IA Converge: The Intersection of Data Science, Market Research & Analytics December 10-11, 2019 in Los Angeles
Tapping new data sources to power better business decisions
December 10-11, 2019
Converge is a conference that has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. It is a collegial forum where those specializing in digital analytics, data science, consumer insights, and market research come together to expand their networks and knowledge. Specifically, you'll learn:
How to merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional MRX data to derive real, actionable insights
New ways to inform brand strategy and find new customers
Schematics to build a department that can effectively harness the collective power of research, data analytics and data science
Procedures that ensure the integrity and quality of data co-mingled from various sources
The device, media, and communication trends you need to analyze critical consumer data
To develop a well-defined, fully integrated data ecosystem to empower brand and market access strategy and improve sales alignment
Growing amounts of data create opportunities for Insights functions to support other business units. See how skills traditionally used by strategy, insights and business analytics groups helped a finance function at a global cosmetics company move from standard reporting to value-added insights generation.
With the advent of big data, digital marketing, and mobile everything you might be wondering whether survey-based market segmentation is still relevant. It is! But that doesn't mean that you can do it the same old way.
See how this leading video game developer (League of Legends) and esports tournament organizer combines player telemetry, social science research, and data scraped from web sources to analyze market trends and connect with players around the world.
Join us in LA December 10-11 to witness the evolution of insights!
Feel good about your investment in Converge! All our revenue is invested in data quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving insights industry and drive business impact. Join us!
Michael is an identity and personal information management solutions strategic advisor. He advises clients on business and marketing strategy, product development, business development, and marketing. He also represents them at leading trade groups, like the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and is a board of Trustee for Marketing EDGE.
Andrea Jones-Rooy – NYU
Andrea is a social scientist, diversity research consultant, and professor of data science at NYU. She holds a PhD in political science and complex systems from the University of Michigan, Ann Arbor. In her spare time she is a standup comedian and circus performer, both of which she has performed for audiences (including royalty) around the world.
Ovetta Sampson – Microsoft
Ovetta was recently named Creative Director, Mixed Reality at Microsoft. Previously, she was a Design Lead and Design Researcher at IDEO, where she cultivated design research's partnership with data science and machine learning to produce incredible, human-centered design.