Insights Leadership Symposium

Program

October 22, 2019

8:30am to 8:45am
David Paull – Engagious +3

David Paull – Engagious, Sima Vasa – Paradigm Sample / Oberon Securities , Jamin Brazil – HubUx, Priscilla McKinney – Little Bird Marketing

8:45am to 9:35am
Roger Dooley
keynote

Roger Dooley

Roger Dooley’s groundbreaking book, FRICTION, shows that even the smallest amounts of effort change not just customer experience but all human behavior. Dr. Robert Cialdini described the book as “Blinding insight,” while Nobelist Richard Thaler said FRICTION “…will arm any manager with a mental can of WD-40.” In this session you will learn:  • What really drives customer loyalty.  • How friction strategies can lead to innovation and disruptive growth.  • Why employee engagement and customer experience can’t be separated.  • How to see “invisible” friction.  • How Disney and Amazon have built a friction focus into their strategic planning. • How to measure friction and drive long-term growth.
9:35am to 10:15am
10:15am to 10:30am
11:15am to 11:45am
11:45am to 12:45pm
12:45pm to 1:15pm
Joe Beier – GfK +1

Joe Beier – GfK, Susan Stacey – GfK

1:15pm to 2:00pm
David Paull – Engagious +3

David Paull – Engagious, Lisa Wilding-Brown – Innovate, Joe Beier – GfK, Greg Jones – Procter and Gamble

2:00pm to 2:15pm
2:15pm to 3:00pm
Priscilla McKinney – Little Bird Marketing

Priscilla McKinney – Little Bird Marketing

3:00pm to 3:45pm
Andy Storch +1

Andy Storch, Katherine Ephlin – Gongos

4:00pm to 4:00pm
4:00pm to 4:15pm
David W. Almy – The Insights Association

David W. Almy – The Insights Association

4:15pm to 5:15pm
5:15pm to 6:15pm