Insights Leadership Symposium

Keynote Speakers

All Speakers

  • David W. Almy – The Insights Association

    CEO, The Insights Association

    David has served as the CEO of the Insights Association since its formation in January of 2017, representing the interests of more than 450 companies and thousands of individuals developing insights to successfully create and promote products, services and ideas. 

    • CRC - Opening Remarks

      Tue. October 22, 2019
      4:00 PM to 4:15 PM
      EDT
  • Joe Beier – GfK

    EVP, Shopper Insights, GfK

    Joe Beier has been pursuing his passion for creative problem solving for over 20 years, tapping a diverse skillset that includes marketing, shopper insights, shopper marketing and category management. His ability to connect this toolkit to his clients’ marketplace challenges and opportunities has been central to his success. His track record is one of helping clients identify and activate big ideas that drive marketplace results across a broad range of categories - including retail, food/bev, consumer electronics, technology, personal care, and general merchandise. Beier has been consulting in the shopper space for over ten years, and in 2004 co-founded Interscope, a sales and marketing consultancy focused on building brands at retail that is now part of GfK. At GfK, his focus areas now include shopper insights, retail reinvention, shopper marketing activation and leadership selling platforms.

    • The State of Consumer Trust

      Tue. October 22, 2019
      12:45 PM to 1:15 PM
      EDT

      Consumer trust is the magic ingredient that enables all relationship-building initiatives by manufacturers and retailers. So in this post-truth era of "fake news" and "sponsored content" what shape is consumer trust in? This session will paint a picture of today's consumer trust landscape and provide a best practice roadmap for building trust-based consumer relationships.
      We will explore through both generational and geographical lenses, comparing US consumers to their worldwide peers. This presentation will draw from a multitude of GfK shopper trend-watching resources including GfK FutureBuy, and GfK Consumer Life.

    • Authenticity In A Post-Truth World: An Audible Insights Live Podcast Discussion

      Tue. October 22, 2019
      1:15 PM to 2:00 PM
      EDT

      Brands are constantly striving to connect with consumers on issues they care deeply about. To be effective, that connection has to be honest and authentic. What challenges do brands face in making those connections today? How does this differ between B2C and B2B? How do market research firms need to operate differently in this skeptical, low-trust environment?

  • Jamin Brazil

    Co-Founder & CEO, HubUx

    You live once. Love the... 1. stuff you build, 2. the people you build it for, and 3. the team you build it with. Those 3 things are where Jamin dedicates all his effort. 

    • Welcome & Opening Remarks

      Tue. October 22, 2019
      8:30 AM to 8:45 AM
      EDT

      The hosts of the leading podcasts in the Insights industry will guide us through a day of inquiry, information and inspiration.

    • Turning Insights Out: The Future's Not Yours, It's Users

      Tue. October 22, 2019
      11:15 AM to 11:45 AM
      EDT

      More and more, the role of market research is about insights enablement vs. control. We'll cover 4 trends that have surfaced after doing more than 170 interviews on the Happy Market Research Podcast and how they can help both agency and end user insight pros.

  • Roger Dooley

    Author, Friction

    Roger is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

    • Friction: The Untapped Force That Can Be Your Most Powerful Advantage

      Tue. October 22, 2019
      8:45 AM to 9:35 AM
      EDT

      Roger Dooley’s groundbreaking book, FRICTION, shows that even the smallest amounts of effort change not just customer experience but all human behavior. Dr. Robert Cialdini described the book as “Blinding insight,” while Nobelist Richard Thaler said FRICTION “…will arm any manager with a mental can of WD-40.”

      In this session you will learn: 

      • What really drives customer loyalty. 

      • How friction strategies can lead to innovation and disruptive growth. 

      • Why employee engagement and customer experience can’t be separated. 

      • How to see “invisible” friction. 

      • How Disney and Amazon have built a friction focus into their strategic planning.

      • How to measure friction and drive long-term growth.

  • Katherine Ephlin – Gongos

    Chief Operating Officer, Gongos

    Katherine brings over 25 years of experience in insights, marketing, and strategy to her role in leading Gongos’ practice areas to activate on their promise to guide organizations toward customer centricity. 

    • Talent Development In The New Data Age

      Tue. October 22, 2019
      3:00 PM to 3:45 PM
      EDT

      How do you get your people aligned to your vision and strategy? How do you develop your people to prepare them for future roles?

      You'll get answers to these vital questions and many others as you are challenged to think critically about your approach to aligning and developing your people and how you define the culture in your organization.

  • Greg Jones – Procter and Gamble

    Assistant Brand Manager, Procter and Gamble

    Greg Jones is an (Assistant) Brand Manager at Procter & Gamble, currently leading global innovation for Crest and Oral-B. His previous roles include corporate strategy for P&G Beauty as well as analytics and insights for P&G Oral Care. Greg graduated with a BA in Economics from the University of North Carolina at Chapel Hill, holds an MBA from George Washington University, and previously taught middle school and high school as a corps members with Teach For America.

     

    • Authenticity In A Post-Truth World: An Audible Insights Live Podcast Discussion

      Tue. October 22, 2019
      1:15 PM to 2:00 PM
      EDT

      Brands are constantly striving to connect with consumers on issues they care deeply about. To be effective, that connection has to be honest and authentic. What challenges do brands face in making those connections today? How does this differ between B2C and B2B? How do market research firms need to operate differently in this skeptical, low-trust environment?

  • Adam Lichtl

    CEO, Pacific Data Science

    Having distinguished himself deploying intelligent systems to manage billions of dollars of trading volume on the commodities desks at Morgan Stanley and building SpaceX’s in-house combustion simulation and machine learning teams, Adam has turned his high-performance computing skills to consumer insights. As the founder of Pacific Data Science, he helps companies of any size realize the full benefits of cutting-edge analytics and machine learning by tackling such issues as customer engagement, dynamic pricing, human resources, risk management, and operations.

    • Practical Data Science for Richer Consumer Insights

      Tue. October 22, 2019
      10:30 AM to 11:15 AM
      EDT

      Market researchers have the unique position of being close to the consumer—examining their behaviors, motivations, and needs at an up-close and personal level.

      Data science, at first glance, seems to be almost too-focused on numbers, and less in touch with the uniquely human, and often quirky, side of insights. However, the gap between these two disciplines isn’t as wide as it may seem, and if applied wisely, these two fields actually complement one another in powerful and interesting ways.

      Data science can easily be a part of your marketing research strategy.

      In this session, data scientist Adam Lichtl, PhD, will examine practical use cases for data science in the consumer insights space. He will walk attendees through how data science can be applied in this ecosystem to allow brands to predict and assess the needs of their audiences by quantifying hidden segments, subtle trends, and outlying opportunities.

      When layered with information at the individual consumer level, data science can be a powerful tool for ensuring successful outcomes for your brand.

  • Priscilla McKinney – Little Bird Marketing

    CEO, Little Bird Marketing

    Priscilla, CEO and Momma Bird of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards.

    • Welcome & Opening Remarks

      Tue. October 22, 2019
      8:30 AM to 8:45 AM
      EDT

      The hosts of the leading podcasts in the Insights industry will guide us through a day of inquiry, information and inspiration.

    • Buyer Personas: One Size Doesn’t Fit All

      Tue. October 22, 2019
      2:15 PM to 3:00 PM
      EDT

      How well do you know your most ideal client? In this interactive workshop, attendees will learn how to develop personas that not only inform their marketing strategy, but help them stand out in a noisy content-driven market. Learn how the content pros build detailed buyer personas that drive meaningful conversations that lead to meaningful sales. Priscilla will share her tips on building a tradeshow strategy that is targeted and effective – one that reaches the people who matter most. Attendees will leave the workshop with a deeper understanding of the interconnectedness between persona development, competitive edge and tradeshow ROI.

  • David Paull – Engagious

    Co-founder & CEO, Engagious

    David loves turning convention on its head. Case in point, he took a market research technology traditionally used in political and focus group research and morphed it into a real-time scoring system for action sports. David knows that real magic comes from the unexpected and that his job is to get audiences thinking in new and creative ways. Whether it's giving a 20-minute TED-style talk, a longer keynote, or a deep-dive workshop, David engages with stories, research, and real-world examples.

    • Welcome & Opening Remarks

      Tue. October 22, 2019
      8:30 AM to 8:45 AM
      EDT

      The hosts of the leading podcasts in the Insights industry will guide us through a day of inquiry, information and inspiration.

    • Authenticity In A Post-Truth World: An Audible Insights Live Podcast Discussion

      Tue. October 22, 2019
      1:15 PM to 2:00 PM
      EDT

      Brands are constantly striving to connect with consumers on issues they care deeply about. To be effective, that connection has to be honest and authentic. What challenges do brands face in making those connections today? How does this differ between B2C and B2B? How do market research firms need to operate differently in this skeptical, low-trust environment?

  • Susan Stacey – GfK

    Senior Vice President, Retail and Consumer, GfK

    Susan is an accomplished Consumer & Shopper Insights professional with over 30 years’ experience in the Consumer Packaged Goods industry. She is passionate about being her client’s advocate and ensuring key stakeholder needs are understood and expectations exceeded. As a senior vice president of GfK’s Retail & Consumer team, Sue  leverages her extensive experience with syndicated, consumer & shopper data to identify the right solutions to meet client needs and provide actionable insights.

    • The State of Consumer Trust

      Tue. October 22, 2019
      12:45 PM to 1:15 PM
      EDT

      Consumer trust is the magic ingredient that enables all relationship-building initiatives by manufacturers and retailers. So in this post-truth era of "fake news" and "sponsored content" what shape is consumer trust in? This session will paint a picture of today's consumer trust landscape and provide a best practice roadmap for building trust-based consumer relationships.
      We will explore through both generational and geographical lenses, comparing US consumers to their worldwide peers. This presentation will draw from a multitude of GfK shopper trend-watching resources including GfK FutureBuy, and GfK Consumer Life.

  • Andy Storch

    Partner, Advantage Performance Group

    Andy is a consultant, coach, speaker and facilitator specializing in helping clients turn strategy into action and people doing the best work of their lives. 

    Andy works with companies to accelerate leadership development, strategy alignment, business acumen and sales training. He also coaches individuals to help them improve
    their performance and achieve their goals. 

    • Talent Development In The New Data Age

      Tue. October 22, 2019
      3:00 PM to 3:45 PM
      EDT

      How do you get your people aligned to your vision and strategy? How do you develop your people to prepare them for future roles?

      You'll get answers to these vital questions and many others as you are challenged to think critically about your approach to aligning and developing your people and how you define the culture in your organization.

  • Sima Vasa – Paradigm Sample / Oberon Securities

    Co-Founder / Senior Advisor , Paradigm Sample / Oberon Securities

    Sima is a multi-faceted business leader in the market research and analytics space. She is the co-founder of Paradigm Sample and Senior Advisor at Oberon Securities, a middle market investment banking firm. Sima brings unique perspectives informed by her experience of being a founder/entrepreneur, experienced corporate executive and executive leader on the supplier side of the marketing research industry.

    • Welcome & Opening Remarks

      Tue. October 22, 2019
      8:30 AM to 8:45 AM
      EDT

      The hosts of the leading podcasts in the Insights industry will guide us through a day of inquiry, information and inspiration.

  • Karen Walker

    President, OneTeam, Inc.

    Karen Walker helped to create the then fastest-growing company in American business history at Compaq Computer. She then served as an executive advisor and consultant to CEOs and senior organization leaders to grow their companies successfully with outcomes including IPOs, acquisitions, market share increases, and dramatic leadership development. She enabled sustained growth in a multitude of companies over the past 15 years, from startups to Fortune 500 firms including Aetna and BMC Software.

    • A No-Nonsense Guide To Organization Growth

      Tue. October 22, 2019
      9:35 AM to 10:15 AM
      EDT

      Company leaders often focus too intently on sales and revenue-growth at the expense of making sure they’ve aligned the infrastructure needed to support that growth.

      The result? Sales outpace the company’s ability to fulfill its promises. 

      Suddenly, product quality drops; employees get overwhelmed by rework; customers grow dissatisfied as commitments are missed; firefighting becomes the norm; top people run for the exits; and the company’s reputation tanks.

      It’s not that Marketing did a poor job building demand, or Sales couldn’t close, or Engineering designed a lousy product. It’s that the organization’s cross-functional alignment was missing.

      Make sure this scenario doesn't play out at your company. Guidance is here for CEOs and other senior leaders to create and align the internal strategies and structures needed to support external growth.

  • Lisa Wilding-Brown – InnovateMR

    Chief Research Officer, InnovateMR

    Lisa Wilding-Brown has been in the industry since the inception of Online Research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm’s DIY platform. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division.

    • Authenticity In A Post-Truth World: An Audible Insights Live Podcast Discussion

      Tue. October 22, 2019
      1:15 PM to 2:00 PM
      EDT

      Brands are constantly striving to connect with consumers on issues they care deeply about. To be effective, that connection has to be honest and authentic. What challenges do brands face in making those connections today? How does this differ between B2C and B2B? How do market research firms need to operate differently in this skeptical, low-trust environment?