and participants interested only in obtaining rewards, to bad actors who make a concerted attempt to perpetrate fraud. Reports are that fraud is on the rise and becoming more sophisticated via new technologies, including the application of artificial intelligence.  

      There has been much discussion about the use of Blockchain to address these issues. While Blockchain offers much promise, there are other solutions available. In this session, we will learn more about them.

      Join us to get an up-to-date sense of this problem within research and the larger consumer ecosystem, new developments and trends, and helpful techniques and practical guidance to help mitigate fraud and the resultant blow to data quality.

  • James Myers — Black Swan Data

    Client Services Director, Black Swan Data
    • Mind the Gap: Never Miss a Trend Again by Adopting an AI-Led Approach

      Fri. June 14, 2019
      12:15 PM to 12:30 PM
      CDT

      See how Black Swan Data helps its clients use AI and Social Prediction to spot trends early and act on them faster than their competition.

  • Paul Neto – Measure Protocol

    Co-founder and CMO, Measure Protocol

    Paul Neto is a pragmatic technologist and market researcher.

    Paul is currently co-founder and Chief Marketing Officer at Measure Protocol, a blockchain-powered marketplace for human-generated data. Prior to founding Measure Protocol, Paul was VP of Digital & Media at Kantar Canada and helped to drive the organization’s digital initiatives through innovation, partnerships, and thought leadership while helping clients navigate the digital landscape.

    • Exploring the Functional Capability of Blockchain in Market Research

      Fri. June 14, 2019
      2:25 PM to 2:55 PM
      CDT

      Ever wonder how blockchain would work in a real-life market research project? Now’s your chance.

      This session examines the results of an eight-week pilot program that put blockchain to practical use in partnership with some of the globe’s leading market research organizations.

      Gain a step-by-step understanding of how blockchain allows buyers to interact directly with individuals while also protecting privacy, incentivizing accuracy, enforcing a fair compensation model, and providing transparency around data usage and payment.

       

  • Kenneth Ott – Protobrand

    Senior Research Manager and Analyst , Protobrand

    Kenneth is a Research Manager and Analyst at Protobrand where he creates actionable solutions to unique business challenges. He strives to transform overwhelming data into digestible stories. Kenneth also works with the innovation team at Protobrand to build new technologies and methods that leverage behavioral science to improve the validity of insights. Kenneth received his B.S. from Emerson College and is currently pursuing his M.S. in Marketing Analytics from Bentley University.

    • Leveraging Behavioral Economics-Based Research to Grow the Modern Brand

      Fri. June 14, 2019
      1:15 PM to 1:45 PM
      CDT

      So much of the discussion around System 1 insights involves collecting and analyzing non-conscious data points. Many, researchers, however, pay too little attention to applying those insights to shape brands and products.

      How can we convince stakeholders that layering in new approaches is truly worthwile? And how can we transform our work flow to harness the power of the unique human truths that we discover?

      Join us to receive valuable best practices around behavioral, economics-based System 1 research.

      Understand how to transform raw data into insights that can be easily digested by stakeholders and quickly applied to real business problems.

      The ability to leverage System 1 research empowers researchers to champion their insights across their organization. Without such knowledge, valuable research may end up in the file drawer or disregarded by those departments who could use it the most.

       

  • Robert Passikoff – Brand Keys

    Founder and President, Brand Keys, Inc.

    Robert is a thought leader who has pioneered work in loyalty and emotional brand engagement. He created the the Loyalty Leaders List, the Customer Loyalty Engagement Index, and the Sports Fan and Women’s Wear Daily Fashion Indices.

    His first book, Predicting Market Success, provided a 21st century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in the digital marketplace. In 2008, New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.” He is currently writing another book, Reports of My Death: Branding in a Socially-Networked World, due in autumn 2019.

    • A Cross-Category Examination of How "Trust" Affects Consumer Behavior and What Marketers Can Do About It

      Thu. June 13, 2019
      2:50 PM to 3:20 PM
      CDT

      Never before have we seen consumer concern over privacy and data security like we see today. Consumer expectations for trust and transparency have rocketed upward over the past year or so to astonishing heights.

      Across brands and categories, the value that consumers place on trust has increased by more than 250 percent since 2018 — an unprecedented spike from the typical two to 25 percent range.

      What does this mean? It means that trust has become the indispensable connective tissue between brands and customer loyalty. And marketers need to be prepared for what is fast becoming trust’s new normal.

      This session will draw on survey data to examine where and how trust makes itself felt in the hearts and minds of consumers. The impact of trust affects everything from automotive to allergy meds, tax preparation to casual dining, cable news to online investing.

      We will also look at solutions for how trust can be managed in strategy, positioning, media planning, and social networking outreach.

       

  • David Paull – Engagious

    Co-founder & CEO, Engagious

    David loves turning convention on its head. Case in point, he took a market research technology traditionally used in political and focus group research and morphed it into a real-time scoring system for action sports. David knows that real magic comes from the unexpected and that his job is to get audiences thinking in new and creative ways. Whether it's giving a 20-minute TED-style talk, a longer keynote, or a deep-dive workshop, David engages with stories, research, and real-world examples.

    • Drawing NEXT-Level Insights from Curious Characters

      Thu. June 13, 2019
      10:30 AM to 11:00 AM
      CDT

      What can we as market researchers learn from industry outsiders like YouTube sensation Gary Vaynerchuk or from from reality TV star and real estate mogul Ryan Serhant? What about from a master illusionist? A stand-up comedian? Or even a NASA astrophysicist?

      All of these highly successful professionals have something in common — they know how to effectively read people and move them to action. This skill set is integral to market researchers as well.

      As we all know, our success doesn’t rely solely on data and findings. It’s our people skills that make the critical difference.

      In this fun and enlightening talk, Engagious CEO and co-founder David Paull will reveal the wisdom discovered through conversations with curious characters and how becoming better “people people” spawns NEXT-level insights.

       

  • Hilary Rekrut – Designalytics

    Senior Vice President of Analytics, Designalytics

    Hilary brings more than 10 years of client side CPG, food, and technology experience to the world of design management. Well regarded as someone fiercely dissatisfied with the status quo, she has led insights and analytics across dozens of brands, in both upstream and downstream roles, at Microsoft, Continental Mills, and Procter & Gamble. As SVP Analytics at Designalytics, she brings a truly revolutionary approach to managing brand strategy and design assets to the world.

    • The Elephant in the Brand: STOP Ignoring What Makes a Brand a Brand and START Growing Again

      Thu. June 13, 2019
      3:25 PM to 3:55 PM
      CDT

      Visuals are fundamental. Visual assets are what turn mere products into brands.

      Just as ankle biters are making huge gains through fresh, design-led approaches, established brands fail to manage design effectively. It’s time for brands to treat design management as a core discipline.

      The first step? Measurement, of course. And not just measurement through subjective opinions or project-based research, but measurement as an ongoing stream of tracking and design performance metrics.

      Learn how one company is making this possible with new technology, a new business model, and countless innovations including all-new methods for objectively assessing mental availability, memory structures, and distinctive assets.

       

  • Mark Resnick — ZappiStore

    Automation Consultant/Account Executive, ZappiStore
    • The Zappi Platform - how our technology allows users to get more out of their data

      Thu. June 13, 2019
      2:05 PM to 2:20 PM
      CDT
  • Tchicaya Robertson – Accenture

    Senior Thought Leadership Principal, Accenture

    With more than 20 years of corporate research experience, Dr. Robertson’s primary focus is on customer experience measurement. She has co-developed and applied a data-driven approach to experience measurement that is changing the way companies think about the interactions they create with their customers. An expert in quantitative methods, Tchicaya’s expertise includes advanced statistical modeling, analysis, and survey-based research. Prior to Accenture, Dr. Robertson was the Research Director for two lottery agencies overseeing all organizational and marketing research, including user testing, concept testing, employee surveys, customer segmentation, in-depth interviews, customer needs analysis, and new product development.

    • Transforming CX by Transforming Customer Experience Measurement

      Fri. June 14, 2019
      11:40 AM to 12:10 PM
      CDT

      Your visualization tool can — and should — go above and beyond data queries.

      Visualization is becoming the new normal for sharing data with stakeholders. But most organizations continue to struggle with it. How can we bridge the gap between faster access to data and true storytelling that accelerates insights into action?

      This presentation will showcase a new visualization technique to enable storytelling that puts the power of the story in the clients’ hands. We will not only showcase an interactive storytelling asset, but also unveil a new customer experience measurement model that standardizes affinity measurement across the customer journey using a survey-based approach.

      You will learn:

      • The six dimensions of brand affinity and why they are complementary to NPS
      • Why single-metric measures like NPS miss the mark on predicting key business outcomes
      • How to uncover improvement opportunities for getting the customer experience right using the AFRESH Index methodology

       

  • Lesley Rohrbaugh – Consumer Technology Association

    Director, Market Research, Consumer Technology Association

    Lesley is Director of Market Research at Consumer Technology Association (CTA). She is responsible for coordinating and executing aspects of B2B, consumer, and strategic research programs across all technology categories at CTA. She also develops overall research strategy and project planning. With more than a decade of market research experience, Lesley has worked with several major corporate and nonprofit brands, is a frequent speaker at many industry events, and was recently on the board for the Mid-Atlantic Chapter of the Insights Association.

    • Technology Trends to Watch

      Thu. June 13, 2019
      8:45 AM to 9:15 AM
      CDT

      The pace of technology only continues to increase and we are in the middle of it.

      Artificial intelligence and virtual reality are changing consumer behavior. As their experience of the world changes, we must change to keep up. New and disruptive technologies carry not only serious implications for our industry, but also offer thrilling opportunities.

      Discover the latest technology trends affecting the marketing research industry from the director of marketing research at the Consumer Technology Association, host of the epic, annual Consumer Electronics Show in Las Vegas. 

       

  • Namika Sagara – Sagara Consulting

    Behavioral Scientist and Consultant, Sagara Consulting

    Namika is a behavioral scientist and a consultant working with universities and companies to conduct research and apply academic insights from the field of behavioral economics, marketing, and consumer psychology to real-world practices. Her work has been published in prestigious peer-reviewed academic journals and also appeared in numerous media outlets, such as the Guardian and Science Daily. Dr. Sagara received B.S. and M.S. in Psychology and Ph.D.

    • Leveraging Video Ethnography & Behavioral Science to Investigate Customer Decision Making

      Thu. June 13, 2019
      4:35 PM to 5:15 PM
      CDT

      Why do shoppers make their decisions? We all know that the answer to this ultimate question is complex and includes both articulated and unarticulated factors. Color, even? Timing? Emotional context during the shopping experience?

      When Mars Petcare wanted greater understanding of behaviorally distinct groups of dog owners, they used video ethnography and behavioral science to pry deeper into the shopping experience and, ultimately, the shoppers’ decisions.

      Footage from video ethnographies was analyzed using social and behavioral frameworks. The findings revealed that, indeed, color, timing, physical and emotional context all greatly influenced shoppers’ choices and consumption.

      The insights gleaned from such rich data and formal analysis drove decisions about graphics, packaging, and range optimization.

       

  • Ted Saunders – MaritzCX

    Digital Solutions Manager, MaritzCX

    Ted is frequently relied upon within MaritzCX for his expertise in all aspects of digital data collection.  He has designed and managed many mobile research-on-research projects in collaboration with clients and external vendors to better understand the challenges mobile respondents face and identify best practices for web survey programming within the limits of the small screen.  Results of these studies have been shared at many industry events.  Ted has a BSBA from Saint Louis University and an MBA from Washington University in Saint Louis.

    • Mobilize Me!! – Mobile Survey Design Enhancements

      Thu. June 13, 2019
      11:40 AM to 12:10 PM
      CDT

      How do we best present surveys to mobile users? This question may not be new, but we continue to learn more all the time.

      The even more intriguing question now — are we really taking full advantage of mobile? Are we benefiting from the features that users have readily available on their mobile device that are lacking on their computers?

      We all know that mobilar participation continues to grow with estimates that survey takers are using mobile devices ranging from 30 to 60 percent. And, although many survey tools now optimize the display for mobile, we still face many questions.

      To better understand real-life mobile use, Dynata, FocusVision, and MaritzCX have teamed up to explore these questions and more.

      Enhance your mobile surveys with best practices learned from the latest research.

       

  • Carole Schmidt – 20/20 Research

    Vice President, Research Strategy, 20/20 Research

    Carole is a qualitative strategist passionate about integrating the voice of your customer early in brand, product, and positioning development. Whether probing morning coffee behaviors at 5a, studying consumers’ video search practices, or investigating K-12 back-of-house operations, Carole loves intersecting with customers at critical points in the path to purchase. This juncture is where true insights are discovered and the seeds of innovation take root.

    • Hanging with the Lunch Ladies: Tapping Back-of-House Ethnography to Develop Foodservice Insights & Innovation

      Fri. June 14, 2019
      10:30 AM to 11:00 AM
      CDT

      Kids are finnicky and school lunch is a hard nut to crack. Cargill and 20/20 Research will show how they tapped a cross-functional internal team to observe and report on critical behaviors when and where they occurred within the complex K–12 channel.

      Shadowing customers allowed us to witness practices as they naturally unfolded, revealing subtle and subconscious nuances that led to meaningful insights . . . insights that would have been lost if left to recall or self-reporting.

      We will show and tell how we engaged our internal team to ultimately produce innovative, targeted solutions grounded in the voice of our customer whose top priority is to increase kids’ participation in school lunch and breakfast.

      This session will demonstrate to marketers and insights directors how including and engaging team members to become active researchers advanced our journey to customer-centric concepts faster, including:

      • How to engage the team
      • Optimizing learning to capture keen observations and compensating behaviors
      • Translating observations into customer empathy for real understanding and creative inspiration
      • Leveraging learning to develop targeted, innovative solutions and products; understanding and activating on true “problems to be solved”

       

  • Terrae Schroeder – Kellogg's

    Head of US Insights, Kellogg's

    An experienced, top-performing brand strategist with a passion for winning through the activation of market and consumer insights, Terrae specializes in brand building and behavioral sciences. Her wide range of responsibilities at Kellogg’s include global and regional brand and innovation insights, portfolio strategy and analytics, and shopper insights strategy and activation. Terrae was formerly with Procter & Gamble for more than a decade prior to joining the Kellogg Company in 2013.

    • Setting The Stage

      Thu. June 13, 2019
      8:30 AM to 8:45 AM
      CDT

      Welcome and a rousing introduction to NEXT from its Co-Chairs!

  • Janie Schumaker – BCEN

    Executive Director, Board of Certification for Emergency Nursing

    Janie, MBA, BSN, RN, CEN, CPHQ, CENP, FABC is an accomplished nurse leader with more than 25 years of experience in the health care industry. A registered nurse since 1992, Schumaker has spent the majority of her career in emergency nursing, both at the bedside and in leadership roles.

    • Using Journey Maps to Drive Customer-Focused Change

      Fri. June 14, 2019
      2:25 PM to 2:55 PM
      CDT

      Journey maps are terrific tools but only if they actually drive change. A recent survey of CX and MR professionals who have conducted journey mapping indicated that 65 percent of journey maps fail in bringing about any significant change.

      This session aims to change that.

      Best practices lead to five journey mapping questions:

      • What is the business problem or opportunity?
      • What is the right journey to map?
      • Who is the right customer to map?
      • What is the right approach to gain the VOC?
      • Who are the right people to be on the team?

      Participants will examine what goes into answering each question and will leave with an actionable plan on how to map their own journey. You’ll also get the perspective of the Board of Certified Emergency Nurses (BCEN), which mapped their members’ experience in certifying and re-certifying, resulting in significant changes to engaging customers.

       

  • Brad Seipel​ – M/A/R/C Research

    SVP & Group Director, Account Management, M/A/R/C Research

    Brad has been working in marketing research his entire 15-year career and currently serves as SVP & Group Director of Account Management at M/A/R/C® Research. Through his time in this field, Brad has worn many hats, holding the positions of analyst, moderator, account director, and phone room supervisor. Such experience gives Brad a unique understanding of both the researched consumer and the analytic process. He offers clients experience in both quantitative and qualitative research methods spanning various client groups including consumers and business professionals.

    • Grab a Bud & Get on the Bus for Shopper Insights!

      Thu. June 13, 2019
      1:00 PM to 1:30 PM
      CDT

      Understanding issues as big as category shopping behavior can require a lot of data — scanner data, awareness trial & usage reports, customer segmentation schemes, etc. All provide a great foundation but understanding the why often goes missing from the pages of research reports.

      What are customers’ real needs? What are their true intentions?

      Get on the bus with your customers for a ‘retail safari.’ Gain deeper and more unique insights not typically found in traditional approaches. Observing customers while they visit retailers and hearing their thoughts in-depth immediately afterward shines new light on their decision-making process at the point of sale.

      Take a ride with Anheuser-Busch and M/A/R/C Research to discover how they integrated retail safaris with innovative quantitative and qualitative insights to get a better look at beer buyers.

      By combining three complementary methods, Anheuser-Busch:

      • Discovered how and why customers pick the retail channel where they shop
      • Gained a deeper understanding of why people choose one beverage over another
      • Illuminated blind spots in their understanding of customers

       

  • Eric Solomon – Novio

    CMO-in-Residence, Novio

    Eric has worked at the intersection of brands, technology, and human psychology for more than 20 years. He has held leadership positions for top technology companies such as Google, Spotify, YouTube, and Instagram. Eric entered the business world through the doors of academia, earning his Ph.D. in cognitive psychology prior to running brand and creative strategy in award-winning advertising agencies. He is currently the CMO-in-Residence for Blackbird, a strategy and business innovation firm based in New York City.

    • Influence in the Machine Learning Age

      Thu. June 13, 2019
      9:15 AM to 10:00 AM
      CDT

      We are still human beings and nothing has really changed. Except, of course, that everything has changed — more precisely, technology has changed everything.

      We are now at a crux where the Math Men — the owners of data and algorithms — are sitting around the same table as the Mad Men — the owners of the creative process.

      Ongoing developments in machine learning, artificial intelligence, augmented reality, and virtual reality have fundamentally changed the way we both consume and create content, including advertising.

      Although this technology is still in the early days, content creators are already using machine learning-based ‘robots’ to create everything from short screenplays and classic advertising spots to music videos and immersive retail experiences.

      There has never been a more exciting time to explore how art and data science merge to create new meanings for the words creativity, automation, and personalization. Come and explore this intersection of art and science. Come and see what can happen when these beautiful worlds collide.

       

  • Jessica Southard – Mars, Inc.

    Senior Insights Manager, Mars, Inc.

    Jessica leads Global Capability Innovation for Mars CMI, identifying novel tools, approaches, and solutions through a network of internal and external thought leaders. However, her distinguishing strength is her ability to bring behavioral sciences into the business world as a unique lens into understanding why people do what they do. Prior to Mars, Jessica spent seven years at Procter & Gamble, leading a variety of consumer & market knowledge roles across global and NA businesses.

    • Leveraging Video Ethnography & Behavioral Science to Investigate Customer Decision Making

      Thu. June 13, 2019
      4:35 PM to 5:15 PM
      CDT

      Why do shoppers make their decisions? We all know that the answer to this ultimate question is complex and includes both articulated and unarticulated factors. Color, even? Timing? Emotional context during the shopping experience?

      When Mars Petcare wanted greater understanding of behaviorally distinct groups of dog owners, they used video ethnography and behavioral science to pry deeper into the shopping experience and, ultimately, the shoppers’ decisions.

      Footage from video ethnographies was analyzed using social and behavioral frameworks. The findings revealed that, indeed, color, timing, physical and emotional context all greatly influenced shoppers’ choices and consumption.

      The insights gleaned from such rich data and formal analysis drove decisions about graphics, packaging, and range optimization.

       

  • Tharius Sumter – PepsiCo

    Marketing Director, PepsiCo

    Tharius is an experienced insights leader with a record of delivering insights and innovation in fast-paced environments. First at Kraft Foods and now at PepsiCo, Tharius leads cross-functional teams from foundational insights to breakthrough innovations. He maintains a passion for introducing new approaches and capabilities that brings decision makers closer to consumer realities. Skilled in partnership across both disciplines and geographies, his flexibility has most recently moved him from insights into marketing.

    • Life's Messy. Don't Clean it Up: Using Video Tech to Get Closer to the Complexity of Consumer Behavior

      Thu. June 13, 2019
      2:50 PM to 3:20 PM
      CDT

      Behaviors evolve in ways both big and small. In our industry, we regularly monitor and measure the big changes. But what about the small?

      We know that there’s more truth hiding in the small, every day gestures and workarounds. We know that there’s more truth than can easily be remembered and articulated.

      True innovation comes from capturing and probing these small behaviors that can only be seen and heard in context.

      Video is no longer the overwhelming beast it once was when it can be structured in a Visual Insight System where both the data points and the story matter. Empathy and insight development can work hand in hand to break through and let the best ideas emerge.

      Hear from PepsiCo & Big Sofa Technologies how they tamed the complexity of observational video to deliver next level insights.

       

  • Christian Super – Engine

    Vice President, Technology Solutions, Engine

    Christian is a visionary market research technology executive with a proven record of innovation, product management, and technology leadership for global marketing research companies. He has extensive experience in managing clients, budgets, vendors, relationships, and software products to derive maximum value from technology.

    • How To Make Dashboards Work For You: A Practical Guide Part I...

      Fri. June 14, 2019
      10:30 AM to 11:00 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

       

    • How To Make Dashboards Work For You: A Practical Guide, Part II

      Fri. June 14, 2019
      11:05 AM to 11:35 AM
      CDT

      Armed with the findings of a debut study, we’ll give practical guidance to help you evaluate solutions and get the most out of dashboards for your team and your clients.

      This is a continuation of How To Make Dashboards Work For You, Part I.

       

  • Brianna Sylver – Sylver Consulting

    Founder and President, Sylver Consulting

    Brianna is the founder and president of Sylver Consulting, an international innovation research and strategy firm operating at the intersection of Market Research, User Experience/Design, and Strategy. Brianna and the team at Sylver support Fortune 500 organizations to lead the transformation of their brands, products and organizations by providing clarity and focus to the next steps of their growth.

    • Storytelling for Innovation Part I...

      Thu. June 13, 2019
      11:05 AM to 11:35 AM
      CDT

      Everybody wants transformation, yet no one wants to change. This is the oxymoron faced by every insights professional engaged in innovation.

      Innovation work challenges status quo and norms. It requires new ways of working and being. And frankly speaking, it’s unsettling for all those involved in and affected by the change.

      Navigating this process of change—which often is systemic in nature—requires holding people in states of disequilibrium. Your ability, as an insights leader, to support transformation and change is contingent on your ability to inspire and influence others. You have to continually and iteratively reinforce the whys behind the change. It’s what motivates others to be part of that change. And storytelling is one of the more powerful tools to aid in that effort—if used strategically and with intention.

      In this hour-long workshop you'll learn a four-step Storytelling for Innovation framework that will support you to:

      • Choose, with intention, the specific stories that you will tell to influence, spark and sustain the change that you’re advocating for.
      • Distill the complexities of your innovation activities into small vignettes that resonate with different audiences—both internal and external to your organization.
      • Create a communication strategy for your innovation efforts that highlights the power of what you’re doing and the potential long-term impacts of those efforts.

      Walk away from this session with a tactical framework that you can implement in your work immediately.

    • Storytelling for Innovation Part II

      Thu. June 13, 2019
      11:40 AM to 12:10 PM
      CDT

      One of the great challenges of the insights process is integrating research with the cultural narrative of its sponsor and implementing changes within their business model.

      Join us for this continuation of part I. Learn more about a winning, four-step framework for storytelling and, more specifically, how to evolve that story for different audiences.

      Walk away with a tactical framework that you can implement in your work immediately.

       

  • Amishi Takalkar – Nailbiter

    CEO, Nailbiter

    Amishi is CEO, co-founder, and architect of NAILBITER’s Videometric data products. She has a Masters in Marketing Research from the University of Texas at Arlington. Amishi has an extensive background in CPG data, research, and analytics, including CPG Market research at PepsiCo, technology at AOL, and entrepreneurship at Affinnova. Amishi has been recognized as one of the most promising entrepreneurs under 40 by the YEC. She is known as a thought leader in MR data sciences and in entrepreneurship and is regularly interviewed in Forbes, Huffington Post, and CPG industry publications.

    • Behavioral & Scalable: The Case for Quantitative Videometrics

      Thu. June 13, 2019
      4:00 PM to 4:30 PM
      CDT

      Videometrics is disrupting the CPG industry by providing an entirely new way for marketers to both see and hear shopper as they are making purchase decisions.

      In this client case study, we will discuss:

      • The significant differences between survey recall versus in-the-moment shopping
      • The shopper’s decision making in a real-world innovation case
      • The challenges of brand confusion and irrational decision making and how Videometrics can help

      Research quality suffers when shoppers state more Reasons for Purchase in surveys compared to their actual, in-aisle behavior. Brand confusion presents itself when consumer mistake brand awareness for purchase in surveys. Videometrics can eliminate such inaccuracies and thus improve the quality of our research.

       

  • Randa Ulankiewicz

    Senior Analyst, Consumer Insights, Adtalem Global Education

    Randa is a Market Research Analyst for the Society of Actuaries where she conducts both quantitative and qualitative research. She has market research experience in CPG and the financial services industry. Currently, Randa serves as President of the Great Lakes Chapter of the Insights Association.

     

    • Insights for Non-Profits: Unique Challenges, Novel Solutions

      Thu. June 13, 2019
      1:35 PM to 2:05 PM
      CDT

      Those charged with uncovering and communicating insights and leading insights-driven action within non-profit organizations often face challenges not encountered by their peers in the corporate world. Join us in this interactive forum to discuss issues specifically relevant to non-profit and association researchers. It’s sure to prove illuminating for non-profit and for-profit researchers alike.

      Topics to be discussed include:

      • Leading trends, challenges, and benefits in Associations & Non-profit insights
      • Differences and similarities of Association and Non-profit MR to For-profit MR
      • Differences from For-profit in KPIs - how they are selected, tracked, and justified/driven
      • How attention to volunteers and volunteering creates unique challenges and opportunities for non-profit and association MR teams
      • Responsibilities surrounding advocacy (including regulatory issues)  
      • Similarities and differences in approaching financial- and growth-related KPIs  

      Time has been allotted for audience participation – have your questions and opinions ready!

  • Tom Vannozzi – Jigsaw Research

    Head of Quantitative, Jigsaw Research

    Tom has a passion for advanced quantitative techniques and his experience spans a wide range of sectors and issues. His particular areas of interest include big data, behavioral economics, choice modeling, and measuring emotion. After completing a Masters degree in Society and Space, Tom has spent the past 18 years working for market research agencies including TNS and The Leading Edge. He has also worked on the client side for Australia’s largest bank, Westpac.

    • How a Whole-Conscious Measurement of Trust Can Drive Brand Growth

      Thu. June 13, 2019
      11:05 AM to 11:35 AM
      CDT

      Trust in institutions and large companies has taken a hammering in recent years.

      Despite this, new technology has become a trust enabler. Trust can now flow through online networks and marketplaces. New online companies recognize this and, enabled by technology, are growing rapidly. Others, struggling to adapt, are left behind.

      In this changing environment, it is now more important than ever to effectively measure how deeply we trust brands. But how do we as researchers best incorporate trust into evaluation?

      In this session, we demonstrate how an improved ‘whole-conscious’ measurement of brand trust is more effective in predicting brand growth than traditional measurement approaches.

      We prove the efficacy of this new approach by comparing the predictive results with actual market behavior.

       

  • Jeannie Walters

    CEO and Founder, Experience Investigators

    Jeannie has spent more than 20 years evaluating and improving customer experiences and teaching her trademarked methodology to enlightened leaders in many industries. She is a Certified Customer Experience Professional (CCXP,) a CX Expert Panel member for the Customer Experience Professionals Association, a Professional Member of the National Speakers Association, A CSuite Network Advisor, a LinkedIn Learning Instructor, and a TEDx speaker.

    • What's Next in CX

      Fri. June 14, 2019
      8:30 AM to 9:15 AM
      CDT

      Customer experience is all about seeing things from the customer’s perspective, and then doing something about it! Gathering insights, telling the story and truly impacting the customer’s life should be enough to help see the future of CX.

      The thing about being truly customer-centric is that it’s not just about what customers want from us today, but what they will need from us tomorrow. That said, today’s methods for mapping, evaluating and improving customer experiences may no longer serve us any better than today’s experiences will serve tomorrow’s customers.

      Join Jeannie for this session and gain a competitive edge with forward-thinking Customer Experience wisdom you can start using in your organization today!
       

  • Liza Walworth – Ipsos

    Vice President, Head of the US Ethnography Center of Excellence, Ipsos

    Liza is a consumer anthropologist and filmmaker with an extensive background in video ethnography and qualitative research. She’s worked within agency, boutique, and consulting settings for 19 years, conducting research across nearly all sectors. At Ipsos, Liza has led projects for clients such as P&G, Mars, Bayer, and Bank of America and piloted an internal initiative to examine middle class mothers in post-2016 election America. She previously served as Associate Director of Ethnographic Research at Ogilvy & Mather.

    • Leveraging Video Ethnography & Behavioral Science to Investigate Customer Decision Making

      Thu. June 13, 2019
      4:35 PM to 5:15 PM
      CDT

      Why do shoppers make their decisions? We all know that the answer to this ultimate question is complex and includes both articulated and unarticulated factors. Color, even? Timing? Emotional context during the shopping experience?

      When Mars Petcare wanted greater understanding of behaviorally distinct groups of dog owners, they used video ethnography and behavioral science to pry deeper into the shopping experience and, ultimately, the shoppers’ decisions.

      Footage from video ethnographies was analyzed using social and behavioral frameworks. The findings revealed that, indeed, color, timing, physical and emotional context all greatly influenced shoppers’ choices and consumption.

      The insights gleaned from such rich data and formal analysis drove decisions about graphics, packaging, and range optimization.

       

  • Lisa Wilding-Brown – InnovateMR

    Chief Research Officer, InnovateMR

    Lisa Wilding-Brown has been in the industry since the inception of Online Research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm’s DIY platform. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division.

    • Exploring Blockchain Solutions in Market Research

      Thu. June 13, 2019
      4:00 PM to 4:30 PM
      CDT

      There has been much buzz of late about Blockchain and how it may be able to solve ongoing quality issues in the market research ecosystem.

      Proposed solutions pledge greater transparency and cost advantage throughout the sample process and are pitched as a way to ensure the safety of research participant personal data.

      Considering the low level of trust people report to have in market research companies currently, could a Blockchain-based system boost trust, industry image and participant engagement?

      Join this discussion and learn about some initial findings on this topic.

  • Candyce Wisner – Cargill

    Customer Insights Manager, Cargill Protein

    Candyce is a seasoned, lifetime learner and researcher. She has more than 35 years of consumer and customer insights experience, spanning both B2C and B2B industries on both the supplier and client side. One of her greatest loves, both personally and professionally, is . . . food!

    Understanding the complex relationship consumers have with food has been her passion and key focus for the past 15 years. In particular, she loves developing and uncovering insights on the front end of innovation within key customer segments to create targeted solutions and drive growth.

    • Hanging with the Lunch Ladies: Tapping Back-of-House Ethnography to Develop Foodservice Insights & Innovation

      Fri. June 14, 2019
      10:30 AM to 11:00 AM
      CDT

      Kids are finnicky and school lunch is a hard nut to crack. Cargill and 20/20 Research will show how they tapped a cross-functional internal team to observe and report on critical behaviors when and where they occurred within the complex K–12 channel.

      Shadowing customers allowed us to witness practices as they naturally unfolded, revealing subtle and subconscious nuances that led to meaningful insights . . . insights that would have been lost if left to recall or self-reporting.

      We will show and tell how we engaged our internal team to ultimately produce innovative, targeted solutions grounded in the voice of our customer whose top priority is to increase kids’ participation in school lunch and breakfast.

      This session will demonstrate to marketers and insights directors how including and engaging team members to become active researchers advanced our journey to customer-centric concepts faster, including:

      • How to engage the team
      • Optimizing learning to capture keen observations and compensating behaviors
      • Translating observations into customer empathy for real understanding and creative inspiration
      • Leveraging learning to develop targeted, innovative solutions and products; understanding and activating on true “problems to be solved”

       

  • Kristi Zuhlke – KnowledgeHound

    CEO & Co-Founder, KnowledgeHound

    An entrepreneur at heart, Kristi started her first business while in college. After graduation, she joined Procter & Gamble where she worked on billion dollar brands such as Gillette and Always. There, she focused on brand building with the consumer as the center of all decisions. In 2011, Kristi returned to her passion of entrepreneurship, launching a smartphone app which analyzes moles for characteristics of skin cancer. She sold it in 2012.

    • Setting The Stage

      Thu. June 13, 2019
      8:30 AM to 8:45 AM
      CDT

      Welcome and a rousing introduction to NEXT from its Co-Chairs!

  • Dylan Zwick – Pulse Labs

    Chief Product Officer & Co-Founder, Pulse Labs

    Dylan has led product from the start of Pulse Labs and he’s overseen testing on every voice application upon which Pulse Labs has worked.

    He was previously the Director of Data Science for Overstock.com where he built and ran the data science team. He loves figuring out and understanding how customers behave so that he can help make their lives better. He received his Ph.D. in mathematics from the University of Utah and M.S. and B.S. degrees in physics, statistics, and mathematics from Stanford University where he was a President’s Scholar.

    • How to Integrate Voice into Your Customer Experience, Part I...

      Thu. June 13, 2019
      1:00 PM to 1:30 PM
      CDT

      The emergence of smart speakers and virtual assistants have brands scrambling to secure their place in the new world of voice shopping.

      For providers of insights, voice will be a new way to engage in meaningful and natural two-way conversations on the consumers’ terms.

      But how?

      Get guidance on both ‘Voice UX’ and survey design from leading experts in the field.

      See live demonstrations of voice-powered surveys and learn details on pilot projects launched on Alexa and Google Assistant.

       

    • How to Integrate Voice into Your Customer Experience, Part II

      Thu. June 13, 2019
      1:35 PM to 2:05 PM
      CDT

      The emergence of smart speakers and virtual assistants have brands scrambling to secure their place in the new world of voice shopping.

      For providers of insights, voice will be a new way to engage in meaningful and natural two-way conversations on the consumers’ terms.

      But how?

      Get guidance on both ‘Voice UX’ and survey design from leading experts in the field.

      See live demonstrations of voice-powered surveys and learn details on pilot projects launched on Alexa and Google Assistant.

      This is the second of a two-part presentation.