NEXT 2018

Keynote Speakers

All Speakers

  • Michelle Adams – Marketing Brainology

    Founder, Marketing Brainology

    Dr. Michelle Adams is founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to corporate America with a focus on virtual shopping, behavioral science and neuroscience. She speaks globally on neuromarketing, human decision making and the impact of emotion on brands and companies. Michelle worked for 10 years as Vice-President of Consumer Strategy and Shopping Insights for PepsiCo. She was 2015 Chair of POPAI board and served as co-chair of their research sub-committee for 5 years. 

    • Past, Present, & Future of Behavioral Sciences

      Mon. April 30, 2018
      1:25 PM to 1:55 PM

      How can market researchers leverage developing techniques to best understand consumers' true underlying attitudes and motivations? A panel of experts explores the most promising new work with a look toward what's coming next. 

       

  • David W. Almy – The Insights Association

    CEO, The Insights Association

    David has served as the CEO of the Insights Association since its formation in January of 2017, representing the interests of more than 450 companies and thousands of individuals developing insights to successfully create and promote products, services and ideas. 

    • Opening Remarks

      Mon. April 30, 2018
      8:15 AM to 8:30 AM
  • Tom H.C. Anderson – OdinText, Inc.

    CEO, OdinText, Inc.

    Since graduate school, Tom had been consumed by unstructured data analysis and, in 2005, he founded the first consumer insights consultancy with a text analytics focus — Anderson Analystics. He is a well-respected thought leader within the consumer insights fields, typically giving more than 20 industry or academic talks per year and has also contributed to the field by blogging as well as serving in elected and appointed roles at the American Marketing Association (AMA) and World Research Organization (ESOMAR).

    • What’s New & What’s Ahead for AI & Machine Learning?

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      We'll hear from three experts in the space about the latest work being done to empower insights generation via Artificial Intelligence and Machine Learning. These technologies are poised to turn market research upside down - are you prepared for what will happen next? Be part of the discussion.

       

  • Jacob Ayoub - Salesforce

    Senior Director of Customer & Market Insights, Salesforce

    Jacob is the Senior Director of Customer & Market Insights at Salesforce based in San Francisco, CA. He and his team are the chief customer evangelists and storytellers across all Salesforce solutions and represent who the customer is and what they care about by role, industry, market and geography. Salesforce uses the voice of the customer to drive product roadmap prioritization, marketing and branding, competitive positioning and customer retention and success strategies. 

    • Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

      Fri. June 1, 2018
      7:40 AM to 8:10 AM

      Insights-driven businesses will make $1.2 Trillion in revenue a year by 2020. Why should you care? Because these insight-driven businesses are coming after your customers and your top line. Is your organization equipped to win and capture this growth?

      The secret to success is putting the power of customer insights to work. Jacob Ayoub will highlight the seven decisions Salesforce made to transform into a customer-obsessed culture. A culture that puts the customer at the center of all decisions – from the next breakthrough innovation to the corporate narrative shared on the Dreamforce stage. A culture that acts on 98% of research studies.

      What do the execs in your corner office need to know about your customers? How do you listen to your customers in a way that drives meaningful action and measurable results? What setbacks can you anticipate along the way? In this session, you'll get insights to these questions and more.

       

  • Sharon Barder - Warner Bros.

    Executive Director, Warner Bros.

    Sharon is an Executive Director of Consumer Insights with Warner Bros’ Media Research & Insights. As a 23-year veteran with the studio, Sharon brings her experience and passion to produce analysis, understand trends and identify opportunities in the ever-changing entertaining marketplace for partners in franchise management, program development, marketing and sales. 

    • Understanding Gen Z – The Intersection of Development, Behavior & Culture

      Tue. May 1, 2018
      1:50 PM to 2:20 PM

      Get a 360˚ understanding of GenZ (ages 2-21) and how their behavior and development intersect with culture.

      This presentation builds a nuanced picture of who GenZ kids are today by exploring four key segments of the demographic and allows us to reframe how we develop, message and distribute content & IP to them.

      Understanding GenZ, their motivations, behavior and how culture is impacting them, gives us the ability to sharpen our intuition on how we, as storytellers and marketers, can best connect with them. 

       

  • Keith Baumwald - Celsius

    CMO, Celsius

    Keith currently runs marketing as the CMO of the Celsius Network, a crypto borrowing and lending protocol that hit their hardcap of $50 million in mid-March during a strong bear market. Keith has spent his career as a full-stack marketer working for startups, agencies and large corporates. Before joining Celsius, he spent the past three years consulting for startups in London, Berlin and New York, primarily focused on the financial, travel and SAAS sectors.

    • Blockchain Technology - Its Future Impact on Market Research & Data Analytics

      Tue. May 1, 2018
      2:25 PM to 2:55 PM

      Gain a better understanding of a burgeoning system that stands to transform financial transactions and data storage from a leading entrepreneur in the blockchain space.

      Regardless of your opinion on the value of Bitcoin, the technology behind it, blockchain/token economics, stands to have a major impact on how data is handled and how future financial transactions are made. Blockchain technology has thus far garnered most of its attention in the financial sector, where it is being used to automate loan approval, among other time-intensive processes. Many futurists and business analysts say it has the potential to disrupt virtually every other third-party broker industry; from real estate, the legal profession and insurance to recruitment. In addition to financial transactions, the blockchain or distributed ledger system, has vast potential in data handling and storage as it is deemed to significantly increase security. By storing information across a network of computers, the task of compromising data becomes much more difficult for hackers. That has the attention of all industries - and it should be duly noted by market research and data analytics.

       

  • Anders Bengtsson – Protobrand

    CEO, Protobrand

    Anders is CEO of Protobrand and holds a Ph.D. in consumer culture theory. He is spearheading the development of Meta4 Insight,® a behavioral economics technology platform designed to rejuvenate quantitative research applications. Prior to joining Protobrand, Anders was a marketing professor. He has written extensively on consumers’ symbolic and emotional relationships with brands and how brands become agents of consumer culture. Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.

     

    • System 1 on Fire: How Behavioral Economics Is Forever Changing Market Research

      Mon. April 30, 2018
      2:40 PM to 3:10 PM

      Learn how System 1 techniques can be used to fundamentally transform concept testing, brand tracking and segmentation.

      Through new technology, it’s now possible to collect rich System 1 text data through visual metaphor elicitation and analyze the data quantitatively.

      This presentation will provide a hands-on introduction to System 1 research techniques and showcase how even the most quantitative of studies can (and should) include elements of qualitative data. 

       

       

       

  • Dyna Boen - UBMobile

    COO, UBMobile

    Dyna is the co-founder and COO at UBMobile, a mobile-first market research and technology company. She is a mobile entrepreneur, digital data quality expert, and online market research pioneer with over 15 years of experience working across the market research industry supply chain. In 2017, she was listed as one of the top influencers in her niche (mobile-first market research). Her skill set spans technology, sample, and full-service research methodologies.

    • A Course Correction for Conjoint Analysis: An Exploration on the Inclusion of Mobile Audiences

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Mobile research has come a long way but there remains a question about whether conjoint or discrete choice exercises can render effectively on a smaller screen to capture insights in pricing research. Traditionally, desktop-only audiences have been used in choice research due to platform and screen size limitation. But what’s the impact on pricing outputs and decisions for brands?

      A team of industry veterans involved in the GRBN’s Participant Engagement Initiative have partnered with a b2b software company, Mindbody, to explore the topic. Highlights will focus on the impact of excluding mobile respondents and whether it results in more conservative pricing recommendations. References to design and insight concessions (if any) and the participant experience will be shared along with findings from research.

  • Samantha Bond - SKIM

    Research Manager, SKIM

    Samantha is from the UK and specialises in international qualitative research. She consults on the design and execution of complex multi-market projects for a range of industry sectors, using traditional and innovative methods. She currently has a keen interest in learning how to use automation in qualitative research. Samantha has won a number of awards for her contributions to the research industry. Most recently she won Best Paper at ESOMAR Global Qualitative 2017.

    • (Wo)man vs. Machine: Knowing When to Think and When to Automate

      Mon. April 30, 2018
      10:45 AM to 11:15 AM

      Client budgets and timelines are shrinking while the need for quality remains the same. That trend has spurred an increase in survey automation, but can such solutions be applied to qualitative research given its human-centric nature? If so, what are the trade-offs? Based on the results of a competition judged by Danone comparing machine analysis, human analysis and a mix of the two, this session offers practical insights for qualitative researchers wanting to learn if, how and when to automate.

  • Rebecca Brooks – Alter Agents

    Co-Founder / Partner, Alter Agents

    Rebecca is fascinated with how the digital world is transforming the way we approach marketing, branding and research. By creating an environment at Alter Agents that fosters passion, creativity and commitment, she and her team have consistently uncovered intelligent insights for clients such as Buzzfeed, eBay, Google, Hyundai, Yahoo, Viking River Cruises, and many more. She shares her knowledge and original research on consumer behavior, the promiscuous shopper and brand alignment by speaking at national conferences and authoring feature articles for global publications. 

    • It's Not You, It's Me: New Metrics for Measuring Shopper Promiscuity

      Mon. April 30, 2018
      11:55 AM to 12:25 PM

      It’s time to reinvent the way we research shopping and consumer behavior: our current ancillary metrics are simply not enough.

      Consumers are changing the relationship they have with goods and services, and we have to shift our research accordingly. In this session we will uncover proprietary metrics to measure this new behavior. Based on decades of shopping research, we have found that regardless of category, shopper type, or context, each shopper is influenced by several key factors that we can start to measure:

      • Who they are – Shopper promiscuity
      • What they need – product promiscuity
      • What matters to them – shopper priorities
      • How they solve the problem – shopping context – most overlooked by today’s researchers

      By reorienting our thinking about our categories and customers, we can start to understand shopper promiscuity.

       

       

  • Jeff Buzulencia - Remesh

    VP of Product, Remesh

    Jeff is the VP of Product for Remesh, a venture-backed startup that uses artificial intelligence to enable researchers to conduct qualitative research at a quantitative scale. Jeff works with the Remesh team to take the latest advancements in artificial intelligence and use them to solve real problems for market researchers in simple and elegant ways.

    • What’s New & What’s Ahead for AI & Machine Learning?

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      We'll hear from three experts in the space about the latest work being done to empower insights generation via Artificial Intelligence and Machine Learning. These technologies are poised to turn market research upside down - are you prepared for what will happen next? Be part of the discussion.

       

  • Andrew Cannon – GRBN

    Executive Director, Global Research Business Network

    Andrew is passionate about the role that research businesses have to play in enabling decision makers to both make better decisions and to be more customer- and citizen-centric. Andrew is also passionate about the role that national associations have to play in promoting and protecting the research industry.

    • A Course Correction for Conjoint Analysis: An Exploration on the Inclusion of Mobile Audiences

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Mobile research has come a long way but there remains a question about whether conjoint or discrete choice exercises can render effectively on a smaller screen to capture insights in pricing research. Traditionally, desktop-only audiences have been used in choice research due to platform and screen size limitation. But what’s the impact on pricing outputs and decisions for brands?

      A team of industry veterans involved in the GRBN’s Participant Engagement Initiative have partnered with a b2b software company, Mindbody, to explore the topic. Highlights will focus on the impact of excluding mobile respondents and whether it results in more conservative pricing recommendations. References to design and insight concessions (if any) and the participant experience will be shared along with findings from research.

  • Cecile Carre – Ipsos

    Vice President, ROR, Ipsos Interactive Services, Ipsos

    Cecile has worked across a variety of market research disciplines in several markets. After 10 years managing the Ipsos Connect Analytics teams, first in South East Asia and then in North America, she currently leads the global Research on Research group at Ipsos Interactive Services where she leverages her experience balancing out inherent trade-offs between research fundamentals and practical considerations for both cost and speed.  Before joining Ipsos, she worked at BASES for six years where she supported the forecasting models.

    • Utilizing Embedded Smartphone Technologies to Enliven Open-Ended Questions

      Mon. April 30, 2018
      2:40 PM to 3:10 PM

      As smartphone (SMP) penetration and use steadily increases globally, SMPs are becoming more and more central to consumers’ lives and experiences. Selfies, videos shared on Snapchat or Instagram, hands-free typing, voice recordings shared via Whatsapp, etc. are becoming an integral part of the way we communicate.

      The technologies embedded in our devices (such as speech-to-text, video and audio) have the potential to reshape the way researchers have traditionally asked open-ended questions. Obviously, open-ends have been a constant in survey-based research, since they allow us to collect more details, get in-depth answers to complex issues/questions, and often give us new insights, as they encourage self-expression for respondents.

      We'll explore the interaction between these new technologies and our research needs:

      • Are respondents even interested in using these new tools?
      • Will they agree to experiment with these new technologies while taking surveys?
      • Does one particularly appeal to consumers or are all of them more or less equivalent in the way they are perceived?
      • Does changing the way we ask open-ends have an impact on the rest of the study?

      Join us as these new research findings are revealed.

       

       

  • Jason Chebib - Diageo North America

    VP Consumer Planning, Diageo North America

    Jason is VP Consumer Planning at Diageo North America. Previously Jason was based in Amsterdam in a Global Strategic role on Whiskies. Jason started his career in London advertising agencies, working at several for some 18 years, including Ogilvy, Publicis and BBDO. He then moved on to become a Brand consultant and Marketing trainer, working with Clients like Mars Inc., Danone, Johnson & Johnson and Cadbury. In this period Jason was introduced to the then-transformative Marketing science of the Ehrenberg-Bass Institute, which forms the basis of his Marketing principles today.

    • System 1 on Fire: How Behavioral Economics Is Forever Changing Market Research

      Mon. April 30, 2018
      2:40 PM to 3:10 PM

      Learn how System 1 techniques can be used to fundamentally transform concept testing, brand tracking and segmentation.

      Through new technology, it’s now possible to collect rich System 1 text data through visual metaphor elicitation and analyze the data quantitatively.

      This presentation will provide a hands-on introduction to System 1 research techniques and showcase how even the most quantitative of studies can (and should) include elements of qualitative data. 

       

       

       

  • John Colias - Decision Analyst

    Senior Vice President, Decision Analyst

    John is a Senior Vice President at Decision Analyst and an Affiliate Assistant Professor of Business Analytics at the University of Dallas, where he teaches Data Science and Forecasting Methods, and is the Director of the Business Analytics Program.  John has more than thirty years of experience applying statistical models and methods, and helping businesses optimize their marketing programs, products, strategies, and pricing.  He specializes in predictive modeling, big data analytics, econometrics, and discrete choice modeling. John holds a Ph.D.

    • What’s New & What’s Ahead for AI & Machine Learning?

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      We'll hear from three experts in the space about the latest work being done to empower insights generation via Artificial Intelligence and Machine Learning. These technologies are poised to turn market research upside down - are you prepared for what will happen next? Be part of the discussion.

       

  • Jennifer Colie - Verizon

    Manager, Verizon Consumer & Marketplace Insights

    Jennifer is a Manager on Verizon’s Consumer & Marketplace Insights group. She is responsible for Verizon’s research tracking programs including Verizon’s brand health tracker. Jennifer has over 18 years of experience in consumer market research and has worked extensively within the telecommunications and technology industries.

    • Navigating Consumer Data

      Mon. April 30, 2018
      2:05 PM to 2:35 PM

      Modern marketing technology presents challenges and opportunities for insights professionals. There are basic logistical challenges, such as preserving questionnaire space by procuring data elsewhere. There are more advanced technical and analytical challenges, like combining third party data sets with internal customer data to provide for deeper insights, or with other third party data sets. E.g., how many people in my quarterly brand tracker actually were served and/or clicked through on one of our digital advertising banner ads? This presentation centers on Verizon’s use case and challenges in doing these sorts of analyses, speaking to experiences and best practices for what has and hasn’t worked, and covering lessons learned in trying to manage the third party data landscape.

       

       

       

  • Jonathan (JD) Deitch - P2Sample

    Chief Revenue Officer, P2Sample

    JD is a twenty-year veteran of the market research industry. He began his career client-side in financial services, then went on to hold senior global positions at The NPD Group and Ipsos. Prior to P2Sample, he held executive positions at AYTM and Bakamo.Social. JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania. He lives in France with his wife and two sons.

    • Using Automation and AI to Shut the Door on Fraud in Market Research

      Tue. May 1, 2018
      2:25 PM to 2:55 PM

      When the Hispanic Mother of Two from Nebraska is a Russian Hacker...

      It is a topic our industry has fundamentally ignored and downplayed. The advertising world estimates that around 25% of web traffic is fraudulent. Now consider that the financial return on fraud is significantly greater in our industry, yet most supplier fraud measures are little more than “security theater,” too limited and antiquated to keep pace with the automation that makes fraud possible. The bad guys have the means, the motive and the opportunity, and they are everywhere in research. But there is hope. Detection techniques that leverage AI and machine learning help quickly identify patterns and detect anomalies at scale. This technology, coupled with artificial blocks (captcha) and open-end questions can help you to say “dasvidaniya” to fraud and “buenos dias” to data quality.  

       

       

  • Ted Donnelly – Schlesinger Group

    Vice President, Client Solutions, Baltimore Research, A Schlesinger Company

    Veteran industry expert Ted Donnelly joined the Schlesinger Group family in 2019 when Baltimore Research was acquired by the company. Ted led the Baltimore Research team for 16 years as managing director. He is a proven leader in the marketing research and insights industry with national notoriety as a dynamic and innovative insights  provider.

    • Millennial Invasion: Disrupting the Healthcare Space for the Next Generation

      Tue. May 1, 2018
      1:50 PM to 2:20 PM

      Millennials are said to be idealistic pioneers and social enthusiasts. These descriptions have been derived from their behaviors and perceptions on cultural, career and consumption topics, but little has been produced that helps us understand their perceptions and behaviors regarding healthcare.

      As Millennials age into the next chapter of their lives, their touchpoints with the healthcare system will increase. How will the unique characteristics of this generation impact how healthcare is approached and consumed? How will the industry need to evolve? Will alternative or telemedicine springboard to first line therapy? How can pharma create a trusting relationship? Through this innovative research initiative, the voices and language of millennials have been captured and brought to life around the current and future role that healthcare plays in their lives. 

       

       

  • Jeff Fromm – FutureCast

    President, FutureCast

    Jeff is a world-class thought leader when it comes to marketing, sales, consumer trends and innovation. He is a contributing columnist for Forbes and the co-author of Marketing to Millennials and Millennials with Kids. His third book, Marketing to Gen Z, hit shelves in March 2018. Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers – insights that you can deploy to benefit your team and company. 

    • Marketing to Gen Z: Playing by the Pivotals' Rules

      Mon. April 30, 2018
      4:10 PM to 4:50 PM

      Don’t make the mistake of recycling Millennial marketing techniques for emerging consumers. Learn the differences between Gen Z and Millennials, and how to position your brand to earn their love and loyalty. In his provocative presentation, Jeff Fromm will discuss the financial impact of Generation Z, share the Youth Mindsets, and cover what is driving Brand Love®. He will also discuss how Generation Z influences purchasing trends of Gen X and Baby Boomers. 

       

       

       

  • Kyle Fugere - dunnhumby

    Product, Innovation, and Venture Capital, dunnhumby

    Kyle is an expert on Innovation, Product, and Venture Capital and a 2x founder in the B2B technology space. Kyle currently leads Innovation and Ventures at dunnhumby, a global customer data science company and is also an Advisor for Boston Seed Capital, an early stage venture capital fund. Kyle comes from a design background with an MBA from Babson College.

    • IoT, Virtual Assistants & the Future of Retail

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Virtual assistants were the top-selling items during the 2017 holiday season and market penetration of connected home devices of all sorts continues to soar. How can insights be gleaned from these soon-to-be ubiquitous devices and how will they impact consumer buying habits?

       

  • Michelle Gansle – Mars Wrigley

    Director, Consumer Insights , Mars Wrigley

    Michelle is a Director in Consumer Insights at Mars Wrigley Confectionery. Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. Michelle has 20 years of experience in marketing, market research, and business development, mostly focused in consumer packaged goods industry.

    • Using Consumers' Brains to Optimize Advertising - Literally!

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Creating advertising is part art and part science. Thanks to recent advances in neuroscience, it's now possible to drive more science into the art of creating quality content.

       

       

  • Maggie Garner - WatersonGarner

    Co-Founder, Waterson-Garner

    My entire career, I’ve been on a mission to bring the real world into the corporate world.

    I believe that businesses make better decisions, and have better results, when we get real about the people you are serving. This may not be the information you are used to getting, it may challenge what you thought you knew about your brand or business. But it WILL change you, and inspire new possibilities. And if you take action, it will create a competitive advantage for your business.

    • Miller Coors' HX Team Goes Abstract to Examine Cultural Shifts

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      The human age is here. We have graduated to a new business age that demands great empathy with our consumers, a deep understanding of culture and a vigilant eye on the future. At Miller Coors, we created a Human Experience (HX) team tasked with deriving actionable human insights at the intersection of consumers, culture, and commerce. Traditional market research methods and approaches are often too limiting for this type of research, and we had to find a way to learn and to explore that focuses on more abstract human experiences and cultural shifts and moves away from business-specific research.  We will share, along with our partner Waterson Garner, how we approached research to understand the cultural phenomenon that is the Rural and Urban Bifurcation, making sense of the what makes Rural and Urban Americans similar and different, and how that difference plays a role in identity formation.

  • Bob Graff - MarketVision Research

    Vice President, MarketVision Research

    Bob is responsible for MarketVision’s research-on-research program, charged with exploring, understanding and vetting topics of interest to the research industry. He is also responsible for MarketVision’s corporate marketing and knowledge management programs and leads MarketVision’s data collection teams. Bob recently spent time as Director of Consumer Research for NASCAR and has more than 20 years of combined research experience, working with firms including Burke and BASES. Bob has a BA from Northern Kentucky University and an MBA from Thomas More College.

    • A Course Correction for Conjoint Analysis: An Exploration on the Inclusion of Mobile Audiences

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Mobile research has come a long way but there remains a question about whether conjoint or discrete choice exercises can render effectively on a smaller screen to capture insights in pricing research. Traditionally, desktop-only audiences have been used in choice research due to platform and screen size limitation. But what’s the impact on pricing outputs and decisions for brands?

      A team of industry veterans involved in the GRBN’s Participant Engagement Initiative have partnered with a b2b software company, Mindbody, to explore the topic. Highlights will focus on the impact of excluding mobile respondents and whether it results in more conservative pricing recommendations. References to design and insight concessions (if any) and the participant experience will be shared along with findings from research.

  • Doug Grant - Inqui Research

    Managing Director, Inqui Research

    As the founder of Inqui Research, Doug leads a group of exceptional qualitative researchers and strategists who consistently reveal deeper and richer insights into consumer behavior. The highly collaborative, discovery-driven approach he has refined over the years helps clients solve complex innovation and brand challenges.  Prior to Inqui, Doug co-founded Brandtrust and led the development of methodologies that helped change the way businesses think about how customers think.

    • Inside the Memory: Revealing What People Can’t or Won’t Say in Conventional Research

      Mon. April 30, 2018 11:55 AM to Tue. May 1, 2018 12:25 PM

      See how techniques that revolutionized police investigations are transforming market research. 

      People are complicated and meaningful insights are often hidden. In this presentation you will learn about an innovative approach to revealing what people can’t or won’t tell you in conventional research. Using real world examples of a technique called “memory reconstruction," you will see how an unconventional methodology can be used to get past conscious thought and uncover the underlying drivers of decision making.

       

       

  • John Hagel - Deloitte's Center for the Edge

    Co-Chairman, Deloitte's Center for the Edge

    John is co-chairman for Deloitte's Center for the Edge with nearly 30 years of experience as a management consultant, author, speaker, and entrepreneur. He has served as senior vice president of strategy at Atari, Inc., and is the founder of two Silicon Valley startups. Author of "The Power of Pull," "Net Gain," "Net Worth," "Out of the Box" and "The Only Sustainable Edge," John holds a B.A. from Wesleyan University, a B.Phil from Oxford University and a J.D. and MBA from Harvard University.

    • Moving from Push to Pull: How to Best Capitalize on Tech Trends

      Mon. April 30, 2018
      9:10 AM to 9:45 AM

      How can your company become a more flexible and fluid organization that is constantly learning and adapting and therefore positioned to capitalize on fast-moving trends? It requires a fundamental shift to access flows of knowledge and information that enable "scale learning" across the entire ecosystem. Learn from an expert, long-tenured business consultant and author to master an approach that not only stands to impact your bottom line in the short term, but will also create and motivate the collaborative behaviors and transparency that make change in the future happen more easily.

       

  • Jason Hauer - The Garage Group

    Co-CEO / Co-Founder, The Garage Group

    Jason is known for helping BigCo leaders, clients, and colleagues strike out of their comfort zone and hustle persistently to make progress. As an experienced entrepreneur, growth hacker, and F2000 Lean Growth Strategist, Jason teaches and empowers leaders to adopt a growth mindset, so they can stay relevant and grow. His relatable style has enabled many leaders to become more courageous as they learn to create new opportunities in the face of uncertainty. Jason is a Lean Startup Circle and Product Camp organizer.

    • Lean Growth Bootcamp: How Worldpay Innovated Its Business Model in Just 12 Weeks

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      Come hear behind-the-scenes lessons learned during the 12 weeks it took a trailblazing team to explore six disruptive trend spaces, and the real consumer needs within those spaces. With a Lean Growth Bootcamp approach, the team simultaneously built the capability and culture to repeatedly search for new business models on-demand. Condensing a typical 18-month process down to 12 challenging weeks led to breakthrough results, and boundary-pushing capability development. The team will share the intense training and real-time application approach they took, how multi-method approaches to learning were incorporated throughout, enablers and principles that led to their success, results to date, and lessons they plan to apply to future Lean Growth capability development efforts.

       

       

  • Ariel Herrlich - SKIM

    Manager, SKIM Healthcare

    Ariel is RIVA-trained moderator and market researcher, who is passionate about qualitative methodologies. She specializes in healthcare and B2B research at SKIM, using both traditional and online methodologies. Prior to joining SKIM, Ariel completed her masters in public policy with a thesis in maternity statistics. 

    • (Wo)man vs. Machine: Knowing When to Think and When to Automate

      Mon. April 30, 2018
      10:45 AM to 11:15 AM

      Client budgets and timelines are shrinking while the need for quality remains the same. That trend has spurred an increase in survey automation, but can such solutions be applied to qualitative research given its human-centric nature? If so, what are the trade-offs? Based on the results of a competition judged by Danone comparing machine analysis, human analysis and a mix of the two, this session offers practical insights for qualitative researchers wanting to learn if, how and when to automate.

  • Tim Hoskins – Quester

    President, Quester

    As president of Quester, Tim oversees development and spearheads innovation pipelines, vowing to keep Quester ahead of the marketing research industry and taking action to make it happen. In 2011, Tim joined Quester as vice president of Client Relations. He has been instrumental in the development of products that provide a new and unique approach for client side research objectives. Prior to Quester, Tim spent six years in sales at Palisade Systems where his technical expertise and people skills made him a highly effective sales-rep-turned-manager.

     

    • Millennial Invasion: Disrupting the Healthcare Space for the Next Generation

      Tue. May 1, 2018
      1:50 PM to 2:20 PM

      Millennials are said to be idealistic pioneers and social enthusiasts. These descriptions have been derived from their behaviors and perceptions on cultural, career and consumption topics, but little has been produced that helps us understand their perceptions and behaviors regarding healthcare.

      As Millennials age into the next chapter of their lives, their touchpoints with the healthcare system will increase. How will the unique characteristics of this generation impact how healthcare is approached and consumed? How will the industry need to evolve? Will alternative or telemedicine springboard to first line therapy? How can pharma create a trusting relationship? Through this innovative research initiative, the voices and language of millennials have been captured and brought to life around the current and future role that healthcare plays in their lives. 

       

       

  • Bob Hull - Dapresy

    Vice President, Dapresy

    Bob has 25 years of market research and big data analytics experience which he leverages to help his clients understand how to optimally structure and deploy data-driven insights within their organizations using Dapresy. His experience across a multitude of industries, as well with an array of strategic and tactical uses of data to impact sales, marketing, brand, product development and service, make him a valuable and trusted partner to our clients.

    • Charting the Course – The Future of MR Digitization

      Mon. April 30, 2018
      10:45 AM to 11:15 AM

      How and when are corporate researchers automating their research processes? Answers to these and other questions will be at hand as we dive into the findings of the leading MR Industry Technology Survey Report.*

      Study topics this year include:

      • Data and Insights Consumption – How technology is giving us more information to consume and act upon.
      • Digital Strategy – Do organizations have a digital strategy (or planning one)? And if so, who owns this area?
      • Automation – We’ll look at what’s happening today and delve into upcoming opportunities.

      This highly interactive session will combine a presentation of the study's top five insights with a facilitated discussion with industry leaders and the audience.

      *Since 2004, meaning ltd. has carried out this independent global study among 200+ MR leaders on key technology and innovation topics. The report delivers unparalleled insights into current and future trends, fueling the strategy and planning for all types of organizations. 

       

  • Alex Hunt – PRS IN VIVO

    CEO, PRS IN VIVO

    Alex Hunt is the Chief Executive Officer of PRS IN VIVO. Mr. Hunt joined PRS IN VIVO in October 2018 as the Chief Revenue Officer. Previously, he had served as Global President of System1 Research (formerly BrainJuicer) and Executive Director on their Board, having joined that company in 2009. Before that, Hunt served in client management and senior sales roles in both the US and the UK at Kantar Millward Brown.

     

    • Past, Present, & Future of Behavioral Sciences

      Mon. April 30, 2018
      1:25 PM to 1:55 PM

      How can market researchers leverage developing techniques to best understand consumers' true underlying attitudes and motivations? A panel of experts explores the most promising new work with a look toward what's coming next. 

       

  • Liz Huszarik – Warner Bros. Studios

    Executive Vice President, Warner Bros. Studios

    Liz is a 21-year veteran of Warner Bros. and oversees the daily operation of the 31-member WBMR&I team. She is responsible for Domestic TV and Cable Distribution, Digital Business Development & Sales Research, Insight, and Trend Research as well WB Brand Networks.

    Liz currently co-chairs the state-of-the-art Warner Bros. Media Lab. She also has hands on responsibility in key Financial and Revenue Analysis.

    She has a Bachelor's Degree from Michigan State University and teaches TV Research & Programming at California State University, Northridge.

    • TV NOW - Tuning Into Shifting Viewing Habits & What it Means for Brands & MR

      Mon. April 30, 2018
      11:55 AM to 12:25 PM

      Explore the transformation of the TV ecosystem and its impact on consumers and content players. Driven by evolving viewing behavior and consumption habits, influenced by technology, generational differences and the explosion and availability of content, TV Now provides an analysis of consumer preferences and demand. It does so in context of an ever-changing landscape, accompanied by forward-leaning implications. Included are probes into the possible maturation of Subscription Video On Demand (SVOD) services, entry of virtual Multichannel Video Program Distributors (MVPDs), and rise of social video as a preferred platform as viewing pushes far beyond traditional options.

       

       

  • Troy Janisch - U.S. Bank

    VP/Director of Social Intelligence , U.S. Bank

    Troy Janisch is a business analytics instructor for the MBA program at St Catherine’s University in St Paul, MN. He is VP/Director of Social Intelligence for U.S. Bank, where his team uses of social analytics data to provide voice of customer insights associated with banking.   Troy is a leader in social media sentiment analysis and the use of third-party review site and social media data as a source of insights and learning for business and machine learning.

    • Sponsorship & The Big Game - Scoring with Social Data

      Tue. May 1, 2018
      3:30 PM to 4:00 PM

      Predicting the impact of traditional earned media on sponsorships has been a hidden gem that most marketers wracked their brains trying to uncover. Online earned media, however, has started to show the marketing world just how impactful sponsorships and word of mouth can be.  This knowledge is crucial when brands are struggling to know whether their investment was more impactful than other sponsors of the same event. Leveraging Social Media Intelligence technology, we are going to compare the online earned media impact of sponsors for the same event, to help demonstrate the potential return on investment.

       

  • Ajay Kapoor - SharkNinja

    VP of Digital Transformation + Strategy, SharkNinja

    Ajay is the VP of Digital Transformation + Strategy, leading the transformation of SharkNinja's (Market leader in vacuum, blender, and coffee maker categories in NA) commercial capabilities into the digital age. Captured within this is overall responsibility of total SharkNinja's Digital Experience + Loyalty, Digital Marketing, omni-channel media planning, DTC and R.com eCommerce, and evolution into Big Data + IoT capabilities. 

    • IoT, Virtual Assistants & the Future of Retail

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Virtual assistants were the top-selling items during the 2017 holiday season and market penetration of connected home devices of all sorts continues to soar. How can insights be gleaned from these soon-to-be ubiquitous devices and how will they impact consumer buying habits?

       

  • Rob Key – Converseon

    CEO, Converseon

    Rob is founder and CEO of Converseon, a leading social consultancy + technology firm, that for over a decade has helped leading brands fully leverage the value of social data across the enterprise to drive business results.Forrester Research named Converseon a leader in the Enterprise Social Listening Wave of 2010, and Strong Performer in 2012/2014 with highest industry scores for research/consulting (5 out of 5 score), data processing and sentiment analysis.

    • Reaching for Singularity: How AI is Transforming Social Listening and Intelligence

      Mon. April 30, 2018
      3:15 PM to 3:30 PM

      Social and related voice-of-customer text data is perhaps the richest data resource opportunity for customer-centric brand but separating the signals from the vast noise has been a significant challenge. This session will explore how new AI-powered technologies are changing the game and unleashing the power of social intelligence across the world with insights and analytics. It will also feature details on new “democratized” data science platforms that put the power of AI-powered natural language processing technology directly into the hands of analysts.

  • Liza Kindred - Mindful Technology

    Founder, Mindful Technology

    Liza is an author, speaker, meditation teacher, and the founder of Mindful Technology. She has spent twenty years working in fashion and in technology, eventually specializing in wearable tech. The more Liza helped develop technologies to be worn on our bodies, the more she became alarmed about the lack of attention being paid to whether these devices were serving us... or the other way around. This is the genesis behind Mindful Technology, the company, and #mindfultech, the movement.

    • Mindful Technology

      Tue. May 1, 2018
      8:15 AM to 9:00 AM

      With our addictive apps, sticky widgets, and blindly engaging interactions, we’ve entered an era of distraction and fear. Novelty and disruption trump human connection — and these days, even factual truth. At the same time, there is a fast-growing movement towards mindfulness (that is, being fully engaged in the present moment) that offers us guideposts that point to how we can build for the world we want to live in –– by working with technology, not against it. 

      We're at an inflection point: will we allow technology to turn the world into a dystopian nightmare where machines replace reality, and data trumps compassion? Will enough people get fed up and permanently log off, so that even the positive effects of networks are lost altogether? Or will we align our work with our values, and use technology to design for better, more human connections? 

      Author and strategist Liza Kindred’s 20-year career in fashion and technology has explored both the challenges and benefits of (literally) weaving tech into our lives. She’ll offer a host of practical examples that illustrate an eye-opening framework of Mindful Technology design principles to guide us in how we make and use new technology. Learn how to create real insight, joy, and utility while still getting the job done. 

  • Jason Klein - ListenFirst

    Co-CEO / Co-Founder, ListenFirst

    Jason is the Co-CEO / Co-Founder of ListenFirst, a social analytics and insights company that helps the world’s most successful brands identify trends, predict sales, and drive revenue. Jason is a multi-time entrepreneur who has helped brands navigate the changing digital landscape for decades. Prior to ListenFirst, he co-founded Special Ops Media (acquired by LBi in 2008) and then served as Co-President of LBi US (later acquired by Publicis in 2012). At LBi, he was responsible for the agency’s Media, ePR and Social Media offerings.

    • Creating and Evaluating Future-forward, Data-based Content

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      How is Condé Nast's newly transformed digital content outperforming the competition? It starts with knowing what to measure and how to quantify it, which in turn enables fine-tuning and optimization.

      The results have been impressive and brands would do well to take notice as branded content is showing promising results in the advertising ecosystem.

      See how the leading media company utilizes a set of tools and partners to hone and optimize storytelling for its audiences and advertisers to build and measure impact. From identifying content white space in the marketplace to gauging the impact of these branded-content campaigns, Condé Nast and ListenFirst will provide a behind-the-scenes look at this next-gen protocol. 

      Why is this Valuable? Media companies and brand advertisers are constantly grappling with how to stay ahead of the changing media habits of consumers, where to find new sources of inventory and revenue and what new methods will engage an ever-changing pool of consumers with an infinite number of media choices. Branded content is emerging as a critical piece of the solution, if executed properly.
       

       

       

       

  • Roddy Knowles – Dynata

    Director, Product & Innovation Research, Dynata

    Roddy serves as Director, Product & Innovation Research at Dynata (formerly Research Now – SSI), where he focuses on mobile research design, analysis, and methodology. For more than 10 years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus to mobile. In 2014, he was named one of "20 Researchers You Need to Know" by Survey Magazine. Roddy holds an MA from Boston University and has an extensive academic background in the social sciences.

    • Tipping the Scales: Best Practices for Using Scale Questions in the Mobile World

      Mon. April 30, 2018
      2:05 PM to 2:35 PM

      Scale questions have long been a staple of market research. However, traditional ways of presenting scales in online research have become problematic for survey takers using mobile devices. While this problem has been well documented, solutions and best practices for presenting such questions remain unclear. This presentation adds clarity to this discussion, focusing on the results of research on research on various scale question presentations across smartphones, tablets, and computers, elucidating how the way these questions are presented impacts data, and providing clear advice on research design.

       

       

  • Dave Knox - The Brandery

    Co-Founder, The Brandery

    As a brand marketer, venture investor, and startup advisor, Dave Knox bridges the worlds of the Fortune 500 and entrepreneurship. The intersection of these two worlds is the subject of his book, Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award. Dave is the former Chief Marketing Officer for Rockfish, a widely recognized digital innovation agency that was acquired by WPP, where he also served as the Managing Director for WPP Ventures.

    • Predicting The Turn: Foresee the Future & Respond to Your Latest Competitive Challenges

      Tue. May 1, 2018
      9:45 AM to 10:30 AM

      As a brand marketer, venture investor, and startup advisor, Dave Knox provides a one-of-a-kind worldview into the changing relationship between disruptive startups and Fortune 500 companies. This is your chance to learn what Dave has taught the world’s largest companies: How to foresee the future of their industry and respond to new competitive challenges.

      Here's what a couple of Dave's clients had to say about the value of his perspectives and guidance:

      Dave Knox challenged us to think differently about everything – exposing us to new start-ups, technologies, and engagement techniques. Most importantly, he encouraged us to NOT follow our own rules but TO follow the rules of our target audience if we want to be invited to play in their sandbox. Working with him is exciting, scary, but ALWAYS delivers the right results.”

      Heather Shultz, VP Participant Marketing at Fidelity Investments

      “Dave’s talk is packed with current and relevant examples of how the game is changing between big companies and start-ups. The lessons are clear, and so too is the overarching lesson that the competitive advantages are shifting, and winners must prioritize the speed in new business models.”

      Chris Foley, SVP / Chief Marketing Officer at Pepperidge Farm

       

       

       

  • Julie Knox – Jigsaw Research

    CEO, Jigsaw Research USA

    Julie has more than 20 years of market research experience, spending most of her career on the agency side but with stints on the client side, both as an in-house researcher and as an external consultant. She has divided her time between the UK and US and in 2012, after six years with Jigsaw in the UK, she moved back to the US to start up the company’s North American operation. Julie is a true research hybrid, working equally comfortably and with equal expertise across both qualitative and quantitative approaches.

     

    • A “Whole Conscious” Approach for Better Brand and Advertising Evaluation

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      In the old world view, it was assumed that humans and their decisions are essentially rational, and that a change in attitudes would drive behaviour in the desired direction. Advertising and communications were based on this traditional ‘persuasion model’. Advertising research was similarly rational, focused on determining what was communicated by an ad (at least what people could remember being communicated) as well as some form of persuasion measure.

      However, in the new world view, we know that very little thinking is purely rational – and acceptance is now dawning in marketing and research circles that successful advertising needs to speak to the unconscious mind. The Institute of Practitioners in Advertising in their seminal paper concluded that emotion is what makes a lasting impression on the unconscious mind - and is better at building brands, and profitability. If emotional engagement is so important to effective advertising, then research needs to engage on this level too. 

      We decided to road test some of the new techniques that have been developed to measure these subconscious responses and what we learnt has changed the way we approach brand and advertising research. In our paper we will share our learnings, along with 2-3 client case studies to show how we have implemented a new integrated approach, demonstrating how it can help make advertising more effective. 

  • Steve Koenig - Consumer Technology Association

    Senior Director of Market Research, Consumer Technology Association

    Steve is senior director of market research at the Consumer Technology Association (CTA)™ the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation.

    He oversees all primary research activities; examining technology trends and their impact on consumer attitudes and behavior. He also contributes to CTA’s U.S. and global technology forecasts. He is a frequent conference speaker and contributing editor to many industry publications.

    • The Future of Consumer Tech = The Future of Consumer Behavior

      Mon. April 30, 2018
      8:35 AM to 9:10 AM

      Steve has his fingers on the pulse of consumer technology innovation – afterall, it's his job. As head researcher at the Consumer Technology Association, which each year hosts the world renowned CES, Steve is awash in industry statistics and is among the first to witness demonstrations of and reactions to the latest, most innovative products yet to hit store shelves. 

      Steve will share the tech trends to watch from CES 2018, including AI and 5G, as well as native interfaces, smart cities, and digital therapeutics. As a market researcher himself, he will share his perspectives on which products and overarching trends stand to have the most impact on insights generation.

       

  • Kathryn Korostoff

    President, Research Rockstar LLC

    Kathryn is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so  that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events.

    • What’s New & What’s Ahead for AI & Machine Learning?

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      We'll hear from three experts in the space about the latest work being done to empower insights generation via Artificial Intelligence and Machine Learning. These technologies are poised to turn market research upside down - are you prepared for what will happen next? Be part of the discussion.

       

  • Christian Kurz

    Senior Vice President of Global Consumer Insights, Viacom

    Christian is Senior Vice President of Global Consumer Insights for Viacom. He is responsible for oversight of corporate and consumer research and insights for Viacom globally, with a focus on exploring new technologies and consumer behaviors. In addition he leads all insights projects for Viacom International Media Networks (VIMN) including thought leadership and consumer behavior studies as well as product, content and brand driven research projects across the international portfolio of Nickelodeon, MTV, Comedy Central, Paramount Channel, Spike and BET.

    • How Technology is Changing the Insights Function

      Mon. April 30, 2018
      9:45 AM to 10:15 AM

      Go beyond the buzzwords to see what new techniques and technologies are passing the test at corporate research departments of various size and scale. Pointed moderation and audience interaction will center the conversation for optimal interest and impact.  

       

  • David Lau - Mindbody

    Head of Research , Mindbody

    David is a New York City native. After receiving a dual BA in Economics and BA in Asian Studies from Cornell University, he worked on Wall Street for a couple of years before returning to graduate school to receive his MBA from the University at Buffalo. After heading up the marketing research department at Harris Corp, he moved cross country to join Los Angeles based BizRate.com, the second most well-funded SoCal VC startup at the time.

    • A Course Correction for Conjoint Analysis: An Exploration on the Inclusion of Mobile Audiences

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Mobile research has come a long way but there remains a question about whether conjoint or discrete choice exercises can render effectively on a smaller screen to capture insights in pricing research. Traditionally, desktop-only audiences have been used in choice research due to platform and screen size limitation. But what’s the impact on pricing outputs and decisions for brands?

      A team of industry veterans involved in the GRBN’s Participant Engagement Initiative have partnered with a b2b software company, Mindbody, to explore the topic. Highlights will focus on the impact of excluding mobile respondents and whether it results in more conservative pricing recommendations. References to design and insight concessions (if any) and the participant experience will be shared along with findings from research.

  • Joshua Limp - Storck US

    Associate Insights Manager, Storck US

    Josh is responsible for representing the voice of the consumer and driving the insights agenda for a number of Storck’s leading confectionary brands, including Werther’s Original caramels and Mamba fruit chews. He has developed Storck’s brand health tracking program and has focused on bridging the communication gap between marketing research data and customer-ready insights utilizing his background in market research, category management, and sales.

    • Client Perspectives: When & How to Deploy DIY Solutions

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      Solutions provided by the likes of Qualtrics, ZappiStore, Survey Monkey and others can prove enormously helpful for resource-strapped corporate research departments. How and when are these tools best leveraged? Hear from those who utilize them on a regular basis and join in the moderated discussion.

       

  • David Lo - Scorpio Partnership

    Associate Partner, Scorpio Partnership

    David leads the development of the Scorpio business in the United States and is responsible for US client insight. He is actively involved in research programs that connect client experience to wealth management key performance indicators. David has 15 years of market research experience and joined Scorpio from J.D. Power and Associates where he was responsible for the financial services practice. David completed a degree in business at Central Michigan University and received a MBA from Oakland University.  
     

    • Linking Client Experience and Financial Performance

      Tue. May 1, 2018
      2:25 PM to 2:55 PM

      Traditional tracking studies typically seek to assess satisfaction with various components of the client experience. While many of these studies are sound methodologically and provide robust feedback, often times there is no real relationship with a firm’s actual financial performance. In many cases, companies spend hundreds of thousands of dollars running tracking programs that show incremental improvement year over year, but there is uncertainty around the actual effect improving the client experience has on the bottom line. Scorpio Partnership has collaborated with McLagan and the Aon Hewitt organization to formally link client experience data with actual financial performance data to provide the strongest case for focusing on the client experience, and more importantly, actionable and quantifiable diagnostics that directly impact financials.   
       

       

  • Scott Luck - LRW

    SVP, General Manager of Tracking & Innovation, LRW

    Scott is a Senior Vice President and General Manager of LRW’s largest business unit that specializes in tracking with an emphasis on innovation. In his 20+ years of research experience on both client and supplier side, he has developed collaborative relationships with many top global brands, including Disney, Nike, eBay, Marriott, and Red Bull. A pioneer in integrating multiple data streams into tracking research, Scott received an          MBA from Vanderbilt University.

    • Charting the Course – The Future of MR Digitization

      Mon. April 30, 2018
      10:45 AM to 11:15 AM

      How and when are corporate researchers automating their research processes? Answers to these and other questions will be at hand as we dive into the findings of the leading MR Industry Technology Survey Report.*

      Study topics this year include:

      • Data and Insights Consumption – How technology is giving us more information to consume and act upon.
      • Digital Strategy – Do organizations have a digital strategy (or planning one)? And if so, who owns this area?
      • Automation – We’ll look at what’s happening today and delve into upcoming opportunities.

      This highly interactive session will combine a presentation of the study's top five insights with a facilitated discussion with industry leaders and the audience.

      *Since 2004, meaning ltd. has carried out this independent global study among 200+ MR leaders on key technology and innovation topics. The report delivers unparalleled insights into current and future trends, fueling the strategy and planning for all types of organizations. 

       

  • Natalia Lumpkin - Mars Petcare Europe

    Director, Consumer & Market Insights, Mars Petcare Europe

    Born and raised in Poland, Natalia started her career at Procter & Gamble before joining Mars Petcare US, where she led consumer understanding and insights innovation across key segments of the Petcare portfolio. Natalia is driven to challenge the status quo by pushing for truly breakthrough innovation, leveraging cutting-edge research technologies, and investing in big data analytics to inform business and consumer strategy development at Mars.

    • How Technology is Changing the Insights Function

      Mon. April 30, 2018
      9:45 AM to 10:15 AM

      Go beyond the buzzwords to see what new techniques and technologies are passing the test at corporate research departments of various size and scale. Pointed moderation and audience interaction will center the conversation for optimal interest and impact.  

       

  • Raj Manocha – Methodify

    Executive Vice President, Methodify / Delvinia

    As President, Raj has played a pivotal role in developing Methodify, Delvinia’s research automation platform and has led the international expansion of the company’s data collection services. He is also responsible for the sales and commercialization efforts across Delvinia’s business units, all of which are focused on innovative data collection.

    Raj is chair to the board of the international chapter of the Insights Association. He is also on the advisory board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University where he aims to use his leadership and knowledge to develop the next generation of business and marketing leaders.

    • The Future of Experiential Marketing Measurement

      Tue. May 1, 2018
      1:50 PM to 2:20 PM

      Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But as the marketer behind that campaign, how do you measure its effectiveness? In this session, Delvinia will share how the company worked with Labatt Breweries to create an innovative mobile geo-fencing solution to engage event attendees in real time, providing Labatt with insights into the effectiveness of the campaign and its impact on brand equity and relevance. Moving forward, Labatt can now use this data to benchmark future experiential marketing initiatives and measure longitudinal purchase habits.

       

  • Jason Martuscello

    Business Strategist, BEESY

    Jason is a business strategist at BEESY, an insights-based professional services agency, purpose-built to leverage deep applied behavioral science expertise from academia, and best-in-industry marketing insight to deliver greater commercial impact. Previously he was president of Prospection Sciences, a research and strategy firm. Jason earned an MSc in the health sciences and an MBA from the University of Florida. For more than four years he has been solving global brand challenges at Catalyst Behavioral Sciences. 

    • The Power of Anticipation and its Influence in Consumer Behavior

      Tue. May 1, 2018
      3:00 PM to 3:30 PM

      The new findings in cognitive sciences, especially anticipation, are changing the rules for how brands connect with customers, innovate products, and design experiences. Anticipation offers a completely new lens for branding, marketing, and market research. It is also transforming the methodological tools we use to measure decision-making and change behavior. Learn how you can utilize the power of anticipation to pull customers into the future.

       

  • Kumar Mehta - Bridges Insight

    Founder & Principal, Bridges Insight

    Dr. Kumar Mehta is an expert in innovation science and the author of the Amazon bestseller, The Innovation Biome.  Kumar is the founder of Bridges Insight, a think tank focused on innovation. He also serves as a Senior Research Fellow at the Center for the Digital Future at the University of Southern California.

    • Discover The Innovation Biome: A Sustained Environment Where Innovation Thrives

      Mon. April 30, 2018
      4:50 PM to 5:35 PM

      Learn to create the innovation biome, an environment where teams can consistently create high-value products and offerings that enhance societal value and, in doing so, generate vast profits and shareholder value. This presentation will help managers understand the foundational elements that drive innovation and teach them how to implement a framework so innovation becomes institutionalized within their organization.

       

  • Michelle Mere - Salesforce

    Director of Product Insights, Salesforce

    Michelle joined Salesforce in 2004 and has held a variety of roles in her tenure, including Sales, Customer Success Management, and Business Process Management. Now, as the Director of Product Insights at Salesforce based in San Francisco, her focus is taking multiple sources of customer feedback to produce actionable insights that drive product priorities. These insights are based on engaging customers through advisory boards, the IdeaExchange, and our own employees. The goal is to infuse the voice of the customer into our product roadmap.

    • Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

      Fri. June 1, 2018
      7:40 AM to 8:10 AM

      Insights-driven businesses will make $1.2 Trillion in revenue a year by 2020. Why should you care? Because these insight-driven businesses are coming after your customers and your top line. Is your organization equipped to win and capture this growth?

      The secret to success is putting the power of customer insights to work. Jacob Ayoub will highlight the seven decisions Salesforce made to transform into a customer-obsessed culture. A culture that puts the customer at the center of all decisions – from the next breakthrough innovation to the corporate narrative shared on the Dreamforce stage. A culture that acts on 98% of research studies.

      What do the execs in your corner office need to know about your customers? How do you listen to your customers in a way that drives meaningful action and measurable results? What setbacks can you anticipate along the way? In this session, you'll get insights to these questions and more.

       

  • Pamela Meyer - Calibrate

    CEO, Calibrate

    Pamela thinks we’re facing a pandemic of deception, and she’s arming people with tools that can help take back the truth. 

    Author of the bestselling book Liespotting, and considered the nation's best known expert on deception, her TED talk, "How to Spot a Liar," has garnered 17 million views and is one of the 15 most popular TED talks of all time.

    • How to Spot Lies and Get to the Truth in a Time of Distrust

      Tue. May 1, 2018
      9:00 AM to 9:45 AM

      Which personality types lie? How is deception expressed in email … on the phone … in person?  How can deception be detected through body language, statement analysis, interviewing techniques, and interrogation? How can negotiators gain the upper hand and close deals by mastering deception detection techniques?

      In this fascinating presentaion, Pamela Meyer unveils the science of lie detection and interrogation used by government officials, border control agents, police interrogators and social scientists. Discover what's hiding in plain sight in every business meeting, job interview and negotiation. Learn to wield deception detection tools and build a path toward trust. Gain a new appreciation for integrity, maturity, and the importance of having difficult conversations during difficult times.

       

  • Bao Nguyen - MillerCoors

    Consumer Insights Manager, MillerCoors

    Bao has always been so fascinated with how things work. Why does one solution make sense but not another? Could logic be bypassed and another pathway found?

    • Miller Coors' HX Team Goes Abstract to Examine Cultural Shifts

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      The human age is here. We have graduated to a new business age that demands great empathy with our consumers, a deep understanding of culture and a vigilant eye on the future. At Miller Coors, we created a Human Experience (HX) team tasked with deriving actionable human insights at the intersection of consumers, culture, and commerce. Traditional market research methods and approaches are often too limiting for this type of research, and we had to find a way to learn and to explore that focuses on more abstract human experiences and cultural shifts and moves away from business-specific research.  We will share, along with our partner Waterson Garner, how we approached research to understand the cultural phenomenon that is the Rural and Urban Bifurcation, making sense of the what makes Rural and Urban Americans similar and different, and how that difference plays a role in identity formation.

  • Lauren Palmer - IBM

    Advisor, Market Research & Analytics, IBM

    Lauren leads concept and ad testing for IBM for video, print, and digital. Prior to this role, she managed product-focused market research for IBM business units and was program manager for a global client experience tracking program covering all lines of business. 

    • Client Perspectives: When & How to Deploy DIY Solutions

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      Solutions provided by the likes of Qualtrics, ZappiStore, Survey Monkey and others can prove enormously helpful for resource-strapped corporate research departments. How and when are these tools best leveraged? Hear from those who utilize them on a regular basis and join in the moderated discussion.

       

  • Terah Putman - Kellogg's

    Sr. Manager I&P Cheez-It and OTG , Kellogg's

    Terah Putman (Farness) returned to the Kellogg company client side as Sr. Manager for Cheez-It and On The Go after spending 10 years as an independent qualitative consultant with her company Pearl MRC. As a moderator and consultant, Terah was an active member of the Qualitative Researchers Association (QRCA) and the Detroit/MI QRCA chapter chairperson. Her clients included a range of pharmaceutical, healthcare, appliance, education, food, beverage, automotive, and retail companies.

    • Client Perspectives: When & How to Deploy DIY Solutions

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      Solutions provided by the likes of Qualtrics, ZappiStore, Survey Monkey and others can prove enormously helpful for resource-strapped corporate research departments. How and when are these tools best leveraged? Hear from those who utilize them on a regular basis and join in the moderated discussion.

       

  • Mandy Rassi - 84.51

    Vice President of Analytics, Primary Research, 84.51

    Mandy is Vice President of Analytics, Primary Research at 84.51, a Data + Science + Customer Experience company, owned by the Kroger Co. Prior to joining 84.51, Mandy spent 14 years at Procter & Gamble in various roles across Consumer & Market Knowledge. She graduated from Miami University with a degree in Psychology.

    • Human Understanding in the Age of Analytics

      Mon. April 30, 2018
      2:05 PM to 2:35 PM

      Big data, machine learning, and AI are widely expected to unlock insights that are beyond our ability to even comprehend today. This has many of us wondering what the future holds for today’s researchers and social scientists. Will we find ourselves relegated to polishing tomorrow’s robots? Or, can we use these powerful technology-enabled tools to accelerate our learning while continuing to leverage our “human-ness” to make sense of the world around us, to connect deeply with our customers, and to tell their stories to the brands and companies who want to serve them? If we can, what changes will this require in our skill sets and approach to work? The journey from here to there certainly won’t be an easy one, but if we take it on, we may understand the world, and ourselves, more deeply than we ever have before.

       

       

  • Alexia Raven – Warner Bros. Television

    Vice President, Media Research & Insights, Warner Bros. Television

    Alexia leads Consumer Insights and FanLab within Warner Bros., Global Insights & Analytics, which provides insights important to the development of content, products, services, marketing and distribution strategies. Insights into the “hearts, minds, and motives” of fans and consumers through both qualitative and quantitative research methodologies is critical to help inform business decisions.

    • Understanding Gen Z – The Intersection of Development, Behavior & Culture

      Tue. May 1, 2018
      1:50 PM to 2:20 PM

      Get a 360˚ understanding of GenZ (ages 2-21) and how their behavior and development intersect with culture.

      This presentation builds a nuanced picture of who GenZ kids are today by exploring four key segments of the demographic and allows us to reframe how we develop, message and distribute content & IP to them.

      Understanding GenZ, their motivations, behavior and how culture is impacting them, gives us the ability to sharpen our intuition on how we, as storytellers and marketers, can best connect with them. 

       

  • Benjamin Rietti - E-Tabs

    CEO, E-Tabs

    Benjamin is the CEO of E-Tabs, a technology company providing report automation software, dynamic business dashboards and other innovative solutions to the Market Research industry. With over two decades of industry experience, Benjamin is a talented entrepreneur who recognizes the integral role technology plays in Market Research. He is a regular presenter at industry events and conferences around the globe.

    • Disruptive Dashboards - The NEXT Generation Visualization Platform for Market Research

      Mon. April 30, 2018
      3:15 PM to 3:30 PM

      After a number of years of research, consultation and development, and drawing on many years of insight reporting experience, E-Tabs have developed a full-featured dashboard design platform specifically tailored to the needs of market researchers. This presentation will feature the first ever public demonstration of this innovative technology, E-Tabs Iris.

      Iris will significantly increase the quality and efficiency of research by offering native and intuitive market research data input, handling and display. A relentless focus on ease-of-use and simplicity in an agnostic platform, ensures dashboard design and deployment can be achieved by any researcher. The tool will forgo the need for technical specialists or complex data manipulation, guaranteeing the delivery of quality insights with minimum production time and effort.

       

  • Alyssa Rodrigo - Labatt Breweries of Canada

    Director of Insights, Labatt Breweries of Canada, a proud member of ABInbev

    Alyssa Rodrigo leads the Insights function at Labatt Breweries of Canada, Canada’s leading brewer. As Director of Insights, Alyssa works to drive long term growth strategies leveraging her team’s knowledge of the consumer, the competition, the industry and the macro trends impacting the business.

    • The Future of Experiential Marketing Measurement

      Tue. May 1, 2018
      1:50 PM to 2:20 PM

      Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But as the marketer behind that campaign, how do you measure its effectiveness? In this session, Delvinia will share how the company worked with Labatt Breweries to create an innovative mobile geo-fencing solution to engage event attendees in real time, providing Labatt with insights into the effectiveness of the campaign and its impact on brand equity and relevance. Moving forward, Labatt can now use this data to benchmark future experiential marketing initiatives and measure longitudinal purchase habits.

       

  • Donna Sabino - Condé Nast

    VP, Ad Sales and Custom Research, Condé Nast

    Donna leads the Ad Sales and Custom Research functions at Condé Nast developing innovative methodologies to garner actionable insights that help grow revenue.  Prior to Condé Nast Donna was VP, Ad Sales Research for Turner’s Entertainment Brands, working with a wide variety of clients across categories including CPG, Insurance, Tech, Beauty, Travel, Automotive, Entertainment and Spirits.  During her time at Turner she developed new strategies to demonstrate the collective and component value of cross-platform advertising and initiated new processes to evaluate next -gen advertising including branded content and integrations.

    Before Turner she spent six years as Senior Vice President at Ipsos, having founded and led their youth specialization focusing on Millennials, Gen Z and other emerging audiences.  Prior to Ipsos, Donna spent a decade at Viacom, MTV Networks where she worked with advertisers on data-based strategies to engage and motivate next-gen audiences and drive cross-platform revenue.  Donna is an elected member of the Market Research Council and frequent speaker and consultant on issues related to Millennials and other emerging media audiences (i.e., Winning Affluent Millennials).  She is a Phi Beta Kappa, Summa Cum Laude graduate of Fordham University and has an en-route Master’s degree in Social-Personality Psychology from The City University of New York.

    • Creating and Evaluating Future-forward, Data-based Content

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      How is Condé Nast's newly transformed digital content outperforming the competition? It starts with knowing what to measure and how to quantify it, which in turn enables fine-tuning and optimization.

      The results have been impressive and brands would do well to take notice as branded content is showing promising results in the advertising ecosystem.

      See how the leading media company utilizes a set of tools and partners to hone and optimize storytelling for its audiences and advertisers to build and measure impact. From identifying content white space in the marketplace to gauging the impact of these branded-content campaigns, Condé Nast and ListenFirst will provide a behind-the-scenes look at this next-gen protocol. 

      Why is this Valuable? Media companies and brand advertisers are constantly grappling with how to stay ahead of the changing media habits of consumers, where to find new sources of inventory and revenue and what new methods will engage an ever-changing pool of consumers with an infinite number of media choices. Branded content is emerging as a critical piece of the solution, if executed properly.
       

       

       

       

  • Kate Schardt - PepsiCo

    Director, Global Insights, PepsiCo

    Kate leads the Digitization Center of Excellence within the Global Insights capability team. She joined PepsiCo ~5 years ago and has previously worked in the Global Snacks division leading innovation insights. Before joining PepsiCo, she worked as a Client Consultant at The Nielsen Company in the BASES division where she helped her global CPG clients optimize and validate brand restages and innovation pipeline development.

    • Client Perspectives: When & How to Deploy DIY Solutions

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      Solutions provided by the likes of Qualtrics, ZappiStore, Survey Monkey and others can prove enormously helpful for resource-strapped corporate research departments. How and when are these tools best leveraged? Hear from those who utilize them on a regular basis and join in the moderated discussion.

       

  • Niels Schillewaert - InSites Consulting

    Managing Partner USA and co-founder , InSites Consulting

    Niels Schillewaert is Professor of Marketing at the Vlerick Management School and managing partner of InSites Consulting. At InSites Consulting he manages client as well as innovation projects as a member of InSites Consulting’s ForwaRD Lab. Niels also heads InSites Consulting’s US operations out of the New York office. Niels is an ISBM Research Fellow at PennState University (U.S.A.), was awarded for his research several times, is a frequent speaker at international conferences and a Council member of Esomar (www.esomar.org). 

    • Chatbots: Next-Gen AI Enables Agile Qual for Heineken

      Mon. April 30, 2018
      2:40 PM to 3:10 PM

      Often overlooked in the drive toward “automation”, “digitization” and “agile decision making” is online qualitative research.

      While research communities are an established method, they are still evolving. New experiments with human chat and chatbots indicate great opportunity for the technology. 

      Human-led chat still needs to overcome operational data hurdles, but generates more tangible results (especially for ethnographic tasks) and the engagement with moderators is positive.

      Chatbots are fun and considered trustworthy by participants. They lead to the same conclusions and provide great opportunity for fusing qualitative and quantitative techniques into one and the same interaction. Bots also lead to substantial gains in time and agility.

      It is natural to fear the unknown, but the best way to predict the future is to invent it.

  • Terrae Schroeder – Kellogg's

    Director, NA Shopper & Wholesome Snacks, Kellogg's

    An experienced, top-performing brand strategist with a passion for winning through the activation of market and consumer insights, Terrae specializes in brand building and behavioral sciences. Her wide range of responsibilities at Kellogg’s include brand and innovation insights for wholesome snacks brands, portfolio strategy and analytics, and total snacks shopper strategy and activation. Terrae was formerly with Procter & Gamble for a decade prior to joining the Kellogg Company in 2013.

    • Welcome

      Mon. April 30, 2018
      8:30 AM to 8:35 AM

       

       

    • Past, Present, & Future of Behavioral Sciences

      Mon. April 30, 2018
      1:25 PM to 1:55 PM

      How can market researchers leverage developing techniques to best understand consumers' true underlying attitudes and motivations? A panel of experts explores the most promising new work with a look toward what's coming next. 

       

  • Thatcher Schulte - Conagra Brands

    Sociologist & Senior Director of Strategic Insights , Conagra Brands

    Thatcher is a Sociologist and Senior Director of Strategic Insights at Conagra Brands, an $8 Billion, CPG Food Manufacturer. He started secretly studying people at a very young age and somehow turned that into a job and career. He has no degree in Sociology, because that would be expensive and as a Millennial he is still crippled with student loans and unending credit card debt. 

    • Foresight – How to Look Back to Move Forward

      Mon. April 30, 2018
      10:45 AM to 11:15 AM

      Born after the second world war, Baby Boomers would grow up to become the economic engine of the modern world. They would change the culture of sex, drugs and rock & roll. Yet as their influence declines, they remain critical to study. Not simply because of their large size and spending power, but also because they came of age during significant sociological and technological change. Today, as a new generation of consumers emerges during a time of ubiquitous technologies, we can make links and draw parallels. It’s through this broad cultural history that we can identify significant cultural milestones that may foretell the future of our culture. And perhaps more constructively help us to determine what we should bring forward from a generation that gave us so much, while understanding what we can leave behind.    

       

  • Jonathan Schwedel - Verizon

    Analytics Manager, Verizon Consumer & Marketplace Insights

    Jonathan leads analytics strategy for Verizon’s Consumer & Marketplace Insights group. He is responsible for consumer segmentation analytics, social listening and other voice of customer efforts, and integrating rigorous analytics and data quality assurance into Verizon’s consumer market research efforts. His background is as an experienced manager of comprehensive text analytics taxonomies.

    • Navigating Consumer Data

      Mon. April 30, 2018
      2:05 PM to 2:35 PM

      Modern marketing technology presents challenges and opportunities for insights professionals. There are basic logistical challenges, such as preserving questionnaire space by procuring data elsewhere. There are more advanced technical and analytical challenges, like combining third party data sets with internal customer data to provide for deeper insights, or with other third party data sets. E.g., how many people in my quarterly brand tracker actually were served and/or clicked through on one of our digital advertising banner ads? This presentation centers on Verizon’s use case and challenges in doing these sorts of analyses, speaking to experiences and best practices for what has and hasn’t worked, and covering lessons learned in trying to manage the third party data landscape.

       

       

       

  • Sarah Snudden - Keurig Green Mountain

    Consumer Insights , Keurig Green Mountain

    Sarah was always the curious kid, and all those ‘why’ questions have served her well in her career in insights. While she has worked on a wide portfolio of product innovation, she’s even more passionate about innovating insights as a field.

    • Evolution and Revolution in Brand Health Tracking

      Tue. May 1, 2018
      3:00 PM to 3:30 PM

       

       

       

       

  • Margie Strickland

    VP, Social Intelligence Analytics, Ipsos

    Margie is a marketing scientist and expert in insights analytics with more than 20 years experience in the market research industry. She is currently VP, Social Intelligence Analytics at Ipsos. Previously she was the Director of Analytics at Synthesio, where she led the insights team in the execution of best practices, leveraging social media conversations to inform and answer clients' key business questions.

    • Sponsorship & The Big Game - Scoring with Social Data

      Tue. May 1, 2018
      3:30 PM to 4:00 PM

      Predicting the impact of traditional earned media on sponsorships has been a hidden gem that most marketers wracked their brains trying to uncover. Online earned media, however, has started to show the marketing world just how impactful sponsorships and word of mouth can be.  This knowledge is crucial when brands are struggling to know whether their investment was more impactful than other sponsors of the same event. Leveraging Social Media Intelligence technology, we are going to compare the online earned media impact of sponsors for the same event, to help demonstrate the potential return on investment.

       

  • Christian Super – Engine

    Vice President, Technology Solutions, Engine

    Christian is a visionary market research technology executive with a proven record of innovation, product management, and technology leadership for global marketing research companies. He has extensive experience in managing clients, budgets, vendors, relationships, and software products to derive maximum value from technology.

    • Charting the Course – The Future of MR Digitization

      Mon. April 30, 2018
      10:45 AM to 11:15 AM

      How and when are corporate researchers automating their research processes? Answers to these and other questions will be at hand as we dive into the findings of the leading MR Industry Technology Survey Report.*

      Study topics this year include:

      • Data and Insights Consumption – How technology is giving us more information to consume and act upon.
      • Digital Strategy – Do organizations have a digital strategy (or planning one)? And if so, who owns this area?
      • Automation – We’ll look at what’s happening today and delve into upcoming opportunities.

      This highly interactive session will combine a presentation of the study's top five insights with a facilitated discussion with industry leaders and the audience.

      *Since 2004, meaning ltd. has carried out this independent global study among 200+ MR leaders on key technology and innovation topics. The report delivers unparalleled insights into current and future trends, fueling the strategy and planning for all types of organizations. 

       

  • Jessica Tarlov - Bustle Digital Group

    Senior Director of Research, Bustle Digital Group

    Jessica Tarlov is the Senior Director of Research at Bustle Digital Group, where she leads the Bustle Trends Group. Prior to joining Bustle, Tarlov was a senior strategist with Schoen Consulting and worked as a democratic pollster. Her book, co-authored with Doug Schoen, America in the Age of Trump, was released in July of this year. Tarlov holds a PhD. from the London School of Economics and is a Fox News Contributor. 

    • How Technology is Changing the Insights Function

      Mon. April 30, 2018
      9:45 AM to 10:15 AM

      Go beyond the buzzwords to see what new techniques and technologies are passing the test at corporate research departments of various size and scale. Pointed moderation and audience interaction will center the conversation for optimal interest and impact.  

       

  • Ann Thompson - The Garage Group

    Co-CEO / Co-Founder, The Garage Group

    Ann is a strategy powerhouse and visionary leader known for exponentially improving any idea that comes her way. In her 20+ years of relentlessly pursuing growth for her clients, Ann has transformed hundreds of individuals, teams, and companies across all verticals, from P&G to Nike and American Express. Ann is an expert in innovation, research, and growth strategy, and is passionate about people. Her ability to quickly see the big picture, define the problem, and create practical next steps empowers clients to create and achieve their vision.

    • Lean Growth Bootcamp: How Worldpay Innovated Its Business Model in Just 12 Weeks

      Mon. April 30, 2018
      11:20 AM to 11:50 AM

      Come hear behind-the-scenes lessons learned during the 12 weeks it took a trailblazing team to explore six disruptive trend spaces, and the real consumer needs within those spaces. With a Lean Growth Bootcamp approach, the team simultaneously built the capability and culture to repeatedly search for new business models on-demand. Condensing a typical 18-month process down to 12 challenging weeks led to breakthrough results, and boundary-pushing capability development. The team will share the intense training and real-time application approach they took, how multi-method approaches to learning were incorporated throughout, enablers and principles that led to their success, results to date, and lessons they plan to apply to future Lean Growth capability development efforts.

       

       

  • Jonathan Tice – FocusVision

    Senior Vice President, North American Sales, FocusVision

    Jonathan has 15 years of experience in online market research—and a background that includes executive leadership roles in sales, marketing, operations and product management. An active contributor to several industry organizations, Jonathan has been involved in several research-on-research initiatives. He has served as New England chapter president of the Market Research Association (MRA) and was a national online subject matter expert for the organization. Prior to joining FocusVision, Jonathan held positions at Decipher, Lycos, Authentic Response and TechTarget.

    • Tipping the Scales: Best Practices for Using Scale Questions in the Mobile World

      Mon. April 30, 2018
      2:05 PM to 2:35 PM

      Scale questions have long been a staple of market research. However, traditional ways of presenting scales in online research have become problematic for survey takers using mobile devices. While this problem has been well documented, solutions and best practices for presenting such questions remain unclear. This presentation adds clarity to this discussion, focusing on the results of research on research on various scale question presentations across smartphones, tablets, and computers, elucidating how the way these questions are presented impacts data, and providing clear advice on research design.

       

       

  • Tom Vannozzi – Jigsaw Research

    Head of Quantitative, Jigsaw Research

    Tom has a passion for advanced quantitative techniques and his experience spans a wide range of sectors and issues. His particular areas of interest include big data, behavioral economics, choice modeling, and measuring emotion. After completing a Masters degree in Society and Space, Tom has spent the past 18 years working for market research agencies including TNS and The Leading Edge. He has also worked on the client side for Australia’s largest bank, Westpac.

    • A “Whole Conscious” Approach for Better Brand and Advertising Evaluation

      Tue. May 1, 2018
      11:45 AM to 12:15 PM

      In the old world view, it was assumed that humans and their decisions are essentially rational, and that a change in attitudes would drive behaviour in the desired direction. Advertising and communications were based on this traditional ‘persuasion model’. Advertising research was similarly rational, focused on determining what was communicated by an ad (at least what people could remember being communicated) as well as some form of persuasion measure.

      However, in the new world view, we know that very little thinking is purely rational – and acceptance is now dawning in marketing and research circles that successful advertising needs to speak to the unconscious mind. The Institute of Practitioners in Advertising in their seminal paper concluded that emotion is what makes a lasting impression on the unconscious mind - and is better at building brands, and profitability. If emotional engagement is so important to effective advertising, then research needs to engage on this level too. 

      We decided to road test some of the new techniques that have been developed to measure these subconscious responses and what we learnt has changed the way we approach brand and advertising research. In our paper we will share our learnings, along with 2-3 client case studies to show how we have implemented a new integrated approach, demonstrating how it can help make advertising more effective. 

  • Sima Vasa – Paradigm Sample / Oberon Securities

    Co-Founder / Senior Advisor , Paradigm Sample / Oberon Securities

    Sima is a multi-faceted business leader in the market research and analytics space. She is the co-founder of Paradigm Sample and Senior Advisor at Oberon Securities, a middle market investment banking firm. Sima brings unique perspectives informed by her experience of being a founder/entrepreneur, experienced corporate executive and executive leader on the supplier side of the marketing research industry.

    • Charting the Course – The Future of MR Digitization

      Mon. April 30, 2018
      10:45 AM to 11:15 AM

      How and when are corporate researchers automating their research processes? Answers to these and other questions will be at hand as we dive into the findings of the leading MR Industry Technology Survey Report.*

      Study topics this year include:

      • Data and Insights Consumption – How technology is giving us more information to consume and act upon.
      • Digital Strategy – Do organizations have a digital strategy (or planning one)? And if so, who owns this area?
      • Automation – We’ll look at what’s happening today and delve into upcoming opportunities.

      This highly interactive session will combine a presentation of the study's top five insights with a facilitated discussion with industry leaders and the audience.

      *Since 2004, meaning ltd. has carried out this independent global study among 200+ MR leaders on key technology and innovation topics. The report delivers unparalleled insights into current and future trends, fueling the strategy and planning for all types of organizations. 

       

  • Michael Wiesenfeld - Opinion Shoppers

    Managing Director, Opinion Shoppers

    Originally from Paris, Michael moved to New York City in 2001 to open EFG Worldwide, dedicated to collecting Qualitative & Quantitative insights across the globe.

    • Disrupting CX Through Payment Terminals

      Mon. April 30, 2018
      3:15 PM to 3:30 PM

      Opinion Shoppers' disruptive solution keeps track of your customers happiness level in real-time and prevents poor online reviews with instantly actionable feedback at the point of sale through payment terminals and smartphones.

       

       

  • Lisa Wilding-Brown – Innovate

    Global Operations, Innovate

    Lisa has been in the industry since the inception of Online Research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm’s DIY platform scheduled to debut in 2017.

    • A Course Correction for Conjoint Analysis: An Exploration on the Inclusion of Mobile Audiences

      Tue. May 1, 2018
      12:20 PM to 12:50 PM

      Mobile research has come a long way but there remains a question about whether conjoint or discrete choice exercises can render effectively on a smaller screen to capture insights in pricing research. Traditionally, desktop-only audiences have been used in choice research due to platform and screen size limitation. But what’s the impact on pricing outputs and decisions for brands?

      A team of industry veterans involved in the GRBN’s Participant Engagement Initiative have partnered with a b2b software company, Mindbody, to explore the topic. Highlights will focus on the impact of excluding mobile respondents and whether it results in more conservative pricing recommendations. References to design and insight concessions (if any) and the participant experience will be shared along with findings from research.

  • Pranav Yadav – Neuro-Insight

    CEO, Neuro-Insight

    Named recently by Forbes as one of the Top 30 Under 30 in Marketing, Pranav is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav is an ARF Great Mind Award winner.

    • Past, Present, & Future of Behavioral Sciences

      Mon. April 30, 2018
      1:25 PM to 1:55 PM

      How can market researchers leverage developing techniques to best understand consumers' true underlying attitudes and motivations? A panel of experts explores the most promising new work with a look toward what's coming next. 

       

  • Kristi Zuhlke – KnowledgeHound

    CEO & Co-Founder, KnowledgeHound

    An entrepreneur at heart, Kristi started her first business while in college. After graduation, she joined Procter & Gamble where she worked on billion dollar brands such as Gillette and Always. There, she focused on brand building with the consumer as the center of all decisions. In 2011, Kristi returned to her passion of entrepreneurship, launching a smartphone app which analyzes moles for characteristics of skin cancer. She sold it in 2012.

    • Welcome

      Mon. April 30, 2018
      8:30 AM to 8:35 AM