The Insights Paradigm Shift



The Insights Association Board of Directors voted unanimously to create the Canadian Advisory Council, the 8th committee of the association, last January. The Council's mission is to protect, expand and advance the business and practice of market and marketing research, intelligence and data analytics/science through member benefits tailored for Canadian insights companies and professionals. The Council includes insights professionals from across Canada, including:

  • Catie Brooks, Strategy & Insights, McDonald's
  • Joseph Chen, Insights Lead, Chocolate, North America, Mondelez
  • Corrin Harper, President, Insightrix Research
  • Isabelle Landreville, President & Chief Insight Seeker, Sylvestre & Co.
  • Bernie Malinoff, President, element 54
  • Scott Megginson, President, Insights Division, Kantar Canada
  • Raj Manocha, Chief Revenue Officer, Delvinia; President, Methodify
  • Aileen O’Doherty, Head of Customer Insights, Home Depot
  • Alyssa Rodrigo, Director of Insights, AbinBev
  • Lee Vernon, Market & Guest Insights Manager, Longo’s
  • Catherine Yuile, Executive Vice President, Insights & Analytics, Edelman

Scott Megginson is chairing the Council with Alyssa Rodrigo serving as vice chair.  


IA's Canadian Advisory Council is pleased to present a day of thought-provoking keynotes and panel discussions on a variety of topics sure to help all attendees navigate the paradigm shift currently transforming the world of insights. 

Canadian insights leaders will benefit from provocative discussions with colleagues and industry leaders. Ample time has been set aside to catch up with friends and make new connections.

Please join us! It is a special event you don’t want to miss.


As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions.

All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. 

With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

The Insights Association directly supports its members to achieve these goals.