NEXT will reveal how new technology and innovation are powering better ways to collect data, discover insights and communicate results. In an environment that encourages collaboration, NEXT is your connection to the market research tools, ideas and people that can accelerate growth and increase your impact NOW.
Make smarter investment decisions when evaluating marketing research tech, AR/VR, DIY platforms, dashboards and more
Get literate on disruptive concepts like voice tech, blockchain and 5G and clearly articulate their relevance to your business
Know when to pilot, partner or pivot when experimenting with new research methodologies
Gain first access to best practices to boost data quality in such areas as mobile survey design, path to purchase, online qual, machine learning, video ethnography, customer experience measurement, and more in our proprietary research on research track – all thoroughly reviewed by your peers
Learn how new-age qualitative methods, novel emotion modeling, better CX measures, data science, behavioral science, video and virtual reality can get you closer to your consumers than ever before
INTRODUCING NEW LEARNING LABS: Double sessions that will sharpen your skills in Artificial Intelligence for Research, AR/VR, Vetting and Optimizing Dashboards, Storytelling, and more
PLUS: Vote on who takes home the 2019 BEST PAPER AWARD, party with our Great Lakes Chapter and choose the winner of the annual Shark Tank competition, where the latest and greatest solutions battle it out.
Dr. Pradeep is a leading author, scientist, entrepreneur, and global business consultant. His new book is AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales.
Lesley Rohrbaugh – Consumer Technology Association
Lesley is Director of Market Research at Consumer Technology Association (CTA). She is responsible for coordinating and executing aspects of B2B, consumer, and strategic research programs across all technology categories at CTA. She also develops overall research strategy and project planning.
Eric Solomon – Blackbird
Eric has worked at the intersection of brands, technology, and human psychology for more than 20 years. He has held leadership positions for top technology companies such as Google, Spotify, YouTube, and Instagram. Eric entered the business world through the doors of academia, earning his Ph.D.
Hear from Past Attendees
“As part of my responsibility to keep the company abreast of what's going on in the market research industry, NEXT provides just about all the material I need - all in one place.”
- Mike Gershman, Naxion
“I find the audience at NEXT to be most engaging. I appreciate that you can choose among tracks that deliver content very much relevant and current to our work. I always walk away from this conference feeling inspired ... and with new industry friends as well!”
- Lisa Wilding-Brown, InnovateMR
"NEXT is a must-attend event for anyone in an insights role. The focus is on innovation and you always leave learning something new."