Converge is a conference that has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. It is a collegial forum where those specializing in digital analytics, data science, consumer insights, and market research come together to expand their networks and knowledge. Specifically, you'll learn:
How to merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional MRX data to derive real, actionable insights
New ways to inform brand strategy and find new customers
Schematics to build a department that can effectively harness the collective power of research, data analytics and data science
Procedures that ensure the integrity and quality of data co-mingled from various sources
The device, media, and communication trends you need to analyze critical consumer data
To develop a well-defined, fully integrated data ecosystem to empower brand and market access strategy and improve sales alignment
Growing amounts of data create opportunities for Insights functions to support other business units. See how skills traditionally used by strategy, insights and business analytics groups helped a finance function at a global cosmetics company move from standard reporting to value-added insights generation.
With the advent of big data, digital marketing, and mobile everything you might be wondering whether survey-based market segmentation is still relevant. It is! But that doesn't mean that you can do it the same old way.
See how this leading video game developer (League of Legends) and esports tournament organizer combines player telemetry, social science research, and data scraped from web sources to analyze market trends and connect with players around the world.
Join us in LA December 10-11 to witness the evolution of insights!
Feel good about your investment in Converge! All our revenue is invested in data quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving insights industry and drive business impact. Join us!
Ben is the founder and CEO of Data Literacy, LLC, a training and education company that's on a mission to help people learn the language of data. Ben teaches data visualization at the University of Washington, he's the author of Avoiding Data Pitfalls (Wiley, 2019) and Communicating Data With Tableau (O'Reilly 2014). Ben also writes about data topics at his blog DataRemixed.com, and to balance out the digital side of things, he loves hiking and backpacking on the beautiful trails of the Pacific Northwest. Ben holds a BS in Mechanical Engineering from UCLA (2000) and an MBA from California Lutheran University (2011).
Andrea Jones-Rooy – NYU
Andrea is a social scientist, diversity research consultant, and professor of data science at NYU. She holds a PhD in political science and complex systems from the University of Michigan, Ann Arbor. In her spare time she is a standup comedian and circus performer, both of which she has performed for audiences (including royalty) around the world.
Named one of the most influential women in tech by Fast Company Magazine, Kaliya Young (formerly Hamlin) is an expert in self-sovereign identity and identity on the blockchain. She is the co-author of a Comprehensive guide to Self-Sovereign Identity and is widely known as Identity Woman (also the name of her blog and her twitter handle). She has committed her life to the development of an open standards-based layer of the Internet that empowers people.
In 2005, Kaliya co-founded the Internet Identity Workshop with Doc Searls and Phil Windley. Five years later she founded the Personal Data Ecosystem Consortium to catalyze a network of companies working to give individuals the tools to collect, manage and gain value from their own personal data generated actively and passively as they interact with all kinds of digital systems. In 2016 she began the Identity Ecosystem Map project and collaborates in leading its development. She consults with and advises companies seeking to develop products in this ecosystem. She is the co-founder with Shireen Mitchel of HumanFirst.Tech a project focused on the needs of diverse communities and building an inclusive industry.
She has presented keynotes at many leading international events, including MyData, Identiverse and Gartner’s Identity and Access Management Summit in London. She also has spoken at the K(no)w Identity conference, EMMA’s IEES conference, DWeb Summit, European Identity Conference, Gnomedex, Data Week, Privacy Identity and Innovation, NIST’s IDTrust Conference, SXSW and BlogHer.
She has been quoted in a range of media including the New York Times, MIT Technology Review, Business Week, and ReadWriteWeb.
Kaliya’s firm, Unconference.net specializes in designing and facilitating unconferences for a variety of technical communities worldwide. In 2007 she founded the well known ‘She’s Geeky‘ women’s only technology Unconfernece (hosting 10 to date). She is a co-leader of Digital Death Day an unconfernece considering the issues surrounding the digital afterlife including what happens to your data after you die (two a year in 2010, 2011 on each side of the Atlantic).