Viridiana Álvarez Chávez
Viridiana Álvarez Chávez was the first Latin American (and Mexican) woman to summit K2, the second highest mountain in the world after Mt. Everest (which she conquered the previous year).
IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando
Creating Competitive Advantage
October 22-24, 2019
Orlando
We are back in Orlando for IA CRC, October 22-24!
CRC is for marketing researchers, data analysts and consumer insights professionals undaunted by uncertainty and the frenetic pace of today’s market.
That's you! At CRC, you'll be face-to-face with hundreds of corporate researchers and insights decision-makers.
From an overwhelming response to our Call for Presentations, our committee of corporate insights leaders has curated a program that will educate and inspire as it introduces fresh approaches to finding, communicating and implementing insights.
We’re excited to welcome insights pioneers from Mastercard, Microsoft, Electrolux, Warner Bros., Walgreens, P&G, Merck, Wells Fargo, Eli Lilly, Campbell’s, Whirlpool, Pfizer, GoDaddy, Johnson & Johnson, Sony Music, Cuisinart, Coca-Cola and many other leading brands to the podium.
You’ll witness novel ways to deploy subconscious messaging and AI, learn how to improve forecasting and research project management, realize unusual findings rendered by self-moderated, peer-to-peer sessions, and get tips to align actual customer message interpretation with brand positioning. Plus, you’ll get a better understanding of “fandom”, see which emotions drive specific consumer behaviors, appreciate the complexity and nuances in the LGBTQ community and much more.
Keynote Speakers
Simon Chadwick – Cambiar
Simon Chadwick is the Managing Partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, prior to which he ran six research companies within Kantar.
Ted Donnelly - Baltimore Research, A Schlesinger Company
Ted Donnelly joined the Schlesinger Group family in 2019 when Baltimore Research was acquired by the company. Ted led the Baltimore Research team for 16-years as the Managing Director. He is a proven leader in the marketing research and insights industry with national notoriety as a dynamic and innovative insights supplier.
Elizabeth Merrick May – Google
Elizabeth Merrick May has spent the last 4+ years at Google leading insights, analytics, strategy and marketing teams focused on smart homes and consumer technology. In her current role, Elizabeth leads global teams responsible for product development insights, customer marketing, and brand and strategy measurement for Google Home, Nest, Pixel, Chromecast, Stadia, and Google1 brands.
Eric Solomon – Blackbird
Eric has worked at the intersection of brands, technology, and human psychology for more than 20 years. He has held leadership positions for top technology companies such as Google, Spotify, YouTube, and Instagram. Eric entered the business world through the doors of academia, earning his Ph.D.
Brett Townsend – Electrolux
Brett is Head of North America Insights for Electrolux, where he provides deep, transformative consumer insight; consumer opportunities; and trends and marketplace understanding to drive business decisions related to new
Hear from Past Attendees
I have enjoyed meeting other corporate researchers at CRC to discuss common challenges and learn about potential solutions. I look forward to continuing those conversations this year and hearing more about innovative ways to get even richer, more actionable insights."
Patricia Chou, Director, Consumer Insights, Jack in the Box
Attending and presenting at CRC was a great experience. It led to a healthy exchange of ideas."
Pankaj Chopra, Senior Director & Global Lead: Insights & Analytics, Johnson & Johnson
CRC is the best way to make connections with other corporate researchers. It’s a low-pressure environment that allows for real conversations. I always know that I will walk away with new tools, skills and ideas that I can apply to my world.”
Jill Donahue, Director, Brand Insights, Nestlé Purina North America