You'll learn from the innovative market research and data analytics work being done by these and many other brands and see what's over the horizon and heading your way at NEXT.
Nealy half of all attendees are client-side researchers!
See who's joining us in New York!
Lessons come to life in dynamic case studies and peer-reviewed research on research on such topics as analyzing third party consumer data, fraud detection and data quality, mobile survey optimization, the latest in System 1 and behavioral sciences, brand, ad, content marketing evaluation, when to automate, and much, much more.
Expert keynote speakers will discuss the tech trends poised to impact consumer insights generation, how to prepare your market research company or corporate research department for these innovations, how to keep pace with the accelerating customer interaction-machine learning loop, how to best connect with Gen Z, understand how brands can remain relevant when virtual assistants fill our shopping carts, why you should care about blockchain technology, give you a grip on the burgeoning "Mindful Technology" movement, and much more.
Plus, you'll be the first to hear the results of the leading annual technology study in marketing research and analytics.
Last year the inaugural NEXT conference attracted hundreds from across the market research and analytics spectrum for unsurpassed access to decision makers and the latest innovations impacting the insights space.
This year's event will be more expansive, exciting and educational – don't miss it!
Topics Include: • Neuroscience • Machine Analysis • System 1 • Experiential Marketing Measurement • Human-Machine Hybrid Analysis • Data Fusion • Speech-to-Text • Digital Content • Impact Measurement • Agile Qual • Consumer Insights • Brand Evaluation Gen Z • Chatbots • Automation • IoT • Third Party Consumer Data • The Millennial Mindset • The New TV Ecosystem • Blockchain • Mobile-Optimized Research Design • Lean Growth Strategies • Shopper Promiscuity • Qualitative Research • Data Quality • Measuring the Subconscious • Advertising Evaluation • Conjoint on Mobile • Quantitative Research • Corporate Branding • Concept Testing • Mobile Engagement • Market Segmentation • Predictive Analytics • Brand Tracking • Behavioral Sciences • Video & Speech-to-Text • Respondent Engagement • Shopper Insights • Path to Purchase • DIY Research • Anticipation Science • Many More!
Support the Organization that Supports You!
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our proceeds, including those from NEXT, are invested in advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
Insights Association Members: See the exclusive access to be provided to you throughout NEXT.