IA CEO Summit Europe

Keynote Speakers

All Speakers

  • David W. Almy – The Insights Association

    CEO, The Insights Association

    David has served as the CEO of the Insights Association since its formation in January of 2017, representing the interests of more than 450 companies and thousands of individuals developing insights to successfully create and promote products, services and ideas. 

    • Opening Remarks - Industry Update

      Thu. September 12, 2019
      9:00 AM to 9:15 AM
  • Mitch Barns — Former CEO Nielsen

    Former CEO, Nielsen

    Mitch is a former S&P 500 public company CEO and board director. Widely regarded for his leadership and experience, he believes in using data and analytics to create value across multiple industries. A forward thinking leader with expertise in identifying consumer and market trends, Mitch has a proven ability to see “what’s next” and reflect it in strategy.

    • An Interview with Mitch Barns, Former CEO, Nielsen

      Fri. September 13, 2019
      9:00 AM to 9:45 AM
  • Lisa Courtade – Merck

    Executive Director, Department Head, Global Customer Insights, Merck & Co

    A strategic, solutions oriented business leader with more than 20 years of success in delivering customer insights that drive business results, Lisa has a passion for delivering patient-centered solutions in healthcare. Lisa currently leads the Global Customer Insights team at Merck responsible for delivering insights that drive meaningful business results while creating compliant, innovative solutions to the challenges facing the practice of market research and analytics.

    • Creating a learning culture for innovation – a client and partner perspective

      Thu. September 12, 2019
      2:00 PM to 2:45 PM
  • Lucy Davison – Keen As Mustard Marketing

    Founder & Managing Director, Keen As Mustard Marketing

    With a background in design, marketing, journalism, and public relations, Lucy is an acknowledged expert in B2B branding and communications and is an accomplished author and speaker. Prior to founding Keen as Mustard Marketing as the only marketing agency focused on clients in data, research, and insight, she was global marketing director at Research International for seven years. Before that, she worked as a consultant with several leading branding and creative agencies.

    • Stop shouting into the wind (and start conversations)

      Fri. September 13, 2019
      10:30 AM to 11:15 AM

      Ever feel that you’re not being heard? Feel like you’re getting lost in the crowd?

      It could be that your content ideas need greater relevance for different audiences.

      In this interactive workshop, communications expert Lucy Davison will help you create messaging by building a messaging framework from your individual company values and behaviors. Come join us and learn to stand out from the crowd.

       

  • Mick Doran — Sainsbury's Bank

    Head of Research, Planning & Brand, Sainsbury's Bank

    Mick has more than 20 years of blue chip, FMCG client side research and insight, innovation, and marketing experience spanning the food, alcohol, beauty care, and soft drink categories across Asia, Africa, North America, and Eastern and Western Europe. He moved to the world of FS in 2015 and currently heads up Research, Planning, and Brand for Sainsbury’s Bank.

    He is currently Chair of the Marketing Society in Scotland. The society has a vision to help build a world class marketing community in Scotland with the mission to inspire bolder marketing leadership.

    • Client Point of View - Mick Doran, Sainsbury's Bank

      Thu. September 12, 2019
      1:30 PM to 2:00 PM
    • Client Perspective Panel

      Thu. September 12, 2019
      4:00 PM to 5:00 PM

      During this very engaging session, Dan will ask very pointed questions to all the members of the client panel and promises that this will be a “can’t miss” session. This session will provide insight on what it is like to be a client side researcher, areas of concern they have with research partners, and best practices for working with each of them.

       

  • Merrill Dubrow

    President & CEO, Keynote Presenter, Blogger, Passionate Executive, Mentor, M/A/R/C Research

    With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its fifth decade. He and his team form actionable research solutions by combining an intimate understanding of clients’ business objectives with the design strength and marketing expertise required to drive business growth.

    • Chair Opening Remarks

      Thu. September 12, 2019
      9:15 AM to 9:30 AM
    • In the Hot Seat

      Thu. September 12, 2019
      2:45 PM to 3:00 PM

      No Mercy.

      That’s the only rule for the popular Hot Seat session.

      One lucky executive will be chosen and put under the spotlight. No notice. No preparation time.

      Get your questions ready and fire away. Who thinks quickly on their feet? Who can field every shot from audience and moderator alike?

      Be warned — Merrill can and will ask any question at any time to anyone!

      (Ice packs provided to participants who survive.)

       

    • Wrap up/Closing Day Comments

      Thu. September 12, 2019
      5:00 PM to 5:30 PM
    • Review The Day — Opening Comments

      Fri. September 13, 2019
      8:45 AM to 9:00 AM
    • Wrap up/Closing Comments

      Fri. September 13, 2019
      12:45 PM to 1:00 PM
  • Dan Foreman – ZappiStore

    Director, Hatted, ZappiStore

    Dan Foreman is an experienced leader and entrepreneur.

    Dan brings more than 20 years of business experience. He specializes in emerging technologies and developing markets, having helped organizations grow from incubation to multi-million dollar revenues (and exits).

    Dan began his career at WPP before progressing to senior client, advertising, and consulting roles. These days, Dan operates in advisory, investment, and entrepreneurial positions, currently chairing or advising the boards of several data, marketing, technology, and social media organizations. He also personally invests in many early-stage businesses.

    Dan is the current Past President for ESOMAR, holding elected position of 100,000 professionals 2013–14, the first President under the age of 40. He is also founder of TEDxRoyalTunbridgeWells, winner of the prestigious AMA “4 under 40” award, holder of the Disruptive Innovator MR Change Agent of the Year, and a frequent guest lecturer at a number of business schools. He holds a BSc in Psychology and Mathematics from University of Leicester, UK.

    Dan is able to tap into a wide network of people to help with different projects.

     

    • Chair Opening Remarks

      Thu. September 12, 2019
      9:15 AM to 9:30 AM
    • Wrap up/Closing Day Comments

      Thu. September 12, 2019
      5:00 PM to 5:30 PM
    • Review The Day — Opening Comments

      Fri. September 13, 2019
      8:45 AM to 9:00 AM
    • A Board Point of View

      Thu. September 12, 2019
      3:00 PM to 3:30 PM
    • Wrap up/Closing Comments

      Fri. September 13, 2019
      12:45 PM to 1:00 PM
  • Gayle Fuguitt — Foursquare

    Chief of Customer Insights and Innovation, Foursquare

    Gayle Fuguitt is Chief of Customer Insights and Innovation at Foursquare. Gayle architects C-suite growth and business outcomes for a wide array of leading advertisers in diverse industries through global, mobile location intelligence uniquely embraced by sales, marketing, and engineering. Fuguitt’s combined expertise as a global insights and analytics leader, creative revenue driver, and an early adopter and translator of game-changing technology into business growth drivers plus her award-winning, results-driven leadership connects Foursquare solutions to scalable growth opportunities, enabling the future now.

    As CEO and President of The Advertising Research Foundation (ARF), Gayle was the first woman to lead this 79-year-old organization of media-tech analytics leaders across more than 400 member companies. Gayle’s three-year tenure is notable for its historic achievements. She spearheaded original million-dollar research quantifying $31 billion in multi-platform marketing spending opportunities for advertisers to invest versus discounting. Industry leaders have designated her research results as “the most important original research in the industry in three decades.” The data which Gayle spearheaded is considered so forward thinking that it is now being implemented as a viable tool for marketers across all sectors.

    As CEO, Gayle’s leadership included the formation of A Women Analytics Initiative while her other efforts forged value-driven connections and strategic collaborations with industry leaders like Facebook, Wal-Mart, Twitter, and Google which increased ARF’s endowment by 30 percent in three years.

    Prior to her role at the ARF, Gayle spent more than 25 years as an innovator at General Mills. In 1998, she was appointed the first officer ever of marketing research. Among historic firsts that contributed to growth for the global manufacturer, she changed the name of the function from “marketing research” to “consumer insights.” Tapping into revenue-ignition trends, she altered the title again to “global consumer insights.” Considered unprecedented, she led the shift of 85 percent of General Mills’s research to the Internet in one year.

    Gayle led the multi-national company’s investments of over $70 million dollars in venture capital into Internet research, social media research, and mobile research from 1998 to 2010. Among other groundbreaking firsts, Gayle held the leadership position of Global Consumer Insights for 18 years — the longest of any executive in the industry — before leaving to seek new leadership opportunities in 2011.

    In 1998, Gayle led a six million dollar investment for General Mills in an Internet research startup company called MarketTools. With her bold leadership advisement, General Mills became the first in the industry to invest in technology to co-create business solutions for marketers. In 1999, Gayle was appointed to the MarketTools board where she served for a dozen years. From 2005–2010, she served as MarketTools’ Chair, Governance Committee. MarketTools was later acquired by Survey Monkey and capitalized at more than one billion dollars.

    Among other Board of Directors’ positions Gayle served for seven years on the Iconoculture board.

    In 2014, Gayle was inducted into the Market Research Council (MRC) Hall of Fame. Gayle holds a BS in Economics and a BA in Industrial Relations from the University of North Carolina at Chapel Hill. She earned her MBA in Marketing Research from the University of Wisconsin in Madison. A passionate supporter of the arts, Gayle is a trustee at the Minneapolis Institute of Art and serves on the board of advisors of the Brooklyn Museum. She lives in New York City with her husband, Tom.

     

    • Gayle Fuguitt — Foursquare

      Fri. September 13, 2019
      9:45 AM to 10:15 AM
  • Vanella Jackson - Hall & Partners

    CEO, Hall & Partners

    Vanella is Global CEO of Hall & Partners. Prior, she spent 20 years in some of the world’s best advertising agencies, including BBH, JWT, and BBDO.

    Vanella has always been passionate about brands and communications, how they are created, and how they work. She constantly strives for outstanding creativity in anything she is involved in.

    • Creating a learning culture for innovation – a client and partner perspective

      Thu. September 12, 2019
      2:00 PM to 2:45 PM
  • Ben Marks — YouthSight

    CEO, YouthSight

    Ben founded YouthSight in 2004 and has grown the business organically, focusing on building a great team and client relations. Ben has worked in market research since 1999 and has spoken widely on the topics of youth and student marketing and market research.

     

    • Lessons Learned — Ben Marks

      Thu. September 12, 2019
      9:30 AM to 10:00 AM

      The journey for any agency founder is frought with good times and bad.

      Ben Marks, founder of specialist agency YouthSight, will talk candidly about the challenges and triumphs of growing a business organically via a focus on building great teams and maintaining terrific client relations.

      Want to know how an organization that targets the elusive Gen Z and Millenial generations can achieve strong growth? Come hear Ben share how embracing technology, rennovating culture, and intelligently restructuring can drive a business toward stronger growth and bigger projects.

       

  • Richard Marshall, PhD.

    Principal, Concept Gap

    Richard M. Marshall has more than 30 years of experience in software innovation. Before founding Concept Gap, Richard was a Gartner analyst, covering mobile app design and development. He championed the emergence of key enterprise mobile app technologies.

    As an entrepreneur, Richard recognized the importance of the mobile app in 2004 and created a company, Rapid Mobile, that delivered cross-device, highly-usable apps long before they became mainstream. Richard’s career has encompassed everything from coding to corporate governance. He has worked in all phases of product development, from initial concept through implementation and on to sales, marketing, and product management. Communication has always been the common element: storytelling is a key factor in driving the adoption of new technology. He has lectured and written papers, articles, and reports for many years. Richard holds a Ph.D. in Computer Science from the University of Edinburgh.

     

    • Let's Talk About The Culture...

      Thu. September 12, 2019
      11:00 AM to 11:45 AM

      In ancient Rome, one needed only to look at the graffiti on the walls to take the temperature of public opinion.

      Today, we need only look at hundreds of cartoons to know that the culture in many businesses is deeply toxic.

      What is the culture of your workplace? Are they psychologically safe spaces? Or do you bring a strict ‘command and control’ approach?

      As CEOs, we must own the way that our organisations behave and how our people treat each other.

      What is really going on inside your organisation? And how can you push positivity through culture change?

       

  • Anna-sterre Mees — Philips

    Sr. Global Consumer & Market Intelligence Lead, Philips
    • Client Point of View - Anna-sterre Mees, Philips

      Thu. September 12, 2019
      10:00 AM to 10:30 AM
    • Client Perspective Panel

      Thu. September 12, 2019
      4:00 PM to 5:00 PM

      During this very engaging session, Dan will ask very pointed questions to all the members of the client panel and promises that this will be a “can’t miss” session. This session will provide insight on what it is like to be a client side researcher, areas of concern they have with research partners, and best practices for working with each of them.

       

  • Steve Schlesinger – Schlesinger Group

    CEO, Schlesinger Group

    Steve Schlesinger has been in the marketing research industry for more than 30 years, starting his career as a project manager and then working his way up to lead Schlesinger Group for the past 20 years. As CEO, Steve has created the vision and strategy for Schlesinger Group as the world’s leading data collection company.

    • Chair Opening Remarks

      Thu. September 12, 2019
      9:15 AM to 9:30 AM
    • Wrap up/Closing Day Comments

      Thu. September 12, 2019
      5:00 PM to 5:30 PM
    • Review The Day — Opening Comments

      Fri. September 13, 2019
      8:45 AM to 9:00 AM
    • Wrap up/Closing Comments

      Fri. September 13, 2019
      12:45 PM to 1:00 PM