It is an exciting and dynamic time to work in insights, with no shortage of opportunities and challenges at hand.
The digital transformations in technology, business, and the democratization of data all demand the attention of the insights community to help lead necessary changes within our organizations and across the industry.
Whether it's navigating the complex new consumer journey, utilizing emerging tools and technology like AI and Blockchain, redefining relationships within the organization and with agency partners, insights and analytics have never been better positioned to lead.
The question is: "How?!"
Join us to hear from marketing, business and insights leaders navigating the paradigm shift and redefining their insights – from the function itself and the evolving analytical toolkit, to how insights are being leveraged differently to not just inform, but actually set and drive organizational strategy and actions.
Navigate a plan of adaption with clear takeaways on how you can better integrate insights and analytics to lead the creative/content brief, drive organizational and business strategy, and optimize marketing communications ROI.