Viridiana Álvarez Chávez
Viridiana Álvarez Chávez was the first Latin American (and first Mexican) woman to summit K2, the second highest mountain in the world after Mount Everest . . . which she conquered the previous year.
IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando
Creating Competitive Advantage
October 22-24, 2019
Orlando
Get an inside look at the most novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.
150+ Applied To Present
Only 58 Were Chosen
100+ Speakers
700+ Attendees
BE WHERE THE BRANDS ARE
Learn about the latest work being done by insights leaders at:
Google + Mastercard + ESPN + Microsoft + Coca-Cola + Groupon + GoDaddy + Sony Music + Disney Channel + Warner Bros. + Cuisinart + Wells Fargo + Campbell’s + Pfizer + Johnson & Johnson + PepsiCo + Whirlpool + Clorox + P&G + Mass Mutual + Electrolux + Merck + Cox Automotive + Eli Lilly
+ AND MANY MORE!
We received more than 150 proposals to present. Our committee of experts chose the best 58 to render a remarkable program that not only educates, but inspires as it introduces fresh approaches to finding, communicating, and implementing insights.
- Witness novel ways to deploy AI and subconscious messaging
- Better understand “fandom”
- Assess your customer’s Digital IQ
- Uncover unusual findings rendered by self-moderated, peer-to-peer sessions
- Discover the power of hyper-local insights
- Prove the value of the insights you deliver with novel ROI measures
- Unearth which emotions drive specific consumer behaviors
- Appreciate the complexity and nuances in the LGBTQ community
- Align brand positioning with actual customer message interpretation
- Learn to improve forecasting and research project management
- Strengthen your brand’s CSR through advocacy
- Witness breakthrough BeSci methods in action
- Join the fight against confirmation bias
- & much more
Keynote Speakers
Simon Chadwick – Cambiar
Industry icon Simon Chadwick is the managing partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, prior to which he ran six research companies within Kantar.
Ted Donnelly – Schlesinger Group
Veteran industry expert Ted Donnelly joined the Schlesinger Group family in 2019 when Baltimore Research was acquired by the company. Ted led the Baltimore Research team for 16 years as managing director. He is a proven leader in the marketing research and insights industry with national notoriety as a dynamic and innovative insights provider.
Elizabeth Merrick May – Google
Elizabeth Merrick May has spent the last four years at Google leading insights, analytics, strategy, and marketing teams focused on smart homes and consumer technology. In her current role, Elizabeth leads global teams responsible for product development insights, customer marketing, and brand and strategy measurement for Google Home, Nest, Pixel, Stadia, Chromecast, and Google1 brands.
Sven Raphael Schneider — Gentleman's Gazette
In 2010, Sven Raphael Schneider was an unemployed lawyer and recent immigrant to the US with a passion for classic men’s fashion. Along with his wife Teresa, Raphael founded the Gentleman’s Gazette that year with every intention of turning it into . . . a nice hobby.
Teresa Schneider — Gentleman's Gazette
Along with her husband Sven, Teresa founded the Gentleman’s Gazette. Together, they have nurtured it to become a dominant player in the classic men’s style market. Millions of men around the world read, watch their videos, and buy their classic men’s accessories from Fort Belvedere, their exclusive brand.
Eric Solomon – Blackbird
Eric has worked at the intersection of brands, technology, and human psychology for more than 20 years. He has held leadership positions for top technology companies such as Google, Spotify, YouTube, and Instagram. Eric entered the business world through the doors of academia, earning his Ph.D.
Brett Townsend – Electrolux
Brett is Head of North America Insights for Electrolux where he provides deep, transformative consumer insight, consumer opportunities, and marketplace understanding to drive business decisions related to strategic planning, new product innovation, brand and communication, and in-store sales and merchandising programs.
Hear from Past Attendees
I have enjoyed meeting other corporate researchers at CRC to discuss common challenges and learn about potential solutions. I look forward to continuing those conversations this year and hearing more about innovative ways to get even richer, more actionable insights."
Patricia Chou, Director, Consumer Insights, Jack in the Box
Attending and presenting at CRC was a great experience. It led to a healthy exchange of ideas."
Pankaj Chopra, Senior Director & Global Lead: Insights & Analytics, Johnson & Johnson
CRC is the best way to make connections with other corporate researchers. It’s a low-pressure environment that allows for real conversations. I always know that I will walk away with new tools, skills and ideas that I can apply to my world.”
Jill Donahue, Director, Brand Insights, Nestlé Purina North America