Viridiana Álvarez Chávez
Viridiana Álvarez Chávez was the first Latin American (and first Mexican) woman to summit K2, the second highest mountain in the world after Mount Everest . . . which she conquered the previous year.
IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando
Creating Competitive Advantage
October 22-24, 2019
Orlando
CRC is for marketing researchers, data analysts and consumer insights professionals undaunted by uncertainty and the frenetic pace of today’s market.
That's you!
At CRC, you'll get an inside look at the most novel tools and techniques being applied by the most innovative corporate researchers and insights decision-makers.
50+ Sessions
100+ Speakers
700+ Attendees
Register by August 15 & Save!
BE WHERE THE BRANDS ARE
Learn about the latest work being done by insights leaders at:
Google + Mastercard + ESPN + Microsoft + Electrolux + Warner Bros. + Walgreens + P&G + Merck + Wells Fargo + Eli Lilly + Campbell’s + Whirlpool + Pfizer + GoDaddy + Johnson & Johnson + Sony Music + Cuisinart + Coca-Cola + Disney Channel + Mass Mutual + Clorox + PepsiCo + Cox Automotive + Groupon
+ AND MANY MORE!
From an overwhelming response to our Call for Presentations, our committee of corporate insights leaders has curated a program that will educate and inspire as it introduces fresh approaches to finding, communicating and implementing insights.
- Witness novel ways to deploy subconscious messaging and AI
- Learn how to improve forecasting and research project management
- Realize unusual findings rendered by self-moderated, peer-to-peer sessions
- Get tips to align actual customer message interpretation with brand positioning
- Better understand “fandom”
- See which emotions drive specific consumer behaviors
- Appreciate the complexity and nuances in the LGBTQ community
- Strengthen your brand’s CSR through advocacy
- Assess your customer’s Digital IQ
- Prove the value of the insights you deliver with novel ROI measures
- Discover the power of hyper-local insights
- See breakthrough BeSci methods in action
- Join the fight against confirmation bias
- & much more
Keynote Speakers
Simon Chadwick – Cambiar
Industry icon Simon Chadwick is the managing partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, prior to which he ran six research companies within Kantar.
Ted Donnelly – Schlesinger Group
Veteran industry expert Ted Donnelly joined the Schlesinger Group family in 2019 when Baltimore Research was acquired by the company. Ted led the Baltimore Research team for 16 years as managing director. He is a proven leader in the marketing research and insights industry with national notoriety as a dynamic and innovative insights provider.
Elizabeth Merrick May – Google
Elizabeth Merrick May has spent the last four years at Google leading insights, analytics, strategy, and marketing teams focused on smart homes and consumer technology. In her current role, Elizabeth leads global teams responsible for product development insights, customer marketing, and brand and strategy measurement for Google Home, Nest, Pixel, Stadia, Chromecast, and Google1 brands.
Eric Solomon – Blackbird
Eric has worked at the intersection of brands, technology, and human psychology for more than 20 years. He has held leadership positions for top technology companies such as Google, Spotify, YouTube, and Instagram. Eric entered the business world through the doors of academia, earning his Ph.D.
Brett Townsend – Electrolux
Brett is Head of North America Insights for Electrolux where he provides deep, transformative consumer insight, consumer opportunities, and marketplace understanding to drive business decisions related to strategic planning, new product innovation, brand and communication, and in-store sales and merchandising programs.
Hear from Past Attendees
I have enjoyed meeting other corporate researchers at CRC to discuss common challenges and learn about potential solutions. I look forward to continuing those conversations this year and hearing more about innovative ways to get even richer, more actionable insights."
Patricia Chou, Director, Consumer Insights, Jack in the Box
Attending and presenting at CRC was a great experience. It led to a healthy exchange of ideas."
Pankaj Chopra, Senior Director & Global Lead: Insights & Analytics, Johnson & Johnson
CRC is the best way to make connections with other corporate researchers. It’s a low-pressure environment that allows for real conversations. I always know that I will walk away with new tools, skills and ideas that I can apply to my world.”
Jill Donahue, Director, Brand Insights, Nestlé Purina North America