IA Corporate Researchers Conference (IA CRC)

Creating Competitive Advantage

October 22-24, 2019


CRC is for marketing researchers, data analysts and consumer insights professionals undaunted by uncertainty and the frenetic pace of today’s market. 

That's you!

At CRC, you'll get an inside look at the most novel tools and techniques being applied by the most innovative corporate researchers and insights decision-makers.

50+ Sessions
100+ Speakers
700+ Attendees

Register by August 15 & Save!


Learn about the latest work being done by insights leaders at:

Google + Mastercard + ESPN + Microsoft + Electrolux + Warner Bros. + Walgreens + P&G + Merck + Wells Fargo + Eli Lilly + Campbell’s + Whirlpool + Pfizer + GoDaddy + Johnson & Johnson + Sony Music + Cuisinart + Coca-Cola + Disney Channel + Mass Mutual + Clorox  + PepsiCo + Cox Automotive + Groupon

From an overwhelming response to our Call for Presentations, our committee of corporate insights leaders has curated a program that will educate and inspire as it introduces fresh approaches to finding, communicating and implementing insights.  

  • Witness novel ways to deploy subconscious messaging and AI
  • Learn how to improve forecasting and research project management
  • Realize unusual findings rendered by self-moderated, peer-to-peer sessions
  • Get tips to align actual customer message interpretation with brand positioning
  • Better understand “fandom”
  • See which emotions drive specific consumer behaviors
  • Appreciate the complexity and nuances in the LGBTQ community
  • Strengthen your brand’s CSR through advocacy
  • Assess your customer’s Digital IQ
  • Prove the value of the insights you deliver with novel ROI measures
  • Discover the power of hyper-local insights
  • See breakthrough BeSci methods in action
  • Join the fight against confirmation bias
  • & much more

Insights Association


Keynote Speakers

Hear from Past Attendees

I have enjoyed meeting other corporate researchers at CRC to discuss common challenges and learn about potential solutions. I look forward to continuing those conversations this year and hearing more about innovative ways to get even richer, more actionable insights."

Patricia Chou, Director, Consumer Insights, Jack in the Box

Attending and presenting at CRC was a great experience. It led to a healthy exchange of ideas."

Pankaj Chopra, Senior Director & Global Lead: Insights & Analytics, Johnson & Johnson

CRC is the best way to make connections with other corporate researchers. It’s a low-pressure environment that allows for real conversations. I always know that I will walk away with new tools, skills and ideas that I can apply to my world.”

Jill Donahue, Director, Brand Insights, Nestlé Purina North America