NEXT 2018 April 30-May 1, 2018 in New York

Program

Did you miss NEXT? Attend the Corporate Researchers Conference on October 8-10 in Oralando.

April 29, 2018

7:00pm to 9:00pm
Welcome Reception - Sponsored by Critical Mix

April 30, 2018

7:30am to 8:15am
Breakfast with Exhibitors
8:15am to 8:30am
David W. Almy – The Insights Association
Opening Remarks

David W. Almy – The Insights Association

8:30am to 8:35am
Terrae Schroeder – Kellogg's +1
keynote
Welcome

Terrae Schroeder – Kellogg's, Kristi Zuhlke – KnowledgeHound

8:35am to 9:10am
Steve Koenig - Consumer Technology Association
keynote
The Future of Consumer Tech = The Future of Consumer Behavior

Steve Koenig - Consumer Technology Association

9:10am to 9:45am
John Hagel - Deloitte's Center for the Edge
keynote
Moving from Push to Pull: How to Best Capitalize on Tech Trends

John Hagel - Deloitte's Center for the Edge

9:45am to 10:15am
Jessica Tarlov - Bustle Digital Group +2
How Technology is Changing the Insights Function

Jessica Tarlov - Bustle Digital Group, Christian Kurz , Natalia Lumpkin - Mars Petcare Europe

10:15am to 10:45am
Break with Exhibitors
10:45am to 11:15am
Thatcher Schulte - Conagra Brands
Foresight – How to Look Back to Move Forward

Thatcher Schulte - Conagra Brands

Christian Super – Engine +3
In the Know
Charting the Course – The Future of MR Digitization

Christian Super – Engine, Scott Luck - LRW, Sima Vasa – Paradigm Sample / Oberon Securities , Bob Hull - Dapresy

Samantha Bond - SKIM +1
In the Now
(Wo)man vs. Machine: Knowing When to Think and When to Automate

Samantha Bond - SKIM, Ariel Herrlich - SKIM

11:20am to 11:50am
Kate Schardt - PepsiCo +3
Client Perspectives: When & How to Deploy DIY Solutions

Kate Schardt - PepsiCo, Joshua Limp - Storck US, Terah Putman - Kellogg's, Lauren Palmer - IBM

Donna Sabino - Condé Nast +1
In the Know
Creating and Evaluating Future-forward, Data-based Content

Donna Sabino - Condé Nast, Jason Klein - ListenFirst

Jason Hauer - The Garage Group +1
In the Now
Lean Growth Bootcamp: How Worldpay Innovated Its Business Model in Just 12 Weeks

Jason Hauer - The Garage Group, Ann Thompson - The Garage Group

11:55am to 12:25pm
Liz Huszarik – Warner Bros. Studios
TV NOW - Tuning Into Shifting Viewing Habits & What it Means for Brands & MR

Liz Huszarik – Warner Bros. Studios

Rebecca Brooks – Alter Agents
In the Know
It's Not You, It's Me: New Metrics for Measuring Shopper Promiscuity

Rebecca Brooks – Alter Agents

Doug Grant - Inqui Research
In the Now
Inside the Memory: Revealing What People Can’t or Won’t Say in Conventional Research

Doug Grant - Inqui Research

12:25pm to 1:25pm
Lunch
1:25pm to 1:55pm
Terrae Schroeder – Kellogg's +3
Keynote
keynote
Past, Present, & Future of Behavioral Sciences

Terrae Schroeder – Kellogg's, Alex Hunt – PRS IN VIVO, Michelle Adams – Marketing Brainology, Pranav Yadav – Neuro-Insight

2:05pm to 2:35pm
Mandy Rassi - 84.51
Human Understanding in the Age of Analytics

Mandy Rassi - 84.51

Jonathan Schwedel - Verizon +1
In the Know
Navigating Consumer Data

Jonathan Schwedel - Verizon , Jennifer Colie - Verizon

Roddy Knowles +1
In the Now
Tipping the Scales: Best Practices for Using Scale Questions in the Mobile World

Roddy Knowles, Jonathan Tice – FocusVision

2:40pm to 3:10pm
Niels Schillewaert - InSites Consulting
Chatbots: Next-Gen AI Enables Agile Qual for Heineken

Niels Schillewaert - InSites Consulting

Cecile Carre – Ipsos
In the Know
Utilizing Embedded Smartphone Technologies to Enliven Open-Ended Questions

Cecile Carre – Ipsos

Anders Bengtsson – Protobrand +1
In the Now
System 1 on Fire: How Behavioral Economics Is Forever Changing Market Research

Anders Bengtsson – Protobrand, Jason Chebib - Diageo North America

3:15pm to 3:30pm
Benjamin Rietti – E-Tabs
Disruptive Dashboards - The NEXT Generation Visualization Platform for Market Research

Benjamin Rietti – E-Tabs

Rob Key – Converseon
Reaching for Singularity: How AI is Transforming Social Listening and Intelligence

Rob Key – Converseon

Michael Wiesenfeld - Opinion Shoppers
Disrupting CX Through Payment Terminals

Michael Wiesenfeld - Opinion Shoppers

3:30pm to 4:10pm
Break with Exhibitors
4:10pm to 4:50pm
Jeff Fromm – FutureCast
keynote
Marketing to Gen Z: Playing by the Pivotals' Rules

Jeff Fromm – FutureCast

4:50pm to 5:35pm
Kumar Mehta - Bridges Insight
keynote
Discover The Innovation Biome: A Sustained Environment Where Innovation Thrives

Kumar Mehta - Bridges Insight

5:35pm to 6:35pm
Cocktail Reception with Exhibitors - sponsored by Pop Research
6:35pm to 8:30pm
Greater New York Chapter Cocktail Reception - sponsored by Lucid

May 1, 2018

7:00am to 8:00am
Breakfast with Exhibitors - sponsored by Active Measure
8:15am to 9:00am
Liza Kindred - Mindful Technology
keynote
Mindful Technology

Liza Kindred - Mindful Technology

9:00am to 9:45am
Pamela Meyer - Calibrate
keynote
How to Spot Lies and Get to the Truth in a Time of Distrust

Pamela Meyer - Calibrate

9:45am to 10:30am
Dave Knox - The Brandery
keynote
Predicting The Turn: Foresee the Future & Respond to Your Latest Competitive Challenges

Dave Knox - The Brandery

10:30am to 11:15am
Shark Tank - See Which Innovation Survives!
11:15am to 11:45am
Break with Exhibitors
11:45am to 12:15pm
Tom H.C. Anderson – OdinText, Inc. +3
What’s New & What’s Ahead for AI & Machine Learning?

Tom H.C. Anderson – OdinText, Inc., John Colias - Decision Analyst, Kathryn Korostoff, Jeff Buzulencia - Remesh

Julie Knox – Jigsaw Research +1
In the Know
A “Whole Conscious” Approach for Better Brand and Advertising Evaluation

Julie Knox – Jigsaw Research , Tom Vannozzi – Jigsaw Research

Bao Nguyen - MillerCoors +1
In the Now
Miller Coors' HX Team Goes Abstract to Examine Cultural Shifts

Bao Nguyen - MillerCoors, Maggie Garner - WatersonGarner

12:20pm to 12:50pm
Kyle Fugere - dunnhumby +1
IoT, Virtual Assistants & the Future of Retail

Kyle Fugere - dunnhumby, Ajay Kapoor - SharkNinja

Lisa Wilding-Brown – InnovateMR +4
In the Know
A Course Correction for Conjoint Analysis: An Exploration on the Inclusion of Mobile Audiences

Lisa Wilding-Brown – InnovateMR, Andrew Cannon – GRBN, Bob Graff - MarketVision Research, Dyna Boen - UBMobile, David Lau - Mindbody

Michelle Gansle – Mars
In the Now
Using Consumers' Brains to Optimize Advertising - Literally!

Michelle Gansle – Mars

12:50pm to 1:50pm
Lunch
1:50pm to 2:20pm
Alyssa Rodrigo — Labatt Breweries of Canada +1
The Future of Experiential Marketing Measurement

Alyssa Rodrigo — Labatt Breweries of Canada, Raj Manocha – Methodify

Ted Donnelly – Schlesinger Group +1
In the Know
Millennial Invasion: Disrupting the Healthcare Space for the Next Generation

Ted Donnelly – Schlesinger Group, Tim Hoskins – Quester

Alexia Raven – Warner Bros. Television +1
In the Now
Understanding Gen Z – The Intersection of Development, Behavior & Culture

Alexia Raven – Warner Bros. Television, Sharon Barder - Warner Bros.

2:25pm to 2:55pm
Keith Baumwald - Celsius
Blockchain Technology - Its Future Impact on Market Research & Data Analytics

Keith Baumwald - Celsius

Jonathan (JD) Deitch - P2Sample
In the Know
Using Automation and AI to Shut the Door on Fraud in Market Research

Jonathan (JD) Deitch - P2Sample

David Lo - Scorpio Partnership
In the Now
Linking Client Experience and Financial Performance

David Lo - Scorpio Partnership

3:00pm to 3:30pm
Sarah Snudden - Keurig Green Mountain
In the Know
Evolution and Revolution in Brand Health Tracking

Sarah Snudden - Keurig Green Mountain

Jason Martuscello
In the Now
The Power of Anticipation and its Influence in Consumer Behavior

Jason Martuscello

3:30pm to 4:00pm
Margie Strickland +1
In the Know
Sponsorship & The Big Game - Scoring with Social Data

Margie Strickland , Troy Janisch - U.S. Bank

4:00pm to 4:00pm
Conference Adjourns

June 1, 2018

7:40am to 8:10am
Jacob Ayoub - Salesforce +1
Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

Jacob Ayoub - Salesforce, Michelle Mere - Salesforce